DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE

College of Business Administration
Golden Gate Subd., Talon 3, Las Piñas City

“DON BENITO’S CASSAVA CAKE”

An International Business Plan

Presented to
The Faculty of the College of DFCAMCLP

In Partial Fulfilment of the

Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Marketing Management

Presented by:

Raposa, Denisse
Abeine, Aminidei
Balbuena, Alexnadra
Espino, Camille Rowena S.
Elyzza, Ocaña
Rolusta, Bianca Nadine
Vallez, Elyssa
Viray, Princess Alloha

Presented to:

Mr. Jamaal T. Villapaña, MBA

FIRST SEMESTER
A.Y. 2022-2023

DATE
 CHAPTER 1
COMPANY DESCRIPTION

● Company description and type of ownership

Don Benito’s “Melting Cassava Cake” is prepared hot and fresh every day for the benefit
of clients seeking a “Inevitable means to melt their heart” due to its soft and delectable quality.In
Marilao, bulacan, the first don Benito’s Cassava Cake business opened its doors in 2008.Don
Benito’s started off as a family-run business and became one of the most well known stores
providing cassava cake in the country. The Ree Chichie Cassava Cake business was founded by
Karlo Benito Cruz’s father. Attorney Karlo Benito Cruz eventually decided to launch his own
cassava cake business, which is now known as Don Benito’s Cassava Cake. Don Benito’s is a
family-owned business that sells authentic Filipino fare including “Cassava Cake” and other
delicacies.

● Company history

Quality Filipino delicacies are available at Don Benito's, a family-owned business that
makes its own "Cassava Cake." Considering how soft and delicious Don Benito's cassava cake
is, it is referred to as a "Melting Cassava Cake." The Family Cruz started as a meat market
vendor in Blumentritt in order to meet their daily expenses and support the study of their child
Karlo Benito Cruz who was taking up Law. Due to the assiduousness and perseverance of his
parents, he was able to complete his study and successfully pass his bar exam.

His father started a Cassava Cake business called "Ree Chichie Cassava Cake" in early
2007 after he graduated. It is now successfully operating due to its "undeniably, delectably, and
enticingly Cassava Cake," which also has a number of branches locally. With his father's
approval, he used the family's secret recipe to expand "Don Benito's Cassava Cake store" in
Marilao, Bulacan, in 2008. In addition to cassava cakes, the store also sells Filipino treats and
beverages like coffee, iced tea, and sago't gulaman. It also targets a different market than his
father's business, so competition is not a concern for them. For a wide selection of unique
homecoming delicacies or "pasalubong" for your loved ones, Don Benito's acts as a one-stop
shop. By doing so, it hopes to promote high-quality Filipino food delicacies, something of which
Filipinos can be truly proud.

Presently, the company sells four flavours of cassava cakes in various sizes: Original
Cassava Cake flavor with melted cheese on top; Langka Flavor; Macapuno Flavor; and Mais
Flavor. Don Benito's currently has 22 locations locally, but it plans to grow its business
nationwide to better serve its expanding customer base.

● Vision & Mission statement

Vision
 To be the leading brand of Filipino delicacies in the country and to be known
worldwide.

Mission
A God centred and caring company committed to provide quality Filipino delicacies to be
enjoyed worldwide.

• International Expansion Objectives (SMART)

In 2028 Don Benito’s expected to be recognized in the market of France and gain
international recognition. It is also expected to bring demands to the Filipino citizens
living and travelling to France. In this way it would show the world the taste of Filipino
delicacies and it would gain profit and increase the sales of Don Benito's. Aside from
gaining high profit expectation, Don Benito’s Cassava Cakes want to expand the
popularity of Filipino delicacies and create a strong economic relationship globally.
The company aims the following;
● Expand the business and increase the market shares.
● Consider a foreign market as a target potential demand who can bring the
company success.
● Utilize new types of raw materials, technology, system, policy, and
manpower.
● Able to manage a new set up of labour costs.
● Able to diversify the company geographic operation globally.

