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    MM 213 Activity1&2

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    Patrick Solomon
    The document discusses the 4 P's of marketing - product, price, place, and promotion. It provides details about each P: Product refers to the item or service being sold to satisfy consumer needs. Price is the cost of the product and should match consumer expectations. Place is where the product can be purchased and distributed. Promotion informs consumers about the product's features to understand how it meets their needs. Together, properly implementing the 4 P's can satisfy customer needs and a company's objectives.

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    MM 213 Activity1&2

    Uploaded by

    Patrick Solomon
    16 views2 pages
    The document discusses the 4 P's of marketing - product, price, place, and promotion. It provides details about each P: Product refers to the item or service being sold to satisfy consumer needs. Price is the cost of the product and should match consumer expectations. Place is where the product can be purchased and distributed. Promotion informs consumers about the product's features to understand how it meets their needs. Together, properly implementing the 4 P's can satisfy customer needs and a company's objectives.

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    MM_213_ACTIVITY1&2

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    The document discusses the 4 P's of marketing - product, price, place, and promotion. It provides details about each P: Product refers to the item or service being sold to satisfy consumer needs. Price is the cost of the product and should match consumer expectations. Place is where the product can be purchased and distributed. Promotion informs consumers about the product's features to understand how it meets their needs. Together, properly implementing the 4 P's can satisfy customer needs and a company's objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views2 pages

    MM 213 Activity1&2

    Uploaded by

    Patrick Solomon
    The document discusses the 4 P's of marketing - product, price, place, and promotion. It provides details about each P: Product refers to the item or service being sold to satisfy consumer needs. Price is the cost of the product and should match consumer expectations. Place is where the product can be purchased and distributed. Promotion informs consumers about the product's features to understand how it meets their needs. Together, properly implementing the 4 P's can satisfy customer needs and a company's objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    MM 213

    Submitted to:
    Joanne Saab

    Submitted by:
    AGAYAN, Cliff Jonel T.
    FLORES, Lire Anthony
    RIGONAN, Leomer
    SIOLAO, Frinces V.
    ZAMORA, Mary Christine Joy R.

    Activity 1
    4P’s
    The marketing mix, also known as the four P's of marketing, refers to the four key
    elements of a marketing strategy: product, price, place and promotion.
     Product. The item or service being sold must satisfy a consumer's need or
    desire. Anything tangible or intangible that is offered for attention, acquisition,
    use, or consumption that is capable of satisfying needs. Included are objects,
    people, places, services and ideas.
     Price. An item should be sold at the right price for consumer expectations,
    neither too low nor too high. Refers to where the product is available in the
    marketplace. Can cover two areas, including channels of distribution such as
    wholesalers and retailers handling products between manufacturers/producers
    and consumers and physical distribution such as inventory control facilities,
    warehousing, and transportation of products.
     Promotion. The public needs to be informed about the product and its features
    to understand how it fills their needs or desires.  Designed to persuade
    consumers to buy the product, promotion may include advertising, publicity, sales
    promotions, and personal selling.
     Place. The location where the product can be purchased is important for
    optimizing sales. The cost of a product can influence the product’s image and
    likelihood of purchase. It is the only revenue generating avenue in the marketing
    mix. Price is often based on competition, customer needs, government
    regulations, and more.
    That’s why salespeople are the “front line” for any retailer.  And, any store personnel
    should feel that servicing the customer is their most important job whether they are
    salespeople, stock room personnel, or floor managers. Product, pricing, place, and
    promotion.  These are the “4 P’s” of successful retailing.  Together, the product, place,
    price, and promotion of a store, service, or product should satisfy customer’s needs and
    company’s objectives.

    Activity 2
    Categories Sub-categories

     Soaps  Powdered and Bar


     Milk  Saturated and Unsaturated
     Clothing and foot wares  Clothes and shoes
     Papers  Specialty paper, bond paper, type
     Oil writing paper
     Vegetable oil and cooking oil

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