Recontextualization

This article follows previous research arguing that skills of call center agents, which often include emotional labor, communication, procedural and substantive knowledge, and articulation work, are mostly invisible. Moving beyond previous analyses linking call centers to low-skilled standardized work, I draw on ethnographic fieldwork and transpositional analysis in the Philippines and the UK to show which real-world processes and written practices make agents' skills not only invisible and illegible to industry outsiders but also their managers. I argue that textualization practices such as data entry and script work are important, and that deemphasizing quantification in favor of qualitative assessment could produce better outcomes for agents and skill appreciation by others.

This article maps out and reviews work on textual trajectories and related concepts from sociolinguistics, linguistic ethnography, discourse and literacy studies. The first part of the article argues that work on entextualisation and recontextualisation, and their incorporation in recent research on textual chains or trajectories, contributes to a new language of description which conceptualises texts in dynamic terms while still maintaining a sense of their coherence and durability. The article traces how conceptions of dialogicality and recontextualisation have been used to develop transcontextual approaches to analysis which have highlighted the ideological work of textual movement and resemiotisation. It argues that envisaging linked series of entextualisations and recontextualisations as institutionally consequential trajectories not only illuminates micro-level practices, but also indicates their dynamic interconnection with macro-level institutional processes and ideologies. In this sense, the concept of textual trajectories contributes to meso-level theorising of the interrelationship of language with social life. Examples of research from institutional contexts are reviewed to examine how textual trajectories are used to produce specialised knowledge, the instantiation of institutional procedures and the articulation of participant positionings and identities.

El caso fue escrito por el Profesor Asistente Jacobo Ramírez y el estudiante Sven Benjamin Modrow del Departamento de Comunicación y Administración Intercultural en Copenhague Business School (CBS), con el propósito de ser utilizado como base para la discusión en clase, sin la intención de ilustrar el tratamiento correcto o incorrecto de alguna situación en la gestión.

In this case responsible management concerns the ethical challenges that Arla meets when wanting to enter and expand their market share in Mexico, and also whether it is actually possible for Arla to run a profitable business under these circumstances. The protagonist is considering what market strategy to use – joint venture, local partnerships etc. But would it be possible to target low income consumers with premium products as Lurpak?

Zeitgenössische Kunst wird in den letzten Jahren vermehrt in aktiven Kirchenräumen ausgestellt. Während die Frage nach den Möglichkeiten und Grenzen solcher Installationen in der Forschung bereits ausführlich aus theologischer Perspektive besprochen wurde, widmet sich diese Masterarbeit der Bedeutung von aktiven Kirchenräumen als Orte temporärer Installationen von zeitgenössischer Kunst aus einer kunsttheoretischen Perspektive. Hierfür wurde eine Datenbank mit 1512 Einträgen zeitgenössischer Installationen in Sakralräumen erstmalig ausgewertet, um die wichtigsten Ausstellungsinitiatoren – die meist in direkter Verbindung zur Kirche stehen – ausfindig zu machen. Daraufhin konnten durch die Ausstellungs- und Rezeptionsanalyse der Ausstellung „Leiblichkeit und Sexualität“, die im Jahr 2014 in der Votivkirche stattfand, die Eigenheiten eines aktiven Sakralraums als Ausstellungsort und die möglichen ortsspezifischen Interaktionen zwischen Kunstwerk und Kirchenraum aufgezeigt werden. Die ausgewählten Werkbeispiele kennzeichnen sich entweder durch eine inhaltliche Rekontextualisierung im Kirchenraum oder – im Falle einer direkten Verknüpfung mit der Kirchenausstattung – durch eine Neubildung von raumspezifischen Installationen. Anhand der öffentlichen Berichterstattung und des Gästebuchs konnten die individuellen Reaktionen der BesucherInnen nachvollzogen werden. So zeigte sich, dass der Kirchenraum als Ausstellungsort sowohl religiöse Deutungen der ausgestellten Kunstwerke ermöglicht, als auch als generelles Signal der Öffnung und Modernisierung der katholischen Kirche verstanden werden kann. Dabei ist immer zu unterscheiden, welche Ziele verfolgt werden. Für die Kirche ermöglicht die zeitgenössische Kunst ein Anknüpfen an das aktuelle Kulturgeschehen, doch können konservative christliche Werte mithilfe der Kunst auch hinterfragt und unter Umständen aufgebrochen werden.