• Products and services

• Pichi-pichi Cheese Topping
• Original Cassava cake
• Flavored Cassava Cake
• Macapuno
• Langka
• mais
• Leche Flan
• Nilupak
• Maja Mais
• Ubenito
• Donditz Size

• Current status

Don Benito is the leading brand of Filipino delicacies in the country. Don Benito
foresees expanding its operations nationwide to serve its augmenting market. After 14
years, they still have growing outlets in the whole country. The business is gradually
getting famous for its quality bakery products. The current situation they only serve
Filipino sweets, Ice creams and no beverages like the other food store. Don Benito’s
believes in quality over quantity that’s why they have a simple menu. Their menu only
 has delicacies in it which are available at very reasonable prices. Don Benito’s also has a
home delivery service which is appreciable of the business. As of now, they have 22 local
branches around the National Capital Region and Cavite. Don Benito’s offers a franchise
package of their business who wants to start up business.

CHAPTER 2
GENERAL ENVIRONMENT

• Internal Environment

Human Resource
Don Benito’s qualifications in employees and franchisers are enthusiastic learners who
are highly motivated. To ensure the brand's success in their respective fields, teams must work
together with passion. Willingness to uphold Don Benito's ideals in all aspects of the company.
Personal readiness to take part in the various training programs, which include lectures and real-
world experience at our corporate-owned stores.

Financial Operation
Don Benito's corporate investment ranges from PHP 250,000 to PHP 300,000, depending
on the Affiliate's location. Each location will be examined and designed to meet the Affiliate's
needs. The size of the space, visibility and the environment of the location are a few of the
variables taken into account.

Suppliers
Don Benito's cassava cake develops positive ties with its suppliers in order to get high-
quality goods at a discount. By doing so, the company will be able to satisfy its clients with
products of high flavour and safety standards.

Marketing Intermediaries
Since paying for marketing intermediaries would be too expensive, Don Benito's cassava
cake does all of its own promotion and sales directly to consumers. Having marketing
intermediates for this type of business helps boost product awareness and make the product
accessible to a bigger audience, hence increasing the business's sales and revenue. Furthermore,
it can assist the company in developing partnerships and increasing brand loyalty.

Customers
Don Benito's Cassava Cake's usual customers are Filipino families who enjoy eating
desserts or merienda in the afternoon and are positioned in areas with a high population to
facilitate easy sales. Customers will occasionally purchase items based on their mood, and other
times they will purchase items as gifts for their loved ones. Others also make rash purchases
without taking into account the number of people who will consume.

Competition
Two Main Competitors of Don Benito’s Cassava Cake because of flowers superiority.
1. Ralo’s Cassava Cake (the creamiest and tastiest cassava cake in the Philippines at a low
price.)
2. Mango Grill's Giant Cheese Cassava Cake
Other competitors
1. Vicky Caleja's Cassava Cake.
2. Cafe Juanita's Special Cassava Cake

Publics
Don Benito's cassava cake is available for franchising in the neighbourhood, wherein
they can assist people in starting businesses and earning money to support their needs. Through
meeting consumer demand, requirements, and wants and pleasing them, Don Benito's cassava
cake can have positive relations with the government. Through contributing the appropriate
amount of taxes and adhering to government economic policies, they can also develop positive
relationships with the government.

Technological
The bakery's main offering is cassava, which, according to the owner, "the typical
Filipino would usually take for a snack but could not give it as a gift because it used to be
unpresentable." However, they innovated their packaging by packing it in a nice box so that
customers can now buy their products as gifts. Additionally, the bakery includes an oven to keep
its goods tasty and fresh at all times. Additionally, they remove unsold goods every 24 hours.

Natural
The Don Benito's Cassava Cake complies with bakeshop environmental regulations.
They don't utilise toxic substances such as the L-cysteine, potassium bromate, refined grains, and
azodicarbonamide, which are often five harmful additives used in bread and may affect
consumers. To reassure the customers that the food they eat is safe, they employ clean materials
in the baking process.

