WHOLE BRAIN LEARNING SYSTEM

OUTCOME-BASED EDUCATION

PRINCIPLES OF GRADE
MARKETING 12

2
SUMMATIVE QUARTER

ASSESSMENT WEEK 5-6

WBLS-OBE MELC-Aligned Summative Assessment O&M 1

 ASSESSMENT FOR PRINCIPLES OF MARKETING
(Quarter 2-Module 3-Weeks 5-6)

PART 1: UNDERSTAND
(CREATIVE CONSTRUCTED RESPONSE TEST ITEM)

DIRECTION: Read the given article then answer the questions that follow. Use the guide
below as your reference as to how to accomplish the template.
LEARNING COMPETENCY: (U)
Students are expected to be able to …..
explain the relationship between market analysis, planning, implementation, and control.

SITUATION: The owner of a soda company hired you as a business and development assistant. The
owner wants you to identify and recommend specific actions for the soda company that correspond to
the strategies in the product/market expansion grid. The owner aims to profitably grow the company in
two years, eyeing product and market expansion as the key driver for the business. Currently, it has a
small budget for marketing campaign and only launches TV ads during summer. The company currently
distributes to key cities only in the Philippines. The current product lineup includes flavors of cola,
lemon, and root beer, and is available in 330ml cans, 500ml plastic bottles, and 1.5 L plastic bottles.
The owner has varied interests such as farming, taking care of dogs and cats, and supporting animal
welfare advocacies.

QUESTION AND CREATIVE WRITTEN OUTPUT:

1. How can the soda company penetrate the market better?
2. How can the soda company develop new markets?
3. What product developments can the company introduce?
4. How can the soda company diversify into other businesses later on?
SAMPLE PROMPTS/OUTLINE
1. To penetrate the market, the company should…
2. To develop new markets, the company should…
3. The company should introduce products such as…
4. The soda company should diversify business such as…
STUDENT’S WRITTEN OUTPUT:
The students are expected to submit an essay

WBLS-OBE MELC-Aligned Summative Assessment O&M 2

 RUBRIC FOR SCORING ESSAY

CRITERIA EXCELLENT VERY SATISFACTORY NEEDS

(4) SATISFACTORY (2) IMPROVEMENT (1)
(3)
Market Suggested Suggested Suggested Suggested activities is
Penetration marketing activities activities are activities are viable not viable nor
are viable, attractive viable and attainable nor
and attainable. attractive attractive
Product Products are in line Products are in Products are in the Products are the
Development with the existing line with the line with the same as the existing
products, new in the existing products existing products products
market and can and is new in the
attract more market.
customers because
of the new
segmentation.
Market There are variance Distribution Distribution of Distribution of goods
Development of market channel is stated goods can reach is only in the
segmentation and and can reach all the cities in the metropolis.
proposed rural areas in the Philippines
distribution channel country.
is clearly stated and
it can also reach
rural areas and
many provinces
Diversification Suggested There are two There is a There is a suggested
business is three or suggested suggested business but is in line
more is in line with business which business which is with the skills and
the skills and is in line with the in line with the interest of the
interest of the skills and interest skills and interest business owner
business owner of the business of the business
owner owner.

WBLS-OBE MELC-Aligned Summative Assessment O&M 3

 PART 2: DO
(Performance Task: GRASP Approach)

PERFORMANCE TASK: GRASP (DIFFERENTIATED PRODUCTS)

PERFORMANCE STANDARD:
The learner shall be able analyze the company’s situation, markets, and
environment (the marketing audit and SWOT analysis).

SITUATION:
The challenge involves in analyzing and preparing the SWOT analysis of a product.
GOAL:
Your task is to present the SWOT analysis of the product you propose in Weeks 1-2
and write/state/give recommendations to your findings
ROLE:
Marketing Officer

PRODUCT(S):
SWOT Analysis and Recommendations
AUDIENCE:
Business Owner
STANDARDS:
Your work will be judged by the performance task analytic rubric (Recommendation
Rubric).

WBLS-OBE MELC-Aligned Summative Assessment O&M 4

PERFORMANCE TASK ANALYTIC RUBRIC:

RECOMMENDATION RUBRIC

CRITERIA Very Good Good Needs Not Acceptable

(4) (3) Improvement
(2)
Introduction An introduction to the An introduction to the There is a limited There is no
business is presented in business is presented in a introduction introduction
clear and concise somewhat clear and
manner. The concise manner
introduction provides
insight into the client.
SWOT SWOT analysis SWOT analysis contains 4 SWOT Analysis SWOT Analysis
Content contains more than 5 points for each quadrant. contains less than 4 contains less than
points for each Several sentences are points for each 4 points for each
quadrant. A paragraph provided for each point quadrant. A segment. Only a
is provided for each explaining their inclusion. sentence may or few or no
point explaining their may not be provided sentences are
inclusion. for each point provided for each
explaining their point explaining
inclusion their inclusion
Spelling, The analysis is free of The analysis contains a The analysis The analysis
Grammar grammatical, few grammatical, contains many contains many
and punctuation, and punctuation, and spelling grammatical, grammatical,
Punctuation spelling errors errors punctuation and punctuation and
spelling errors. spelling errors. The
thought is not
clear.
Recomme There are three There are three There are less than There are no
ndations recommendations recommendations three recommendations
included in the included in the recommendations given.
assignment. The assignment. The included in the
recommendations are recommendations are assignment. The
based on findings from NOT clearly associated recommendations
the SWOT analysis. with findings from the are based on
They are presented in a SWOT analysis. They are findings from the
clear and professional presented in somewhat SWOT analysis.
manner. clear and professional They are presented
manner. in a clear and
professional manner.

WBLS-OBE MELC-Aligned Summative Assessment O&M 5

 SUMMATIVE ASSESSMENT IN PRINCIPLES OF MARKETING
QUARTER 2
(Weeks 3-4)
SY 2020 – 2021

DEVELOPMENT TEAM

ELIZA G. SALVADOR
Teacher III

QUALITY ASSURANCE TEAM

JOSEPH C. SALVADOR, PhD ROMEO G. UGANIZA

Head Teacher III Assistant School Principal II

MANAGEMENT TEAM

WBLS-OBE MELC-Aligned Summative Assessment O&M 6