Papers by EVANS E R I C K O T I E N O OCHIENG
Journal of Policy and Development Studies (JPDS)
This study sought to analyse social media’s conspiracy theories surrounding the COVID-19 pandemic... more This study sought to analyse social media’s conspiracy theories surrounding the COVID-19 pandemic. Several conflicting theories about the origin of the coronavirus have been advanced in most public discourses, especially on social media platforms, particularly Twitter and Facebook. Since no studies have been done concerning the study area, there is a need to analyse conspiracy theories surrounding the COVID-19 pandemic on social media. The study relied on descriptive research design and premised on conspiracy theories in situations of uncertainties, in this case, the COVID-19 pandemic. Purposive sampling is used to select social media content with messages, particularly from Facebook posts on the coronavirus and the responses or comments from social media users. This data was extracted between the periods of March and August 2020. Textual analysis is the main form of data analysis in the study. The study findings are useful to the ministry of health and the media houses to inform wh...
Journal of Politics and International Studies (JPIS)
This study aimed to analyse political parties' symbols in Kenya and assess their contribution... more This study aimed to analyse political parties' symbols in Kenya and assess their contribution to the general elections. Political symbolism has always been used to represent a political standpoint or party. The symbolism may occur in various media, including banners, flags and pictures. Political parties usually associate themselves officially or unofficially with symbols. The study relied on descriptive research design and was premised on Ferdinand de Saussure Semiotics theory. The theory helped to understand how meaning is created and communicated. Purposive sampling was used to select the data, in this case, selected political parties’ symbols under study. Content analysis was the main form of data analysis in the study. The study findings are useful to political parties and political communication during election campaigns. The study has established that the Kenyan political party history can be divided into five distinct periods: pre-independence, post-independence, single ...
Editon Consortium Journal of Media and Communication Studies, 2019
The purpose of this study was to examine the perceptions of readers on the contribution of the Da... more The purpose of this study was to examine the perceptions of readers on the contribution of the Daily Nation’s peace messages to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by Mc Combs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisemen...
Editon Consortium Journal of Media and Communication Studies
The purpose of this study was to evaluate respondents' reactions to the messages that called ... more The purpose of this study was to evaluate respondents' reactions to the messages that called for peace from the Daily Nation newspaper in the run-up to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by McCombs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorial...
Editon Consortium Journal of Media and Communication Studies (ISSN: 2663-9300), 2019
The purpose of this study was to examine the perceptions of readers on the contribution of the Da... more The purpose of this study was to examine the perceptions of readers on the contribution of the Daily Nation's peace messages to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by Mc Combs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisements. The conclusions of the study show that although media experts and scholars accused the media of 'indulging' in peace advocacy and forgetting their watchdog role, the respondents praised the role media played in ensuring after-poll calm, peaceful coexistence and tolerance.
Editon Consortium Journal of Media and Communication Studies (ISSN: 2663-9300), 2019
The purpose of this study was to evaluate respondents' reactions to the messages that called for ... more The purpose of this study was to evaluate respondents' reactions to the messages that called for peace from the Daily Nation newspaper in the run-up to the 2013 elections in Kenya. The study relied on descriptive research design, which is a design in qualitative research and premised on Agenda Setting theory by McCombs and Donald Shaw. The study population consisted of respondents from four marked newspaper-vending points within Nakuru town and the selected contents from the Nation newspapers. These newspapers carried messages advocating for peace between the periods of February and April 2013. Purposive sampling was used to choose newspaper contents with peace messages and to select newspaper readers in Nakuru town. Focused Group Discussions and Interviews were used as research instruments. Content and textual analysis was the primary form of data analysis in the study. Research findings showed that Nation newspapers carried peace messages in news and feature stories, editorials, opinion and advertisements. The conclusions of the study show that although media experts and scholars accused the media of ‘indulging’ in peace advocacy and forgetting their watchdog role, the respondents praised the role media played in ensuring after the poll calm, peaceful coexistence and tolerance.
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Papers by EVANS E R I C K O T I E N O OCHIENG