• Home Country Environment

Factors Description

Political Government Policy: A social contract with the Filipino people

President Benigno S. Aquino III signed Executive Order No. 43, s.
2011, thematically organising the Cab Smaller groups called the
Cabinet Clusters. The Cabinet Clusters—inet into composed of
Good Governance and Anti-corruption; Human Development and
Poverty Reduction; Economic Development; Security, Justice, and
Peace; and Climate Change Adaptation and Mitigation—serve as
the primary mechanism of the Executive Branch for directing all
efforts towards the realisation of the Social Contract with the
Filipino People and its five key result areas. The cabinet clusters
and their key programs:
● Good governance and Anti-corruption
● Human development
● Economic Development
● Security, Justice, and Peace
● Environment and Climate Change

-The Philippines is a republic with a presidential form of

government wherein power is equally divided among its three
branches: executive, legislative, and judicial.

-The administration of current President Rodrigo Duterte, who has

been in charge since mid-2016, has turned the Philippines into an
increasingly authoritarian political system which still maintains a
formal democratic shell. Presenting his rule as based on a law-and-
order governance model, with drug users scapegoated for all social
ills, Duterte has managed to increase his power by oppressing the
opposition, and side-lining checks and balances. The legally
questionable arrests of Senators de Lima and Trillanes, as well as
the disputed removal of Chief Justice Sereno are cases in point.

-The Philippines suffers from widespread corruption, which

developed during the Spanish Colonial Period. According to GAN
Integrity's Philippines Corruption Report updated May 2020, the
Philippines suffer from many incidents of corruption and crime in
many aspects of civic life and in various sectors. Examples of
corruption in the Philippines include
● graft
● bribery
● nepotism
● embezzlement
● fraud and tax evasion
● lack of sufficient enforcement of laws and government
policies
● consistent lack of support for human rights

-The Philippines income tax rate is 5%. Income of residents in the

Philippines is taxed progressively up to 32%. Resident citizens
are taxed on all their net income derived from sources within and
without the Philippines. For non-residents, whether an individual or
not of the Philippines, is taxable only on income derived from
sources within the Philippines.

-PRESIDENTIAL DECREE NO. 442, AS AMENDED A

DECREE INSTITUTING A LABOUR CODE THEREBY
REVISING AND CONSOLIDATING LABOUR AND SOCIAL
 LAWS TO AFFORD PROTECTION TO LABOUR, PROMOTE
EMPLOYMENT AND HUMAN RESOURCES DEVELOPMENT
AND ENSURE INDUSTRIAL PEACE BASED ON SOCIAL
JUSTICE PRELIMINARY TITLE. Below are sets of rules that
make up the labour code:
● working hours in the Philippines
● Employees exempt from completing working hours
● Meal times
● Night shift
● rules for overtime and undertime work
● Leaves
-The Philippines is a signatory to the World Trade Organisation
(WTO) and has recently lifted quantitative restrictions on imports of
all food products, including rice. Tariff-Rate Quotas (TRQs)
remain on a number of sensitive products such as corn, poultry
meat, pork, sugar, potatoes, and coffee. Minimum Access Volumes
(MAV) have been established for these commodities.

Economic Republic of the Philippines, also known as the Philippines, is an

archipelagic country in Southeast Asia. The country is broadly
categorised under three main geographical divisions: Luzon,
Visayas, and Mindanao. The Philippines has a vibrant past, culture,
and well-disposed people. The country has 7,641 islands, making it
one of the largest archipelagos in the world. The Philippines is also
a home of natural wonders, incredible spots rich in biodiversity,
colourful culture, and friendly locals that would really make what
make the Philippines a unique country.

