Evolution of Traditional To New Media

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Evolution of Traditional to New Media from the

Pre-Industrial Age, Industrial Age, Electronic Age, and Information Age


The evolution of media, from traditional to new media has shaped our understanding to the
world that we are living in. Throughout the years, our media has improved in so many ways helping
us in our daily lives as well as in our communication. In this paper, I will be going to discuss the
evolution of traditional to new media. This will include how the media is used in pre-industrial age to
industrial age to electronic information age.
 Pre-Industrial Age (Before 1700)
- People discovered fire. People has made a discovery about how to develop paper from the
plants. People has discovered how to forged weapons and tools using the stone, bronze,
copper, and iron. About 2.5 million years before writing was developed, technology started
with the earliest hominids who used stone tools in which they used to start fires, hunt, cut
foods, and bury their dead.
 Forms of Media in Pre-Industrial Age
- Cave Paintings (13, 000 BC)
- Clay Tablets in Mesopotamia (2400 BC)
- Papyrus in Egypt (2500 BC)
- Acta Diurna in Rome (130 BC)
- Dibao in China (2nd Century)
- Codex In Mayan Region (5th Century)
- Printing Press using wood blocks (220 AD)

 Industrial Age (1700s to 1930s)


- Industrial Age is the period in which encompasses the changes in economic and social
organization that began around 1760 in Great Britain and later in other countries. It is the year in
which the hand tools are replaced by the power-driven machine. People has discovered the power
of steam. People are able to developed machine tools and established iron productions. People are
able to manufacture various products such as books, newspaper through the printing press.
 Forms of Media in Industrial Age
- Newspaper – The London Gazette (1740)
- Telegraph (1800)
- Telephone (1876)
- Motion Picture Photography/Projection (1890)
- Printing Press for Mass Production (1900s)
- Commercial Motion Pictures (1913)
- Motion Picture with Sound (1926)
- Telegraph
- Punch Cards
 Electronic Age (1930s to 1980s)
- The electronic age is the invention of the transistor ushered in electronic age. People has
discovered and harnessed the power of the transistor that has led in the various transistor
communication such as transistor radio, electronic circuits, and the early computers. Electronic
Age has marked the start of a new era marked by quicker global information transfer and
communication. Long distance communication became more efficient.
 Forms of Media in Electronic Age
- Transistor Radio
- Television (1941)
- Early Computers: EDSAC (1949), UNIVAC 1 (1951), IBM 704 (1960),
Hewlett – Packard 9100A (1968), Apple 1 (1976)
- OHP, LCD projectors

 New / Information Age (1900s to 2000s)


- The internet paved way for the faster communication and the creation of the social network. It
is the year where people discovered the use of microelectronics with the invention of personal
computers, mobile devices, and devices wearable technology. Voices, sounds, and data are
digitalized.
 Forms of Media in New / Information Age
- Web browser: Mosaic (1993), Internet Explorer (1995)
- Search Engines: Google (1996), Yahoo (1995)
- Portable Computers: Laptop (1980), Netbooks (2008), Tablets (1993)
- Blogs: Blogspot (1999), WordPress (2003)
- Social Networks: Friendster (2002), Multiply (2003), Facebook (2004), Instagram (2010)
- Microblogs: Twitter/ X (2006), Tumblr (2007)
- Video: YouTube (2005)
- Augmented Reality / Virtual Reality
- Smart Phones, Wearable Technology, Cloud, and Big Data

Sources:
Neil, L. (n.d). Evolution of media (traditional media to new media) timeline. Timetoast Timeline.
https://www.timetoast.com/timeline/evolution-of-media-traditional-media-to-new-media.
Oxillo, M. J. (2017, July 30). The evolution of traditional to new media – media and information
literacy (MIL). SlideShare. https://www.slideshare.net/slideshow/the-evolution-of-traditional-to-new-
media/78381826.
Shy, J. (n.d). The evolution of traditional to new media. Sutori. https://www.sutori.com/en/story/the-
evolution-of-traditional-media-to-new-media.

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