Bba Tumkur Nep

TUMKUR UNIVERSITY
National Education Policy 2020
CURRICULUM FRAMEWORK FOR FOUR-YEAR UNDER GRADUATE

PROGRAM IN BACHELOR OF BUSINESS ADMINISTRATION
BBA (Honors)
With Effect from

the Academic Year 2021-2
SEPTEMBER 2021
First Semester Course Contents
1.1 Management Principles & Practice

1.2 Fundamentals of Business Accounting
1.3 Marketing Management
1.4 Digital Fluency for Business
1.5 Open Elective: Select any one
• Business Organization
• Office Organization and Management

• Management Fundamentals
• E-Commerce
• Business Etiquettes
• Personal financial Planning
• Emotional Intelligence
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Name of the Program: Bachelor of Business Administration (BBA)
Course Code: BBA 1.1
Name of the Course: Management Principles & Practice
Course Credits No. of Hours per Week Total No. of Teaching Hours
4 Credits 4 Hrs 56 Hrs
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the Students will demonstrate
a) The ability to understand concepts of business management, principles and functionof
management.
b) The ability to explain the process of planning and decision making.
c) The ability to create organization structures based on authority, task and
responsibilities.
d) The ability to explain the principles of direction, importance of communication,
barrier of communication, motivation theories and leadership styles.
e) The ability to understand the requirement of good control system and control
techniques.
Syllabus: Hours
Module No. 1: INTRODUCTION TO MANAGEMENT 10
Introduction –Meaning, Evolution of management thought, Pre-Scientific Management Era,
Classical Management Era, Neo-Classical Management Era, Modern Management Era;
Nature and Characteristics of Management - Scope and Functional areas of Management;
Management as a Science, Art or Profession; Management and Administration; Principles of
Management.
Module No. 2: PLANNING AND DECISION MAKING 08
Nature, Importance and Purpose of Planning - Planning Process; Objectives; Types of plans
(Meaning only); Decision making- Importance and steps; MBO and MBE (Meaning only)
Module No. 3: ORGANIZING AND STAFFING 12
Nature and purpose of Organization; Principles of Organizing; Delegation of Authority;
Types of Organization - Departmentation, Committees; Centralization vs Decentralization of
Authority and Responsibility, Span of Control; Nature and importance of Staffing
Module No. 4: DIRECTING AND COMMUNICATING 12
Meaning and Nature of Direction, Principles of Direction; Communication - Meaning and
Importance, Communication Process, Barriers to Communication, Steps to overcome
Communication Barriers, Types of Communication; Motivation theories – Maslow’s Need
Hierarchy Theory, Herzberg’s Two Factor Theory, Mc.Gregor’s X and Y theory. Leadership –
Meaning, Formal and Informal Leadership, Characteristics of Leadership; Leadership Styles
– Autocratic Style, Democratic Style, Participative Style, Laissez Faire Leadership Styles,
Transition Leadership, Charismatic Leadership Style.
Module No. 5: COORDINATING AND CONTROLLING 10
Coordination–Meaning, Importance and Principles. Controlling-Meaning and steps in
controlling, Essentials of Effective Control system, Techniques of Control (in brief).
Module No. 6: BUSINESS SOCIAL RESPONSIBILITY AND 04
MANAGERIAL ETHICS
Business Social Responsibility - Meaning, Arguments for and against Business Social
Responsibility; Green management - Meaning, Green Management Actions; Managerial
Ethics – Meaning - Importance of Ethics in Business, Factors that determine Ethical or
Unethical behavior.
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Skill Developments Activities:
1. Two cases on the above syllabus should be analyzed by the teacher in the classroom
and the same needs to be recorded by the student in the Skill Development Book.
2. Draft different types of Organization structure.
3. Draft Control charts.
Text Books:
1. Stephen P. Robbins, Management, Pearson
2. Koontz and O‟Donnell, Management, McGraw Hill.
3. L M Prasad, Principles of management, Sultan Chand and Sons
4. V.S.P Rao/Bajaj, Management process and organization, Excel Books.GH25
5. Appanniah and Reddy, Management, HPH.
6. T. Ramaswamy : Principles of Management, HPH.
Note: Latest edition of text books may be used.
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Name of the Course: Fundamentals of Business Accounting
Pedagogy: Classrooms lecture, tutorials, and problem solving.
a) Understand the framework of accounting as well accounting standards.
b) The Ability to pass journal entries and prepare ledger accounts
c) The Ability to prepare subsidiaries books
d) The Ability to prepare trial balance and final accounts of proprietary concern.
e) Construct final accounts through application of tally.
Syllabus: Hours
Module No. 1: INTRODUCTION TO FINANCIAL ACCOUNTING 08
Introduction – Meaning and Definition – Objectives of Accounting – Functions of Accounting
– Users of Accounting Information – Limitations of Accounting – Accounting Cycle -
Accounting Principles – Accounting Concepts and Accounting Conventions. Accounting
Standards – objectives- significance of accounting standards. List of Indian Accounting
Standards.
Module No. 2: ACCOUNTING PROCESS 12
Meaning of Double entry system – Process of Accounting – Kinds of Accounts – Rules -
