Mil Module 2

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MEDIA AND INFORMATION LITERACY

FROM WRITINGS ON
THE WALLS TO
SIGNALS TRAVELING
IN THE AIRWAVES:
A HISTORICAL
OVERVIEW OF
COMMUNICATIONS
WHAT IS MEDIA?
The term “media” is described as means
of communication for people which
includes newspapers, radio, televisions,
and the internet.

In the advent of the “new


normal”, the role of media has been
highlighted more than ever.
The society relies heavily on media and information
technology, not only for communication, but also for
information dissemination, distance learning, work at
home, etc.

With the attainment of technological advancement,


people wondered how media changes throughout time
and what forms of media exist in different ages.
Pre-Industrial Age (Before 1700s)
• DURING PRE-INDUSTRIAL AGE, ABOUT 4.5 million years
ago, the early hominids
• discovered fire, developed paper from plants, and built weapons
• THE PREHISTORIC INHABITANTS USED STONE TOOLS
AND METALS AS PART OF THEIR DAILY ACTIVITIES
LIKE HUNTING AND GATHERING
• THEY ALSO USED CRUDE STONE TOOLS TO CREATE
THINGS CONSIDERED ROCK ART
Pre-Industrial Age (Before 1700s)
• THESE PREHISTORIC ARTS such as petroglyphs and pictographs
were considered the earliest forms of traditional media
• THE FIRST PETROGLYPHS ARE CREATED ON HUNTER-
GATHERING STRATEGIES. THIS IS REGARDED AS THE
FIRST FORM OF MASS MEDIA.
Pre-Industrial Age (Before 1700s)

• PICTOGRAPHS
• They are carved visual
images of what people,
during that time, actually
saw.
Industrial Age (1700s - 1930s)
• THE INDUSTRIAL AGE OCCURS
DURING THE industrial revolution
in Great Britain.
• This period brought in economic
and societal changes, such as the
substitution of handy tools with
machines like the power loom and
the steam engine.
Industrial Age (1700s - 1930s)
• THE TRANSFORMATION OF THE
manufacturing industry, and commercial
enterprise for mass production of various
products occurred.
• Also,long-distance communication
became possible via telegraph, a
system used for transmitting
messages
Electronic Age (1930s - 1980s)
• THE ELECTRONIC AGE
STARTED WHEN PEOPLE
utilized the power of electricity
that made electronic devices
like transistor radio and
television work.
Electronic Age (1930s - 1980s)
• THE CREATION OF THE TRANSISTOR piloted the
rise of the electronic age. The power of transistors was
used in radio,electronic circuits, and early computers.
In this period, people made use of air access to
communication
Information Age (1900s - 2000s)
• THE INFORMATION AGE IS A PERIOD
ALSO known as the digital age. This period
signified the use of the worldwide web
through an internet connection.
Information Age (1900s - 2000s)
• COMMUNICATION BECAME
FASTER AND EASIER WITH
THE USE OF SOCIAL
NETWORKS OR SOCIAL
MEDIA PLATFORMS SUCH
AS FACEBOOK,
MESSENGER, INSTAGRAM,
TWITTER, AMONG OTHERS.
Information Age (1900s - 2000s)
• THE RAPID
TECHNOLOGICAL
advancement and innovation
with the use of
microelectronics lead to the
development of laptops,
netbooks mobile phones, and
wearable technology.
Pre-Industrial Age (Before 1700s)
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s)
• Printing press for mass production (19th
century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
Industrial Age (1700s-1930s)
• Printing press for mass production (19th
century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• PUNCH CARDS
Electronic Age (1930s-1980s)
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC
1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976)
• OHP, LCD projectors
Information Age (1900-2000s)
• WEB BROWSERS: MOSAIC (1993), INTERNET
EXPLORER (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social media: Friendster (2002), Multiply (2003), Facebook
(2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
Information Age (1900-2000s)
Video chat: Skype (2003), Google Hangouts
(2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), tablets
(1993) netbooks (2008),
• Smartphones
• Wearable technology
• Cloud and Big Data

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