MINDPULSE TUTORING SERVICES BUSINESS PLAN

MINDPULSE TUTORING SERVICES BUSINESS PLAN By Alejandrina M. Torres I. INDUSTRY OVERVIEW Tutoring is a craft as old as man, dating back to when people passed on their knowledge of how to make fire and preserve cultures, all the way up to modern-day classroom learning. Tutoring can take place in any context, including homes, offices, and schools. It can be informal (from parents to children) or formal (from an instructor to others). This is to explain that, while schools may be thought of as the sole place where real tutoring occurs, they are not the only place. Aside from academics, there is skill-based tutoring, which is when a person or a group is instructed on abilities such as dance, singing, athletics, and other activities. This guide will concentrate on tutoring in a center. Previously, it was believed that only slow learners required tutoring; however, this is no longer the case, as even bright students receive tutoring geared at helping them improve on what they already know and so increase their scores. Also, because both parents now are working and have little or no time to tutor their children, private tutoring has grown in popularity as time goes by. Previously, only one parent worked and the other assisted in tutoring the child. Apart from a lack of time, parents are ill-equipped to handle fresh facts and expertise that a tutor or instructor would be able to impart to their children. As a result, there has been a high demand for private teachers, resulting in a robust tutoring business. Because most teachers are self-employed, this is an excellent industry in which to start a business. Entrepreneurs who wish to open a tutorial center do not need to be professional teachers; instead, they must know where to find clients, in this case students, and how to provide them with a high-quality service so that they become a referral source for bringing in more clients. Tutors are hired to teach people who want to learn, either one-on-one, in small groups, or in large groups. Patience, enthusiasm, passion for the specific subjects to be tutored, and consistent positivity are essential qualities for starting a private tutoring business. Planning, preparation, and other organizational skills are also required. Entrepreneurs who want to open or start a private tutorial service – whether online, private, or a large school – must be aware of the requirements set forth by the locality, city, state, and association or trade body where they intend to operate – either for the center itself or for the tutors who will be employed. Students who are suffering academically or who wish to keep their grades up are being influenced by the incentives for entering or beginning a tutorial center. Another consideration is the tutoring market, which includes home-based instructors, online tutors, and big tutorial centers. II. EXECUTIVE SUMMARY 2.1 The Business A.C.A Mind Pulse Tutoring Services is private tutorial services business that will be in a well – populated residential area in the heart of Angeles City, Pampanga. Initially, we standard private tutorial services providers that are set to handle all kinder, elementary, and high school (both Junior high School and Senior High School) related subjects for kids and teenagers having a difficulty in answering their modules at home because parents/relatives have no time and knowledge in the subjects. 2.2 The Management A.C.A Mind Pulse Tutoring Services will be a Partnership owned by Ana Marie Enriquez, Charliemagne Fiel and Alejandrina M. Torres. They are with bachelor's degree and master's degree. They are serving public school for a couple of years. Alejandrina also a service provider of ESL company teaching English in other countries online. Ana Marie is well-versed in teaching skills and handling business. Charliemagne well-trained and proficient in ICT. They love teaching and decide to start a tutoring service only because of seeing the learner's situation during Pandemic. 2.3 The Customers A.C.A Mind Pulse Tutoring Services will be a client-focused and result driven private tutorial services that provides broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (students and parents alike). Our clients will include Kinder, elementary, and secondary students. To all our clients (students), we will provide standard and professional teaching services (elementary and secondary students). Whenever our students acquire our services, we will make every effort to meet and exceed their expectations and educational goals. Everything we do is guided by our principles and professional ethics, and we always put our students' best interests first. We will hire skilled teachers in a variety of areas who are well-versed in and enthusiastic about teaching knowledge to students at all levels of learning. 