Documento de trabalho da linha de investigação ASPTI (análise do saber profissional em profissões de trabalho técnico-intelectual). Elaborado em Novembro de 2021 para finalidades pedagógicas e didáticas no âmbito da Unidade Curricular de Trabalho, Profissões e Saber Profissional em Serviço Social do mestrado de Serviço Social da UTAD

The aim of this article is to show how a suspect's statement travels through two stages of the criminal law process: the police interrogation and the trial, exhibited by two modes of production: talk and writing. I first discuss how the suspect's statement is elicited and written down by the police in the police report; next I consider how the police report is made to form part of a legally adequate case-file; and finally I investigate the ways in which the judge quotes and refers to the police report in his questioning of the suspect during the trial. This step-by-step inspection of the trajectory of the suspect's statement shows processes of de-and recontextualization. The suspect's statement is written down so as to enable it to be taken out of one context (the police interrogation) and inserted into another (the trial). This means that old meanings are removed from the suspect's statement and new meanings are added. In the courtroom, however, the judge treats the suspect's written statement as his own individual production, irrespective of the interactional environment in which it was elicited. The suspect's statement is taken out of one context, inserted into another context and treated as independent of context.

Resumen: La traducción de reportajes de divulgación científica en la prensa española es un aspecto de la traducción periodística apenas estudiado, de tal modo que apenas existe bibliografía específica sobre este tema. Los reportajes son, sin embargo, un género que despierta gran interés y que contribuye enormemente a la difusión del conocimiento científico-técnico. La prensa española recurre con frecuencia a la traducción de reportajes procedentes de medios de comunicación extranjeros. En este trabajo nos ocupamos de los reportajes que se traducen en los suplementos semanales de los periódicos españoles de información general. Centrándonos en un caso concreto de reportaje traducido en la revista XLSemanal, analizamos los mecanismos que intervienen en el proceso de traducción de estos textos periodísticos desde un enfoque interdisciplinar que abarca aspectos traductológicos, sociológicos y periodísticos.

This article presents an analysis of politicians' laughter in broadcast news interviews and of mass media representations of Hillary Rodham Clinton's laughter during her failed bid for the Democratic nomination for President of the United States in 2007–2008. It examines spoken, interactional data and written, representational data, each requiring different theoretical and methodological apparatus. The first component of the analysis employs the methodological framework of Conversation Analysis to examine the interactional work accomplished by Clinton's laughter and other politicians in situ (i.e. in the interviews themselves). The second component employs an indexical approach to analyze the post-hoc recontextualization of Clinton's laughter by mainstream media as a gendered representation, namely, as a 'cackle'. Analyzing Clinton's laughter in talk-in-interaction and its subsequent representation in talk-out-of-interaction reveals how communicative behavior that is not gendered by original participants may nevertheless become gendered by other participants. This article thus makes a distinctive contribution to a central question in discourse studies – when exogenous categories such as gender should be invoked as an explanatory category.

This article examines the discourses and Conversations involved in representative articles taken from the US Election 2012 news in the Spanish newspaper El País with a previous description of the same news in The New York Times. The analyses are primarily based on the concepts of Conversation by Gee and a variation of Wodak’s recontextualization with the objective of unveiling an emphasis on several sensitive Conversations for Spanish society in El País.
Keywords: critical discourse analysis, recontextualization, Conversation, media discourse, dual role of the media

Este artículo analiza los discursos y Conversaciones incluidos en artículos representativos tomados de las noticias sobre las Elecciones de Estados Unidos de 2012 en el periódico español El País con una descripción previa de la misma noticia en The New York Times. Los análisis están principalmente basados en los conceptos de Conversación de Gee y una variación del concepto de recontextualización de Wodak con el objetivo de descubrir el énfasis de El País en varias Conversaciones sensibles para la sociedad española.
Palabras clave: análisis crítico del discurso, recontextualización, Conversación, discurso de los medios, doble papel de los medios

Merold Westphal’s method often consists in recontextualizing, or appropriating, various sources in order to either make his own argument or to make other’s arguments seem self-evident. This method is especially noteworthy in his use of Aufhebung, a term which he initially discovers in his early work on Hegel. Westphal will eventually appropriate this term and, as this article will show, utilize it throughout his other academic works, particularly in his reading of Kierkegaard, for many an ‘anti-dialectical’ thinker. This article further explores Westphal’s use of the term in order to reveal that his utilization of the term extends beyond Hegel’s own original intention and that, in doing so, Westphal creates something quite unique and separate from the term itself: a ‘Westphalian Aufhebung.’

Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This article examines the emergence of Integrated Reporting (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this article analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organisation itself as being financially sustainable, that is, viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonised discourses of sustainability for the rhetorical purpose of self-legitimation.

The paper examines patterns of relatedness in exchanges built by the video responses to one of YouTube "Most Responded" videos. The analysis shows the presence of a diversified range of patterns, as a result of the interactants' creative use of the video response option, which affords text-production through copy-and-paste. The results trace a continuum from fully cohesive and coherent exchanges to exchanges presenting no clues of relatedness, with a great variation in-between the two poles. Videos often respond incoherently, disregarding the meaning, diverting from the topic or foregrounding a background element of the video they respond to. In other cases, responses are created through the reuse of previously made texts, so that their recontextualization reconfigures or scatters cohesive ties, producing a marked implicitness in the exchange. Interactants accept (and at times praise) incoherent and non-cohesive semiotic chains thus acknowledging and reinforcing emerging conventions in video-interaction. Interaction through videos seems driven by the participants' interested reinterpretation, transformation, and recontextualization of texts, thus shaping distinctively the requirements for successful communication in the semiotic space.

<i>We have no apartments</i> is a phrase repeated over and over again at the counselling centre for refugees on housing matters based in Vienna, Austria, where I conducted ethnographic fieldwork. Based on an analysis of processes of <i>entextualisation</i>,<i> de-</i> and <i>recontextualisation</i> in the reiterative, discursive chain, this paper traces the emergence of an institutional regime of communication and the ways institutional actors – counsellors and volunteers – produce, navigate and reproduce this regime by engaging in <i>(meta-)communicative work</i>. The analysis shows how individual agency is both contingent and co-productive of institutional order and social order more generally. With this contribution, I propose Judith Butler's concept of the <i>postsovereign subject</i> as a way to understand the relations between "local" practices and wider processes of trans-situational meaning-making.

Ideology is an important component of text production and reception, and therefore of translation. In the paper, we address the translation of ideology through the prism of the intergroup threat theory. The resulting intergroup mediation perspective is a practical framework aimed at helping translators to evaluate whether an ideological recontextualisation may be desirable when dealing with divergence in ideological contexts between the author, the source text readership and the target text audience. The framework includes ideology shifts analysis in terms of the roles ideology can play in a text: it can constitute a part of the message (foreground) or belong to the background. Although applicable rather generally, the framework is derived from an example-based study of news translation. The study focuses on translation between French, English and German using examples form online versions of major European news media, such as the French Le Monde and Le Figaro, the German Zeit Online and Die Welt, and the British The Independent, The Telegraph and Guardian. The paper allows for a better understanding of ideology-related problems in translation, helps identify essential factors influencing translator's choices and could be used as a guidance in translation practice. Also, considering the formal character of the framework , it could eventually serve as a basis for handling ideology-related issues in machine translation in the news industry. Аннотация Адекватный перевод текста, отражающего различные аспекты жизни общества, невозможен без учета идеологической составляющей этого текста. В статье предложено рассматривать проблемы, связанные с переводом идеологии, в ракурсе межгруппового посредничества с опорой на теорию межгрупповых угроз (Intergroup Threat Theory). Практическая значимость работы заключается в том, что переводчику предоставлен действенный механизм для определения того, насколько желательна реконтекстуализация в случае различий в идеологическом контексте между автором текста, чита-телями текста-источника и аудиторией, на которую рассчитан переводимый текст. В основе данного механизма лежат предлагаемые в статье формальная модель идеологически обусловленной пере-водческой проблемы и методика анализа идеологических сдвигов с позиций фоновой/ключевой роли идеологии в переводимом тексте. Материалом для построения модели послужили новостные публикации в электронных версиях ведущих европейских изданий, таких как французские Le Monde и Le Figaro, немецкие Zeit Online и Die Welt, а также британские The Independent, The Telegraph и Guardian. Данное исследование позволяет лучше понять сложности перевода, связанные с отраже-нием идеологии, установить основные факторы, влияющие на выбор, перед которым стоит перевод-чик, и может служить руководством в переводческой практике. Кроме того, предложенная модель, благодаря своему формальному характеру, может быть использована в машинном переводе, при-меняемом в новостной индустрии. Ключевые слова: перевод новостей, идеология, перевод идеологии, сдвиг идеологии, реконтексту-ализация, интенциональность, теория межгрупповых угроз, фоновая/ключевая роль идеологии Для цитирования: Yarkina, Natalia, Liudmila Yarkina, and Ivan Pougachev. Translating Ideology: An Intergroup Mediation Perspective // Вестник Российского университета дружбы народов. Серия: Лингвистика = Russian Journal of Linguistics

