BUSINESS PLAN TEMPLATE
BUSINESS PLAN TEMPLATE
BUSINESS PLAN TEMPLATE
BUSINESS LOGO
BUSINESS CONTACTS
PRESENTED BY
INDEX NO
SUPERVISED BY KIAMBU INSTITUTE OF SCIENCE AND
TECHNOLOGY
I declare that the business plan is my original work and has never been presented to any
examining body
Name
Index Number
Signature
Date
I declare that the business plan is forwarded to the Kenya Examination Council with my
approval as the supervisor of the institute.
Name
Signature
Date
(iii)
ACKNOWLEDGEMENT
(iv)
LIST OF FIGURES
(v)
LIST OF TABLES
Dedication ii
Acknowledgement------------------------------------------------------------------------------------------- iii
List of Figures ----------------------------------------------------------------------------------------------- iv
List of Tables ----------------------------------------------------------------------------------------------- v
Table of Contents ------------------------------------------------------------------------------------------- vi
Executive Summary ----------------------------------------------------------------------------------------
vii
CHAPTER ONE
CHAPTER TWO
2.0 The Marketing Plan
2.1
2.2
2.3
2.4
2.5
CHAPTER THREE
(viii)
CHAPTER ONE
The business description is the first phase of preparing your business plan. In this phase you will
describe your own background and explain how it prepares you to venture into business. You
will then clearly describe the nature of the business you wish to start. You will explain in detail
the product or service you will offer. You will also explain the industry in which the proposed
business will fall in and also how you intend to make entry to the market and outline your plans
for growth. Finally you will also have to state the business goals i.e. Short and Long Term
Goals.
(This should act as an introduction to chapter one. Here you need to introduce the chapter
in one paragraph by highlighting the contents of the chapter.)
(This must be worked out and the calculations leading to the percentages clearly indicated.
This information should therefore be summarized in a pie chart. The pie chart must be
coded and given a name i.e. Figure 1.1 Sources of Capital. Below the figure and from the
left margin indicate the source as: Source: Author (2014). )
(Consider the repayment period; interest rate and the grace period. Indicate the
repayment period and show the amount of money that has to be remitted to the lending
institution monthly towards the principal amount. You are also to indicate the interest,
clearly work it out and indicate the amount of money that the proposed business will have
to remit to the lending institution towards the interest. You also need to combine the two
worked figures to clearly show the total amount of money the proposed business will be
remitting to the lending institution towards the loan.)
21) Which industry does your proposed business belong to? (Example: a matatu business
belongs to the transport industry; a school belongs to the education industry etc.)
22) What is the size of the industry in your proposed business community/ (Consider the total
number of firms in the industry)
30) What are the sizes of firms in the industry (Indicate whether small, medium, or large)
31) What kind of technology is used in the industry? (Indicate whether it is labor or capital
intensive. Kindly justify)
32) What level of technology is applied in the industry? (Indicate whether modern, obsolete,
outdated, sophisticated or simple)
34) What is the basic capital requirement for entry to the industry?
35) What is the degree of competition in the industry? (Indicate whether low or high)
36) What is the general level of sales/profitability for firms operating in the industry?
38) What are the trends and prospects of sales in the industry? (Indicate signs of growth, stability
or decline)
39) What are the trends and prospects of technological development in the industry?
40) What are the competitive trends in the industry? (Consider product innovation, packaging,
pricing etc.)
41) How will the business penetrate and gain acceptance in the target market? (Consider
advertising and promotion, weaknesses among competitors, competitive advantages, distribution
etc.)
1.5.2 Growth Strategy
42) What opportunities will there be for growth in the proposed business
43) What are the plans for growth and expansion beyond the entry of the product or service
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v)
CHAPTER TWO
The marketing plan is the second stage of preparing your business plan. This phase is highly
critical because it provides the basis for the organizational, operational and financial plans. You
will need to conduct a market research i.e. an in-depth analysis of your market opportunities and
challenges. You can then develop the marketing strategies, tactics and policies required to
exploit the market opportunities. You should note the sources of any market data you use and
present your facts convincingly.
2.1 Customers
2) What are the characteristics of your potential customers? (Indicate the customers’ age,
income, sex, education, occupation, and ethnic group where applicable)
3) What will the customers be looking for in your product/service? (Consider performance,
economy, convenience e, comfort, safety or durability)
4) When will the customers purchase your product/service? (Consider time of the day, week and
month)
5) What are the purchasing patterns or characteristics of your customers? (Indicate quantity
likely to be purchased at a given time, the frequency of purchase and the desired mode of
payment)
9) Where are your potential competitors in relation to your proposed business location?
10) How will the location of your competitors affect your business? (State the advantages and
disadvantages of your location in relation to theirs)
2.2.2. The Size of Your Competitors in Relation to the Proposed Business
11. What sizes are your competitors? Are they small, medium, or large in relation to your
business? (Consider assets, sales volumes, number of employees, etc)
12) What are the advantages and disadvantages of the size of your business?
