PEOPLE

MEDIA

Present by: Ms. Helen B. Centinaje

OBJECTIVES
 Explain from the studies how media affects the
individual and the society.
 Identify and explain the different roles of people in
media and information.
 Describe how people can be a medium of
communication to other people.
 Write an article on how social media affects each
learner’s own family, community, and self.
DEFINITION
 PEOPLE – human beings making up a
group or assembly or linked by a common
interest, a body of persons that are united
by a common culture, tradition, or sense of
kinship, that typically have common
language, institutions, and beliefs, and that
often constitute a politically organized
group.
DEFINITION
 MEDIA – the main means of mass
communication.
 PEOPLE MEDIA – an assembly of
people with a common interest where
they become the main means of mass
communication. In other words, people
are made themselves since they have the
ability for mass communication.
 PEOPLE IN MEDIA vs.
PEOPLE AS MEDIA
 People in Media – they are people
behind another form of media. They use
other forms of media such as text media,
visual media, multimedia, etc. in
disseminating information and imparting
knowledge.
 PEOPLE IN MEDIA vs.
PEOPLE AS MEDIA
 People in Media – they are people
behind another form of media. They use
other forms of media such as text media,
visual media, multimedia, etc. in
disseminating information and imparting
knowledge.
How Traditional Media Affected
Filipinos in the Past:
 Pre-Spanish Era – knowledge was
passed on through folk media and
indigenous forms of media.
 Careers: Town crier, messenger,
community scribe.
How Traditional Media Affected
Filipinos in the Past:
 Spanish Era – while education was
limited to the elite, publication of books
(i.e., Noli Me Tangere and El
Filibusterismo) and newspapers (La
Solidaridad) advanced the Propaganda
movement which led to the people’s
revolution against Spanish rule.
How Traditional Media Affected
Filipinos in the Past:
 Spanish Era – cont. Filipinos at that time
did not have a common language. Only the
elite spoke and understood Spanish. Thus,
communication was limited. Pen names
were used to avoid political oppression.
 Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist.
How Traditional Media Affected
Filipinos in the Past:
 American and Japanese Era – during this
era, major newspaper (i.e. Manila Times and
Manila Bulletin), radio broadcasting and
movies became available. Media was used for
propaganda by government and other groups.
 Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist,
cartoonist, reporter, producer, broadcaster.
How Traditional Media Affected
Filipinos in the Past:
 Post-war Era – the golden age of
Philippine Journalism. Advertising,
Communication Education, and press
freedom flourished in this era.
 Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist,
cartoonist, reporter, producer, media
technicians, advertisers.
How Traditional Media Affected
Filipinos in the Past:
 Martial Law Era – Highlights of this
era include the government takeover of
media and the press, and the image
engineering of the Marcoses in the
name of nationalism.
How Traditional Media Affected
Filipinos in the Past:
 Post-EDSA Era – people power
brought greater freedom for Philippine
media. During this era, the new
constitution recognized the vital role of
communication and information in
nation-building. Press freedom
influenced the growth in media careers
How Traditional Media Affected
Filipinos in the Past:
 Modern Era – Careers: web designer,
online instructors, digital producer,
bloggers, animators, programmer,
archivist, metadata analyst, data miner,
user experience designer, call center,
agents, virtual assistance.
 PEOPLE IN MEDIA vs.
PEOPLE AS MEDIA
 People as Media – individual serve as
channels of information. Traditionally, this is
limited to folk media, writing or creating a
media artifacts. With the advent of social
media, individuals have been empowered to
not just create media artifacts but to give
feedback, edit and add on to the media
artifact.
 Ex. Speaker/s
Characteristics of Social Media:
 Individualized, builds profiles (includes
personal details, pictures, likes)
 Connect with friends and people (includes
referrals by other friends or by the site itself)
 Uploads content in real time.
 Enables conversations (both private and
public)
 Provides tracking (history and threads)
Formats and examples of social media:
 Relationship or social networks –
Facebook
 Micro-blogging – Twitter, Instagram
 Special interest networks – Linkedin,
Pinterest
 Media sharing – Youtube, Flickr
Formats and examples of social media:
 Collaborative news – Reddit, Waze
 Discussion Forums – Google groups
 Group buying merchant sites – OLX,
Groupon, Dealgrocer
 Virtual worlds – Farmville, World of
Warcraft, Secondlife, Minecraft
Advantages and limitations of using
social media in the following areas:
AREAS ADVANTAGES
Relationships People who are
physically apart can
continue to communicate
at a lower cost, send
pictures, use live-
streaming, thereby
strengthening the ties
between them.
Advantages and limitations of using
social media in the following areas:
AREAS ADVANTAGES
Diversion/Entertainment Social media can provide
great entertainment and
allow users to have a
respite from their busy
schedules.
Advantages and limitations of using
social media in the following areas:
AREAS ADVANTAGES
Learning Social media provides
a platform for real time
collaborative learning.
Resources can be made
readily available.
Learners can take
control of their own
learning.
Advantages and limitations of using
social media in the following areas:
AREAS ADVANTAGES
Recognition Instant recognition by
the way of simply
liking a post can be
very gratifying and
encouraging .
Advantages and limitations of using
social media in the following areas:
AREAS ADVANTAGES
Career progression It has become easier to
market oneself through
social media.
Connections and
referrals are established
more quickly.
 Advantages and limitations of using
social media in the following areas:
AREAS LIMITATIONS
Relationships Demands on relationship-
building increases with
socila media. People
expect friends and family
to repond immediately.
Some private
conversations can be made
vulnerable to exposure.
 Advantages and limitations of using
social media in the following areas:
AREAS LIMITATIONS
Diversion/Entertainment This form of entertainment
can often be addictive.
Others find it more
difficult to manage their
time wisely and to focus on
the task at hand.
 Advantages and limitations of using
social media in the following areas:
AREAS LIMITATIONS
Learning Teachers need to develop
skills for a more
inclusive and
personalized way of
facilitated learning. Not
all information is valid,
accurate, or beneficial.
 Advantages and limitations of using
social media in the following areas:
AREAS LIMITATIONS
Recognition Social media has
created a specific need
for validation and
attention.
 Advantages and limitations of using
social media in the following areas:
AREAS LIMITATIONS
Career progression There is no separation of
private and professional.
What is posted about the
private self may affect the
professional.