Focusing on a long-running health campaign, this paper examines the UK government's use of a policy technique known as 'nudge', which draws on behavioural economics in order to shape civic behaviours towards more desirable ends. Public health campaigns tend to be immune to critique because of assumptions that their goals are laudable and that they are 'unproblematically' educational. Here I argue that the use of 'nudge' tactics helps legitimate a narrowing of the sphere of governmental responsibility for this complex and classed social problem by pathologising working class lifestyles as inherently 'irrational'. I use critical discourse analysis to explore the textual strategies through which a corpus of TV cartoon adverts enacts a 'biopedagogic' discourse and shapes 'self-disciplinary' subjectivities, targeting children in particular. Through subtle semiotic markers (register and regional accent) these adverts target a northern English, working class demographic, and shift responsibility onto certain individuals while glossing over the deeply entrenched and escalating forms of social inequality which lie behind the problem. In light of the increasing prominence of 'soft' governance techniques like nudge, I argue for a close dialogue between detailed linguistic analytical methods and a Foucauldian analytics of power.

This article presents a study of ongoing global and local changing practices by exploring the interaction between multimodal metaphor and narrative in advertising discourse. Thus, we make use of CMT and Conceptual Integration Theory to compare how social changes and continuities are represented and re-contextualised in advertising discourse, across time, genres and cultures: changes in time and across genres are addressed through the analysis of printed ads from 2000-2002 and internet ads from 2001-2009; second, we compare the interaction between TRANSFORMATION and MAGIC metaphors and storytelling frames in both genres and periods; finally, we pay particular attention to the variation of a campaign of a global brand (Coca-Cola) in three different cultures, thus revealing competing changes in global and local social practices.

From the Introduction:
The adaptation of popular or folk songs is part of a tradition that extends from the playground to the political, from the religious to the risqué (see, for example, Barrett 2006, Kizer 1983, Randall 2005, Cray 1992, respectively). Lyrics of existing songs are adapted and transformed to create new songs with new meanings in new contexts. In this paper, I examine the transformation and recontextualization of the song “The Sweet By-and-By” (lyrics Sanford Fillmore Bennett, music Joseph P. Webster, 1868) to “The Preacher and the Slave” (also known as “Long Haired Preachers” or “Pie in the Sky”; lyrics Joe Hill, 1911). Specifically, I look at how the original hymn, with its promise of a better world in the afterlife, is transformed into a song about creating a better world in the here and now.

This paper deals with a) the role of writer Karel Klostermann (1848-1923) and his work in the protracted debate over approaches to the administration of the Bohemian Forest National Park (BFNP), and b) a description of intertextual relations between three sets of texts: Karel Kloster­ mann's fiction, discourse on Karel Klostermann/the image of Klostermann's fiction, and discourse on the BFNP. The material analysed consists of evidence from an extensive corpus of media texts on the BFNP dated 1991-2010, which use the life and work of Karel Klostermann as part of the argu­ ment data, both as quotations and simple references. This evidence is classified on the basis of the positions of the speakers and the motifs involved. The results of this analysis indicate not only that motifs from the discourse on Karel Klostermann have only to some extent crossed over into the dis­ course on the BFNP, depending in particular on the position of the speaker, but also that new motifs continue to cross over from fiction. However, it also reveals the nature of discourse on the BFNP, which is primarily determined by the dominant narrative of the unnatural character of the large-scale decline of mountain spruce trees.