A. TOTAL EXTERNAL TRADE AND BALANCE OF TRADE

1. Total external trade increased - In July 2022, the country’s
total external trade in goods amounted to USD 18.35 billion which
indicates an annual growth rate of 11.4 percent. In the previous
month, the annual increase was faster at 16.2 percent, while in July
2021, it grew by 21.8 percent.
2. Trade deficit posted an annual increase - The balance of trade
in goods (BoT-G) is the difference between the value of export and
import. The BoT-G in July 2022 amounted to USD -5.93 billion,
indicating a trade deficit with an annual increase of 69.1 percent.
The trade deficit in the previous month recorded an annual increase
of 76.2 percent, while in July 2021, it was posted at 64.2 percent.
B. EXPORTS
1. Sales from export posted a negative growth
The country’s total export sales in July 2022 amounting to USD
6.21 billion, reflected an annual rate of -4.2 percent, from an
increment of 1.0 percent in the previous month. In July 2021, the
total export sales grew at an annual rate of 13.8 percent.
Of the top 10 major commodity groups, four recorded annual
decreases in terms of the value of exports. These were cathodes and
sections of cathodes, of refined copper (-39.9%), metal components
(-11.3%), other mineral products (-9.7%), and electronic products (-
7.9%).
2. Year-to-date annual total export increased
The year-to-date annual total export earnings, that is from January
to July 2022, amounted to USD 44.74 billion. This represents an
annual increase of 5.4 percent compared with the year-to-date
annual total export value earned in January to July 2021.
ECONOMIC GROWTH
DOMESTIC GROWTH
❖ from 2019, the economic growth of the Philippines was at
6.1% but because of the Covid19 Pandemic that highest
growth quickly falls down into -9.5% (2020) for the reason
that from big to MSME’s business closure and stoppage of
operation.
❖ Recently, the growth annual report of the Philippine
economy was raised to 5.7% (2021). It indicates that the
country is rising against the pandemic.
EXCHANGE RATE
According to Bangko Sentral ng Pilipinas, The Philippines current
exchange rate status is ranging from 56.171 pesos up to 56.935
pesos per Dollar as of September 1 to 13, 2022.
INFLATION RATE
❖ The rate of price increases exceeded the government’ target
band last April when it rose to 4.9 percent, from 4 percent a
month ago, and then to 5.4 percent the following month.
❖ The average inflation in the first five months this year stood
at 4.1 percent.
❖ It forecasts average inflation in the second quarter at around
5.4 percent and at 5.7 percent in the third quarter before
easing in the last three months of the year.
 ❖ Headline inflation in the Philippines eased to 6.3 percent in
August 2022, after five consecutive months of acceleration.
With this month’s inflation, the Philippine’s average
inflation from January to August 2022 stood at 4.9 percent.
In August 2021, inflation rate was posted at 4.4 percent.
(Table A and Figure 1)
❖ The slowdown in inflation at the national level in August
2022 was primarily due to the lower annual increment
recorded in the index for transport at 14.6 percent, from 18.1
percent in the previous month. This was followed by food
and non-alcoholic beverages whose index declined by 6.3
percent year-on-year, from 6.9 percent in July 2022. The
index for information and communication also exhibited
lower annual growth at 0.4 percent, from 0.5 percent in July
2022.
❖ On the other hand, the following food groups exhibited
faster annual growth during the month:
a. Rice, 2.2 percent;
b. Flour, bread and other bakery products, pasta products,
and other cereals, 8.0 percent;
c. Milk, other dairy products and eggs, 6.5 percent;
d. Oils and fats, 19.6 percent;
e. Fruits and nuts, 3.9 percent;
f. Sugar, confectionery and desserts, 26.0 percent; and
g. Ready-made food and other food products N.E.C., 5.8
percent.

Sociological The Philippines currently has a population of about 110 million

people, with an annual population growth rate of about 1.3%. The
Philippines' culture is a blend of traditional Filipino and Spanish
Catholic traditions, as well as influences from America and other
parts of Asia. Filipinos are family-oriented and often religious
people who enjoy art, fashion, music, and food. The vast majority
of the Philippine people share common values and a common
religion. Many positive characteristics define Philippine society.
Strong religious faith, respect for authority, a high regard for amor
proprio (self-esteem), and smooth interpersonal relationships are
among these. The Philippines takes pride in being Asia's only
Christian country. Over 86 percent of the population is Roman
Catholic, 6 percent belong to various nationalized Christian cults,
 and another 2 percent belong to well over 100 Protestant
denominations.

