Plantilla Final - Proyecto Grado 11 - Semana 1 de Octubre
Plantilla Final - Proyecto Grado 11 - Semana 1 de Octubre
Plantilla Final - Proyecto Grado 11 - Semana 1 de Octubre
EMPRENDIMIENTO TURÍSTICO
1105
TRABAJO FINAL
PROFUNDIZACIÓN EN ADMINISTRACIÓN TURISTICA
P ROYECTO DE GRADO................................................................................................ 5
1. RESUMEN EJECUTIVO.........................................................................................5
2. ABSTRACT............................................................................................................ 6
3. PARÁMETROS DEL PROYECTO.........................................................................7
3.1. ANTECEDENTES............................................................................................7
3.2. DESCRIPCIÓN DEL PROYECTO...................................................................7
4. MARCO TEÓRICO Y CONCEPTUAL....................................................................7
4.1. MARCO TEÓRICO.......................................................................................... 7
4.2. MARCO CONCEPTUAL..................................................................................7
4.3. MARCO LEGAL...............................................................................................8
5. OBJETIVOS DEL PROYECTO..............................................................................8
5.1. OBJETIVO GENERAL.....................................................................................8
5.2. OBJETIVOS ESPECÍFICOS............................................................................8
6. ANÁLISIS Y ESTUDIO DEL MERCADO...............................................................9
6.1. ESTUDIO DE MERCADO................................................................................9
6.2. ANÁLISIS DE DATOS.....................................................................................9
6.3. ESTARTEGIAS DE MARKETING...................................................................9
7. ANÁLISIS TÉCNICO DE LA PROPUESTA DE SERVICIO TURÍSTICO...............9
7.1. DESCRIPCIÓN DEL PRODUCTO...................................................................9
7.2. DESCRIPCIÓN DE LA ARTESANÍA.............................................................10
7.3. VALOR PATRIMONIAL DEL DESTINO Y EL SOUVENIR SELECCIONADO
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8. ESTRATEGIA ORGANIZACIONAL.....................................................................10
8.1. MISIÓN...........................................................................................................10
8.2. VISIÓN........................................................................................................... 11
8.3. VALORES INSTITUCIONALES.....................................................................11
8.4. ANÁLISIS DOFA........................................................................................... 11
8.5. ORGANIGRAMA........................................................................................... 11
9. NECESIDADES Y REQUERIMIENTOS...............................................................12
9.1. INSTALACIONES..........................................................................................12
9.2. EQUIPOS.......................................................................................................12
9.3. MATERIAS PRIMAS E INSUMOS.................................................................12
9.4. EQUIPO DE PRODUCCIÓN..........................................................................13
9.5. RECURSOS HUMANOS................................................................................13
10. ESTUDIO ECONÓMICO...................................................................................13
10.1. PRESUPUESTO FUNCIONAMIENTO PRIMER AÑO...............................13
11. PORTAFOLIO DE SERVICIOS.........................................................................14
11.1. PORTAFOLIO ORGANIZACIONAL EN ESPAÑOL..................................14
11.2. PORTAFOLIO ORGANIZACIONAL EN INGLÉS......................................14
11.3. PORTAFOLIO PUBLICITARIO EN ESPAÑOL..........................................14
11.4. PORTAFOLIO PUBLICITARIO EN INGLÉS..............................................14
11.5. DESCRIPCIÓN DE LA PÁGINA WEB.......................................................15
12. PROTOCOLO EMPRESARIAL DE LANZAMIENTO.......................................15
12.1. DISEÑO Y DESCRIPCIÓN DEL STAND....................................................15
13. CONCLUSIONES..............................................................................................15
14. BIBLIOGRAFÍA.................................................................................................16
15. TABLAS Y ANEXOS.........................................................................................16
P ROYECTO DE GRADO
1. RESUMEN EJECUTIVO
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2. ABSTRACT
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3.1. ANTECEDENTES
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8. ESTRATEGIA ORGANIZACIONAL
8.1. MISIÓN
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9. NECESIDADES Y REQUERIMIENTOS
9.1. INSTALACIONES
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11. PORTAFOLIO DE SERVICIOS
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13. CONCLUSIONES
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14. BIBLIOGRAFÍA
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