Loo, S. (2018) Teachers and Teaching in Vocational and Professional Education. Abingdon: Routledge. https://www.routledge.com/Teachers-and-Teaching-in-Vocational-and-Professional-Education/Loo/p/book/9781138056978


This research monograph introduces a critical understanding of how teachers deliver occupational or vocational courses at various academic levels. Including wider coverage of work-related programmes and based on empirical research, this book uses the term occupation-related to refer to programmes spanning several academic levels and education sectors, including the further and higher education sectors.

The book disassociates the English context of work-related studies, where issues of the academic-vocational division and socio-cultural dimensions have hampered critical investigations of this under-researched topic. Also, it offers a conceptual framework from the perspectives of teachers in their teaching and work-related settings derived from the understanding and development of Bernstein’s recontextualization process.

Teachers and Teaching in Vocational and Professional Education will be of great interest to academics, researchers and postgraduates who are engaged in the study of education and occupation-related programmes. The programme areas include accounting, dental hygiene, equine studies, fashion and textiles, health and social care, medical training of clinicians and emergency medicine, and travel and tourism.

Three articles from this monograph can be accessed:
https://www.fenews.co.uk/featured-article/42671-the-occupational-pedagogy-of-fe-teachers
https://www.fenews.co.uk/featured-article/43968-the-complexities-of-occupational-teaching-on-tvet-programmes
https://www.fenews.co.uk/featured-article/44412-the-importance-of-abilities-attitudes-and-skill-sets-in-vocational-pedagogy

In the recontextualization of discourse, a number of choices or decisions are made with regard to the movement or translation of meaning-material across social contexts, e.g. what material should be moved from the original context, and how that material might be re-presented in the potentially different modal ensemble of the new context (Bernstein 1975, 1996; Bezemer and Kress 2008; Kress 2003, 2010). Digital environments allow, and perhaps even encourage, the manipulation, reuse, and redistribution of meaning-material in diverse and potentially novel ways (see, for example, Goldsmith, 2011). In this paper, I am particularly interested in recontextualizations that challenge or disrupt the way we understand or attempt to make sense of multimodal or composite texts.

As a case in point, I examine the creation and online recontextualization of a digital research-article figure (see Figure 1). I compare configurations of field, tenor, and mode (Halliday 1978; Halliday and Hasan 1985; inter alia), looking in particular at selective appropriation, arrangement, focus, and social repositioning (Bernstein 1996; Bezemer and Kress 2008), as the figure is created, moved, or translated between different texts and contexts. In so doing, I ask the following questions: What elements are appropriated from the original text/context, and why? How are those elements re- presented and rearranged in the new text/context? What kinds of social relations are enacted through those new texts/contexts? And how do we make sense of texts that appear to be created through an unintentional or automated juxtaposition of semantic units?

This chapter contends that the naïve referentialism of the New Historicists’ approach to reading (exemplified in their tacit ideological cornerstone that “history repeats its [old] self”) renders those critics vulnerable to the charge of an improper favoring of a natural production/unnatural exchange binary. I contend that this binary needs to be rethought when the subject under consideration is text, that is, an entity working according to the rules of immaterial textuality or reproduction. I claim that language’s iterability allows for newness to be produced by simple recontextualization: “iteration alters, something new takes place” (Derrida). Thus, production bleeds over into the realm of exchange. This new conception of the relation between production and exchange is then used to read the narrative of Daniel Deronda, a book about the double recontextualization of the main character, first as Gentile and then Jew. The main focus of critique here is Catherine Gallagher’s classic essay “George Eliot and Daniel Deronda: The Prostitute and the Jewish Question” and its guiding – in my view inapposite – metaphor of an essentially sterile, usurious reproduction.

To recontextualise from the perspective of a religious tradition depends on a capacity to make that tradition meaningful, and this first involves a commitment to its meaningfulness. The best teachers of English are those who have seen beauty and truth shine from within a poem or a piece of prose, for no matter how any of the students in the class judge the same work, such educators teach with a passion that can only come from a genuine love of their subject. They do not need the affirmation of others before revealing this love. Instead, they bear witness to it constantly because they cannot do otherwise. The work has called to them unmistakably, and while students at first chuckle to think that their teacher can speak so passionately, they eventually come to know that there is something deeply consonant between the love and the work. In this paper, we will examine: the notion that God reveals Godself by means of tradition, what it might mean that tradition is interrupted and develops in different contexts, and what it might mean that persons who have glimpsed something of God in tradition might come to be responsible for its development through recontextualisation.

