The Evolution of Media

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THE EVOLUTION OF

TRADITIONAL TO NEW MEDIA


OBJECTIVES:
• Identifies traditional media and new
media and their relationships
(MIL11/12EMIL-IIIb-5).
• Editorializes the roles and functions of
media in democratic
society(MIL11/12EMIL-IIIb-6).
• Searches latest theory on information
and media (MIL11/12EMIL-IIIb-7).
EVOLUTION OF MEDIA

• PRE – INDUSTRIAL AGE


• INDUSTRIAL AGE
• ELECTRONIC AGE
• NEW/INFORMATION AGE
PRE-INDUSTRIAL AGE
(BEFORE 700)

• People discover fire, developed paper


from plants, and forged weapons and
tools with stone, bronze, copper and
iron.
PRE-INDUSTRIAL AGE
(BEFORE 700)
Example Forms of Media:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
PRE-INDUSTRIAL AGE
(BEFORE 700)
PRE-INDUSTRIAL AGE
(BEFORE 700)
PRE-INDUSTRIAL AGE
(BEFORE 700)
PRE-INDUSTRIAL AGE
(BEFORE 700)
PRE-INDUSTRIAL AGE
(BEFORE 700)
PRE-INDUSTRIAL AGE
(BEFORE 700)
INDUSTRIAL AGE
(1700S TO 1930S)
• People used the power of steam,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press).
INDUSTRIAL AGE
(1700S TO 1930S)
Example Forms of Media:
• Printing press for mass production (1900)
• Newspaper- The London Gazette (1740)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
INDUSTRIAL AGE
(1700S TO 1930S)
INDUSTRIAL AGE
(1700S TO 1930S)
INDUSTRIAL AGE
(1700S TO 1930S)
INDUSTRIAL AGE
(1700S TO 1930S)
INDUSTRIAL AGE
(1700S TO 1930S)
ELECTRONIC AGE
(1930S TO 1980S)
• The invention of the transistor
ushered in the electronic age. People
harnessed the power of transistors
that led to the transistor radio,
electronic circuits, and the early
computers. In this age, long distance
communication became more
efficient.
ELECTRONIC AGE
(1930S TO 1980S)
Example Forms of Media:
• Transistor Radio
• Television (1941)
• Large electronic computers
• Mainframe computers – i.e. IBM 704
(1960)
• OHP, LCD projectors
ELECTRONIC AGE
(1930S TO 1980S)
ELECTRONIC AGE
(1930S TO 1980S)
ELECTRONIC AGE
(1930S TO 1980S)
ELECTRONIC AGE
(1930S TO 1980S)
ELECTRONIC AGE
(1930S TO 1980S)
NEW/INFORMATION
AGE (1900S TO 2000S)
• The internet paved the way for faster
communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of
personal computers, mobile devices, and
wearable technology. Moreover, voice,
image, sound and data are digitalized. We
are now living in the information age.
NEW/INFORMATION
AGE (1900S TO 2000S)
• Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Blogs: Blogspot (1999), Wordpress (2003)
• Social networks: Friendster (2002),
Multiply (2003), FB (2004), Instagram
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
NEW/INFORMATION
AGE (1900S TO 2000S)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003)
• Search Engines: Google (1996), Yahoo
(1995)
• Portable computers – laptops (1980),
netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
NEW/INFORMATION
AGE (1900S TO 2000S)
AGE WHAT WHAT WHAT
DEVICES DID DEVICES DID DEVICES DID
PEOPLE USE TO PEOPLE PEOPLE USE
COMMUNICAT USETO STORE TO SHARE OR
E WITH EACH INFORMATIO BROADCAST
OTHER? N? INFORMATIO
N?
PREHISTORIC
AGE

INDUSTRIAL
AGE
ELECTRONIC
AGE

NEW
(INFORMATIV
E) AGE

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