Business Plans & Marketing Strategy

This case study examines Zara’s current retail strategy and digital transformation. It details Zara’s current in-store and eCommerce retail strategy, the impact of digital on the retail environment and customer experience, and the growth opportunity provided by eCommerce. By providing a competitive analysis of the current market, this paper presents key opportunities, strategic questions, and possible solutions for retail brands to improve their digital strategy.

This paper received First Class Honors in the Digital Marketing Strategy course at Trinity Business School.

Our  Updated sachet & Bottle water business plan is regularly updated to meet the current market prices and can also be used for loans and grants application. Setting up the ever profitable bottled/sachet water company can be very lucrative business in Nigeria since man need for water is almost infinite and contrary to what some might think, you can actually start a sachet & Bottle water business in Nigeria with capital ranging from 2.5 Million Naira for a small size company or above 10 Million Naira for a bigger production capacity.
TABLE OF CONTENT

1.0 EXECUTIVE SUMMARY

1.1 OUR VISION:

1.2 MISSION

2.0 BUSINESS DESCRIPTION:

2.1 INDUSTRY DESCRIPTION:

2.3 REQUIREMENTS

2.4 BUSINESS RISK / MITIGATION

2.5 REQUIREMENT FOR ENTERING INTO THE BUSINESS

3.0 DEFINITION OF MARKET

3.1 MARKET SEGMENTATION

3.2 MAJOR COMPETITORS

3.3 COMPETITIVE ADVANTAGE

4.0 PRODUCT DESCRIPTION

4.1 EQUIPMENT/MACHINE

4.2 MAJOR RAW MATERIALS

4.3 PRODUCTION PROCESS

4.4 PRODUCT UNIQUENESS

5.0 ORGANIZATION AND MANAGEMENT:

5.1 ORGANIZATION STRUCTURE

5.3 STAFF SALARIES

6.0 MARKETING STRATEGIES

7.0 FINANCIAL MANAGEMENT/ANALYSIS

CONCLUSION

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Being the world’s third largest manufacturer and retailer of private label apparel that offers high-quality and reasonably priced clothing, Uniqlo is preparing to increase its presence in the Southeast Asian and Oceania market. The company has a goal of doubling its stores to around 400 stores by 2022 (Inside Retail Asia, 2017). After successfully opening stores in several countries in Southeast Asia, Uniqlo’s next move is to penetrate Vietnam’s retail market by 2019, since Vietnam’s economic outlook proves to be a viable choice for Uniqlo to invest in. Vietnam is chosen as the target market because of its good relationship with Japan; one of its biggest investors, high density of population, stable political condition, and inexpensive labor but good quality production. Moreover, in the recent years, Vietnam’s economy has increased significantly, which resulted in the increase of customer’s demand, especially for the fashion industry.

Our main marketing objective is to open two first retail stores in Ho Chi Minh and Hanoi, two big cities in Vietnam. Our main target customers are the middle income class, mainly the young generation. Currently there are four main competitors in the market. For local brands, there are Canifa and Viettien, and for global brands, there are Zara and H&M. Based on the perceptual map, Uniqlo is currently the leader of the functional casual clothing brand, with price as affordable as the local brands. Our marketing strategy is based on the marketing mix, which includes product, price, place, and promotion. We will differentiate our products by providing functional products for different uses and special designs tailored for Vietnam customers, introducing our special service in the stores, and establishing online store with direct shipping to customer’s location. We will use three strategy methods for the affordable pricing; first, targeting price resulted from our economy of scale from our factories and suppliers in Vietnam and from experience curve; second, reducing total supply chain cost; and third; mark-up pricing. For the place strategy, we are planning to open our stores at Vincom Mall, Hanoi, and Saigon Center, Ho Chi Minh. We will also launch a bilingual online store with the English and Vietnamese languages. We are planning to do our promotion by advertising in media like TV, radio, magazine, and billboards; distributing discount coupons; doing digital advertising like search engine optimization and social media marketing; and collaborating with other brands.