2.4 Target of the Business Our target is to become the best Tutorial services in Angeles City within next five years of startup and to balance the cost of the startup with earned profits within next one year. 2.5 Company Services A.C.A Mind Pulse Tutoring Services is going to teach varieties of subjects within the scope of the education of K-12 Curriculum Program. Our intention of starting our private tutorial services is to soundly help, assist, teach students in various subjects mainly who are having difficulty answering their modules and struggling in their studies, and of course to make profits from the education industry. A.C.A Mind Pulse Tutoring Services will provide following tutoring services to its students: 1. Module-Based Tutoring: We will aid the students with parent/ guardian no time to assist them in answering their modules and to those students in SHS struggling in answering the modules. 1.1 Single Tutoring: We will aid one student per one subject for one session (25 minutes). 1.2 Caboodle Tutoring: sessions (50 minutes). We will aid one student for maximum of 3 subjects for 2 1.3 Coterie Tutoring: (25 minutes). We will aid 5 students per one same subject for one session 1.4 At-Home Tutoring: The learning continues at home. We will aid students Inperson at home to those with special cases and reasons for 1 hour. 1.5 Online Tutoring: We will aid student remotely to those able and have internet connection and gadgets for one session (25 mins.). 1.6 On Tip of The Ice Tutoring: We will make their time convenient for those who are working students. We will help students answering their modules meeting the deadlines. 2. Beginners Tutoring: We will provide tutoring to Level 0-Level 2 learners who cannot read and write in English and Filipino subject and will provide tutoring in Basic Mathematics. We will provide help in their homework, projects, and examination review. 3. Intermediate Learner Tutoring: We will provide tutoring to elementary and high school students who are lagging and behind in one or more subjects due to any reason. We will provide help in their homework, projects, and examination review. III. VISION AND MISSION STATEMENT Vision: To establish a highly competitive private tutoring center that will become the first choice for both parents and students in Angeles City with integrity, service, excellence, and teamwork. Mission: 1. To provide kids with expert tutoring services. 2. To position our private tutorial services as the leading private tutorial brand in the educational industry in Angeles City. IV. BUSINESS STRUCTURE We understand the foundation on which a business is founded determines its success, which is why we have chosen to create our private tutorial services center on the proper business foundation. We want to develop a tutoring center with a dedicated workforce that will go above and beyond to ensure that our students are satisfied and that their money is well spent. We recognize that achieving all our goals will require a team with the right staff and structure, which is why we will be putting structures and processes in place to assist us deliver quality instructional services and run the business on autopilot. The team, not any one person, will be the key to our private tutoring services business's success. We are only expected to employ more than what is required to run a traditional private tutorial services center because of the large range of subjects we teach and the regions we want to serve. We will, without a doubt, have a variety of teachers to cover the many disciplines that we will be giving. A.C.A Mind Pulse Tutoring Services will employ professionals and skilled people to occupy the following positions: 1. Tutoring Center Administrator/ Head Roles and Responsibilities: - Responsible for providing direction for the business - Responsible for fixing prices and signing business deals and payment of salaries - Responsible for signing checks and documents on behalf of the company - Evaluates the success of the team - Responsible for managing the daily activities in the organization - Prepares budget and reports for the organization - Defines