Incredible India

The emergence of tourism as an important socio-cultural and economic activity for a large number of countries has shifted the focus to realization of its potential. Destinations now are managed and marketed in a planned manner that requires measuring and evaluating tourism performance on a number of quantitative and qualitative indicators. Tourism and destination images are closely interlinked. At the same time holiday satisfaction is equally significance and many researchers have coined that it holds a key parameter when discussing about the destination image among the potential tourists. A little dent on destination images even by extraneous reasons immediately affects perception of risks by tourists and their subsequent tour plans. Country and destination branding developed as a marketing tool to accomplish a number of national goals across the world though it has been adopted relatively late by the developing countries. The present study is carried out in Delhi NCR (n=284) to examine the holiday satisfaction of inbound tourists to India on different tour related attributes and to explore role of Incredible India Campaign in holiday satisfaction. HOLSAT model developed by John Tribe has been used to capture the tourist satisfaction. The collected data has been analyzed and significant outcomes of the research are shown after testing the hypothesis developed for the study.

This article about a splendid heritage town Orchha brings out the multilayered culture associated with its entity as a historical living vibrant town. The essay  describes architectural uniqueness, some distinct ideas in the wall paintings such as the idea of ‘hasti kunj’, uncovers links with the heritage of poetry, the important element of a sacred heritage landscape where among other features is the coexistence of folk and high deities defined in an animated ecosystem of pilgrimage cultures, and intangible heritage. The article concludes by pointing out the necessity of adopting a balanced, sensitive heritage zoning policy in order to prevent degradation of a small gem of incredible India in Madhya Pradesh.  The Academic tours with Navina Jafa pursue to bring to the audience the complexity of the Indian civilization in the most entertaining and simple matter with a  narrative that aims to highlight in a parallel manner realistic issues of cultural skill mapping, sustainable development, and conservation of local intangible heritage.
Follow @navinajafa

Ghalib, the legendary Urdu shayar (poet) is one of the most discussed Urdu poets having been translated into many Indian and foreign languages. His poetic expressions have continued to rule hearts of poetry lovers for over 200 years. However, he is part of a greater narrative a metaphor of his times, an important aspect when interpreting the heritage of and on the poet. This article is just one small example. #Delhiheritagewalks

A wave as a metaphor is potent, in the Hindi language the word is Leher. It represents an endless continuity of cyclic energy. The Indian Cultural matrix takes this symbol and represents its inherent philosophical ethos in weaving, music, dance and meditative practices.

Case of Dalit Heritage Identity in Lucknow - New Tourism campaign. Tourism in India was propelled forward by the campaign of Heritage is not merely about frozen landscapes; it is about ever-changing dynamics of cultural geographies representative of socioeconomic and political change of, and in, a region. This article analyses the conspicuous urban spatial and visual insertions that have resulted in the creation of a new cultural heritage-scape in the city of Lucknow. This is in the form of plazas, memorial parks, streets, and statues to portray the identity of the Dalits, a term used for the lowest group in the Indian caste organization. The analysis specifically examines the socio-political implications of the Kanshi Ram Eco Garden in Lucknow. The very mention of Lucknow evokes dreams of the heritage of refined etiquette, manifested in language, mannerisms, cuisine and lifestyles of luxury-loving rulers, of the idea of shame -Awadh or romantic evenings when elegantly-attired nawabs with poetry on their lips kept company with glamorous courtesans. Under Nawabs of Lucknow the city was presented as the Constantinople of the East, an image reinforced by the gateway in the city called the Rumi Darwaza.

In a series of  Exhibiting Culture titled-  Hidden Heritage of Delhi, Dr. Navina Jafa presents distinct perspectives and narratives on the city breaking the cliched comprehension of the term 'heritagescape' (copyright with Navina Jafa) #NationalDefenseCollege #HeritageWalks #DelhiHeritage #

Travels in Ladakh- Sacred Geography of Medicine Buddha
Jafa Journeys brings facets of inherent life of the people of the cold desert. Healers that draw the energy from the Blue Buddha. The oracles Lhamo are special people who give energies to those who seeks her blessings!

Teaser: Mishings are indigenous community in Assam, Jafa Journeys provided the audience a glimpse to experience this fascinating culture where the highlight was on their array of Traditional Knowledge Skills – Weaving Cuisine, Boat Building. Those skills which as a heritage identity has preserved both the environment and communities for millenniums.

The emergence of tourism as an important socio- cultural and economic activity
for a large number of countries has shifted the focus to realization of its potential.
Destinations now are managed and marketed in a planned manner that requires
measuring and evaluating tourism performance on a number of quantitative and
qualitative indicators. Tourism and destination images are closely interlinked. At the
same time holiday satisfaction is equally significance and many researchers have
coined that it holds a key parameter when discussing about the destination image
among the potential tourists. A little dent on destination images even by extraneous
reasons immediately affects perception of risks by tourists and their subsequent tour
plans. Country and destination branding developed as a marketing tool to accomplish
a number of national goals across the world though it has been adopted relatively late
by the developing countries. The present study is carried out in Delhi NCR (n=284) to
examine the holiday satisfaction of inbound tourists to India on different tour related
attributes and to explore role of Incredible India Campaign in holiday satisfaction.
HOLSAT model developed by John Tribe has been used to capture the tourist
satisfaction. The collected data has been analyzed and significant outcomes of the
research are shown after testing the hypothesis developed for the study.

The goal of this research is to identify Tikamgarh district villages as rural tourism destinations. Tikamgarh is a district in northern Madhya Pradesh. One of the rural districts with rare wildlife, a glorious history, and rich culture. It consists of 682 villages. Secondary data has been gathered in order to identify and improve the rural potential of the Tikamgarh district. This paper concludes that rural tourism development and enhancement could benefit the Tikamgarh district.
Keywords: Rural Tourism, Tikamgarh District, Agriculture, Village, Tourism, Panna

This article about a splendid heritage town Orchha brings out the multilayered culture associated with its entity as a historical living vibrant town. The essay  describes architectural uniqueness, some distinct ideas in the wall paintings such as the idea of ‘hasti kunj’, uncovers links with the heritage of poetry, the important element of a sacred heritage landscape where among other features is the coexistence of folk and high deities defined in an animated ecosystem of pilgrimage cultures, and intangible heritage. The article concludes by pointing out the necessity of adopting a balanced, sensitive heritage zoning policy in order to prevent degradation of a small gem of incredible India in Madhya Pradesh.  The Academic tours with Navina Jafa pursue to bring to the audience the complexity of the Indian civilization in the most entertaining and simple matter with a  narrative that aims to highlight in a parallel manner realistic issues of cultural skill mapping, sustainable development, and conservation of local intangible heritage. Follow @navinajafa
Watch : https://www.youtube.com/watch?v=LvTxeMwLs9g

Branding plays a major role in the success of not only individuals and companies, but also countries competing for a share of the marketplace in all areas including tourism. Furthermore, due to increasing global & regional competition for tourist dollars, an international 'one-size-fits-all' tourism strategy is no longer effective. Indeed, consumers are now unable to differentiate between all the sand, azure water, blue skies, smiling children and so on. Countries must brand themselves by aligning differentiated offerings with the values and requirements of specific segments. This case study is an effort to analyse the different branding strategy used by the countries to promote their nation in the competitive global marketplace. The case study is intended for the students of Brand Management as it will help them in understanding how effective branding techniques can create a positive image of a country in the mind of consumers worldwide.