With the 15% revenue growth each year, we estimated that we will reach break-even point and net income in our second year of operation. Our marketing budget is estimated to $3,696,250 and will be realized in the 3 years, with marketing programs focused on promotional coupons, search engine advertising, billboards, brand ambassador, magazine and newspaper advertising, television and radio, flyers and posters, website, and others. We also developed contingency plans to mitigate any risk during the execution of the marketing plan within limited budget, time, and available resources.

Questo ebook sul piano di marketing ha lo scopo di approfondimento sul tema senza presunzione.
L’obiettivo dell’ebook gratuito è quello di aggiornarlo con nuove storie ed esempi sul piano di marketing che spiegano sempre meglio l’efficienza della metodologia in ambito delle attività di marketing.
Gli allegati menzionati nella pubblicazione sono scaricabili qui:
https://www.reportnotprovided.com/piano-di-marketing/piano-di-marketing.zip

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use to a business.

The ongoing debate across the world about regional and international integration and development prospects has directly focused on the ongoing global financial crisis and its impact and consequences on the African continent One of topical arguments is that the African region lags behind in terms of development and faces serious challenges to support the negative impact of the financial crisis on their continent. The topical discussion has also targeted Zimbabwe, but these events as they unfold however have until recently because of global financial crisis been too current to have well defined and thorough assessment of the impact on Zimbabwe.

Psychological needs are the third level of Maslow’s Pyramid. It is the link between the lowest (basic needs) and the highest (self-fulfillment needs). We understand that everyone needs something which can represent their care, love, and affection towards another. GoGift project, a special gift which will share your love, hope, and ‘green’ spirit towards someones you love the most. It is a wonderful and healthful gift package beautifully presented for any occasions.

The case below was originally drafted and developed by a group of scholars in their monumental book " Business Policy: Managing Strategic Processes ". In that book, Bower, Bartlett, Uyterhoeven, and Richard highlight many key cases worth reading by every Strategist. In the majority of instances, these cases cover over 15 pages of fine print. This paper highly summarizes these many pages into a little over two pages. Principally, the Asahi Breweries case highlights strategic maneuvers that a Breweries company engaged in to get or recover the once lost dominant share of the Japanese market. These lessons are valuable for every Strategist, despite different contexts and circumstances that confront them.

The Matt Bacak Secret Email System is a program that teaches how to profit from email marketing even without prior experience.

Matt Bacak is an expert in email marketing who has made millions online and is releasing his new training Secret Email System.

If you have a business or you are just starting, this is perfect training for you. More than 80% of online businesses owners grow their business with email marketing and increase their sales while still building a huge list to get more customers.
Matt Bacak’s secret email system is one of the more successful products on the WarriorPlus marketplace in recent memory. My secret email system review won’t try to hard sell you on the product – I mean, it’s pretty cheap, so if you’re going to buy it you’re going to buy it. Instead I’m going to focus on explaining the benefits of email marketing and how to get the most out of Matt’s system.

Following the modern era, duel career couples (DCC) is increasing instant of traditional marriage with the evolution of woman empowerment in Bangladesh. So the study is to explore the work life balance of duel career couples to view the both side of leading career and life regarding the economic chances and condition of Bangladesh. This paper aimed to observe the impact of DCC in individual and marital life and workplace as well as identify the conflicted issues. Specific questionnaires according to hypothesis of the study were asked to adult couples with children leading duel career. The analysis of the field research was in a structured, numerical, percentage and tabulated way in the perspective of Bangladesh. The findings almost supported the hypothesis of the study which indicated the challenges of duel career couples which is rare but increasing with the hope of huge possibilities. All the objectives and hypothesis of the study proved the DCC analyzed data. The study showed the environment for DCC in Bangladesh, 'although managing couples life and career together has huge opportunities, its conflicts make it challenging.' Besides, the study aimed to discuss about the situation of duel career couples in Bangladesh, their possibilities and their impact on life, career, society, culture and economy.

