Demonstrate How Porter's Competitive Forces Model Help Businesses Use Information Systems For Competitive Advantage
Demonstrate How Porter's Competitive Forces Model Help Businesses Use Information Systems For Competitive Advantage
Demonstrate How Porter's Competitive Forces Model Help Businesses Use Information Systems For Competitive Advantage
During-class notes
Structure
Disruptive tech
5 basic
economic impacts
Study Questions?
What is information system?
MIS 1
Most people are able to use email, access web pages, use word processors and
spread-sheets but basic information systems like those is not important. So
successful business professionals use IS as an integral tool to gaining competitive
advantage in the workplace.
What is this class about?
This class make us understand what is business and technology as well as how can
we relate one to another. Also how MIS help businesses to achieve its goals.
Explain how enterprise applications promote business process integration and
improve organizational performance.
They provide a single information system for organization-wide coordination and
integration of business processes.
Demonstrate how Porter’s competitive forces model help businesses use information
systems for competitive advantage.
How does the value chain model differ from the Porter model?
—It offers more specific detail about what exactly to do to achieve competitive
advantages.
Chapter 1
What Is A System?
System is a group of components that work together to achieve goal or goals.
System
accepts input
processes input
produces output
MIS 2
What Is an Information System?
Information system (IS): components that work together to process data and produce
information
What are these components?
4. Procedures (the methods you use to start the program, enter your report, print it, and
save and back up your file)
5. People (you)
These five components exist in every information system, from the simplest to the most
complex.
to solve problems
Decision: arises when more than one solution exists for a problem
Both problem solving and decision making require information.
Storing information
Using information
Purpose of information systems is gathering correct information and then storing and
using it to make sound decisions and solve problems.
Data vs Information
MIS 3
Data is the raw material in the production of information.
Data manipulation
Generating Information
Process: the manipulation of data
A piece of information (output of a process) in one context may be considered data (input
to a process) in another context.
Information in Context
MIS 4
Not all information is useful. To be useful, information must be:
reliable
accurate — it must be free of errors and mistakes, true and not deceptive
sufficient
unambiguous
complete
unbiased
comparable
What Is MIS?
Management information system is
the development and use of information systems that help businesses achieve their
goals and objectives.
MIS 5
How Does IS Differ from IT?
IT IS
So the real difference between information technology and information systems is that IS
includes people.
However, the ability to use such basic information systems doesn’t give anyone a
competitive advantage in the workplace.
Chapter 2
MIS 6
The Four Major Types of Information Systems
A computerized system that performs and records the daily routine transactions
The principal purpose of systems at this level is to answer routine questions and
to track the flow of transactions through the organization
Managers need TPS to monitor the status of internal operations and the firm’s
relationship with its external environment
Serves weekly, monthly, and yearly results, — daily or hourly data if required.
While MIS have an internal orientation, DSS use data from external sources.
MIS 7
DSS supports “what-if” analyses rather than a long- term structured analysis
like in MIS systems.
MIS are generally not flexible and provide little analytical capabilities. In
contrast, DSS are designed for analytical purposes and are flexible
Processing: Interactive
DSS are designed so that users can work with each other, and include
interactive, user-friendly software
DSS use data from TPS, MIS, and external sources, allowing decision makers
to perform “what-if” analysis.
Processing: Interactive
Outputs: Projections
Executive support systems help senior managers address strategic issues and
long-term trends, both in the firm and in the external environment.
ESS are designed for ease-of-use and rely heavily on graphical presentations of
data
MIS 8
For top level management, ties CEO to all levels, very expensive to keep up,
extensive support staff
MIS 9
Financing and accounting systems
Major functions of systems: Budgeting, general ledger, billing, cost accounting
MIS 10
Business Processes and Information Systems
Business Processes:
the way work is organized, coordinated, and focused to produce a valuable product
or service
MIS 11
integration of key business processes.
Consist of :
Enterprise systems
Difficult to build
Centralized organizational coordination and decision making: Not the best way for
the firms to operate
Consolidates customer data from multiple sources and provides analytical tools for
answering questions
Collects relevant knowledge and make it available wherever and whenever it is needed.
MIS 12
Chapter 3
managers decisions
organizational culture
structure
politics
business processes
environment.
What is an organization?
Technical definition:
A formal legal entity with internal rules and procedures, as well as a social structure.
Features of organizations:
Organizational culture:
MIS 13
For whom the products should be produced
Organizational environments:
organizations are open to, and dependent on, the social and physical
environment.
