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    The Evolution of Traditional Media

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    Ciddrick Antiporta
    The document outlines the evolution of traditional media to new media across four ages: pre-industrial age, industrial age, electronic age, and information age. Key developments include the printing press in the pre-industrial age, mass production of books and newspapers in the industrial age, the transistor and computers in the electronic age, and the internet, social media, mobile devices, and digital technologies in the information age. Overall, the document traces the progression of communication technologies from early cave paintings and clay tablets to today's digital and wireless technologies.

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    The Evolution of Traditional Media

    Uploaded by

    Ciddrick Antiporta
    10 views18 pages
    The document outlines the evolution of traditional media to new media across four ages: pre-industrial age, industrial age, electronic age, and information age. Key developments include the printing press in the pre-industrial age, mass production of books and newspapers in the industrial age, the transistor and computers in the electronic age, and the internet, social media, mobile devices, and digital technologies in the information age. Overall, the document traces the progression of communication technologies from early cave paintings and clay tablets to today's digital and wireless technologies.

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    The document outlines the evolution of traditional media to new media across four ages: pre-industrial age, industrial age, electronic age, and information age. Key developments include the printing press in the pre-industrial age, mass production of books and newspapers in the industrial age, the transistor and computers in the electronic age, and the internet, social media, mobile devices, and digital technologies in the information age. Overall, the document traces the progression of communication technologies from early cave paintings and clay tablets to today's digital and wireless technologies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views18 pages

    The Evolution of Traditional Media

    Uploaded by

    Ciddrick Antiporta
    The document outlines the evolution of traditional media to new media across four ages: pre-industrial age, industrial age, electronic age, and information age. Key developments include the printing press in the pre-industrial age, mass production of books and newspapers in the industrial age, the transistor and computers in the electronic age, and the internet, social media, mobile devices, and digital technologies in the information age. Overall, the document traces the progression of communication technologies from early cave paintings and clay tablets to today's digital and wireless technologies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    THE EVOLUTION OF

    TRADITIONAL
    TO NEW MEDIA
    ◦Pre-Industrial Age (Before 1700s)
    ◦Industrial Age (1700s - 1930s)
    ◦Electronic Age (1930s - 1980s)
    ◦Information Age (1900s - 2000s)
    Pre-Industrial Age (Before 1700s) - People
    discovered fire, developed paper from plants, and
    forged weapons and tools with stone, bronze, copper
    and iron.
    Examples:
    • Cave paintings (35,000 BC)
    • Clay tablets in Mesopotamia (2400 BC)
    • Papyrus in Egypt (2500 BC)
    • Acta Diurna in Rome (130 BC)
    • Dibao in China (2nd Century)
    • Codex in the Mayan region (5th Century)
    • Printing press using wood blocks (220 AD)
    Industrial Age (1700s-1930s) - People used the power
    of steam, developed machine tools, established iron
    production, and the manufacturing of various products
    (including books through the printing press).
    Examples:
    • Printing press for mass production (19th century)
    • Newspaper- The London Gazette (1640)
    • Typewriter (1800)Telephone (1876)
    • Motion picture photography/projection (1890)
    • Commercial motion pictures (1913)
    • Motion picture with sound (1926)
    • Telegraph
    • Punch cards
    Electronic Age (1930s-1980s) - The invention of the transistor
    ushered in the electronic age. People harnessed the power of
    transistors that led to the transistor radio, electronic circuits, and
    the early computers. In this age, long distance communication
    became more efficient.
    Examples:
    • Transistor Radio
    • Television (1941)
    • Large electronic computers- i.e. EDSAC (1949) and UNIVAC
    1 (1951)
    • Mainframe computers - i.e. IBM 704 (1960)
    • Personal computers - i.e. Hewlett- Packard
    9100A (1968), Apple 1 (1976)
    • OHP, LCD projectors
    Information Age (1900s-2000s) - The Internet paved the way for
    faster communication and the creation of the social network.
    People advanced the use of microelectronics with the invention of
    personal computers, mobile devices, and wearable technology.
    Moreover, voice, image, sound and data are digitalized. We are
    now living in the information age. Examples:
    • Web browsers: Mosaic (1993), Internet Explorer (1995)
    • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
    • Social networks: Friendster (2002), Multiply (2003), Facebook
    (2004)
    • Microblogs: Twitter (2006), Tumblr (2007)
    • Video: YouTube (2005)
    • Augmented Reality / Virtual Reality
    • Video chat: Skype (2003), Google Hangouts (2013)
    • Search Engines: Google (1996), Yahoo (1995)
    • Portable computers- laptops (1980), netbooks (2008), tablets
    (1993)
    • Smart phones
    • Wearable technology
    • Cloud and Big Data

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