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    Case Study - Tomsshoes

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    Patrick Solomon
    TOMS Shoes was founded in 2006 with a "One for One" model where for every pair of shoes sold, one pair is donated to a child in need. This cause-focused strategy boosted sales and profits. TOMS kept costs low through minimal marketing and word-of-mouth promotion. The strategy proved successful, allowing TOMS to grow beyond just a shoe company and receive awards for its social mission and innovation while remaining profitable.

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    Case Study - Tomsshoes

    Uploaded by

    Patrick Solomon
    149 views2 pages
    TOMS Shoes was founded in 2006 with a "One for One" model where for every pair of shoes sold, one pair is donated to a child in need. This cause-focused strategy boosted sales and profits. TOMS kept costs low through minimal marketing and word-of-mouth promotion. The strategy proved successful, allowing TOMS to grow beyond just a shoe company and receive awards for its social mission and innovation while remaining profitable.

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    CASE STUDY_TOMSSHOES

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    TOMS Shoes was founded in 2006 with a "One for One" model where for every pair of shoes sold, one pair is donated to a child in need. This cause-focused strategy boosted sales and profits. TOMS kept costs low through minimal marketing and word-of-mouth promotion. The strategy proved successful, allowing TOMS to grow beyond just a shoe company and receive awards for its social mission and innovation while remaining profitable.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views2 pages

    Case Study - Tomsshoes

    Uploaded by

    Patrick Solomon
    TOMS Shoes was founded in 2006 with a "One for One" model where for every pair of shoes sold, one pair is donated to a child in need. This cause-focused strategy boosted sales and profits. TOMS kept costs low through minimal marketing and word-of-mouth promotion. The strategy proved successful, allowing TOMS to grow beyond just a shoe company and receive awards for its social mission and innovation while remaining profitable.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    CASE STUDY: HOW TOMS SHOES PUT A CAUSE AT THE FOREFRONT OF ALL OF ITS

    ACTIVITIES
    I. INTRODUCTION III. SULOTION
    The American footwear company TOMS Shoes kept costs down
    TOM’S SHOES was founded by by just investing a little amount in
    Blake Mycoskie in 2006 with a Santa marketing and advertising. The
    Monica, California, base. Despite company's marketing strategy was
    being a for-profit company, TOMS mostly made up of Blake Mycoskie
    Shoes had a mission resembled a presentations, fan
    not-for-profit organization more. The recommendations, and company-
    business's motivation was to with sponsored promotional events. At
    each pair of shoes sold, one new the Cooper-Hewitt National Design
    pair will be given to a child in need. Awards in 2007, the business took
    Robert Mycoskie called it the home the People's Design Award.
    business strategy of the corporation, Two years later, Mycoskie and
    "One for One" Hunger(nd). TOMS were presented with the
    yearly ACE award by the United
    The US company TOMS Shoes States. Hillary Clinton is the
    came up with a novel way to achieve secretary of state. This honor
    its goal of doing good while making acknowledged businesses for their
    a profit. The business was formed international dedication to CSR,
    on the idea that for every pair of innovation, outstanding conduct, and
    shoes sold, one would be given democratic principles.
    away free to a needy child. This
    case study examines how TOMS IV. RECOMMENDATION
    Shoes made a cause the focal point
    of its operations while the cause The shoes made by TOM'S
    itself aided in boosting sales and Shoes are of excellent quality and
    profitability. Additionally, how it are reasonably priced to
    marketed through social media. accommodate all of our daily
    activities. The company's goods also
    II. RESEARCH QUESTIONS benefit those in need; for every pair
    of shoes they sell, they donate one
    While implementing a marketing free to a child or other person in
    plan that involves helping those in need.
    need, TOM's Shoes must contend
    with the problem of success and V. RESULT
    profit. Does the company's earnings
    benefit from the marketing strategy? Using its "One for One" business
    Or does the business develop a strategy, TOMS has grown to
    fantastic sales plan that will benefit become more than just a shoe
    both it and the less fortunate? company. a for-profit company
    having a charitable component. By
    TOMS's success in using social awarding grants to individuals with
    media in spreading its story and similar viewpoints, the organization
    reaching a vast audience could be is actively seeking individuals to
    equally risky to its reputation and the assist them in achieving their goals
    whole business model in case of (2015).
    compliance and ethical issues as
    well as improper management of
    social media (Naeini et al, 2015).
    VI. REFERENCES
    Naeini, et al. ( 2015). Case Study: How
    TOMS Shoes made a cause the centre of
    its activities.
    https://www.businesstoday.in/magazine/lbs-
    case-study/story/toms-shoes-shoes-for-free-
    cause-marketing-strategy-case-study-
    49364-2015-05-22

    Hunger,D. (nd). TOMS Shoes (Mini Case).


    23-1

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