Design Culture

Resumen Se trata de un artículo que aborda la temática del spec work desde una perspectiva crítica. Con el objetivo de profundizar sobre la situación concreta de una empresa que haya llevado adelante un concurso de diseño como metodología para reclutar personal, se propone el estudio de caso de la convocatoria abierta Talent Hunt organizada por la marca Jackie Smith durante el mes de agosto 2020 en Argentina. Para el estudio empírico se utiliza el análisis crítico del discurso, basado en investigaciones previas que abordan la argumentación y la retórica en el contexto de las redes sociales digitales, de la publicación original del certamen en Instagram y de otras tres publicaciones que reaccionaron ante esta iniciativa. Los hallazgos confirman la actualidad y vigencia de la problemática del trabajo especulativo, como forma de precarización laboral y de vulneración de los derechos de los profesionales, en el diseño de comunicación visual. Palabras clave: trabajo especulativo, cultura del diseño, diseño de comunicación visual, capitalismo cognitivo, economías amateur Abstract SPEC WORK: A CASE OF STUDY ABOUT "TALENT HUNT" OPEN CALL ORGANIZED BY JACKIE SMITH (AUGUST 2020, ARGENTINA). This paper analyzes the issue of spec work (speculative work) from a critical perspective. In order to go deeper in a situation where a company has carried out a design competition as a methodology for recruiting personnel, we propose a case of study: the Talent Hunt open call, organized by Jackie Smith during the month of August 2020 in Argentina. The empirical study uses the critical discourse analysis, based on previous research which tackles argumentation and rhetoric in the context of digital social media, from the original publication of the contest in Instagram and three others that reacted to this initiative.

Educare ad ampio spettro significa rifondare una società emancipata, nella quale a tutti gli esclusi, di qualsiasi età e condizione, sia data la voce per un ridisegno comune di un “mondo reale”. Mantenendo come leitmotiv la nozione di “educazione problematizzante”, di freiriana memoria, il contributo storico-critico indaga le prassi pedagogiche e produttive di Victor Papanek, comprese tra il 1968 e il 1974. L’obiettivo è quello di rileggere con originalità le sue azioni metaprogettuali, e gli artefatti di per sé educativi che ne derivano, al fine di promuovere una riflessione sul lascito culturale di un “design pedagogico problematizzante”. Il saggio è inoltre arricchito da un apparato iconografico in larga parte inedito.

Přesně před třiatřiceti lety koncertovali Kraftwerk v Kongresovém sále Paláce kultury v Praze. Bylo to vůbec poprvé, co je mohli českoslovenští posluchači slyšet naživo na domácí půdě. Mnozí z nich přitom hudbu Kraftwerk znali z nahrávek již před revolucí.

The purpose of this paper is to contribute to a better understanding of the critical factors responsible for the success of religious tourism in Romania, meaning a sustainable success. In the special case of religious tourism, this seems much easier to accomplish, but in Romania there is a lack of studies to show this. The research outcomes show that the critical/decisive/determinants success factors in religious tourism depends on: the attractiveness of the location, the avoidance of excessive exposure of the elements of the religious offer, the limitation of the commercial activity, and how participants behave. This paper is important, both for the assessment of religious tourism and for the possibility of the tourist destinations sustainable development strategy. The results of this research reveal that decisions should not be taken alone on the basis of a single set of factors, but that they should be taken together, taking into account all the factors involved. Also results ind...

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated marketing, internal marketing, social responsibility marketing and international marketing. In order to be successful insurance companies have to be able to convince their clients of the usefulness of their products and of the solidity of their businesses. In the current crisis situation, trust is a vital element for the insurance industry and even if on short term, liquidity is the target, as it ensures survival, on long and medium term the objective has to be the consolidation of the trust of consumers in insurance companies and the goal of the managers must be to win customer loyalty.

La sostenibilità definisce e investe concetti che solo una pluridisciplinarità e un'integrazione dei saperi può essere in grado di governare, e sottende differenti scale in cui può essere ricercata e raggiunta. In questo contesto si inserisce l'esperienza condotta dal Comune di Roma che segna una tappa importantissima in un processo avviato di innovazione e sensibilizzazione del nuovo modo di concepire e gestire gli interventi edilizi. Alle soglie di una nuova stagione di housing sociale all'esigenza quantitativa si affianca una ricerca di ...

