Wa0000.
Wa0000.
Wa0000.
Teams will have to submit a presentation of a maximum of 10 slides, excluding the Introduction of
team members and the thank-you slide. There must be a separate slide for strategy, which should
entail the executive summary. The presentation should contain timelines, milestones, and metrics
for success. The teams will have to provide company strategies, the implementation of said
strategies, projections, and estimates if needed. The focus is on finding a practical strategy and
formulating its implementation.
The proposed solutions should not be plagiarized; excessive plagiarism will lead to disqualification
of the team.
Deadline for case submission is 26th August 2024 (11:59 PM).
Case Facts:
Navigating LEGO’s Path to Net Zero by 2050
LEGO, Business Brief:
Danish toy manufacturer Lego was established in 1932 by Ole Kirk Christiansen. The company's
recognizable interlocking plastic bricks, which let users construct a huge range of buildings and
patterns, are what have made it most famous. Lego is a multinational toy company with its
headquarters located in Billund, Denmark. It is well-known in the educational and entertaining
sectors of the toy industry. Lego is a key participant in the global toy and entertainment sectors.
Their principal business is the design, manufacture, and distribution of Lego bricks and sets, but they
have also ventured into video games, movies, and themed amusement parks, such as Legoland.