Make Managerial Decision To Deal With Real World Business Problems
Make Managerial Decision To Deal With Real World Business Problems
Make Managerial Decision To Deal With Real World Business Problems
In hardware resources we can include all kind of physical device and material
which used to process the information.
Chapter objectives
P– Planning: Deciding what needs to happen in the future (today, next week,
next month, next year, over the next five years, etc.) and generating plans for
action.
O– Organizing: Arranging necessary resources for the work to be done,
pattern of relationships among resources, making optimum use of the
resources required to enable the successful carrying out of plans.
S– Staffing: Assessing manpower requirements, recruiting and hiring for the
available job positions.
D– Directing: Determining what needs to be done in a situation and getting
people to do it.
Co– Coordinating: Checking progress against plans and linking the courses
to a common goal.
R– Reporting: Give a spoken or written account of something that one has
observed, heard, done, or investigated.
B– Budgeting: To provide a forecast of revenues and expenditure to be met
by the organization within a specific future.
•Organizations differ considerably in their activities.
•However, their strategies and the way in which they seek to add value we
can identify some functions which they usually have in common.
•There may be many functions for an organization, like
Production/Operations, Marketing, Finance,
•Human Resource Management, Logistics, Information Technology &
Communications, etc.
•Some of the most common business functions in Organizations are
A. Operations: This involves the actual production and delivery of the product or
service.
• In the primary sector this may mean growing the product (e.g. farming) or extracting it
(e.g. oil); in the secondary sector this involves activities such as assembly, manufacture
and construction and in the tertiary sector this involves providing a service such as
tourism, education and insurance. Operational decisions include deciding where to
produce, how to produce (e.g. what combination of resources to use and how much to
produce yourself compared to how much to buy in), what volume and range of
products to produce and what quality and cost targets to achieve. It also involves
research and development into new products and processes.
A. Marketing: The marketing activities of a business begin with identifying customer needs
and wants. This may be through primary market research (which involves collecting new
data e.g. through surveys) or secondary market research (which uses data that already
exists such as government statistics or industry surveys). Having identified customers'
requirements marketing activities aim to satisfy these needs through ensuring the firm
provides the right products, at the right place and price and at the right time. Firstly, a
marketing strategy must be decided: for example, managers must decide on what markets
to compete in and what range of products to offer. Secondly, the strategy is implemented
via the marketing mix. The marketing mix involves the 4Ps: deciding on the product to be
produced, the price, the promotion (what is communicated about the product and how it is
communicated) and the place (i.e. how it is distributed from the firm to the customers).
A. Finance: Organizations need to raise finance to get started and to invest into new projects.
For example, a company may raise finance by selling shares to investors or by taking out a
loan. The former involves a loss of control as the number of owners is increased. The latter
will incur interest charges as the loan will have to be repaid. Firms also need to set financial
targets and allocate money within the business; this is known as budgeting. Budgets will be
set for a given period in the future and then compared with the actual outcomes to examine
why differences occurred; this is known as variance analysis. Organizations will also
produce financial reports to their investors such as balance sheets (which show what a firm
owns and owes on a given day) and the profit and loss account (which shows the revenues
and profit of a company over the last year or operation period).
A.Human Resource Management (HRM): All organizations rely on their
employees and HRM refers to the way in which people are managed.
HRM involves activities such as the recruitment and selection of staff, the
training of people and the development and implementation of appropriate
reward systems. The nature of these activities can have a big impact on the way
people perform. A payment system based on commission, for example, will
inevitably make employees focus on sales; a profit sharing scheme might make
them focus on costs as well. The way that people are managed will influence
whether they turn up for work, how productive they are and their openness to
change.
3.Data, Information, Knowledge and Wisdom (DIKW
Pyramid)
•
•The ethical and aesthetic values that this implies are inherent to the
actor and are unique and personal.
A. Planning: To plan properly, a business needs to know what resources it has (e.g. cash, people,
machinery and equipment, property, customers). It also needs information about the markets in
which it operates and the actions of competitors. At the planning stage, information is important as
a key ingredient in decision-making. Hence, information regarding external environment and
internal environment are essential at planning stage.
B. Executing: Executing is the stage where the plans are being implemented at organizations. Even
during the phase of execution, managers require information about the operational environment to
make sure that the process of implementation is taking place in the right path.
They are not specifically gathered for his existing problem, but reused by the decision-
•Business systems help organizations function on a daily basis and in the long
term.
They normally help improve employee productivity, and are vital to the
daily operations of the business.
1.Information-processing tasks,
2.Decision-making tasks,
3.Shared information through decentralized computing, and
4.Innovation.
•1. Supporting Information-Processing Tasks
•So, we say that OLTP supports efficiency (doing things the right
way-the cheapest, the fastest, and so on) while OLAP supports
effectiveness (doing the right things or making the right decisions).
•Support Shared Information through Decentralized Computing
5
•The Opportunities of Information Technology
•• Helping People
•• Solving Problems:
•But to buy the software, you need to buy the disk (hardware)
on which the software is recorded.
•Computer software is typically classified into three major
types of programs:
•I. Systems Software: Programs that manage and support the resources and
operations of a computer system as it performs various information processing
tasks. These programs can be classified as:
•b) System Support Programs: programs that support the operation and
management of a computer system by providing a variety of support services.
Major support programs are system utilities.
•c) System Development Programs: programs that help users develop information system programs and
procedures and prepare user programs for computer processing. Major development programs are language
translators, programming tools, and CASE (Computer- Aided Software Engineering).
