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    WWD2014 Logo Guidelines PDF

    Uploaded by

    Fifit Hari Ini
    The document provides guidelines for using the World Water Day 2014 logo. It specifies that the logo can only be used in relation to promoting or hosting events about the 2014 World Water Day theme of water and energy. The logo guidelines explain the proper and improper uses of the logo, such as only using approved logo files and not altering the logo's design, colors or text. Permission is required to use the logo on any marketing materials, and it cannot be used for commercial purposes or on products.

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    © All Rights Reserved
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    WWD2014 Logo Guidelines PDF

    Uploaded by

    Fifit Hari Ini
    24 views5 pages
    The document provides guidelines for using the World Water Day 2014 logo. It specifies that the logo can only be used in relation to promoting or hosting events about the 2014 World Water Day theme of water and energy. The logo guidelines explain the proper and improper uses of the logo, such as only using approved logo files and not altering the logo's design, colors or text. Permission is required to use the logo on any marketing materials, and it cannot be used for commercial purposes or on products.

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    WWD2014_LOGO_GUIDELINES.pdf

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    © © All Rights Reserved

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    The document provides guidelines for using the World Water Day 2014 logo. It specifies that the logo can only be used in relation to promoting or hosting events about the 2014 World Water Day theme of water and energy. The logo guidelines explain the proper and improper uses of the logo, such as only using approved logo files and not altering the logo's design, colors or text. Permission is required to use the logo on any marketing materials, and it cannot be used for commercial purposes or on products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    24 views5 pages

    WWD2014 Logo Guidelines PDF

    Uploaded by

    Fifit Hari Ini
    The document provides guidelines for using the World Water Day 2014 logo. It specifies that the logo can only be used in relation to promoting or hosting events about the 2014 World Water Day theme of water and energy. The logo guidelines explain the proper and improper uses of the logo, such as only using approved logo files and not altering the logo's design, colors or text. Permission is required to use the logo on any marketing materials, and it cannot be used for commercial purposes or on products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    WORLD WATER DAY 2014 - WATER & ENERGY

    World Water Day 2014 Logo Guidelines


    UNIDO
    UN-Water has created these guidelines to assist you when using the World Water Day 2014
    (WWD 2014) Logo. Please review the following carefully. You may only use the versions of
    the Logo provided here in 3 formats (eps, ai and jpg) and only in compliance with these
    requirements. Any use of the Logo indicates your agreement to comply with these
    guidelines.
    The Value of the WWD 2014 Campaign
    In order to protect the value of the WWD 2014 campaign, it is very important that the name
    and the Logo be used appropriately and only by the organizations and individuals who
    host events or activities in relation to the campaign and its theme, and in line with its
    objectives. The use of the Logo should be limited to personalize promotional materials and
    as a visual identifier for activities developed in the framework of the campaign. The Logo
    should not be used to promote a company or for any commercial purpose.
    The WWD 2014 Logo
    The WWD Logo is an original artwork that changes every year to match the theme of the
    Day. In 2014 World Water Day is the object of a unique campaign and visual identity on
    Water and Energy.
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    Standard version
    Horizontal configuration, for use in situations where vertical space is at a premium.
    Standard version (for use
    on light backgrounds)
    Single colour version
    WORLD WATER DAY 2014
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    WORLD WATER DAY 2014 LOGO GUIDELINES
    UNIDO
    Single colour vertical arrangement single colour standard arrangement
    Single colour horizontal arrangement
    A slightly simplified version of the logo may be used in situations where only single colours are
    printed. On dark backgrounds single colour versions should use white or WWD 14 Yellow (CMYK: 4,
    0, 70, 0), WWD 14 Sky blue (CMYK: 62, 11, 0, 0) or WWD 14 Orange (CMYK: 0, 57, 83, 0)
    On light backgrounds WWD 14 Ocean Blue (CMYK: 77, 35, 21, 6), WWD 14 Orange (CMYK: 0,
    57, 83, 0), WWD 14 Dark Blue (CMYK: 95, 59, 51, 55)
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    WORLD WATER DAY 2014
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    WORLD WATER DAY 2014
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    2 2 . 0 3 . 2 0 1 4
    WORLD WATER DAY 2014 LOGO GUIDELINES
    UNIDO
    How not use the logo
    Improper use (perspective has been altered) Improper use (unofficial typeface used)
    Improper use (proportions have
    been altered) Improper use (UN-Water identifier has
    been removed from the logo)
    Improper use (unofficial colours used in
    typography and symbol)
    The logo should not be altered in any manner. This includes its font, proportions, colours
    (other than the unofficial pallette), elements or location of any of the text or graphics.
    You should not animate, morph, or otherwise distort its perspective or two-dimensional
    appearance. Some examples of improper use are shown below
    WORLD
    WATER
    DAY
    2014
    Improper use (light coloured logo on
    light background)
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    WORLD
    WATER
    DAY
    2014
    WORLD
    WATER
    DAY
    2014
    WORLD WATER DAY 2014 LOGO GUIDELINES
    UNIDO
    Where to use the Logo
    Web pages
    The Logo may be used on your Web site as long as it is directly associated with the campaign
    and provides a link to the official website http://www.worldwaterday.org, A series of launch
    buttons and web banners are also available.
    Advertising
    The Logo may be used in advertising and other promotional materials ONLY if it is directly
    associated with the official WWD 2014 campaign.
    Where NOT to use the WWD Logo
    The Logo may not be used on products or on packaging.
    The Logo may not appear on or in connection with any marketing materials for any
    company/organization other than the one hosting a WWD 2014 activity related to the
    campaign.
    The United Nations name and the UN-Water name or any potentially confusing variations may
    never be incorporated as part of the name of a product or service of your
    organization/company.
    Improper use (unlicensed use
    on a product)
    Improper use (used in association with a
    company other than the coordinating agencies)
    &
    water
    energy
    WORLD
    WATER
    DAY
    2014
    Sponsored by ACME
    WORLD WATER DAY 2014 LOGO GUIDELINES
    UNIDO
    Notice
    Please include the following notice on all marketing material as appropriate:
    World Water Day is held annually on 22 March as a means of focusing attention on the
    importance of freshwater and advocating for the sustainable management of freshwater
    resources. http://www.worldwaterday.org
    Review and Approval Process
    You agree to cooperate fully with any request by UN-Water to review any materials reflecting
    the WWD 2014 Logo and to promptly make any changes required by UN-Water to conform to
    these Guidelines.
    Other Terms and Conditions
    You hereby acknowledge UN-Waters ownership of the WWD 2014 Logo, agree not to challenge
    or otherwise carry out any act that would impair UN-Waters rights in the Logo and further agree
    not to register or otherwise attempt to obtain rights in this Logo or any confusingly similar mark.
    Nothing herein is intended to grant any right in the Logo other than the right to use the Logo in
    accordance with the requirements set forth herein. Your license to use the Logo will terminate
    no later than termination or expiration of your activities in relation to the WWD campaign
    celebrated in 2014. Notwithstanding any other termination provision, however, UN-Water
    reserves the right to terminate your right to use the Logo for any use that does not conform to
    these requirements, that infringes on UN-Waters intellectual property or other right, or that
    violates other applicable law.

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