job positions for recruitment and managing interviewing process - Carries out staff induction for new team members - Responsible for overseeing the smooth running of HR and administrative tasks for the organization - Designs job descriptions to drive performance management for all employees - Regularly hold meetings with the team to review the effectiveness of the business Policies, Procedures and Processes - Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products. - Defines job positions for recruitment and managing interviewing process - Responsible for training, evaluation, and assessment of employees - Oversee the smooth running of the daily activities of organization. 2. Client Service Executive Roles and Responsibilities: - Ambassador/ ambassadress of Business Image - Ensures that all contacts with clients (e-mail, walk-In center, SMS, or phone) provides the client with a personalized customer service experience of the highest level - Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services - Manages administrative duties assigned by the school administrator in an effective and timely manner - Consistently stays abreast of any new information on the centers’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries - Handles any other duties as assigned by the Tutoring Center Administrator 3. Service Provider Tutors for Various subjects Roles and Responsibilities: - Effectively teach subject / subjects as assigned by the tutoring center administrator - Building rapport to the students - Adjust grading language - Accesses the progress of students under their care - Ensures that students abide by the rules and regulations of the private tutorial services - Contributes his / her quota towards growing the private tutorial services - Receives complaints from parents and channel it to the appropriate quarters - Handles any other duty as assigned by the school administrator V. PRICING STRATEGY A.C.A Mind Pulse Tutoring Services will charge our students flat fees of ₱ 160.00 per session (25 mins.). We will offer special discounted rates to all our students at regular intervals. A.C.A Mind Pulse Tutoring Services will also charge for monthly basis ₱ 1,800 (12 sessions) ₱ 2,100 (14 sessions) for single tutoring and ₱ 6,500 (10 sessions)- ₱ 7,800 (12 sessions) for group tutoring (group of 5). • Payment Methods/ Options The payment policy adopted by A.C.A Mind Pulse Tutoring Services is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Philippines. Here are the payment options that A.C.A Mind Pulse Tutoring Services will make available to the clients: Payment via bank transfer/ online bank transfer Payment with cash Payment via Mobile money Transfer (Gcash/ Paymaya) Payment via Credit Cards In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered. VI. MARKETING STRATEGY Our goal is to grow our private tutorial services business to become the best private tutoring services businesses not only in the heart of Angeles City but also in other cities nearby. A.C.A Mind Pulse Tutoring Services is set to make use of the following marketing and sales strategies to attract clients: ✓ Creating a website helps parents to look our services up and allows us to offer general study recommendations, which gives in A.C.A Mind Pulse Tutoring Services an advantage. ✓ Use friends, colleagues, students, and family to spread word about A.C.A Mind Pulse Tutoring Services ✓ Creating Social media accounts to advertise online that will allow us place text advertisements alongside on websites with related contents, and along results from search engines. ✓ Call up or send text messages to colleagues informing about the A.C.A Mind Pulse Tutoring Services Encourage word of mouth marketing from loyal and satisfied clients (students) ✓ Provide Branded shirts for Tutors and ensure all tutors to wear during class. ✓ Creating calling cards and loyalty cards for regular and satisfied clients. ✓ Give incentives to Tutors who can acquire additional clients. VII. STARTUP FUNDING STRATEGY A.C.A Mind Pulse Tutoring Services is a partnership business that is owned and managed by Ana Marie Enriquez, Charliemagne Fiel, and Alejandrina Torres. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just two major sources. These are the areas we intend generating our start – up capital: • • Generate part of the start – up capital from personal savings Generate a larger chunk of the startup capital from the lending facilities VIII. STARTUP EXPENDITURE • • • Acquiring an office space (rentals) Equipping the center (computers/ laptops, printers, sofa, table, stool, air conditioner, filing cabinets and other equipment needed.) Additional Expenditure such as Business cards, Signage, Adverts and Promotions IX. FINANCIAL FORECASTING a. Start-Up Expenses Description Wallpaper Aircon Unit 100 rolls (45 cm width X 10 m long) I pc (inverter window type) Price 88 Amount ₱ 8,800 8,898 8,898 Tables and Chairs Stand Fan (Standard) Exhaust Fan Lights (LED) 28 watts TV 32" (ACE HD led tv) Water dispenser (Golden Eagle) Sofa set Curtain (8 rings gromet, 60"w x 85" l Curtain Rod (complete set 3/4 x 48 inch) Carpet (150 x 200 cm) Cleaning tools (floor cleaning mop 225/ cloth 12 pcs 89/ brush 39) COVID Kit/ Medicine Kit/ First Aid Kit (medium) PAINT (PINK) Davies Paint roll brush (6 in 1 paint set tool) TOTAL b. Fixed Expenses 1 set 1 pc. 1 pc. 20 pcs 1 pc 10,000 1, 489 499 299 5, 199 10,000 1, 489 499 5, 980 5, 199 1 pc 589 589 1 set 6 pc 10,000 212 10,000 1,272 3pc 200 600 2 pc 759 1, 518 1 set 353 353 1 set 199 199 10 LITERS 1 set 300 195 3,000 195 Description Rental Water utilities Internet Subscription Electric Utilities Salaries TOTAL c. Advertising Expenses Description Tarpaulin Flyers Wall painting (2 days @ 1000) TOTAL GROSS TOTAL FORECASTED EXPENSES b. Forecasted Sales b. 1 One -on-One Tutorial for 5 teachers per day Regular time: 8:00am- 5:00 pm Special Hours: 5:00pm -9:00 pm ₱ 58, 591 Amount ₱ 20,000 400 1, 650 6, 000 ₱ 28, 050 Amount 150 300 2, 000 ₱ 2, 450 ₱ 89,091 Tutors No. of Sessions/ Tutor Tutor 1 Tutor 2 Tutor 3 Tutor 4 Tutor 5 Price per session 26 26 26 26 26 Total Amount 160 160 160 160 160 Tutor's Salary 4, 160 4, 160 4, 160 4, 160 4, 160 Total Income 1,326 1,326 1,326 1,326 1,326 2,384 2,384 2,384 2,384 2,384 11, 920 b.1.1 One-on-One Tutoring in a Month Regular time: 8:00am- 5:00 pm Special Hours: 5:00pm -9:00 pm Tutors Tutor 1 Tutor 2 Tutor 3 Tutor 4 Tutor 5 No. of Sessions/ Tutor Price per session 728 728 728 728 728 Total Amount 160 160 160 160 160 116, 480 116, 480 116, 480 116, 480 116, 480 Tutor's Salary 37, 128 37, 128 37, 128 37, 128 37, 128 Total Income 79, 352 79, 352 79, 352 79, 352 79, 352 396, 760 b. 2 Group Tutoring for 2 Teachers in a month Regular time: 8:00am- 5:00 pm Special Hours: 5:00pm -9:00 pm Explanation: PSI will have 5 students for 10 sessions = 50 sessions, therefore 50 sessions X 51 = 2, 550 Tutors Tutor 1 Tutor 2 No. of Price per Total Amount Tutor's Total Income Sessions/ session Salary Tutor 2 group 6, 500 13,000 5,100 7,900 tutoring 2 group 6, 500 13,000 5,100 7,900 tutoring 15, 800 X. SUSTAINABILITY AND EXPANSION STRATEGY A.C.A Mind Pulse Tutoring Services' future is determined by the number of loyal consumers we have, the capacity and competence of its personnel, its investment strategy, and the structure of the company. If a company lacks all these elements, it will fail. One of our main objectives in founding A.C.A Mind Pulse Tutoring Services was to create a company that can thrive on its own cash flow without the need for outside funding once the company is up and operating. We understand that one approach to acquire approval and earn consumers is to offer our home tutoring services at a lower price than what is currently available in the market, and we are well prepared to survive on a smaller profit margin for a while. As a matter of fact, profit-sharing arrangement will be made available, and it will be based on performance for a period of three years or more. A.C.A Mind Pulse Tutoring Services will eventually benchmark additional products. SERVICE PROVIDER TUTOR AGREEMENT Salient points concerning Center-Based Tutoring Agreement 1. A.C.A Mind Pulse Tutoring Services is a private firm referred to as the "COMPANY", consider their Tutors called as a Provider of Independent Services (PIS) as highly educated, competent, and skilled individuals, thus the COMPANY agrees to engage services as an Independent Contractor such that there is clearly no employee-employer relationship between you and the COMPANY. 2. Your services and relationship with the COMPANY as well as obligations of the parties involved are contained in this contract, the Service Contract for Independent Services. 3. The COMPANY is delighted that you have chosen and agreed to engage with it after careful consideration. 4. The COMPANY is primarily concerned with the delivery of services and the quality of your output because it does not and will not be able to monitor every aspect of how you deliver your contracted services. As a result, client feedback would be an important part of your annual performance assessment. 