Text Media

and
Information
 OBJECTIVES:
 Describes the different
dimensions of text information
and media.
Comprehends how text
information and media is are
formally and informally produced,
organized, and disseminated.
 OBJECTIVES:
Cont.
Evaluates the reliability and validity
of text information and media and
its/ their sources using selection
criteria
Produces and evaluates a creative
text based presentation using
design principle and elements
 I am attorney Robert
Limco of Happy Cola
Company. Congratulations!
Your SIM card number has
been chosen in our raffle draw.
You have won 500,000 pesos.
Please give me your bank
account number so we can
deposit your reward. For more
details, please contact me.
 DEFINITION,
CHARACTERISTICS
, FORMAT and
TYPES
And SELECTION of AREA
TEXT – a simple and
flexible format of
presenting information or
conveying ideas whether
hand-written, printed or
displayed on-screen.
CHARACTERISTICS
a. Text is very powerful as
well in disseminating
information, providing
direction and giving
suggestions.
b. Text is available in
different sources whether
it is formal (news articles,
published books,
newspapers, magazines,
advertisements, research
works, etc.) or informal
(blogs, personal e-mails, SMS
or text messages, online
messengers, social media
platforms, etc.).
Cont.

• Formal text-based materials

are created and distributed by
established institution (such
as publishing companies,
news agencies, etc.) and go
through a rigorous process of
editing or evaluation and
usually governed by
censorship of the state.
• Informal text-based
materials, on the other
hand, come from
personal opinions or
views on different
issues, processes, etc.
c.Text can be as short such as a
single sentence or phrase, or
they can be as lengthy as news
articles or investigate
reporting. No matter how brief
or lengthy, however, a text is
always carefully written with
the intent of sending a vey
specific message to the target
audience.
D. In our exposure to text
media and information, we
can be either be a consumer
or a producer of content. As
a consumer, these are the
questions that you need to
ask with regards to the
content of text media and
information:
• Who or what institution
does the message sent?
• What techniques are used
to attract and hold
attention?
• What is the language used
by the writer?
• What views are
represented? Are they
balanced?
• How might the message be
interpreted in different
ways?
• What is omitted, slurred,
or added in the message?
e. As a producer of text
media and information, we
need to review the media
and information design
framework: target
audience, author or sender,
key content, purpose,
form/style and format.
 TEXT AS VISUAL
a. Typeface (also called font,
font type, or type) refers to the
representation or style of a text
in the digital format.
b. A typeface is usually comprised
of alphabets, numbers,
punctuation marks, symbols and
other special characters. When
fonts are installed in the
computer, they usually come in
file formats such as True Type
Font (.ttf), Open Type Font
(.otf), etc.
c. In the absence of images and
drawings, text is the easiest
way of communicating to your
audience. The use of various
font types can express
different emotions or
meaning.
 Types of
Typefaces:
Serif
Serif – connotes formality and
readability in large amount of
texts. This font is usually used for
the body text of books,
newspapers, magazines and
research publication. Also, serif
fonts give a classic or elegant look
when used for title or heading.
Examples: Times New Roman,
Garamond, Baskerville
Sans Serif
Sans serif – brings a clean or minimalist
look to the text. This font is used for
clear and direct meaning of text such
as road signage, building directory or
nutrition facts in food packages. Also
san serif fonts give a modern look and
is used primarily in webpage design.
Examples: Arial, Helvetica, Tahoma,
Verdana, Calibri
Slab Serif
Slab Serif – carries a solid and
heavy look to a text. This font
can be used for a large
advertising sign on billboards.
Examples: Rockwell, Playbill,
Blackoak
Script
Script – draws much attention to itself
because of its brush-like strokes.
This must be used sparingly and not
to used in large text body text. This
font is usually used in wedding
invitation cards or other formal
events.
Examples: Edwardian, Vladimir,
Kunstler
Decorative
Display or decorative- caters to a
wide variety of emotions (such