13 How does your product/service compare with those of potential competitors? (For each area
of comparison, give a score on a scale of 1 (very low); 2 (low); 3 (moderate); 4 (High) and 5
(very high). (Consider performance, quality, reputation, after-sales service, and other areas
specific to your business)
14) What competitive advantages will your product/service have over those of your competitors?
2.2.4 Description of the Overall Strengths and Weaknesses of Your Potential Competitors
15) How do you assess the overall strengths and weaknesses of your competitors? For each area
of comparison, allocate a score on a scale 1 (very low); 2 (low); 3 (moderate); 4 (high) and 5
(very high). (Consider the benefits to customers, technology, location, management, distribution
channels, and other areas specific to your business)
16) With reference to your competitors’ overall strengths and weaknesses, in what ways will it
be easy/difficult to compete with them?
17) How will you calculate the selling price of your product/service?
18) What factors will you consider in setting the selling price of your product?
19) What will be the selling prices for each of your product/service?
20) Will your selling prices be fixed or variable? (Give reasons for your decision)
22) What criteria will you use for determining who gets credit?
25 What selling methods will you employ? (Consider, personal selling or selling indirectly e.g.
through an agent)
26) If you intend to sell directly to customers, how will you recruit, retain and remunerate your
sales force?
30) How will you portray your product/service? i.e. what image do you wish to project?
31) How often will you advertize? How much will each advertisement cost?
32) How will your measure the effectiveness of your advertisements? (Consider increased sales
volume, more enquiries, increased website visits, return buyers etc)
33) What promotional campaign will you undertake? (Consider using free product samples or
free introductory services
36) How will you measure the effectiveness of your promotional campaigns?
In the organizational plan for the business, you will develop policies for staff development and
human resources management. This will enable you to achieve the efficient processing of goods
or effective performance of services. You will present in detail the job descriptions, employee
evaluations, training and staff compensation plans. You will also indicate the services required
for your business.
(Prepare an organizational structure for your business. You as the owner of the proposed
business must be the Manager. Take note that the senior most employees in this proposed
business is you the manager. You must also indicate who is answerable to whom by use of
arrows)
(By virtue of you being the proprietor of the proposed business, you must be a member of
the management team. You need to have others and so here you need to indicate the
composition of the management team. You should not deal with individuals (Peoples’
names but use their functions)
(Below here you need to outline the duties of the other members of the management team.
If your management team is composed of three members then you need to move up to 3.2.3
as shown below. Note that for the Manager you do not need to indicate qualifications since
this has already been captured in chapter one)
3.2.2 -------------------------------------------
3.2.2.2 Qualifications
Remuneration
3.2.3-------------------------------------------
3.2.3.2 Qualifications
Remuneration -----------------------------------------------------------------
4) How many other employees will the business require? (Here you need to mention the
functions that will be needed)
3.3.1. The ---------------------
3.3.1.2 Qualifications
Remuneration
3.3.2-------------------------------------------
3.3.2.2 Qualifications
Remuneration -----------------------------------------------------------------
3) What incentives will you give to the other personnel? Indicate the cost of each and total cost.
3.5.1. Banking
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3.5.2 Accounting
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3.5.3 Legal
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3.5.5 Postal
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3.5.6 Insurance
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N/B The name and physical location of the service provider must be given in details. You
also need to indicate the cost of each service provider. You must only deal with registered
businesses and avoid dealing with relatives in their capacity as relatives or friends. If you
have to bring them into the business, then do so because of the professional qualification
that they have and could be utilized in the business
CHAPTER FOUR
4.0 OPERATIONAL/PRODUCTION PLAN
In the operational phase of business planning, you will describe the facilities, labor, and
overheads required to manufacture your proposed product or render your proposed service. If
you are in the manufacturing business, you will explain the manufacturing process for making
your product. For a service business, you will describe the key processes of offering your
service. In both manufacturing and service industries, you should indicate any regulations,
compliances and approvals that will affect your operations
25) What volume do you expect to produce per day, week, month, quarter or year?
26) What will be the production/operation cost per unit?
27) What will be the total cost of production/operation in a given period (per day, week, month,
quarter, and year?)
CHAPTER FIVE
19) What will be the return on investment in your business for the years 2015, 2016 and 2017?
Return on Investment =Net Profit after Tax x100
Total Investment
20) What do these ratios tell you about the expected profitability of your business?
5.10 The Implementation Schedule
21) Prepare a schedule showing the timings of the major events necessary to start your business
Table 5.8 The Implementation Schedule
Business Details
Event Expected Start date Expected date of Completion
Business Idea Generation
Feasibility Studies
Business Planning
Complying with
Government Regulations
Acquisition of Facilities for
Operation
Partitioning of Premises
Advertisement and
Promotion at Entry
Launching the Business January
Source: Author (201
N/B. This is just a guideline. You are free to come up with whatever works best for you
Assumptions
REFERENCES
(This should be on its own page and should attract the last page number)
APPENDICES
(These are attachments and should not attract page numbers. You should have at least 3
appendices. Each should be properly coded with a relevant title)