2022 Wed Vig

WORLD
ENVIRONMENT #OnlyOneEarth
DAY—2022
2
VISUAL IDENTITY GUIDELINES | WORLD ENVIRONMENT DAY 2022
TABLE
OF CONTENTS Logo lock-up: Visual language 14
clear space 03
World Environment Day on 5 June is the biggest Artwork 16
international day for the environment. Logo lock-up:
colours 04 Grid 17
Led by the United Nations Environment Programme (UNEP) and held annually
since 1973, the event has grown to be the largest global platform for environmental Logo lock-up: Imagery 18
outreach, with millions of people from across the world engaging to protect third party use 05
the planet.
Mockups: 20
This brand guide will enable participants to use and present the 2022 World Misuse of the logo 06 Social
Environment Day brand consistently. Web
Colour 07 Other items
Join the discussion and share your actions!
The 2022 hashtags are: Typography 08 Earth Action Numbers 24

#OnlyOneEarth
#WorldEnvironmentDay Campaign language 12 Contact 25
* ALL WORLD ENVIRONMENT DAY 2022 DESIGN ASSETS AND LOGO LOCK-UPS IN THE
UNITED NATIONS OFFICIAL LANGUAGES CAN BE DOWNLOADED HERE. Voice and tone 13
Use of the United Nations Environment Programme World Environment Day brand and logo does not imply an
endorsement by the United Nations Environment Programme of the user, its goods, services or activities, or the
content of its website or linked sites or the accuracy of the information, opinions or statements provided therein.
3
LOGO LOCKUP:
CLEAR SPACE
Position, size, and colours,
along with the spatial and
proportional relationships of
the logo elements, are
predetermined and should
not be altered.
The minimum reproduction size of the

horizontal logo lock-up is 0.4” (10mm) in
height and 1.18” (30mm) in width for the
vertical logo.
Use the shorter rectangular area of
Clear space must be maintained on all the Swedish flag to determine the
sides of the Icon for it to be perceived as size of your clear space zone.
separate from the other elements in the
environment in which it appears. This
specification applies to all languages.
* ALL WORLD ENVIRONMENT DAY 2022 DESIGN ASSETS AND

LOGO LOCK-UPS IN THE UNITED NATIONS OFFICIAL LANGUAGES
CAN BE DOWNLOADED HERE.
4
LOGO LOCKUP:
COLOURS
The logo lock-up should be used as a solid
colour and not altered in any way. Be sure
that in any usages, there is ample contrast,
spacing, and readability of the mark.
The World Environment Day brand and logo

lock-up must not be used for any
fundraising or commercial purposes. It may
not be used on any product or packaging.
The logo is shared for promotional,
communication and educational use only.
Use of the logos constitutes an agreement

to associate the World Environment Day
brand and logo lock-ups with activities and
images consistent with the sustainable
environmental aims and principles of World
Environment Day in line with the core values
of the United Nations System, including
human rights.

5
LOGO LOCKUP:
THIRD PARTY USE Use the equal spaces to the left and right of the logo divider lines in the
lockup to determine the spacing when adding your logo.
Third party
logo

6
MISUSE OF
X01.
THE LOGOS X02.
01. Do not use the logos separately, they must

always be used as past of the 4 logo lock-up. X03.
02. Do not use any additional effects on the
logo (ie. drop shadow).
03. Do not use the logo lockup on any background

colours other than black or white. Use a
white background for the full colour and X04.
black lockups. Use a black background for the
white lockup. Use the clear space indicator on
page 3 to determine the margins for the black
or white background block for the logos
should you wish to include another colour in
your design.
X05.
04. Do not use the logo lockup on a distracting
image or an image that is too light or too dark
(lack of contrast will make the logos difficult
to read).
05. Do not distort the size and ratio of the logo

lockup in any way.
7
COLOUR
The primary colour palette for all materials
should come from these neon colours
paired with black and white. The neon
colours are energizing and bold, to bring
strategic attention the communication
materials.
For print, when available, using specific

neon spot colours over CMYK digital printing
will result in a richer, more accurate final
product.
GREEN – #29E08A, R41 G224 B138, PANTONE 809C
RED – #F55229, R245 G82 B41, PANTONE 805C
YELLOW – #FAB22E, R250 G178 B46, PANTONE 810C
PINK – #E83BA8, R232 G59 B168, PANTONE 813C
BLUE – #664FFF, R102 G79 B255, PANTONE 2726C
BLACK – #08121C, R8 B18 G28
GREY – #313845, R49, B56, G69
WHITE – #FFFFFF, R255 B255 G255

8
TYPOGRAPHY SYNE – BOLD Syne (Bold) is used in all caps for

headlines, titles and messages
of impact. The full family is
available for free at:
ABCDEFGHIJKLMN
OPQRSTUVWYZ https://fonts.google.com/
specimen/Syne.
abcdefghijklmnopqrstuvwyz
PRIMARY FONT 0123456789
The primary logo font family is Syne. This sans serif font
is available in various weights. For World Environment
Day 2022 purposes, the most commonly used choices
are Regular and Bold..
SECONDARY FONT SYNE – Regular Syne (Regular) is mainly used for

subheads and annotations.
The secondary logo font family is Poppins. This sans serif

system font is used in many document formats such as ABCDEFGHIJKLMN
Word, PowerPoint and other applications. OPQRSTUVWYZ
* For Chinese text, please use Noto Sans SC and abcdefghijklmnopqrstuvwyz
Cairo for Arabic text. 0123456789
Poppins – Regular
Poppins (Regular) is mainly used
for body copy. The full family is
available for free at:
ABCDEFGHIJKLMN https://fonts.google.com/
OPQRSTUVWYZ specimen/Poppins
0123456789
9
HEADLINES Syne Bold (CAPS)

Leading: 90% | Kerning: Optical | Tracking: 0
* When headlines are longer
than 5 words, please use
sentence case.
Sub Headings Syne Bold

Sub heading 2 in colour

Body copy lorem ipsum dolor sit amet, consectetur adipiscing elit. Poppins Regular
Nullam eleifend, nunc et ultrices egestas, erat metus pretium urna, ac Leading: 100% | Kerning: Optical | Tracking: 0
tempor arcu arcu at est. Sed tellus purus, luctus quis faucibus at, mollis Paragraph spacing: 12
vel lectus.
Fusce orci mauris, venenatis non dignissim eu, faucibus id quam. Class
aptent taciti sociosqu ad litora torquent per conubia nostra.
Annotations and smaller Syne Bold

type requiring emphasis
CAPTIONS Syne Bold (CAPS)

10
TYPOGRAPHY Poppins – BOLD

Poppins (Bold) is used in all
caps for headlines, titles and
messages of impact. The full
ALTERNATIVES
family is available for free at:
ABCDEFGHIJKLMN
OPQRSTUVWYZ https://fonts.google.com/
specimen/Poppins
When Syne is not available, please use Poppins or 0123456789
Helvetica for Headlines, subheads and body copy.
* For Chinese text, please use Noto Sans SC and

Cairo for Arabic text.
Poppins – Regular
Poppins (Regular) is mainly used
for subheads and annotations.
ABCDEFGHIJKLMN
OPQRSTUVWYZ
0123456789
Helvetica – Regular
Helvetica (Regular) can be
used for web based designs
and pages.
ABCDEFGHIJKLMN
OPQRSTUVWYZ
0123456789
11
HEADLINES Poppins Bold (CAPS)

Leading: 90% | Kerning: Optical | Tracking: -10
* When headlines are longer
than 5 words, please use
sentence case.
Sub Headings Poppins Medium

Leading: 90% | Kerning: Optical | Tracking: -10
Sub heading 2 in colour

Body copy lorem ipsum dolor sit amet, consectetur adipiscing elit. Poppins Regular
Nullam eleifend, nunc et ultrices egestas, erat metus pretium urna, ac Leading: 100% | Kerning: Optical | Tracking: 0
tempor arcu arcu at est. Sed tellus purus, luctus quis faucibus at, mollis Paragraph spacing: 12
vel lectus.
Fusce orci mauris, venenatis non dignissim eu, faucibus id quam. Class
aptent taciti sociosqu ad litora torquent per conubia nostra.
Annotations and smaller Poppins Bold

type requiring emphasis Leading: 100% | Kerning: Optical | Tracking: 0
CAPTIONS Poppins Bold (CAPS)

12
CAMPAIGN
LANGUAGE
Proposition
Nature is declining globally at rates Key Messaging

unprecedented in human history, but we have
the solutions, knowledge, and technology to limit Informed - W
e know what’s happening and why
our impact and avoid ecological collapse. To do Positive - We know what must be done
this we need to rethink the way we live and the
way we consume, and crucially, we need to act Empowered - We have the means to do it
collectively to ensure that the changes we make Urgency - Action tomorrow is too late
are immediate, systemic and profound.
Hopeful - P
eople are responding; together we are stronger
KEY MESSAGES AND SOCIAL MEDIA ASSETS ARE

AVAILABLE HERE.
The 2022 hashtags are:

#OnlyOneEarth #WorldEnvironmentDay
13
VOICE +
TONE Characteristics
2022
The tone should be positive but 2021
realistic; emphasise the urgency of

the situation, but be clear that there FRIEND AUTHORITY
is a solution.
YOUNG MATURE
Don’t patronise or catastrophise. Clarity is key, as is an
encouraging tone; no one has all the answers, and small
actions are better than no actions.
MASS APPEAL ELITE
Key Takeaway
We are running out of time to save the planet, but there
is still time to protect and restore Earth’s balance. While
SERIOUS PLAYFUL
individual action is important, collective, systemic
change is far more transformative.
14
The globe is shown as an artistic element
and used to create balance and
consistency. The filter matches the
overall themes and creates emphasis.
VISUAL
LANGUAGE
In all executions of the
campaign creative, the 1 University
following visual elements
should be considered and $3 million
worth of pension funds
combined in accordance to divested from fossil fuels
their respective guidelines.
The assets to your right show typography, Photography can be used in full A footer can be
colour and pattern combinations. colour or with a multiply layer created with a 2pt
over a black and white image line and logos. It is
to create a duotone look. This used for balance
creates visual interest while and to anchor the
letting the statistics and copy layout within the
stand out. grid.
#OnlyOneEarth #OnlyOneEarth
#WorldEnvironmentDay #WorldEnvironmentDay
15
VISUAL
LANGUAGE Combining
black and
white text and
(continued from previous page) pairing large,
bold text with
small,
secondary
text. The
Assets should include center circle
three colours maximum: should be the
neon, black and white. only white
shape.
Geometric patterns
Repeating text to create that show repetition
patterns and ombining and create visual
outlined text with solid text interest.
to show emphasis.
worldenvironmentday.global
Breaking the typical grid for

text creates a minimal and
Single, white circle to represent one earth powerful statement.
16
ARTWORK
Text treatments can also be made with the
word ONE. Always try to include a globe or
circle to visually represent the earth as part
of the design element.
Any of the colours in the colour palette can be used to create a

duotone-look earth. A full colour image of the earth may also be used.
Never combine neon colors or use a different neon earth than the
background or text color.
Geometric shape
patterns can be used
when the earth or
photography are not
an option. These
shape patterns
should always
highlight one circular
shape in white,
illustrating the theme
of #OnlyOneEarth
within the campaign.
17
GRID
Inspired by the Fibonacci
sequence, elements are
sized to create obvious
variation, which in turn
creates a communication
hierarchy.
Larger objects draw the viewer in while
small details support the layout and
create balance. Borrowed from nature,
this Fibonacci sequence exponentially
increasing scale deliberately creates a
separation of visual elements. This pairs
with the brutalist design inspiration, a
style in art and architecture that uses
exaggeration and distortion to
emphasize power.
18
IMAGERY - PEOPLE
PEOPLE TAKING ENVIRONMENTAL ACTION
The photography best
suited to World Environment
Day 2022 captures
transformative action for
the people and the planet.
Guidelines
• Use high-definition photos where the subject is
in action or moving. Do not use models posing
in unrealistic or unnatural positions and out-
of-focus images.
• Where possible, photography can feature

subjects lit by a dominant natural or existing
light source to emphasize a moment of clarity,
simplicity, or life at its best.
• Do not use poor or unrealistic lighting
• We use photography that captures real

moments in time. We use full-colour photos
with rich, saturated, and real-looking colours
for impact.
19
IMAGERY - NATURE
Imagery that shows the
wonder, beauty and spirit
of nature.
Visualizations of global ecosystems,
either in their state of beauty or in state
of disrepair. Imagery of human innovation
- wind power, reforestation, solar power -
and its ability to co-exist with nature.
20
SOCIAL #OnlyOneEarth
#WorldEnvironmentDay
The following are mockups to show the

campaign creative as it will exist in social
media channels and across the web.
#OnlyOneEarth
#OnlyOneEarth #OnlyOneEarth #OnlyOneEarth #OnlyOneEarth

#WorldEnvironmentDay #WorldEnvironmentDay #WorldEnvironmentDay #WorldEnvironmentDay
21
WEB
PRESENCE
The following website graphics show how the
campaign can be integrated into banners,
headers, and content blocks.
22
#OnlyOneEarth
OTHER ITEMS
#OnlyOneEarth
ONLY5 june 2022

These examples show how various pieces of collateral should
be crafted to stay within the campaign visual style.
ONE
EARTH
only
one
World
earth
Environment
Day worldenvironmentday.global
5 june 2022
#OnlyOneEarth
5 june 2022
#OnlyOneEarth
#OnlyOneEarth
23
#OnlyOneEarth
OTHER ITEMS
Third party
logo
#OnlyOneEarth
WITH A THIRD ONLY5 june 2022