Disruptive technologies
Fast followers — firms with the size and resources to benefit from that
technology
IT affects the cost and quality of information and changes economics of information
MIS 14
Organizational and behavioral impacts
IT flattens organizations
Fewer managers are needed (IT enables faster decision making and increases
span of control).
Postindustrial organizations
The Internet increases the accessibility, storage, and distribution of information and
knowledge for organizations.
Environment
Structure
Traditional competitors
MIS 15
Customers
Suppliers
Four generic strategies for dealing with competitive forces, enabled by using IT:
1. Low-cost leadership
2. Product differentiation
Enable new products or services that can greatly change customer convenience
and experience
Mass customization
Use information systems to develop strong ties and loyalty with customers and
suppliers
Core competencies
MIS 16
Relies on knowledge, experience, and sharing this across business units
A network-based strategy
Virtual company uses networks to ally with other companies to create and distribute
products without being limited by traditional organizational boundaries or physical
locations
For example; Li & Fung manages production, shipment of garments for major
fashion companies, outsourcing all work to more than 7,500 suppliers
Summary
2. Information system: Components that work together to process data and produce
information
These components are hardware, software, data, procedures, people
6. IS vs IT: IS helps organizations to achieve its goals with combining the technology
(the hardware, software, and data) and people, while IT only concerns the hardware,
MIS 17
software and data components of an IS, and does not help organizations to achieve
its goals. So the real difference between information technology and information
systems is that IS includes people.
7. Most people are able to use email, access web pages, use word processors and
spread-sheets but basic information systems like those is not important. So
successful business professionals use IS as an integral tool to gaining competitive
advantage in the workplace.
9. 4 major types of IS
MIS 18
managers
10. Business process is the way work is organized, coordinated, and focused to produce
a valuable product or service.
Example of business process for finance; paying creditors, creating financial
statements.
13. How enterprise applications promote business process integration and improve
organizational performance? They provide a single information system for
organization-wide coordination and integration of business processes.
Help to unify the firm’s structure and organization
More efficient operations & customer-driven business processes
14. What is this class about? This class make us understand what is business and
technology as well as how can we relate one to another. Also how MIS help
businesses to achieve its goals.
15. Demonstrate how Porter’s competitive forces model help businesses use
information systems for competitive advantage.
Porter's competitive forces model helps companies determine what they need to do
to be more productive by comparing what their competitors are doing. It also
reduces costs and improves efficiency for companies by using MIS.
MIS 19
16. How does the value chain model differ from the Porter model?
It offers more specific detail about what exactly to do to achieve competitive
advantages.
The Value Chain model focuses on a company's internal activities and their
contribution to competitive advantage and customer value, while Porter's Five
Forces model examines the external industry structure.
20. Impacts of IS
Can reduce transaction costs
Flattens organizations (push decision making to lower levels, fever managers
needed)
21. Four generic strategies (for dealing with competitive forces) enabled by using
IT:
MIS 20
Low-cost leadership: lower price than competitors, BİM
Product differentiation
Focus on market niche: specialize
Strength customer and supplier intimacy
Network-based strategy
For example; Li & Fung manages production, shipment of garments for major
fashion companies, outsourcing all work to more than 7,500 suppliers.
No physical location
Chapter 4
only organizations
MIS 21
3. Business-to-consumers (B2C)
4. Consumers-to-businesses (C2B)
consumers express their desire for a product and suppliers compete to meet that
demand
5. Consumer-to-consumer (C2C)
7. Government-to-citizens (G2C)
8. Government-to-business G2B
Benefits of EC
to organizations; to customers;
MIS 22
with min capital outlay a company gives more choices in selecting
can find more customer, best supplier products and vendors
etc.
enables consumers to get customized
procures material rapidly and less products
costly than competitors
enables to shop 24 hours a day, from
allows lower inventories by ease everywhere
pull-type supply c.
to society;
Limitations of E-Commerce
Technological Non-technological
Chapter 5
MIS 23
Control all major business processes with a single software architecture
Allow to manage all resources and their use in the entire enterprise
The leading ERP software is SAP R/3 and other firms are:
Oracle
J.D. Edwards
PeopleSoft
Features of ERP
accommodating variety
seamless integration
resource management
Scope of ERP
finance
logistics
human resource
supply chain
work flow
Advantages of ERP
reduce lead time
MIS 24
Disadvantages of ERP
expense and time in implementation
Chapter 7
Components of a DSS
Model management software (MMS): Coordinates the use of models in the DSS
Dialogue manager: Allows decision makers to easily access and manipulate the
DSS
Characteristics:
anonymous input
parallel communication
MIS 25
Executive Support System
A specialized DSS for assisting senior-level executives
Questions
Give example for e-commerce transactions.
MIS 26