Před nedávnem se americká firma Onsemi dohodla s českou vládou na investici dvě miliardy dolarů do rozšíření výroby čipů v Rožnově pod Radhoštěm. Ale čipy se na Valašsku vyrábějí již od roku 1968. Díky nadšení místních expertů se jim podařilo přežít komunistickým státem řízenou ekonomiku i pád na dno v době privatizace v 90. letech minulého století.

The Rise of Chrome Hearts Chrome Hearts has carved out a unique niche in the fashion industry as a brand that seamlessly blends luxury with a rebellious spirit. Founded in 1988 by Richard Stark, the brand initially gained attention for its high-quality leather goods and silver jewelry. Over time, Chrome Hearts expanded its offerings to include clothing, quickly becoming a go-to label for those who appreciate the fusion of rock 'n' roll aesthetics with top-tier craftsmanship.

The paper "Taste Perception for Practice and Pedagogy of Design" introduces an innovative framework, termed 'Arupa the Implicate Order,' for understanding taste perception in the context of design education and practice. Multifaceted nature of taste, not only as a biological and neurological phenomenon but also as an element deeply intertwined with culture, art, and aesthetics are explored. The research traverses various domains from the scientific bases of taste, including the discovery of taste components and their multi-sensory integration, to the cultural and artistic expressions of taste in cooking and culinary arts. The discussion extends into the impact of modern technology, particularly AI, on creativity in taste perception and its implications for design pedagogy. By unfolding the complex layers of taste perception, the paper aims to enrich design thinking and practice with deeper insights into sensory experiences, advocating for a holistic approach in design education that integrates taste as a critical element of creativity and innovation. 'Arupa is a new frame work to unfold with new chosen intention or meaning. 'Practice and Pedagogy of Design' with new capabilities like AI, homing on Foundation programme' is the present chosen intent to explore, 'Taste Perception'. Form of 'Taste perception' is enfolded in following topics which have evolved in their own contextual orders. We may see the connections across the 'folds' as we unfold each of them to reach a conclusion  Academic and Scientific frame: study and research, biological and neurological processes of Taste Perception: 2 and 3  Cooking and Culture: Art, Aesthetics and Design: 4  Food Consumption and distribution in Industrial mode (With measures, technology and language used): 5  AI based Creativity , Silence (Inner Order and Individual and collective Creativity), Generative metaphors: 6  Conclusion: A cohesive narrative bridging disparate domains-biology, neuroscience, culinary arts, aesthetics, and artificial intelligence is presented by unfolding areas mentioned above to enable conclusions for the objective of the paper. 7 5.3.1 Various names of taste expressions Sweet,

Il contributo esamina le prassi progettuali e produttive di Paola Besana, riconoscendo la sua posizione di spicco tra i designer tessili italiani del Novecento. Inoltre, prendendo in considerazione alcuni progetti di Besana, si discuterà sull’importanza della documentazione antropologica, sull’esigenza della “corrispondenza” tra il progettista e la materia, e, infine, sull’imprescindibilità della cura delle relazioni sociali nell’arte del tramandare, per innovare e mutare la tecnica e i prodotti nell’alveo del design tessile.

ENG//The contribution examines the design and production practices of Paola Besana, recognizing her prominent position among Italian textile designers of the twentieth century. Additionally, by considering some of Besana's projects, the discussion will focus on the importance of anthropological documentation, the need for "correspondence" between the designer and the material, and lastly, the indispensability of caring for social relationships in the art of transmitting knowledge, with the purpose of innovating and changing techniques and products within the area of textile design.

In general, the intertwining of drawing, perspective, instruments, design, and science is still far from being fully understood. In particular, the way mathematical knowledge of solids relates to art is a multidisciplinary endeavour that is hard to grasp without simplifying matters in some way. In his new book titled The Polyhedrists: Art and Geometry in the Long Sixteenth Century, Noam Andrews aims to detail the history of Platonic solids in different domains.