5. It is recognized that by consenting to engage with the COMPANY, you will be rendering your services to or under the name, trademark, make dress, or brand of Brain Friends Zone Tutoring Services as a Provider of Independent Services. You are not permitted to conduct business under the name of Brain Friends Zone Tutoring Services for personal gain. Service Contract for Independent Services 1. Introduction A.C.A Mind Pulse Tutoring Services is a Center-based tutorial services being a Contract party is offering to clients ("the CLIENT") as a way of aiding them in lagging and struggling in their subjects ("Tutoring Service"). The COMPANY is bridging the CLIENTS to the PIS who provide lessons. 2. Relationship of the Parties Involved The Provider of Independent Services shall always act under this Contract as an independent contractor and has no connection and/or relation whatsoever with the COMPANY except that he/she has truthfully represented under pain of perjury that he/ she has the required skills, knowledge, financial capabilities, technical means to provide all the needed services contemplated under this contract. The Provider of Independent Services shall perform the services under the direction of the COMPANY as to the outcome of such activity, but it is his/her sole discretion to determine the manner and means by which the services are performed, subject to the express condition that the Provider of Independent Services must always adhere to the COMPANY's teaching standards. Between the COMPANY and the Provider of Independent Services, no employer-employee relationship shall exist. Nothing herein contained, nor any act committed and/or omitted in the performance hereunder, shall be construed as creating a principal-agent or employer-employee relationship between the parties, as partners, joint venture, co-owners, or otherwise as participants in a joint undertaking, or allow the Provider of Independent Services to create or assume any obligation on behalf of the COMPANY for any purpose whatsoever. If any controversy arises regarding the contents, terms, and conditions of this contract, it will be addressed exclusively as stated in the articles below. 3. Definition of Terms For the Contract, the following terms shall be defined as follows: 3.1 "Lesson" refers to the tutorial given by the Provider of Independent Services through any available means for a period lasting at least 25 minutes for one-to-one class and 50 minutes for one-to-many class, the contents of which shall be the subject of the lesson log accomplished by the Provider of Independent Services. 3.2 "Lesson log" refers to the summary of a lesson that is made by the Provider of Independent Services and submitted to the Center Administrator. 3.3 "Schedule" refers to the teaching slots plotted by the Provider of Independent Services. 3.4 "Client" refers to the clients of the COMPANY. 3.5 "Teacher Support" refers to the designated center personnel or team during the quality control monitoring of the Provider of Independent Services and ensures that the Provider of Independent Services adhere with the teaching standards set by the COMPANY. 4. Duties of the PROVIDER OF INDEPENDENT SERVICES 4.1 Up-to-Date and Accurate Information 4.1.1 The PROVIDER OF INDEPENDENT SERVICES shall give true, accurate, current, and complete information about himself/ herself and other related matters to the COMPANY. Any changes in the information must be made known by the COMPANY. Termination of Contract of Provider of Independent Services once the information proven untrue and inaccurate. 4.1.2 The Provider of Independent Services shall submit proof of teaching credentials (license, diploma, certificates related to teaching experiences) when required by the COMPANY. 4.1.3 In the same manner, Provider of independent Services shall submit valid up to date proof of good moral character issued by the government agency such as Brgy, Clearance, Police Clearance, or NBI Clearance. 4.2 Relationships with COMPANY personnel, clients, and other Provider of Independent Services 4.2.1 The Provider of Independent Services shall maintain pleasant personal and official relations with other Providers of Independent Services, clients, and COMPANY. The Provider of Independent Services shall study and understand the COMPANY's policies and, teaching standards, keep a positive attitude, and refrain from demeaning the relationships between the clients and other Providers of Independent Services. 