Technological
The bakery's main offering is cassava, which, according to
the owner, "the typical Filipino would usually take for a snack but
could not give it as a gift because it used to be unpresentable."
However, they innovated their packaging by packing it in a nice
box so that customers can now buy their products as gifts.
Additionally, the bakery includes an oven to keep its goods tasty
and fresh at all times. Additionally, they remove unsold goods
every 24 hours.
Currently, the Philippines Public Service Act (11659) was
amended on March 21, 2022, by former president Duterte, allowing
up to 100% foreign ownership of public services in the Philippines,
including telecommunications. In May 2018, former President
Duterte signed the Ease of Doing Business and Efficient
Government Service Delivery Act (RA 11032) to improve the
business climate and assist its digital transformation initiatives. In
order to demonstrate its steadfast support for the ICT sector, the
Philippine government formed its own Department of Information
and Communications Technology (RA 10844) in 2016. The
Philippines' young population and expanding middle class are
significant factors in the country's IT needs. Their technology
expenditure is on the rise, which is good news for luxury
businesses.
The management of Don Benito was pushed to enhance the
organization's marketing, production, and distribution procedures
by the surging demand and growing number of franchises. To
maintain the high quality of the product and compliance with on-
time delivery, precise and real-time information, decision, and
action are required. They looked for a system that will meet both
their current and future needs. They were particularly interested in
overcoming two significant obstacles, which are
1) Their personnel on the ground lack computer literacy, and
2) There is no internet access there.

Environmental The Philippines archipelago has a maritime tropical climate with an

average temperature of just under 80°F all year. There are three
seasons: hot summer, wet monsoon season, and cool dry months.
More than 7,640 islands, stunning beaches, water parks, world-class
malls and hotels, emerald rice fields, crowded megacities, lurking
volcanoes, and a plethora of other attractions enchant visitors to the
Philippines. However, the country is constantly confronted with
environmental issues. It is, for example, prone to earthquakes,
typhoons, and volcanic eruptions. Natural disasters cost it
 approximately $6.4 billion per year, and 20 typhoons strike it on
average each year. Other environmental issues to consider include
air and water pollution, illegal mining, deforestation, coastal
erosion, and biodiversity loss.

Legal - The Constitution of 1987 is the main source of law. The

Labour Code of the Philippines, enacted in 1974 by
President Ferdinand Marcos which governs employment
issues such as hiring, firing, the employee benefits such as
holiday pay, thirteenth month pay, retirement pay, working
hours, overtime, collective bargaining etc. (GOVPH, 2020.)
- The Bill of Rights in the 1987 Constitution guarantees equal
protection for every Filipino, and prohibits discrimination of
persons based on ethnicity, race, religion or belief, political
inclination, social class, sex, gender, sexual orientation,
gender identity, gender expression, civil status, medical
condition, or any other status in the enjoyment of rights.
- The OSH Law provides that each Filipino worker is
protected against injury, sickness or death through safe and
healthful working conditions and that employers must
promote strict but dynamic, inclusive, and gender-sensitive
measures in the formulation and implementation of policies
and programs related to occupational safety and health.

• Host Country Environment

Factor Description

Political France is one of the most important countries in the

Western world and plays a highly significant role in
international affairs. It is a founding member of the
United Nations and serves as one of the permanent
members of the UN Security Council. It also plays a key
role in the European Union as one of the leading member
states.
France is one of the major allies of the United States.
However, many analysts argue that a strong relationship
and alliance between France and Germany may serve as
an alternative to the American hegemony. France
maintains good bilateral relations with the UK even
though the historical ties between the two have been
marked by many challenges (France Diplomatie, 2021).
 France enjoys good political stability. However, the
country has recently faced a number of law-and-order
challenges. Weekly protests over a number of issues
have been very regular in the last few years. These have
disrupted businesses and affected the confidence of both
local and international investors badly. It is worth
mentioning that some of the French foreign policies have
drawn widespread criticisms as well.

Economic French Republic, a transcontinental country located in

western Europe and spanning overseas regions and
territories in the Americas and the Atlantic, Pacific and
Indian Oceans. Paris, its capital, is famed for its fashion
houses, classic art museums and popular monuments like
the Eiffel Tower. France is also renowned for its wines
and sophisticated cuisines.
ECONOMY OF FRANCE
France has a diversified economy, that is dominated by
the service sector (which in 2017 represented 78.8% of
its GDP), whilst the industrial sector accounted for
19.5% of its GDP and the primary sector accounted for
the remaining 1.7%.