This thesis investigates how the notion of taboo can be understood as the result of discursive formations in relation to graphic designs—including advertisements and posters—produced for Australian HIV/AIDS prevention campaigns. HIV/AIDS campaigns are commonly thought of as being closely associated with a host of taboo subjects. Though much has been written about HIV/AIDS campaigns within various fields of study, no research focuses specifically on the subject of taboo in relation to these campaign graphics, and little has been written about the notion of taboo in general in relation to graphic design. As a result the word taboo is often used superficially to describe controversial images, without further exploration of how the word can be used in a meaningful way within a graphic design context. Consequently, no framework exists for understanding and theorising the absence of particular images and the prevalence of others in HIV/AIDS prevention graphic designs. My original contribu...

Za podjetje Mobitel velja, da je eno od podjetij z najhitrejšo rastjo dejavnosti in da ustvari n ajveč dodane vrednosti. Podjetje je znano tudi po svoji, zdaj že uveljavlj eni, družbeni podobi. Zanimalo nas je, kakšen je v tako hitro razvijajočem se podjetju odnos do znanja in izobraževanja, do razvoja ljudi itd. O tem smo se pogovarjali z Laro Ham, svetovalko direktorja in vodjo službe za tržno komuniciranje ter odnose z javnostjo.

The contribution questions the possibility that fashion and its objects can be interpreted as a practice of care, agents capable of stimulating a positive change in the relationship between people, environment and territories. Within the theoretical framework of fashion futuring, the design and social innovation workshop Talking Hands is analysed as a case study of redirection practices, which are expressed in participatory design dynamics, relationships between the subjects of creative and production processes, new narratives and synergies between people and communities.

Corpi e cura si intrecciano all’interno del numero attraverso vari saggi che coinvolgono diversi territori del progetto, dalla moda allo spazio pubblico, dal design di prodotto all’architettura degli interni, mettendo in luce nuovi approcci alle teorie e pratiche della contemporaneità. La dimensione a cui si fa riferimento è multispecie, postdigitale e transdisciplinare: si tratta di un corpo che non teme il confronto con l’alterità, di una cura che si espande oltre l’umano. Bodies and care are interwoven within the issue through various essays involving different design territories, from fashion to public space, from product design to interior architecture, highlighting new approaches to contemporary theories and practices. The dimension referred to is multispecies, postdigital, and transdisciplinary: it is about a body that is not afraid of confrontation with otherness, about a caring that expands beyond the human.

Synaesthesia in the author's books of Daisy Mrázková The paper focuses on books illustrated and written by the Czech artist Daisy Mrázková. It covers main inspirations and biographical information related to this segment of her artistic work. The paper is mainly focused on the gift of synaesthesia and its potential influence on Mrázková's books illustrations. The phenomenon of synaesthesia is explained on the ouevre of the foreign artists and writers. Further attention is paid to other Czech artists with synaesthesia.

A design és irodalom metszéspontjait keresve a könyvborítótervezés, és legfeljebb az ergodikus irodalom, vagy a grafika és a szöveges tartalom együttműködéséből megszülető kiadványok juthatnak elsőként eszünkbe. Közel sem evidens feltételezés, hogy a narráció megtervezettsége is szóba jöhet a téma kapcsán, de még az íróra sem feltétlen magától értetődő tervezőként hivatkozni, ráadásul az írást (alkotómunkát) és olvasást sem gyakran jellemzik tervezési folyamatként. Márpedig egyre egyértelműbbé válik a kapcsolódási pont a szövegalkotás és a design
thinking között (storytelling, plot design, narratív design, composition studies), és az olvasó szövegi dimenzióba való kognitív beágyazódásának is komoly szakirodalma gyűlt fel az utóbbi időben (olvasói válaszelmélet, kognitív irodalomtudomány). Ahhoz, hogy bizonyíthassuk mindezt, mindenekelőtt definiálnunk kell, pontosan milyen előzményei és közös pontjai lehetnek a designnak, designkultúra-tudománynak, valamint az irodalomtudománynak, hogy láthatóvá váljon, milyen akadémiai háttérrel bír a „tervező olvasó”. Emellett pedig a design definícióját is elengedhetetlen meghatároznunk, hiszen a fogalom leggyakrabban materiális világunkat, esetleg a materialitás szisztémáját jelöli, így szükséges alátámasztani, miért is lehet egyáltalán összefüggésbe hozni a designnal az irodalmat, a narrativitást és a textust.

