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Submission Details:

Teams will have to submit a presentation of a maximum of 10 slides, excluding the Introduction of
team members and the thank-you slide. There must be a separate slide for strategy, which should
entail the executive summary. The presentation should contain timelines, milestones, and metrics
for success. The teams will have to provide company strategies, the implementation of said
strategies, projections, and estimates if needed. The focus is on finding a practical strategy and
formulating its implementation.
The proposed solutions should not be plagiarized; excessive plagiarism will lead to disqualification
of the team.
Deadline for case submission is 26th August 2024 (11:59 PM).

Case Facts:
Navigating LEGO’s Path to Net Zero by 2050
LEGO, Business Brief:
Danish toy manufacturer Lego was established in 1932 by Ole Kirk Christiansen. The company's
recognizable interlocking plastic bricks, which let users construct a huge range of buildings and
patterns, are what have made it most famous. Lego is a multinational toy company with its
headquarters located in Billund, Denmark. It is well-known in the educational and entertaining
sectors of the toy industry. Lego is a key participant in the global toy and entertainment sectors.
Their principal business is the design, manufacture, and distribution of Lego bricks and sets, but they
have also ventured into video games, movies, and themed amusement parks, such as Legoland.

LEGO’s ESG Goals:


In order to promote sustainability and positive effect, LEGO has set high ESG goals. As part of its
commitment to environmental stewardship, the company plans to achieve net-zero greenhouse gas
emissions by 2050 and switch its key goods to sustainable materials by 2032. LEGO is concentrating
on recyclable packaging, a 37% decrease in absolute GHG emissions by 2032, and the promotion of
the circular economy through programs like LEGO Replay in order to lessen its environmental
impact.
People and society are given priority by LEGO in addition to the environment. The organization is
committed to maintaining ethical sourcing processes, guaranteeing employee well-being, and
creating a diverse and inclusive work environment. In addition, LEGO is dedicated to encouraging
online safety, responsible involvement, and product safety measures that protect children's well-
being. LEGO exhibits its strong commitment to making a good impact on the earth and society by
allocating $1.4 billion to environmental sustainability initiatives and tying staff compensation to
emissions reduction targets.
Your Objective:
Despite its lofty ESG objectives, LEGO has a lot of work ahead of it to ensure supply chain
transparency, accelerate its shift to sustainability, and effectively inform stakeholders of its ESG
performance. There are several obstacles to overcome in balancing the impact on the environment
with product quality and price and encouraging customers to adopt sustainable behaviours. To meet
its wider sustainability goals, LEGO must also negotiate the industry's adoption of sustainable
standards.
As an ESG Consultant to LEGO, you are to understand the industry, analyse their business and give
a sustainable business model with a 8 year projection and strategic plan on how LEGO can
successful thrive as a business, while meeting their ESG goals.

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