Per poter acquisire nuovi oggetti e arricchire la collezione egizia del museo torinese del quale era direttore, Ernesto Schiaparelli decise di fondare la Missione Archeologica Italiana in Egitto (M.A.I.), con lo scopo si reperire le antichità direttamente ‘sul campo’. E così, dopo aver ottenuto i permessi di scavo e i finanziamenti necessari, nel gennaio del 1903 Schiaparelli poté inaugurare la prima missione archeologica nella Valle delle Regine.
Il vero protagonista del primo cantiere di scavo a Bab el-Harim (uno dei toponimi arabi che identificano questa necropoli) fu l’egittologo comasco Francesco Ballerini, che lo stesso Schiaparelli definiva, in tono scherzoso, ‘il Re della Valle delle Regine’. Ballerini fu un preziosissimo e insostituibile collaboratore. I suoi diari di scavo, le planimetrie delle tombe, i rilievi e le fotografie, quasi tutti inediti, testimoniano il suo inestimabile contributo.
Una volta tornato in Italia, Ballerini pubblicò immediatamente i risultati della prima campagna di scavo a Bab el-Harim (‘Notizia Sommaria degli scavi della missione archeologica italiana in Egitto, Anno 1903’). Oltre a quest’opera edita e al materiale inedito conservato negli archivi, si sono conservate anche le lettere che egli inviò da Luxor e dalla Valle delle Regine ai suoi cari pressoché quotidianamente. Queste lettere, anche se non hanno lo stesso valore scientifico della documentazione di scavo, tuttavia contengono informazioni sui ritrovamenti avvenuti nel 1903 a Bab el-Harim.
Lo scopo di questo contributo è quello di presentare la successione cronologica degli avvenimenti salienti della prima missione archeologica italiana nella Valle delle Regine. La ‘Notizia Sommaria’ e i documenti d’archivio inediti saranno riletti alla luce delle informazioni contenute nelle lettere, che funzionano come una vera e propria ‘voce narrante’ e offrono una nuova chiave di lettura per ricostruire la sequenza delle scoperte avvenute a Bab el-Harim nel 1903.

In the Catholic Church, which includes in its mission the provision of school education, the significant rise of “no religion” in Western societies prompts serious new questions about how this mission can be lived out. An important response can be found in the Enhancing Catholic School Identity Project, which provides empirical evidence of the lived faith dispositions of members of Catholic school communities and recommends the enhancement of Catholic school identity through the recontextualisation of faith in dialogue. We argue that the dispositions of teachers are a vital factor in the development of a Catholic Dialogue School. Using aggregated data in Australia, we illustrate the importance of a teacher disposition that is intentionally and explicitly open to Catholic faith.

This thesis seeks to explore the place and role of ideology in political communication under conditions of mediatization. Exploring the place of ideology, as I will argue, involves exploring the ways political meaning is produced through the mediatic practices of personalisation, conversationalisation and dramatisation, while exploring its role involves exploring the ways political power is exercised through these practices. Particularly, the thesis builds upon an analytics of mediatization according to which ideology lies in, the textually-discursively organised and ordered, performative capacity of mediatic practices to recall and rework institutional symbolisms from the past serving the institutional exercise of power in the present, or the recontextualizing dynamic of media performativity. To operationalise this analytical approach, the thesis employs a paradigmatic case study; the study of political advertisements produced by the two major political parties in Greece and the UK in the run-up to the January and May 2015, respectively, General Elections. The empirical analysis seeks to demonstrate that central to all the ideological mediatic practices is the fusion of the private with the public through different aesthetic regimes, such as the authenticity of charisma, the intimacy of ordinariness, and the ritualism of spectacle, each emerging invested with its own recontextualizing dynamic – the politics of mission, everyday life and belonging. Each, in other words, has its own capacity to emotive-cognitively and spatiotemporally rework institutionally symbolic meanings from the past enacting different forms of institutional agency (e.g. partisan or cross-partisan) and ordering (e.g. displacement, temporalisation or eternalisation) in the present. The overarching contribution of this analysis is to argue/establish that we cannot gain a full understanding of how political parties’ ideology is renegotiated nowadays without a critical interrogation of the recontextualizing dynamic of mediatic performances. Nor can we gain a full understanding of how parties and other political institutions ideologically deal with the pragmatic challenges of the present without a critical interrogation of the aestheticity and affectivity of (mediatized) political discourse.