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Humanity appears to be confronting an increasing number of health, economic, political, environmental and social crises which have been mainly brought about by human action itself. Whilst design has been complicit in such action, the paradigmatic strength of Design Thinking has amplified the agency of designers who now have the opportunity to reorient towards a way of designing which harnesses cultural difference to confront these crises. Drawing on Lefebvre's ideas of 'difference', Escobar's 'autonomous design' and through a process of cultural reflexivity, I propose an approach to design-differential design-as a practical endeavour which sensitively and respectfully draws upon different cultural perspectives and traditions to design for the future. I share empirical examples of three methods-'worldviews', 'generative scribing' and the application of 'rhetoric' that, modestly and pragmatically, may be used to shift the ontological perspectives of designers in the social and political project of designing equitable and empathic futures.

Though the origins of neoliberalism, design, and racism are situated at disparate moments in time, these systems support, reproduce, and reify one another in the United States today. Some contemporary design practicesespecially Design Thinkingtend to simultaneously compound and conceal the oppressive effects of both neoliberalization and racism. Rarely does design proactively seek to unsettle racism from its own operations or the larger set of power hierarchies, which it upholds. This essay documents how neoliberalization has pushed design, capitalism, and racism to converge in formative ways; it interrogates the role of innovation in binding these systems together and producing new forms of racism and design; and it articulates how design reinscribes racism into its operations by dissecting elements of visual language, problemframing, and empathy as a design sensibility in Moneythink's IDEO.org-designed app for teens. This Lauren Williams is a visiting instructor at the College for Creative Studies in Detroit who has also taught at ArtCenter College of Design in Pasadena. She is a designer, researcher, and educator who works with visual and interactive media to understand, critique, and reimagine the ways in which social and economic systems distribute and exercise power. Her work seeks to expose and unsettle power and often prioritizes engaging people through design in service of imagining and manifesting a more equitable present and

Varnost v podjetju je dobrina in pravica zaposlenih, kakor je to tudi odgovornost vseh zaposlenih v  podjetju. Tako zagotavljanje varnosti in odkrivanje negativnih varnostnih pojavov ne more temeljiti samo na delu varnostne službe in posameznikov v podjetju, temveč je k temu potrebno pritegniti vse zaposlene.

Varnost v podjetju je dobrina in pravica zaposlenih, kakor je to tudi odgovornost vseh zaposlenih v  podjetju. Tako zagotavljanje varnosti in odkrivanje negativnih varnostnih pojavov ne more temeljiti samo na delu varnostne službe in posameznikov v podjetju, temveč je k temu potrebno pritegniti vse zaposlene.

Decolonizing design is a fashionable concept often discussed as theory but rarely enacted as practice. In Designs for the Pluriverse: Radical Interdependence, Autonomy, and the Making of Worlds, Arturo Escobar, a Colombian-American anthropologist interested in post-capitalist realities, attempts to change this. He narrates a series of processes and approaches that designersand even those who are notcan use to decolonize ourselves and develop an autonomous design discipline in a pluriverse. To define pluriverse, Escobar uses the anti-globalization group EZLN's (Ej ercito Zapatista de Liberaci on Nacional) explanation: "a world where many worlds fit" (XVI). He elaborates with the concept of autonom ıa (autonomy), a set of conditions that evolve collectively from within communities. With these concepts as a framework, Escobar explores actionable models for decolonizing

Residence of the 2D Design department at Cranbrook Academy of Art (Bloomfield Hills, MI). His work balances traditional client-driven and experimental graphic design. His most recent project, Studio Practice, is a YouTube series in which Earls invites viewers into his normally private studio. In this interview with Meaghan Barry, Earls shares his thoughts on expanding the definition of graphic design, the challenges of daily design practice, and what qualifies as historically significant graphic design.

This article presents a discussion of research and theoretical perspectives on creativity and instructional design, offering a conceptual model of the connection between these two constructs that was originally proposed in the dissertation work of the first author (Clinton, Creativity and design: A study of the learning experience of instructional design and development graduate students, Unpublished doctoral dissertation, University of Georgia, Athens, 2007) and that we call the Design/Creativity Loops (DCL) model. Central to the model is a representation of the iterative, looping problem-solving cycle that can include established stages of creative thinking. As an instructional designer is routinely confronted with the next task or design problem in a project, these tasks or problems spawn iterative mental excursions that are opportunities for creative thinking. This article also explores ways that the design and development process can benefit from an emphasis on creativity and offers suggested directions for future research.