France's economy entered the recession of the late 2000s

later and appeared to leave it earlier than most affected
economies, only enduring four-quarters of contraction.
However, France experienced stagnant growth between
2012 and 2014, with the economy expanding by 0% in
2012, 0.8% in 2013 and 0.2% in 2014. Growth picked up
in 2015 with a growth of 0.8%. This was followed by a
growth of 1.1% for 2016, a growth of 2.2% for 2017, and
a growth of 2.1% for 2018. According to the French
Economic Observatory the expected growth rate for
2022 will be 1.2%.
EXCHANGE RATE SYSTEM
Local currency EURO (EUR)
Exchange Rate Regime Floating
Exchange Regime
Level of currency Instability Very limited
exchange risk since the euro is a major currency
Exchange Rate on September 11, 2022: 1 EUR =
1.0138 USD, 1 USD = 0.9864 EUR
INTERNATIONAL ECONOMIC OPERATION
France is a member of the following international
economic organisations: ICC, European Union, WTO,
European Economic Area, G-5, G-7, G-8, G-10, G-20,
 IMF, OECD, among others
INFLATION RATE OF FRANCE
The Consumer Price Index for France is 112.87 for the
month of July 2022. The inflation rate year over year is
6.08% (compared to 5.84% for the previous month).
Inflation from June 2022 to July 2022 was 0.28%.
FRANCE UNEMPLOYMENT RATES
The France unemployment rate measures the total
number of employees in France that are a part of the
labour force, but are without a job. Unemployment rates
can be a good gauge for how the economy is performing
in a particular region. Historically, the French
unemployment rate reached as high as 11% in 1997, due
to sluggish growth throughout Europe. France's
unemployment rate is at 7.50% compared to 7.60% last
month and 7.90% last year. This is lower than the long
term average of 9.16%

Sociological France is one of the most modern countries in the world.

It has a total population of 63.3 million. The life
expectancy for men is 78 years and 85 years for women
(BBC, 2021). France is famous for its cuisine, fashion,
perfume, cars, culture and language. No wonder why
France is the most visited tourist destination. It is also
interesting to note that French is the most widely learned
foreign language in the world.

While many French citizens enjoy high living standards,

France is not without social challenges. The
unemployment rate is high and industrial strikes,
demonstrations, and labour unrest are common in
France. Likewise, anti-immigration sentiment is rife with
some spheres of French society.

Environmental France has all four seasons: summer, fall, winter, and
spring. Though these may look different in various
regions across the country, they are more or less what
you expect. France has approximately four climate
zones, including the oceanic zone, continental zone,
alpine zone, and Mediterranean zone. France is also
home to numerous forests that cover approximately one-
third of the country, as well as various mountain ranges
in the south. While the climate in the north is typically
humid and cool, southern France typically has a warmer
and drier climate.
Legal Since France has a civil law system, legislation found in
various codes—rather than case law—are given more
weight there. In civil law systems, the concept of stare
decisis is not relevant since each case is resolved on an
individual basis in accordance with how it pertains to the
codified law and how the judge decides to interpret that
legislation. As a result, the results of two instances
involving the same subject may differ greatly. Even if
there is one significant distinction between common law
and civil law states, it is worthwhile to examine France's
judicial system.

France is a republic and is currently governed by the

Constitution of the Fifth Republic, which was passed
October 4, 1958. There have been recent reforms (in
2008) to the constitution that have altered the law-
making process, giving parliament a stronger vote in
passing laws.

LEGISLATION OF FRANCE
France has a dual system in place regarding its laws. One
branch of the system is known as droit public, or Public
law. This branch defines the principles of operation of
the state and public bodies. The other branch, known as
droit privé, or private law, applies to private individuals
and private entities.

DISCRIMINATION LAWS OF FRANCE

General Summary on Anti-Discrimination Law

The French law on racial discrimination enacted on July

1st 1972 expressly focused on fighting discrimination in
the workplace. It also introduced criminal sanctions. This
law was amended on August 4, 1982, when Article
L.122-45 was added to the French Labour Code.
The French Labour Code states that it is illegal to
penalize or fire employees, exclude applicants from the
hiring process (for a job, a training position, or an
internship), or subject them to direct or indirect
discrimination in terms of pay, incentive programs, share
distribution, training or redeployment programs, posting,
qualification, classification, career development,
mobility, or contract renewal. The majority of prejudice
is motivated by racism and xenophobia and is directed
against foreign-born employees or foreign-born
employees of France.
 ANTITRUST LAWS
Regarding unfair competition, the misuse of power,
monopolistic businesses, and firm mergers and
acquisitions, French antitrust and competition law
adheres to the same standards as those of the European
Union. Companies that violate the rules for ethical
business conduct may be penalised. It is important to
obtain the assistance of a French law firm in order to
take the required safeguards to prevent any antitrust or
competition difficulties when conducting business in the
nation. The majority of discrimination is motivated by
racism and xenophobia and is directed towards foreign-
born French employees or immigrant workers.

