Pastilla is a dessert business run by 4 students that will produce pastillas filled with flavors like chocolate at the Bukidnon Faith Christian School campus. Their marketing plan discusses promoting their innovative product to students and families at the school. The technical feasibility section outlines the organizational structure and job roles for production, sales, and management of the pastillas business.
Pastilla is a dessert business run by 4 students that will produce pastillas filled with flavors like chocolate at the Bukidnon Faith Christian School campus. Their marketing plan discusses promoting their innovative product to students and families at the school. The technical feasibility section outlines the organizational structure and job roles for production, sales, and management of the pastillas business.
Pastilla is a dessert business run by 4 students that will produce pastillas filled with flavors like chocolate at the Bukidnon Faith Christian School campus. Their marketing plan discusses promoting their innovative product to students and families at the school. The technical feasibility section outlines the organizational structure and job roles for production, sales, and management of the pastillas business.
Pastilla is a dessert business run by 4 students that will produce pastillas filled with flavors like chocolate at the Bukidnon Faith Christian School campus. Their marketing plan discusses promoting their innovative product to students and families at the school. The technical feasibility section outlines the organizational structure and job roles for production, sales, and management of the pastillas business.
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BUSINESS PLAN
Submitted by:
Frezel Angel beltran
Lady cylline jacinto
Dexter walag
Luther elarcosA pastilla Table of contents Page
Table of Contents i Executive Summary ii Goal, Vision, Mission iii History iv
Chapter I. Marketing Feasibility 1 Product Description 1 Discussion and Strategy 1 Effect on the Environment 1 Target Market 2 Health and Benefits 2 Placement 2 Promotion 2 Competition 3
II. Technical Feasibility 4
Organizational Chart 4 Position, Job Description, Person Specification, Compensation 5 Product Process 6 Product Requirement 7
III. Financial Feasibility 8
Cash Flow Statement 8 Income Statement 9 Balance Sheet 10
i pastilla EXECUTIVE SUMMARY Pastilla is a dessert business operating in the school grounds of BFCSI located in Valencia city. It offers an innovative twist to the classic pinoy delicacy pastillas by filling and coating it with various flavors such as chocolate, milk, caramel and other toppings. In today’s highly competitive environment, it is becoming difficult to differentiate one dessert business from another, Pastilla will hold true to its vision by being a new concept with an old fashioned feel to become a favourite product of Filipinos and also to tourists. It is also essential to sell the products with the highest quality, as well as providing 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.
ii pastilla
GOALS To be able to make a profitable business with an affordable and quality product and apply entrepreneurship skills to improve our business.
VISION To establish a pastillas business which offers an innovative product at the school grounds of BFCSI and also in the community for the next three months efficiently.
MISSION To be able to produce goods that is affordable and satisfying to the customers in BFCSI and the community.
iii pastilla HISTORY The sellers come up with the “Pastilla” product by their fascination of sweets. The team brainstormed different kinds of desserts but it turns out that most of it requires cooking and usage of a lot of resources.
One business member suggested the classic Filipino delicacy which is the humble Pastillas and explained how the cooking process works, it turns out that her aunt is a Pastillas seller and has been running a Pastillas business for a long time. The sellers them decided that the Pastillas will be their final product because it only requires simple ingredients and the best part is that it does not require cooking with the use of appliances.
The business owners thought about making it innovative by filling it with
different kinds of ingredients such as chocolate, marshmallow and other sweets. To make it different from other Pastillas the owners continued to experiment different ways to improve the taste and quality of the product.
iv pastilla I. Marketing feasibility Product description: Pastilla is an innovative product from the pinoy classic delicacy Pastillas. The pastillas is made from milk and sugar, chocolate ball is added as a filling then the pastillas is coated around it. The finished choco ball pastillas is then wrapped with attractive multi- colored onion paper to preserve its freshness. Discussion and Strategy: We chose this product because it is affordable and easy to make and doesn’t even need any cooking appliances. We also make sure that we perform sanitary food practices such as wearing hair net and plastic gloves during food preparation. We also planned to improve our customer’s service by always wearing a pleasant smile and cater feedbacks from them to improve our product. Effect on the Environment: If this product will be successful, it will provide jobs and livelihood in the community and will also yield an innovative product in the Philippine market for the classic and humble Pastillas. Aside from being delicious, pastillas is also rich in calcium content because of the primary ingredient which is milk.
1 pastilla Target Market Students, Teachers and parents/Guardians of Bukidnon Faith Christian School Inc. Campus.
Health and Benefits
This product can be included in your daily diet. Pastillas is an excellent source of calcium because it’s rich in milk. Eat a few in the sunshine, as the vitamin D from the sun, will help in calcium absorption.
PLACEMENT -The placement of our product is beside the faculty room and inside and out the BFCSI campus.
Promotion and Strategy
1. Post our product in social media networking sites. 2. Let our friends know on the other schools that we have a delicious product 3. To let our relatives from the other places know about our product. 4. Advertise our product to other people who are interested on tasting innovative pastillas. 5. Give importance to customer feedback and customer service. 6. Strive to make continues improvement to our products.
2 pastilla Competition
NAME OF ADDRESS PRODUCT PRICE ADVANTAGE DISADVANTAGE
BUSINESS Nico’s Ube P-6 Valencia Ube Pastillas ₱3.00 Has a new Slow delivery Pastillas City, variety of flavor Bukidnon Edward P-7 Valencia Pastiyema ₱2.00 Has many High price Pastiyema City, Pastillas Chains Bukidnon Mango P-9 Valencia Mango ₱5.00 Has fast delivery Unhygenic Food Pastillas City, Pastillas service preparation Center Bukidnon
3 pastilla Ii. Technical feasibility ORGANIZATIONAL CHART
Frezel Angel Beltran
CEO
Cylline Jacinto Dexter Walag Luther Elarcosa
MANAGER SALES MANAGER PRODUCTION MANAGER
4 pastilla POSITION JOB DESCRIPTION PERSON COMPENSATION SPECIFICATION 1. CEO - Supervise and - Has good Php 75.26/ 2 hrs. control all leadership per day strategic and skills. business aspects - Several years of of the company. experience. - Responsible for - Responsible, the needs of Honest, employees, organized and customers and innovative. investors. 2. Manager - In charge of the - Must have Php 75.26/ 2 hrs. sales and making useful per day profit and oversee leadership of the the marketing of entire company. the product. - Able to provide - Create guidance and development, coaching to the implementations company and strategies employees. aimed to promote the organization mission. 3. Sales - Supervise team - Honest, diligent, Php 75.26/ 2 hrs. Manager projects and is competitive and per day responsible for persistent. keeping track of - Excellent the business data strategic and profit. marketing planner.
4. Production - Responsible for - Honest and Php 75.26/ 2 hrs.
Manager the responsible. per day manufacturing - Flexible and processes and innovative. production - Professional at efficiency. the production - Assess project field. and resources requirements.
5 pastilla PRODUCT PROCESS
Perform hygienic preparation
before food production.
Pour 2 sachets of milk powder in a
bowl. Add 1 can of condensed milk. Mix well with spatula until smooth and soft.
Let it sit for 15 minutes so
that the ingredients will have a nice texture.
Make your desired pastillas
shape and fill it with chocolate, marshmallow or anything you want.
Wrap the pastillas in
desired wrappers to preserve freshness.
6 pastilla PRODUCT REQUIREMENT This product requires the following tools:
