Global Culutre Chuchuchuch

 Culture  New media may expand the reach of
o refers to the unified style of human communication, but they also dull the
knowledge, beliefs, and behavior from which user’s communicative capacities.
people learn, and the ability to communicate
knowledge to the next generations.
 Stages of development of media:  As to cellphones, on one hand, they expand people’s

o Oral communication senses because they provide the capability to talk to more
 language allowed humans to people instantaneously and simultaneously. On the other
communicate and share information. hand, they also limit the senses because they make the
 Before people wrote things down on users easily distractible and more prone to multitasking.
parchment, exchanging stories was There is a trade-off.
mainly done orally.
 To be able to pass stories verbally from
one person to another, storytellers had  Cultural differentialism views cultural difference
to have retentive memories. as immutable.

o Script
 allowed humans to communicate over
a larger space and for a much longer  Cultural convergence suggests that
duration. globalization engenders a growing sameness of cultures.
o Printing press
 allowed the continuous production,
reproduction, and circulation of print  Cultural hybridity suggests that globalization spawns an
materials. increasing and ongoing mixing of cultures.
o Electronic media
 characterized by use of electricity; its
wide reach continues to open up new
perspectives in the economic, political,
and cultural processes of globalization.  Glocalization, coined from globalization and localization,
o Digital media is a new concept brought about by the increased
 relies on digital codes. frequency of contact among cultures.
 What is media?
o means of conveying something, such as
a channel of communication.
o Example includes media divided into two main
categories:
TRADITIONAL MEDIA
BROADCAST PRINT
Television Newspapers
Radio Magazines
Music Books
Movies Signs
Billboards
NEW MEDIA
Web Sites Blogs

Apps Wikis
Email EBooks
Podcasts RSS Feeds
Smart Phones Social Networks
Streaming Video Streaming Music
 Globalization relies on media as its main conduit for the

spread of global culture and ideas.
Marshall McLuhan
o Media Theorist
o stated that different media
simultaneously extend and amputate human
senses.
Religion v. Globalism  The thesis that modernization will erode religious
practices.
Globalization of Religion
Globalization can refer to the worldwide interconnectedness of

all areas of contemporary social life. This includes religion, In many ways, religion is affected by globalization. At the
which entails a personal or organized system of religious same time, it has contributed to the rise of global conflicts and
beliefs and practices. the achievement of world peace.
Effect of globalization on religion:
1. Gave rise to religious nationalism; o Conflicts

2. Led to the turn of religion into public life; o are caused by different interpretations of the
religious sacred texts applied in the secular
3. Affected the proliferation of international terrorism world in the guise of economic and political
clashes or vice versa.
4. Prompted the increase of individual religiosity. o Either individualized or institutionalized,
religion is one of the actors of cultural
globalization.
The interaction of religion and culture resulted in a global-
local religion.
Roudometof (2014) developed a model of four distinct

glocalization:
1. Vernacularization
o blending of universal religions with local
languages;
2. Indigenization
o transforms a universal religion to suit the
specifics of a particular ethnic group;
3. Nationalization
o constructs a link between the nation and
church;
4. Transnationalization
o complemented religious nationalization by
focusing groups on identifying specific
religious traditions of real or imagined
national homelands.
Religion Globalism
Places value on material

Concerned with the sacred wealth
Abides by human-made
Follows divine commandment
law
Human action can lead to

Link between humans and the the highest material
divine confers social power on satisfaction and subsequent
the latter wisdom that this new status
produces.
Main duty is to live a virtuous,

Less worried about whether
sin-less life to be assured of a
will end up in heaven or
place in the other world in case
hell.
of death.
Religious evangelization is in Largely focused on the

itself a form of globalization. realm of the market
Religions are the foundations of modern republic.
Secularization Theory

Global Culutre Chuchuchuch

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 Culture  New media may expand the reach of

 Stages of development of media:  As to cellphones, on one hand, they expand people’s

Web Sites Blogs

 Globalization relies on media as its main conduit for the

Globalization can refer to the worldwide interconnectedness of

1. Gave rise to religious nationalism; o Conflicts

Roudometof (2014) developed a model of four distinct

Places value on material

Human action can lead to

Main duty is to live a virtuous,

Religious evangelization is in Largely focused on the

Religions are the foundations of modern republic.

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