EMPLOYMENT LAWS

The rights and obligations of private citizens, labour

unions, and businesses are outlined in the French Labour
Code. Employee rights are well-protected in France
overall. For instance, France differs from many other
nations in how difficult it is for businesses to fire
workers. The "right to disconnect" rule, which gives
employees the legal right to avoid answering work-
related emails after office hours, was also enacted in
France in 2017. France employment contracts should be
carefully reviewed before beginning employment, just
like in any other nation. The best location to get an
overview of your specific circumstances and have a
better idea of what to anticipate from your new role is
here. Additionally, it's crucial to save copies of any
employment contracts and other relevant paperwork. It’s
important to also keep copies of any employment
contract, along with any other documents you sign
related to your work.

CONSUMER PROTECTION LAWS

In France, consumer rights are protected with two
regimes covering defects to the items purchased: a Legal
Guarantee and a Commercial Guarantee or Warranty. As
its name implies, the first one refers to the law that
obligates the seller to offer a guarantee.

COPYRIGHT AND PATENT LAWS

The provisions of the 2006-amended French Intellectual
Property Code (IPC) govern copyrights in France. The
 five parts and 52 sections that make up the French
Intellectual Property Code. In France, intellectual
property rights include both industrial property, such as
designs, patents, and trademarks, as well as artistic and
creative rights.
The international agreements governing the protection of
intellectual property are in harmony with the French
Intellectual Property Code. France is a signatory to the
Universal Copyright Convention of Geneva, the Berne
Convention for the Protection of Literary and Artistic
Works, the World Intellectual Property Organization,
and it complies with all intellectual property-related
directives of the European Union as an EU member
state. The National Institute of Industrial Property is
France's primary authority on copyright protection
(INPI).

HEALTH AND SAFETY LAWS

the Ministry of Labour, which oversees coordination
with the social partners in the Conseil d'orientation sur
les conditions de travail (COCT) [Steering Committee on
Working Conditions] and develops and administers
French occupational health and safety policy.
the social security organisations that support efforts to
reduce occupational risk in the context of workplace
illnesses and accidents. The system is run by the social
partners and is solely funded by employer contributions.
It is funded by the regional health insurance funds and
the Caisse Nationale d'Assurance Maladie des
Travailleurs Salariés (CNAMTS), the national health
insurance fund for salaried workers.

• SWOT Analysis (use Internal and Host Environment)

Strength Weakness Opportunity Treats

Don Benito’s Cassava They have a limited Top 10 in the country Urban population
Cake operation has 30 marketing budget and with the high growth has been
years in the business they only sell their overseas Filipino constant for several
industry and their products online and in workers is France decades in France.
product has a wide selected stores. This led to the
variety of cassava and increase in demand
pichi-pichi flavor. for food grains and
production could not
keep pace with the
rise in demands so the
price of bread which
was the staple diet of
the majority rose
rapidly.

They use high quality Their products are not France is the most Impact of climate
ingredients and their well known outside of visited country and its change on flood
products are the Philippines. popularity attribute in frequency and
traditionally culture and culinary severity. Floods,
handmade. experience landslides, and storms
often occur in France.
It results as a rapid
rise in melting
glaciers the risks of
common natural
disasters occur in
France. A reduction
in melting glacier
water causes
problems for local
water reservoirs that
are used for energy,
agriculture, and daily
use of water.

Since they started the They are a small people in France has Boulangeries. France
business operation, company and do not a good purchasing holds more than
they have a loyal have a brick and power because of 30,000 boulangeries
customer base mortar store. their high GDP on its territory. One
can find a boulangerie
at pretty much every
street block, corner,
in every part of a city,
town or even village.
It’s not impossible to
overlap Don Benito’s
with the number of
dessert shops in
France.
BIBLIOGRAPHY

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