Specialists are those people who developed and operate a system; we can
include systems analysts, system operators and software developers in this
category.
•Information: The Reasons for Using Information Technology
Time dimension
Content dimension
Form dimension
•Time Dimension
video) over networks. Early telecommunications networks did not use computers to route traffic and, as
such, were much slower than today's computer-based networks. Major trends occurring in the field of
telecommunications have a significant impact on management decisions in this area. You should thus be
aware of major trends in telecommunications industries, technologies, and applications that significantly
increase the decision alternatives confronting business managers and professionals.
•Technology trends- Toward extensive use of Internet, digital fiber-optic, and wireless technologies to
create high-speed local and global internet works for voice, data, images, audio, and video
communications.
•Application trends- Toward the pervasive use of the Internet, enterprise intranets, and inter
organizational extranets to support electronic business and commerce, enterprise collaboration, and
strategic advantage in local and global markets.
• CHAPTER FOUR
• COMMON BUSINESS APPLICATIONS OF INFORMATION TECHNOLOGY
•Lower or Operational level Management
It is a predictable decision that can be made following a well defined set of routine
procedures.
Most decisions at this level require easily defined information that relates to the
current status and activities within the basic business functions ( Structured decision).
Information is gained from detailed reports which contain information about routine
activities.
Detailed tasks defined by middle management are carried out by people at operational
level
•Middle or Tactical Management
Acquire and arrange the resources (Computers, people etc) to meet the goals of an organization.
Information needed involves review, summarization and analysis of data to help plan and control
operations and implement policy that has been formulated by upper management.
Semi structured decisions that must be made without a base of clearly defined informational
procedures.
In most cases a semi structured decision is complex, requiring detailed analysis and extensive
computations.
•Upper or Top or Strategic Management
•The finance function is responsible for managing the firm’s financial assets, such as cash, stocks, bonds, and other
investments to maximize the return on these financial assets.
•The heart of an organization's financial operating information system is the accounting system.
•A computerized accounting system is composed of a series of software modules or subsystems that may be used separately
or in an integrated fashion.
2. Fixed assets
3. Sales order processing
4. Accounts receivable
5. Accounts payable
6. Inventory control
7. Purchase order processing
8. Pay roll
•MARKETING INFORMATION SYSTEM (MKIS)
• The basic goal of the marketing function in any organization is
to satisfy the needs and wants of existing and potential
customers.
•The attributes of decision makers also affect the types of decision strategies used.
•If a decision maker has experience dealing with a similar problem, the problem-
solving situation will not seem as complex and as uncertain as in a case where his
or her background with a similar situation is limited.
•Information capacity is important, because all decision making requires an
information base.
•In risky situations, decision makers are more uncertain about outcomes and
possible loss of resources.
•A decision maker will set up a reasonable aspiration level and will reach for
possible alternatives until she or he finds one that achieves this level.
•Simon calls this satisfying because the decision maker will terminate his or her
search as soon as a satisfactory alternative is found.
•Incremental zing In the third decision-making strategy,
the decision maker attempts to take small steps away
from the existing state toward a desired state.
•Examples are the policies, procedural guides, white papers, reports, designs,
products, strategies, goals, mission, and core competencies of the enterprise
and the information technology infrastructure.
•It is the knowledge that has been codified (documented)
I. Tacit Knowledge
•It is sometimes referred to as know-how is usually in the domain of subjective, cognitive, and
experiential learning; it is highly personal and difficult to formalize.
•Tacit knowledge is the cumulative store of the experiences, judgement, mental maps,
insights, acumen, expertise, know-how, trade secrets, skill sets, rule of thumb,
understanding and learning that an organization has.
•It includes cultural beliefs, values, attitudes, mental models, etc. as well as skills,
capabilities and expertise (Botha et al 2008).
Table 5.1 Properties of Tacit and Explicit Knowledge
Tangible Intangible
Physical objects, e.g. in documents or databases Mental objects, i.e. it's in people's head's
•That is, they are IT-based systems developed to support and enhance the
organizational process of knowledge creation, storage and retrieval, transfer,
and application.
3. Intelligent techniques.
Fig 5.2 MAJOR TYPES OF KNOWLEDGE MANAGEMENT SYSTEMS
•5.5.3 Intelligent Techniques
•Dear students what did you know about robots? What do you think their impact
on the human beings?
•They include such as data mining, expert systems, neural networks, fuzzy logic,
genetic algorithms, intelligent agents and artificial intelligence.
Data mining and neural networks- Focus on discovering
knowledge.
•3. Refine knowledge. New knowledge must be placed in context so that it is actionable. This is where
human insights (tacit qualities) must be captured along with explicit facts.
•4. Store knowledge. Useful knowledge must then be stored in a reasonable format in a knowledge
repository so that others in the organization can access it.
•5. Manage knowledge. Like a library, the knowledge must be kept current. It must be reviewed to verify
that it is relevant and accurate.
•6. Disseminate knowledge. Knowledge must be made available in a useful format to anyone in the
Create Capture
Refine
Knowledge
Disseminate
Disseminate Store
Store
Manage
Manage
•Awareness: Everyone knows where to go to find the organization’s knowledge, saving people time
and effort.
•Accessibility: All individuals can use the organization’s combined knowledge and experience in
the context of their own roles.
•Availability: Knowledge is usable wherever it is needed whether from the home office, on the road
or at the customer’s side. This enables increased responsiveness to customers, partners and co-
workers.