4.3 Setting of Lessons 4.3.1 Lesson Area 4.3.1.1 The PSI shall conduct the lessons at the center. 4.3.1.2 The PSI shall ensure cleanliness and orderliness when conducting lessons. 4.3.2 Lesson Equipment and Technical Requirements The PSI shall be responsible in any equipment used in the center. PSI may use their own equipment while conducting the lessons. 4.3.3 Dress Code The PSI shall wear appropriate business casual attire when conducting a lesson. He/she should always look professional. 4.3.4Lesson Schedule The PSI is encouraged punctuality and meet the minimum schedule requirements. 5 minutes late will be substituted by the other PSI available and will be deducted in his/her fees. 4.4 Lesson Standards The PSI shall attend mandatory training programs and meetings. The training program and meeting shall be conducted by the COMPANY's duly authorized training provider to improve and strengthen the PSI skills for best customer learning experiences. 4.5 Lesson Proper The PSI shall always conduct each lesson professionally with clients. The PSI shall be prepared for the lesson according to the client's learning purposes. The PSI shall focus on the clients and the conduct of lesson and shall refrain from doing activities not related to the lesson such as but not limited to playing online games, chatting/ speaking with somebody else or attending mobile phones. After the lesson, the PSI should write the lesson log and submit to the Center administrator. 4.6 Lesson Log The PSI shall post lesson log in timely manner after the lesson with professional and constructive feedback for client to encourage the client to continue the service and improve. The PSI can only post lesson log if the lesson is completed. Mark the client absent if he/she is not able to attend the session. 4.7 Proper Conduct The PSI must observe proper conduct during the lesson. Eating, smoking, yawning, sleeping, discussion of Taboo topics, yelling or any act that causes distraction during lesson is prohibited. The PSI must teach the lesson according to the client's learning purposes. The PSI has the right to stop the lesson in case a client performs repeatedly misbehavior acts during the lesson. The COMPANY is not liable for any damages caused by the client to the PSI. The PSI agrees not to press charges against the COMPANY based on the client's actions. The PSI must respect diversity of learners such as cultural, religious, and political views. The PSI shall not collect, transfer, use, and provide client's personal information, privacy, or portrait. 4.8 Substitution The PSI is given the option to become a substitute for another lesson. The standard fees are the same. 4.9 Tardiness and missed Lessons The PSI must provide immediate and prior notice to the COMPANY of all instances of possible tardiness, absences and missed lessons. The COMPANY should be notified before the scheduled lesson. The COMPANY has the right to reduce the fees of the PSI and/or cancel the Contract in case of excessive tardiness, absence, and inability to deliver full lesson and/or missed lessons. 4.10 Cancelation of Lessons The PSI agrees not to be paid by the COMPANY in case the client cancels the reservation. The PSI cannot cancel reserved lessons. If an emergency arises, he/she notify the COMPANY before the lesson. 4.11 Prohibitions The PSI shall not provide lessons directly to the client without the COMPANY’S knowledge after the validity of the Contract of Service. The PSI shall not post or cause to be post of inappropriate statements against the COMPANY. The PSI is prohibited to solicit, invite, recruit, or persuade clients to avail of personal teaching services of the PSI. 4.12 Performance Standards The PSI is expected to meet the Performance standards of the COMPANY. The PSI Performance shall be determined through client's feedback. The COMPANY is not obligated to pay the PSI in case where the full class is not delivered or if the client request for a refund through fault of the PSI. 4.13 Promotion Summary The PSI is subject to conduct minimum of 30 lessons/session per week. Master Tutor Finished 2400lessons Senior Tutor Finished 1200 lessons Junior Tutor Finished 600 lessons New Tutor Finished 300 lessons 4.14 Incentives Bet ko si Tutor Incentive - Earn an additional ₱2.00 Okay ka Tutor Incentive- Earn an additional ₱2.00 Referral Incentive- Earn an additional ₱2.00/ referral