as celebration, fear, horror, etc.)
or themes (such as cowboys,
circus, holidays, summer, kiddie,
etc.)
Examples: Chiller, Jokerman,
Curlz MT
 Design
Principles
and Elements
Design principles and
elements – the principles in
designing text elements are
Emphasis, Appropriateness,
Proximity, Alignment, Organization,
Repetition and Contrast.
1. Emphasis - refers to the
importance or value given to a
part of the text-based content.
When trying to make a point or
highlighting a message, you can
make the text bold, italicized,
have a heavier weight, darkened
or lightened (depending on your
background color) or enlarged.
2. Appropriateness - refers to
how fitting or suitable the text is used
for a specific audience, purpose or
event. In the creation of text-based
content, make sure that the selection
criteria (tone, style, purpose, clarity) is
followed. As for the choice of typefaces
to be used, refer to the
discussion of the characteristics of the
fonts. When it comes to large body
text, the font should be clear enough to
read.
3. Proximity - refers to how near
or how far are the text elements
from each other. When two things
are closely related, we bring them
close together. Otherwise, we put
text elements far from each other.
For example, the main title and
subtitle are usually placed close to
each other.
4. Alignment - refers to how the
text is positioned in the page. This
can be left, right, center or justified.
5. Organization - refers to a
conscious effort to organize the
different text elements in a page.
Organization ensures that while
some text elements are separated
from each other (based on the
principle of proximity), they are
still somehow connected with the
rest of the elements in the page.
Cont.
5. Organization - When there are
many elements needed to fit in a page,
start by creating a framework or a
compartment for the elements. Divide
the space by creating lines across the
page, making it look like a cabinet with
various space sizes. Once you are done
compartmentalizing, you can place the
different text elements on the boxes.
6. Repetition- concerns
consistency of elements and the
unity of the entire design. Repetition
encourages the use of repeating
some typefaces within the
page.When several typefaces are
used on a page, it might distract the
audience and fail to communicate
what you want them to get from the
content. To strike a balance, do not
also use just a single typeface for a
visual design product.
7. Contrast- creates visual
interest to text elements.
Contrast is achieved when two
elements are different from each
other. When you place a white
text on a very light yellow
background, contrast is not
achieved and the text will be
difficult to read, but when you
put a white text on a dark brown
background, contrast is created.
Cont.
7. Contrast- can be achieved in
various ways, by joining the
following elements: large font
with a small font, serif and sans
serif, thin elements with thin
elements, cool color and warm
color.
 ACTIVITY
 Group 1- Tourism Campaign
– This brochure will invite the
readers to spend their
summer vacation in your city.
 Group 2 - Election Campaign
– This brochure will promote to
the readers a local politician
who will run for mayor in the
upcoming election.
 ACTIVITY
 Group 3 - School Admission
– This brochure will advertise
to the readers a
college/university in your
place.
 Group 4 – Community
Advisory – This brochure will
inform the readers about new
policy for garbage collection
schedule and segregation in
your community.
COMPONEN GUIDE LEARNERS’
T QUESTION ANSWERS
S
Target Who are the
Audience possible
readers of this
brochure?
Sender/Author Who is the
author of this
brochure?
COMPO GUIDE QUESTIONS LEARNER
-NENT S’
ANSWER
S
Key What is the tone of the text in
Content the brochure?
What are the sample phrases or
taglines that you will?
What are the facts /figures that
you will include in the
brochure?

Purpose What is the intention of the

brochure?
COMPO GUIDE LEARNER
- NENT QUESTIONS S’
ANSWER
S
Form/Style What are the font
types/colors/highlights
that you will use in the
brochure?
What are the words or
phrases that you need
to emphasize in the
brochure?
COMPO - GUIDE QUESTIONS LEARNERS’
NENT ANSWERS
Medium/F What are the blank of the
ormat brochure? –paper type,
texture, glossy, matte
Folding (three-fold,
two-fold)
Full color, black and
white
Aside from the brochure,
what other text-based
formats that you can use
to deliver your message?