In the visual arts of painting and photography the appropriation of “borrowed” imagery for reuse and re-contextualization has yielded resonant discourses on ideas of authorship, authenticity and even the definition of art. It need not be stated that appropriation as artistic action has also been controversial and mires us in argument concerning originality versus “theft.” We know that one consequence of our folkloric music tradition is a common, shared archive of songs, melodies and lyrics that have been passed down through generations of our cultural heritage. Before modern documentation technologies like film and recording existed, music was preserved through its oral history; learned through the immediacy of playing, it lived on as it was shared through the continued adaptations and variations on the songs. I propose that these common traditional songs that were adapted by new players are similarly questioning both authorship and context, and we should view such adaptations in the folkloric tradition as appropriation. Further, adaptation of “borrowed” music is a re-contextualization that disrupts as it culturally alters the song through new presentations; representation in a new context effectively reculturalizes the songs’ meanings through adaptive methodology.

Political discourse becomes more and more 'mediatized' nowadays but, as I argue in this article, mediatization should be considered neither as a testament to 'de-ideologization' nor as a restyling of the 'inherently ideological' contemporary political communication. Ideology, I claim, is a potentiality of mediatized political discourse and as such, it rests with the generic capacity of the latter to recontextualize symbolisms from the institutional past serving the ordering of the institutional present. How is the recontextualization of symbolic meanings facilitated by the aesthetic and affective qualities of different media genres? In what ways does recontextualized discourse serve the neoliberal order of the present? Lying at the heart of the ideological analysis of political communication, these are questions which can be insightfully addressed through a discourse analytics of mediatization as the one I apply here on two political advertisements from the Greek general election of January 2015.

The paper presented here focuses on the idea of interpreting the digital culture as an image of the material culture rather than a mere copy of it. First of all, we should ask ourselves what an image really is; it is in investigating its deep meaning, which is often devalued due to the enormous dissemination of void images, that we can overcome the superficial concept of the digital as a digitalised copy. The description of an archaeological artifact cannot prescind from its physical and material appearance, but has to go further towards its profound nature and meaning. Considering the so-called aura of archaeological and artistic objects as an engagement between the hic et nunc of the object and the hic et nunc of the observer it will be possible to go beyond in the comprehension of the agency of the objects. Moreover, it is necessary to consider technology as a way through which objects could reveal themselves in a process of ἀλήθεια and not just a tool with the only scope of showing itself and its capacities. Considering digital copies as images could yield compelling challenges: every archaeological object, at any scale from the very little to the very big, has its own lost Umwelt: a way of being entangled in the world in which it was created. Probably, no answer will be provided within this paper, but suggestions to move towards an ontology of digital objects and their relationship with virtual realm.

This article shows how the specific discourse situation and socio-cultural context influence the development and degree of entrenchment of metaphor in language. Two metaphors are analyzed and contrasted in two different communities and times: SIGNS OF A POSITIVE CHANGE ARE GREEN SHOOTS in Spanish newspapers throughout 2009, and OBSTACLES FOR SUCCESS ARE AN ASH CLOUD in the British press in 2010. Because these metaphors emerged in different socio-cultural, political and geographical contexts, in different languages, and in different discursive communities, each underwent a distinct development, degree of expansion and divergent pragmatic and semantic changes. Both metaphors are paradigmatic examples of genre re-contextualization (Linell & Sarangi, 1998; Linell, 2009; and Semino, 2011) and of semantic change in progress. Metaphor has been widely studied as a tool for conceptualization, that is, for