The Routledge Circus Studies Reader offers an absorbing critical introduc tion to this diverse and emerging field. It brings together the work of over 30 scholars in this discipline, including Janet Davis, Helen Stoddart and Peta Tait, to highlight and address the field's key historical, critical and theoretical issues. It is organised into three accessible sections, Perspectives, Precedents and Presents, which approach historical aspects, current issues, and the future of circus performance. The chapters, grouped together into 13 theme-based subsections , provide a clear entry point into the field and emphasise the diversity of approaches available to students and scholars of circus studies. Classic accounts of per formance, including pieces by Philippe Petit and Friedrich Nietzsche are included alongside more recent scholarship in the field. Edited by two scholars whose work is deeply rooted in the dynamic world of performance, The Routledge Circus Studies Reader is an essential teach ing and study resource for the emerging discipline of circus studies. It also provides a stimulating introduction to the field for lovers of circus.

Top organizations can be differentiated due to the organizational culture that they promote, not only for the safety and high-quality services offered. One of the top companies in tourism, which pays a great attention to the norms and expectations that encourages the behavior oriented to performance is Accor. With an over 50-year experience, Accor represents one of the most important organizations at world level in the tourism sector, operating in 100 countries, containing over 30 brands and having over 250 000 employees with unique skills and competencies. This article aims to analyze the organizational culture in Accor company, through a research with the purpose of identify the opinions of former and current employees in Accor company regarding the quality of the implemented procedures in the company, of the management and existent leadership, but also of the method of spreading the information from the management and non-management. Accor employees are directly influenced by org...

to-complex design projects are inadequate for training the designers of the twenty-first century. To problem-solve and communicate visually in the global market of objects, ideas, and continuous innovation, students must learn to tap their personal experience, build new knowledge from research, curate failure, and gain exposure to a wide range of disciplines. Preparation is key; without plans to align design education accordingly, she argued, design graduates would find themselves ill-prepared for the marketplace, and

Considering the challenge of organizational innovation in the rare disease associations, we propose the usage of Design Orienting Scenarios under the scope of a Strategic Design project. Such empirical experience generates reflections on the usage of scenarios for it stimulates both the participation of actors involved with the strategy and the expression of their visions and potentialities in a broad and democratic sense.

Considering the challenge of organizational innovation in the rare disease associations, we propose the usage of Design Orienting Scenarios under the scope of a Strategic Design project. Such empirical experience generates reflections on the usage of scenarios for it stimulates both the participation of actors involved with the strategy and the expression of their visions and potentialities in a broad and democratic sense

There is an exciting scramble at the intersection of design and technology to see the present clearly and have a hand in building the future. Barbara Junge, Professor of Digital Media in Visual Communication at Weißensee Academy of Art in Berlin, is chief editor of this new volume, The Digital Turn: Design in the Era of Interactive Technologies. Coeditors include professors Zwick, Bērzin̦ a, Scheiffele, and Westerveld, also all from Weißensee. Junge, with Zwick and Bērzin̦ a, who contribute Forewords to the book, cofounded the eLab at Weißensee to foster interdisciplinary exploration of how digital technology becomes tangible design.

The methodological component, which includes managerial tools, respectively the management systems, methods and techniques, represents the management "locomotive", whose quality, efficiency and effectiveness influence decisively the performances of the organization and those of the people who lead and administer it. The management's dynamism and competitiveness, ensured by management by profit centers, management by projects, board table, management by exceptions, etc. create economic and commercial success to the organizations in which they are used in a professional manner, by competent managers. Managerial Tools Roles In any kind of organization there are work processes, through which the production factors combine each other in different proportions to ensure the achievement of the desired objectives. A part of these are the execution processes, which are quantitatively determinant and can be observed as the action of the human factor, with the help of material pro...

Our knowledge of how design and social innovation works outside of the Europe and the US is still insufficient, due to the limitations that are inherent to the prevailing perceptions, methods and tools, developed in and for this context. Although the importance of social relationships has been acknowledged, how social hierarchy, which is firmly rooted in many non-western societies, interacts with the design and social innovation process is scarcely documented. In this paper, we wish to expand on existing knowledge by sharing the experiences of practitioners and stakeholders involved in design and social innovation initiatives in Bangkok, highlighting the various ways that social hierarchy influences their practice.

