Business Administration Department

South East Institute of Technology, Inc.

Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

“A MARKETING PLAN ON CHEESY RICE CAKE”

In Partial Fulfillment of The Requirements in MM 211

(MARKETING MANAGEMENT)

Presented to:

Ms. RODA JEAN D. FERNANDO

Instructor

Presented By:
Batuampo, Andrea B.
Sualibios, Jeanefer V.
Tac-an, Richel Ann D.
Tumbaga, Jovelyn J.
Urot, Nikka N.
Zagra, Generose M.
Zamora, Mary Christine R.

December 16, 2021

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

TABLE OF CONTENTS
Title 1
Chapter Description Page

I Introduction 3
II Target Market 4
III Product Description 5
IV Competition 6
V Mission and Vision 7
VI Market Strategies 8

Pricing, Positioning, and 9

VII
Branding

VIII 11
Market Goals

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

I. INTRODUCTION

The Philippines is not only known for its beautiful scenery and friendly

people,
call it is also known
the “kakanins”, nativefordelicacies
its delicious
thatfood. Among as
are served these foods are
desserts. No what
party or

celebration
sweet tooth,istoo).
complete without
What’s more these Filipino
interesting desserts
about them(we are known
is that fortheir
they (or

aingredients) tend
lot of Filipinos to vary
who by regionas
are classified or "senior
by place. Another
citizens" interesting
know how to fact
makeis
these

dessertsinfluence
Spanish as they have
in myalready
countrybecome part of the
(as evidenced by Philippine traditions.
their Spanish names). But
are lots of Filipino desserts or delicacies out there. A lot of them show the
one thing is for sure, we, Filipinos, love our desserts. In fact, wherever you
You’ll surely love them!
in the Philippines, you will surely encounter these kakanins. So, if and when
youRice cakes
decide are made
to visit in manycountry,
my wonderful culturesbe
and have
sure a wide
to try range
out our processing
native
and product
breakfast, characteristics.
dessert The The
or snack food. Filipino rice cake
product is consumed
is made dailyisas
from rice that a
soaked

inovernight,
order youcondensed milk,Rosario,
to satisfy. (Del butter and cheese
2013). also
In the you
80s may
and putrice
90s, coconut
cakes
were

the hot loved

People new trend in "diet food."
the combination of They have
crunch in abeen a weightcarb—and
low-calorie loss staple ever are
many

still fans for this reason today. The puffed rice round crackers remains
nutrition expertsand
among adults arekids
lessas
enthusiastic.
an easy snack option and come in a variety of
calorie flavors. Many health-conscious people routinely use rice cakes in
of higher-calorie options like bread, cookies, crackers, and chips. However,

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

II. TARGET MARKET

Our target market is our school. The students and teachers of SOUTH
EAST ASIAN INSTITUTE OF TECHNOLOGY with the age between 18-30
years old. We will introduce our business to our fellow student teacher and
staff by serving them our product and giving them the satisfaction that they
want. In case our business will be successful inside SOUTH EAST ASIAN
INSTITUTE OF TECHNOLOGY. We plan to expand our business in Tupi and
nearby communities. Cheesy rice cake, unlike the other products of the same
kind, our cheesy rice cake contains unique characteristics that the other
products don't have. Our product provides nutrients that help our customers
to be ready to their daily living.

The target of this product is the following:

*Student, teachers, and stuff
*18-30 years old
*Available for all who love cheesy rice cake

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

III. PRODUCT

Our products are "cheese rice cakes" made from glutinous rice (locally
known as malagkit), coconut milk, daisy condensed Ube flavor, cowbell
condensed, food coloring, butter and cheese. Cheese tteokbokki is known as
kakanin and is often eaten as a dessert. This product is an innovative product,
a unique food that turns simple rice into a special cake. We believe this
product is suitable for those who like all flavors, especially sweets, making it a
dessert suitable for parties and celebrations. By giving this traditional food
"Kakanin" a new and sophisticated look, we have provided this product to
meet the needs and demands of the market. Therefore, we add cheese like
cheese tteokbokki as a topping to make it have a better texture than other
cheeses.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

IV. COMPETITION

Based on my observation, most of the products are Foods coming from

the entrepreneur competitors of our groups. The most of taste and prices of
each product are trendy now a day that the customers enjoy to make it more
competitive. However, some customers preferred traditional foods such as
Rice Cake.