This paper analyzes the coverage of Representative Alexandria Ocasio-Cortez, an American politician whose political discourse has aligned her with left-wing populism (LWP), by Tucker Carlson Tonight, a Fox News talk show hosted by a political commentator whose views have aligned him with right-wing populism (RWP). It explores the mechanisms that govern the presentation, interpretation, and framing of the antagonistic opponent via the analysis of delegitimization strategies, recontextualizing principles, and (re)framing processes. Findings suggest that the antagonist is delegitimized with ironic formulations, ad hominem attacks and debasing attributions that cast doubts on her authority and expertise. Recontextualization involves the suppression and concealment of the antagonist’s standpoints and underlying ideologies, and reframing occurs in discourse surrounding racism based on whom is the (perceived) recipient of racism. While many of the strategies employed are emblematic of populist discourse, others connote ageism, sexism, and racism expressed in overt and covert ways.

Este estudio analiza en forma crítica los documentos oficiales de 24 universidades públicas colombianas en su visión, misión y metas que integran buena parte de su razón de ser. Se utilizó un análisis crítico del discurso (ACD) teniendo en cuenta las categorías de función básicas de la Educación Superior. Se encontró que las universidades públicas han venido siendo consideradas a través de prácticas discursivas endógenas y exógenas más como organizaciones empresariales donde prima el concepto de la oferta de productos, bienes y servicios y donde la sociedad se considera el principal consumidor con necesidades latentes naturales y creadas. Se determinó la existencia de un proceso de recontextualización discursiva que representa a la universidad pública como una empresa orientada a la formación de mano de obra calificada para satisfacer las necesidades de la industria y del comercio en aras del crecimiento económico del país principalmente y a expensas de la formación de ciudadanos críticos.

This is a somewhat abbreviated, English version of a book review essay, first published in Magyar, of the first Hungarian publication of Anthony Giddens' textbook _Sociology_, intended as a required core material for Sociology courses in Hungary.

Th e paper focuses on crossposting, as a form of digital remediation consisting in the production and distribution of multimodal texts in multiple online spaces through embedding and sharing. Th e study sketches the analytical steps to approach the phenomenon, applying them on a UK food blogger's activity spanning her blog, her Facebook, Twitter, YouTube, Pinterest, and Instagram accounts. In the instance examined, recontextualized texts are re-genred; genre assignment is given by the combination of the multimodal confi guration in each space and the blogger's use of these aff ordances to her aims. Th rough minimum new text creation, by recontextualizing her texts in diff erent spaces, the blogger can shape diff erently her relation with the audience. Th e analytical framework is intended as a fl exible tool that, adjusted as appropriate, can be used for a broader in-depth analysis of crossposting.

Many different projects work with the systems of the iDAI.world to digitally ­process and publish archaeological research and research data. Since 2018, the newly developed documentation system iDAI.field has been increasingly used to document new excavation projects or to process and (re)contextualize old excavations. In fall/winter 2020/2021, the first virtual workshop on »Recontextualization and Processing of Archaeological Research with iDAI.world-Systems« (­original title: »Rekontextualisierung und Aufbereitung archäologischer Forschung mit ­iDAI.­world-Systemen«) took place to provide an opportunity for exchange of ­experiences and discussion.

ABSTRACT Figures such as graphs, illustrations, and photographs play important epistemological and pedagogic roles in the communication of science. In this presentation, I take as a case in point a figure from a research article published in 2001 in the paper and online editions of the New England Journal of Medicine. The figure represents a cross-section of a blood vessel and depicts the proposed response of a certain protein in regulating inflammation and coagulation in severe sepsis. The figure includes verbal resources, and is a hybrid of schematic and (semi-)naturalistic elements. In its original digital environment, the figure (like others in the journal) is not only part of a composite text, i.e., the research article; it is also a discrete text in its own right, one that can be searched, downloaded, read, and redistributed in various formats. Since its original publication in 2001, the figure has been reused and adapted for use in a number of different contexts. In this paper, I present and discuss some of these recontextualizations by examining changes in selection, arrangement, foregrounding, and social repositioning (Bezemer and Kress 2008) and by considering variations in the field, tenor, and mode of discourse. I investigate these recontextualizations (and their inevitable “recotextualizations”) more-or-less chronologically, starting with the figure’s origins in the New England Journal of Medicine before examining online repurposing of the figure in other research articles, in blogs, and in videos. Despite there being only minor transformations of the original figure, some of the recontextualizations suggest radically different readings from those of the original publication.