The vehicle rental industry has developed more emphatically in ongoing time, after earlier long stretches of subsidence. This was basically because of the way that aircrafts saw an abatement in clients which have now observed an expansion also when contrasted with ongoing years, consequently connecting air travel to vehicle rentals (Profitableventure.com, 2019). The vehicle rental industry is relied upon to encounter momentous development following an expansion in the quantity of travelers going via air, which is because of an ascent in per capita pay just as corporate benefit. The biggest vehicle rental organizations in the business have an upper hand over littler firms, particularly as they have key unions with carriers and inns, which the littler vehicle rentals don't have. Essentially, players in this industry either lease or rent traveler autos to clients. Vehicle rental administrations regularly last a brief timeframe more often than not 30 days or less, while vehicle renting understandings are for longer timeframe as a rule a year or more (Profitableventure.com, 2019).

This white paper discusses the coming changes educational institutions will face or may already be facing. It then describes how educational institutions can leverage their data and specific marketing channels to create a holistic marketing plan to capitalize on coming opportunities. The schools caught stargazing in wonderment about the way things have always been are in danger of falling victim to the changing times. Players in the US higher education system need to stop looking backward and begin thinking about the future.

A marketing plan is an essential aspect of any business. A good marketing plan helps in the success of a business (Armstrong, Kotler, Harker & Brennan, 2015). In a good marketing plan, several aspects have to be present to ensure effectiveness. This marketing plan focuses on Netflix marketing plan for online video games and whether the idea is viable. The marketing plan is meant to create awareness for a video game streaming venture by Netflix. The plan points out the segmentation approach and rationale to be used to market the video games streaming business. The marketing plan also points out the target market for the video games streaming, the position statement and the marketing mix details. The success metrics for the plan are discussed in the marketing plan, the considerations for using the plan in the international markets and finally a justification of why the marketing plan should be considered for funding.

Kenya’s agricultural production process is plagued by low agricultural mechanization, coupled with the drudgery of manual production and manual post-harvest operations. This has led to low agricultural productivity below the country’s potential, leaving the agricultural sector struggling to meet the food production demand. Hello Tractor seeks to remedy the situation by providing Kenyan small-scale farmers in Uasin Gishu, Trans Nzoia, Siaya and Homa Bay counties with mechanization services to increase their crop yield and subsequently increase their farming income, while providing the local youth with meaningful business opportunities as our booking agents who will recruit farmers and earn a 5% commission. This will ensure the sustainability of the business model. Hello Tractor will achieve this though the ‘Adopt an Acre model’ as explained in the Business Proposal

Companies and society has always been the rubrics that holds the very make up of business activities. Combined, these two forces form the essence of contribution to what makes economy, shaping our daily activities, and the formation of business cycles. Given the ever-increasing complexity of the global marketplace, business (exchange of good and services, manufacturing, farming, production, distribution, sales and consumption) is rooted in the way we live and how our societies and ultimately nations, progress. A viable, efficient and effective business model is vital to organizational success of failure. Business model is not just a theme of focus when reacting to a crisis, or simply the operational structure of a given enterprise. Business model is the manifestation of the very existence of the organization, business, firm, group, agency, governmental department or a person with a purpose of providing a service to others.
This book attempts to provide numerous examples of companies from around the world, to show how various entities are operating and shaping the global economy. To fully comprehend such themes into practice, one need to look at various market players by examining how they
structure their operations and conduct everyday tasks in pursuit of their objectives. This book analyses numerous companies’ business modules, and attempts to illustrate to the reader the varying operational mechanism that makes them succeed. Business models of some big name companies have been examined here to illustrate how big as well as small firms, structure themselves to provide solutions of value to others. The cases in this book also detail the strategies (actions) [1] taken that contributes to the success of the firm and ultimately, reshaping the business model altogether. The biggest lesson to mention here is that companies must constantly change their business model to survive in the marketplace. Those who don’t manage to evolve their business models, or reinvent themselves, are doomed to become extinct and irrelevant. Those who do not manage to change their business model to remain relevant to their marketplace and consumers, they disappear and get replaced by others with more relevance to the consumer needs. For example, Kaiser was the largest ship builder in the U.S.A. during World-War II, today they are one of the top five health insurance companies. Tesla was one of the first electric car manufacturers. Slowly, they are shifting to electric energy providers rather than just electric car company. Uber started as an intermediary between
drivers and passengers, now they are redefining the concept of transportation. These companies understand the importance of redefining their business models constantly to remain relevant, by venturing into new unsaturated areas of consumer demand. While the reader gets the opportunity of examining various business models, let it not escape your attention as to how these businesses need to further restructure their business models to maintain future competitive advantage.

Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. Therefore organizations that sell a product or service has to know who their various target markets are and segment their product in a way that suits each segment identified.
This study looks at the segmentation process and how segmentation can be effectively utilized to improve the productivity of an organizations goods or services.
Data is obtained from both primary and secondary data sources and analyzed by trend analysis. The research revealed that once products or services were tailored to suit various types of consumer segments, then requirements will be me; thus satisfaction, therefore increasing the level of demand of that product or service. 
The study looks at the levels and patterns of market segmentation, segmentation procedure, the various bases of segmentation, and evaluating & selecting the market segmentation.
The research concludes that effective consumer segmentation can increase the level of demand of a product or service, of an organization. It has also been recommended that profit making organization should always work around segmenting customers of their product or service if they want to increase sales in their organization.

Project work realizzato nell'ambito del master premio online Global Marketing, Comunicazione & Made in Italy promosso dalla Fondazione Italia Usa.

Nell’ambito delle iniziative dell’Agenzia ICE c’è quella di un Project Work che consiste nell’elaborazione di un business tenendo conto di un prodotto italiano.

Families are the bases of society. The impact we can make on our family units goes a long way to determine the degree to which we can effect change in our societies. Africa is on the verge of making profound decisions about the direction our culture will take over the next few decades. Such changes will be determined largely by the kind of exposures we have in terms of media, education and entertainment.
EventCentre Incorporated has a mandate to venture into healthy outdoor entertainment in such a manner that sustains and promotes our sound family values and Christian ideology without compromising quality. In pursuing this noble venture, we do wish to employ the diverse intellectual powers of the members to ensure that we do this in a profitable and sustainable manner. Cyrus Gardens is an outlet that will let us deliver on this promise with a high degree of creativity, flexibility, variety and profitability.

In the aftermath of the Diesel Scandal of 2015- what have Volkswagen done to heal? How can the company continue to progress despite the extensive PR backlash, environmental uproar, and heavy financial hit? This extensive portfolio looks at all aspects of the standard strategic business model, and the opportunities that Volkswagen has left.

The purpose of this study is to review the theories related to CSR, the role of CSR as an integral part of the strategy and business model of both Sampath and Commercial banks in Sri Lanka. Further sustainability of the business, stakeholder's interest and CSR effect on service recovery has been investigated with the support of secondary data such as annual reports and previous researches. The researcher has adopted deductive approach to review concepts, theories and previous literature in developing the case. Further this study has been developed as a mix strategy. It was noted that both banks are very focus on their CSR activities thereby achieve sustainability goals, financial and nonfinancial goals of the bank. In addition to create value for shareholders and stake holders.

The purpose of this article is to prove the need to perceive revenues as a manageable variable by applying an active approach to companies' management during the COVIDization of the economy. In this regard, the article illustrates the role of revenues as a factor and as a result. Revenues underlie the formation of all major financial indicators. They are key measures of a company's growth and performance. This dual nature of revenues is revealed in the context of economics, accounting and financial management. Their importance determines the need to adopt an active approach to revenue management of the economy during COVID-19 pandemic or other similar future occurrences. From a theoretical point of view, the active approach has been justified in the context of the classical strategic management methods emphasising the leading role of marketing. The main research hypothesis tested is that in the conditions of a sharp change in the economy during COVIDization, the importance of the active approach of operating revenue management as the main variable (KPI), cannot be understated.

This is a business Plan to assist interested entrepreneurs, investors and business persons to exploit the business of polythene shopping bags, pure water sachets and multipurpose bag production. This business is best for Startup Businesses and provides information on Management, Feasibility, Marketing, Startup Cost Requirement, Cash Flow Analysis using the Worst and Best case scenerio and general information on prices. This is definitely going to be useful to startup and was composed following weeks of extensive research.