Each group of competitors have their own strength and weaknesses with
the majority of their strengths and their belief that their product is trendy and
easy to recognized in terms of Food Business. One of the weaknesses of
each group is their Product preparation. They will be judged whether their
product is clean, hygienically prepared or not.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

V. MISION AND VISION

Mission:

To make the most delicious rice cake in every single bite with
good quality ingredients a service at reasonable price at all. Good quality
service and faster load works to satisfy the needs of our costumer’s is the
must to have a good and satisfying service.

Vision:

We are committed to being the best in order to make every

customer happy. We will work hard to keep our prices low as possible so
that our customers will going to buy it with confidence.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

VI. MARKET STRATEGIES

In order to expand the business in the economic field, the management

team mainly describes the product quality and quantity, price range, effective
advertising, market conditions, creative packaging, and product positioning in
the market. Decided to focus on. On top of that, you need to develop your
own strong marketing strategy. Industry and Key Decisions for Potential
Customers According to Stewart Dunlop, the founder of Link Builder, your
marketing strategy is a long-term, promising plan. He said he must take an
approach to achieve the basic goal of gaining competitiveness against
competitors. Competitors.

The best you can do is develop a marketing strategy that will serve as a
game plan for your company to survive, achieve profit prospects and improve
your business goals. Here are some of the effective marketing strategies you
can use: Customer relationship building A type of relationship between
companies with a specific customer segment. Customer relationships are
driven by customer acquisition, retention, and sales growth. This means that
you need to build, maintain and expand customer relationships and increase
the value of your company.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

VII. PRICING, POSITIONING, AND BRANDING

PRICING

Our cheesy rice cake pricing strategy is based on the quality of the
ingredients and the expenses that we made, while keeping in mind the
customer's purchasing power. As a result, we can benefit both parties. So,
regardless of what happens in the market, our product is something that
can be affordable. Our cheesy rice cake prices are based on the tube
boxes. The small tube box cost 50 pesos, while the large tube box cost
100 pesos.

POSITIONING

Our product is more low-priced compared to other food competitors.

We assure a good quality but low-priced product that will satisfy the needs
of our costumer’s. Among the competitors, we value the needs of our
consumer’s, we make decisions that will benefit both the seller’s and the
consumer’s. Our product, Cheesy Rice Cake, believes it is one of the most
memorable foods ever, as our product is a unique idea and no one else.
That is why we believe that our products are different from other products
and that everyone can eat and enjoy them.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

BRANDING

We choose this logo because it suits the product well. As you see,
the logo contains the idea and visual of our product. We put the image of
our product to create a good and appetizing logo that will get the attention
of our consumers.

Having a good and creative packaging will improve and creates an

impression that will get the attention of our consumers. Cheesy Rice
Cakes will surely make on top with the help of creative packaging, this will
be the center attraction of our product.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

VIII. MARKET GOALS

 To successfully sell at least 75% of the aimed product and earn 50% of
the aimed income in a week.
 To provide a good product and give a good satisfaction on our
costumer’s, and reach the good sale of the year.

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 Business Administration Department
South East Institute of Technology, Inc.
Crossing Rubber, National Highway, Tupi, South Cotabato
Tel. No. (083) 226-1206

REFERENCE:

Concur Wire via Comtex., (2021-2027) Global Rice Cakes Market.

https://www.marketwatch.com/press-release/global-rice-cakes-market-2021-growth-
industry-trend-sales-revenue-size-by-regional-forecast-to-2027-2021-10-27
Leal, D., (2021) Are Rice Cakes Actually Nutritious?
https://www.verywellfit.com/are-rice-cakes-a-healthy-snack-
4176849

FMI., (2012 – 2016) (2017 – 2027) Rice Cakes Market.

https://www.futuremarketinsights.com/reports/ricecakesmarket#:~:text=Market%20Seg
mentation%3A&text=On%20the%20basis%20of%20flavor,the%20help%20of%20brown
%20rice.