Criteria Excellent Good Not Acceptable (8 Points) (6 Points) (4 Ponts) (2 Points) Needs Improvement

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SWOT ANALYSIS RUBRIC

NEEDS
EXCELLENT GOOD NOT ACCEPTABLE
CRITERIA IMPROVEMENT
(8 points) (6 points) (4 ponts) (2 points)

An introduction to the
business is presented in An introduction to the
a clear and concise business is presented in There is a limited
Introduction There is no introduction.
manner. The a somehat clear and introduction.
introduction provides concise manner.
insight into the client.

SWO Analysis contains SWOT Analysis contains


SWOT Analysis contains SWOT Analysis contains
less than 4 oints for each less than 4 points for
more than 5 points for 4 points for each
quadrant. A sentence each segment. Only a
each quadrant. A quadrant. Several
SWOT Content may or may not be few or no sentences are
paragraph is provided sentences are provided
for each point eplaining for each point explaining provided for each point provided for each point
explaining their explaining their
their inclusion. thir inclusion.
inclusion. inclusion.

Clear, concise Clear or concise


presentation that presentation; did not Did not explain their Ill prepared for
Presentation emphasized how each emphasize how each slides well and read from presentation.
element affects the element affects the the slides.
current business current business.

The presentation The presentation The presentation


The presentation is free
contains a few contains many contains many
of gramatical , grammatical, grammatical , grammatical ,
punctutation and punctuation , and puncctuation and punctutation and
Spelling , Grammar spelling errors. spelling errors. spelling errors. spelling errors.
and Punctutation

All members cooperated 1 of the members did Some of the members Many members did not
the task not cooperate did not cooperate cooperate
Group Work

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