Arden Stern is a design historian whose scholarship focuses on graphic design, printing, and visual culture in the United States. Her research explores vernacular design practices and typography across multiple platforms, from hand-painted signage to ransom notes. She teaches in the Department of Humanities & Sciences as well as the graduate program in Media Design Practices at ArtCenter College of Design.

In heaven, the famous generals of the world, Alexander, Caesar, Napoleon, etc. are zealously serving the greatest general of all times: a shoemaker in Colorado. For as long as he lived, there was no war in Colorado… After a Mark Twain sketch 4 We attempt to see which main requisites and restrictions which Romanian tourism will face from the perspective of globalization. Because mankind has touched "the wall": not only did it populated the entire globe, but by means of communication and traveling, man is present everywhere, every time, all around; it has reached the limits of its "cage": a new horizon, a new way of Weltanschauung. We also mention the "reduction" of space due to contemporary transportation and present communications make it possible, for example, for stock markets on different meridians, to function all the time, continuously for homo planetarium, thus reducing time itself. And this phenomenon is not new. Ever since 1955, A. Gregg wrote: "Mankind has cancer, and this cancer is man itself 3 ". 19 years later, in "Mankind at crossroads 4 ", it was stated: "Suddenly…mankind is confronted with a lot of unprecedented crisis….the crisis intensity which is an effect of the globalization of the world…may only be solved in a global context." We talk nowadays about the concept of "organic growth", which, after several transformations, will become "sustainable development", concepts still in evolution. It is thus pointless to ask the question, the opportunity of entering the global tourism systems for Romanian tourism. Common sense and the self-conservation reflex oblige us to aboard requisites and restrictions which will come to be and which we must solve. We shall analyze the current status of Romanian tourism and international tourism standards in order to reflect both areas of advantage and handicap. By comparison of strategies and politics applied by other countries-some in our situation-we will look out for advantages which will put us ahead in the global tourism competition. Research was fascinating, results were plentiful, conclusions were surprising, gathered materials were numerous and very heterogeneous. We will only be able to make several analysis and considerations which will allow us to discuss our current economy-due to given workspace and length of the book; we will discus its implications on tourism, as a resulting activity. We will also have to make a short diagnosis of the world economic system, to establish a few characteristics of globalization, to see what international tourism is, and, if possible, to draw several applicable and lucrative conclusions.

In heaven, the famous generals of the world, Alexander, Caesar, Napoleon, etc. are zealously serving the greatest general of all times: a shoemaker in Colorado. For as long as he lived, there was no war in Colorado… After a Mark Twain sketch 4 We attempt to see which main requisites and restrictions which Romanian tourism will face from the perspective of globalization. Because mankind has touched "the wall": not only did it populated the entire globe, but by means of communication and traveling, man is present everywhere, every time, all around; it has reached the limits of its "cage": a new horizon, a new way of Weltanschauung. We also mention the "reduction" of space due to contemporary transportation and present communications make it possible, for example, for stock markets on different meridians, to function all the time, continuously for homo planetarium, thus reducing time itself. And this phenomenon is not new. Ever since 1955, A. Gregg wrote: "Mankind has cancer, and this cancer is man itself 3 ". 19 years later, in "Mankind at crossroads 4 ", it was stated: "Suddenly…mankind is confronted with a lot of unprecedented crisis….the crisis intensity which is an effect of the globalization of the world…may only be solved in a global context." We talk nowadays about the concept of "organic growth", which, after several transformations, will become "sustainable development", concepts still in evolution. It is thus pointless to ask the question, the opportunity of entering the global tourism systems for Romanian tourism. Common sense and the self-conservation reflex oblige us to aboard requisites and restrictions which will come to be and which we must solve. We shall analyze the current status of Romanian tourism and international tourism standards in order to reflect both areas of advantage and handicap. By comparison of strategies and politics applied by other countries-some in our situation-we will look out for advantages which will put us ahead in the global tourism competition. Research was fascinating, results were plentiful, conclusions were surprising, gathered materials were numerous and very heterogeneous. We will only be able to make several analysis and considerations which will allow us to discuss our current economy-due to given workspace and length of the book; we will discus its implications on tourism, as a resulting activity. We will also have to make a short diagnosis of the world economic system, to establish a few characteristics of globalization, to see what international tourism is, and, if possible, to draw several applicable and lucrative conclusions.