ONE
PARTY LOGO EARTH
These examples show how various pieces of collateral

should be crafted to stay within the campaign visual style.
The process for adding an additional logo to the official

4 logo lockup is explained on page 5 of this manual. only
one
earth
Third party Third party
logo
logo
Third party
logo
World
Environment
Day Third party
logo
5 june 2022
#OnlyOneEarth
5 june 2022
#OnlyOneEarth
#OnlyOneEarth
Third party
logo
Third party
logo
24
SHOW US Here is an example of a Earth Action Numbers social card generated on our website
YOUR EARTH
ACTION
NUMBERS:
To mark World Environment Day 2022, the UN Environment
Programme (UNEP) invites you to share a 3 line social media
post with a photo or video of your transformative actions or
EARTH ACTION NUMBERS to showcase how you, your school,
work, community group or city is helping to protect and restore
our planet.
1.) Visit our website

#OnlyOneEarth
2.) Enter the details of your Earth Action Numbers #WorldEnvironmentDay
(see text examples on the right hand side of this page)
3.) The website will generate your own unique Earth Action
Numbers social card for you to share on social media.
Remember the #s in your social post text: Here are some Earth Action Numbers text examples:
#OnlyOneEarth $3 million worth of 60 bags of collected 300,000 acres of 5 people in our family 1 Politician standing for
#WorldEnvironmentDay pension funds divested rubbish. farmland. home. the environment.
from fossil fuels. 30 primary school kids 5 million native seeds to 1 Renewable energy 2,000 voters in support.
1 University. cleaning up. regenerate the soil. provider powering it. #OnlyOneEarth
#OnlyOneEarth #OnlyOneEarth #OnlyOneEarth #OnlyOneEarth #WorldEnvironmentDay
#WorldEnvironmentDay #WorldEnvironmentDay #WorldEnvironmentDay #WorldEnvironmentDay
25
CONTACT
For any questions regarding the use of the
World Environment Day or #OnlyOneEarth logo
and visual identity, please contact:
[email protected]

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WORLD

The 2022 hashtags are: Typography 08 Earth Action Numbers 24

The minimum reproduction size of the

* ALL WORLD ENVIRONMENT DAY 2022 DESIGN ASSETS AND

The World Environment Day brand and logo

Use of the logos constitutes an agreement

* ALL WORLD ENVIRONMENT DAY 2022 DESIGN ASSETS AND

* ALL WORLD ENVIRONMENT DAY 2022 DESIGN ASSETS AND

THE LOGOS X02.

01. Do not use the logos separately, they must

03. Do not use the logo lockup on any background

05. Do not distort the size and ratio of the logo

For print, when available, using specific

GREEN – #29E08A, R41 G224 B138, PANTONE 809C

RED – #F55229, R245 G82 B41, PANTONE 805C

YELLOW – #FAB22E, R250 G178 B46, PANTONE 810C

PINK – #E83BA8, R232 G59 B168, PANTONE 813C

BLUE – #664FFF, R102 G79 B255, PANTONE 2726C

BLACK – #08121C, R8 B18 G28

GREY – #313845, R49, B56, G69

WHITE – #FFFFFF, R255 B255 G255

TYPOGRAPHY SYNE – BOLD Syne (Bold) is used in all caps for

SECONDARY FONT SYNE – Regular Syne (Regular) is mainly used for

The secondary logo font family is Poppins. This sans serif

HEADLINES Syne Bold (CAPS)

Sub Headings Syne Bold

Sub heading 2 in colour

Annotations and smaller Syne Bold

CAPTIONS Syne Bold (CAPS)

TYPOGRAPHY Poppins – BOLD

* For Chinese text, please use Noto Sans SC and

HEADLINES Poppins Bold (CAPS)

Sub Headings Poppins Medium

Sub heading 2 in colour

Annotations and smaller Poppins Bold

CAPTIONS Poppins Bold (CAPS)

Nature is declining globally at rates Key Messaging

KEY MESSAGES AND SOCIAL MEDIA ASSETS ARE

The 2022 hashtags are:

The tone should be positive but 2021

realistic; emphasise the urgency of

Breaking the typical grid for

Any of the colours in the colour palette can be used to create a

• Where possible, photography can feature

• Do not use poor or unrealistic lighting

• We use photography that captures real

The following are mockups to show the

#OnlyOneEarth #OnlyOneEarth #OnlyOneEarth #OnlyOneEarth

ONLY5 june 2022

WITH A THIRD ONLY5 june 2022

These examples show how various pieces of collateral

The process for adding an additional logo to the official

1.) Visit our website

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