Transaction Analysis – Journal – Ledger – Balancing of Accounts – Trial Balance – Problems
on Journal, Ledger Posting and Preparation of Trial Balance.
Module No. 3: SUBSIDIARY BOOKS 14
Meaning – Significance – Types of Subsidiary Books –Preparation of Purchases Book, Sales
Book, Purchase Returns Book, Sales Return Book, Bills Receivable Book, Bills Payable Book.
Types of Cash Book- Simple Cash Book , Double Column Cash Book , Three Column Cash
Book and Petty Cash Book(Problems only on Three Column Cash Book and Petty Cash
Book), Bank Reconciliation Statement – Preparation of Bank Reconciliation Statement
(Problems on BRS)
Module No. 4: FINAL ACCOUNTS OF PROPRIETARY CONCERN 10
Preparation of Statement of Profit and Loss and Balance Sheet of a proprietary concern with
special adjustments like depreciation, outstanding and prepaid expenses, outstanding and
received in advance of incomes, provision for doubtful debts, drawings and interest on
capital.
Module No. 5: ACCOUNTING SOFTWARE 12
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Introduction-meaning of accounting software, types accounting software-accounting
software Tally-Meaning of Tally software – Features – Advantages, Creating a New
Company, Basic Currency information, other information, Company features and Inventory
features. Configuring Tally - General Configuration, Numerical symbols, accounts/inventory
info – master configuration -voucher entry configuration. Working in Tally: Groups, Ledgers,
writing voucher, different types of voucher, voucher entry Problem on Voucher entry -
Generating Basic Reports in Tally-Trail Balance, Accounts books, Cash Book, Bank Books,
Ledger Accounts, Group Summary, Sales Register and Purchase Register, Journal Register,
Statement of Accounts, and Balance Sheet.
1. List out the accounting concepts and conventions.
2. Prepare a Bank Reconciliation Statement with imaginary figures
3. Collect the financial statement of a proprietary concern and record it.
4. Prepare a financial statement of an imaginary company using tally software.
Text Books:
1. Hanif and Mukherjee, Financial Accounting, Mc Graw Hill Publishers
2. Arulanandam & Raman; Advanced Accountancy, Himalaya Publishing House
3. S.Anil Kumar,V.Rajesh Kumar and B.Mariyappa–Fundamentals of Accounting,
4. Himalaya Publishing House.
5. Dr. S.N. Maheswari, Financial Accounting, Vikas Publication
6. S P Jain and K. L. Narang, Financial Accounting, Kalyani Publication
7. Radhaswamy and R.L. Gupta, Advanced Accounting , Sultan Chand
8. M.C. Shukla and Goyel, Advaced Accounting , S Chand.
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Name of the Course: Marketing Management
work etc.,
a) Understand the concepts and functions of marketing.
b) Analyse marketing environment impacting the business.
c) Segment the market and understand the consumer behaviour
d) Describe the 4 p’s of marketing and also strategize marketing mix
e) Describe 7 p’s of service marketing mix.
Syllabus: Hours
Module No. 1: INTRODUCTION TO MARKETING 10
Meaning and Definition, Concepts of Marketing, Approaches to Marketing, Functions of
Marketing. Recent trends in Marketing-E- business, Tele-marketing, M-Business, Green
Marketing, Relationship Marketing, Concept Marketing, Digital Marketing, social media
marketing and E-tailing (Meaning only).
Module No. 2: MARKETING ENVIRONMENT 10
Micro Environment – The company, suppliers, marketing intermediaries competitors, public
and customers; Macro Environment- Demographic, Economic, Natural, Technological,
Political, Legal, Socio-Cultural Environment.
Module No. 3: MARKET SEGMENTATION AND CONSUMER 10
BEHAVIOUR
Meaning and Definition, Bases of Market Segmentation, Requisites of Sound Market
Segmentation; Consumer Behavior-Factors influencing Consumer Behavior; Buying Decision
Process.
Module No. 4: MARKETING MIX 20
Meaning, Elements of Marketing Mix (Four P’s) – Product, Price, Place, Promotion.
Product-Product Mix, Product Line, Product Lifecycle, New Product Development, Reasons
for Failure of New Product, Branding, Packing and Packaging, Labeling,
Pricing – Objectives, Factors influencing Pricing Policy, Methods of Pricing;
Physical Distribution–Meaning, Factors affecting Channel Selection, Types of Marketing
Channels.
Promotion – Meaning and Significance of Promotion, Personal Selling and Advertising
(Meaning Only)
Module No. 5: SERVICES MARKETING 06
Meaning and definition of services, difference between goods and services, features of
services, seven P’s of services marketing (concepts only).
1. Two cases on the above syllabus should be analyzed and recorded in the skill
development
2. Design a logo and tagline for a product of your choice
3. Develop an advertisement copy for a product.
4. Prepare a chart for distribution network for different products.
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Text Books:
1. Philip Kotler, Marketing Management, Prentice Hall.
2. Lovelock Christopher, Services Marketing: People, Technology, Strategy, PHI
3. William J. Stanton, Michael J.Etzel, Bruce J Walker, Fundamentals of Marketing, McGraw
Hill Education.
4. Bose Biplab, Marketing Management, Himalaya Publishers.
5. J.C. Gandhi, Marketing Management, Tata McGraw Hill.
6. Ramesh and Jayanti Prasad: Marketing Management, I.K. International
7. Sontakki, Marketing Management, Kalyani Publishers.
8. P N Reddy and Appanniah, Marketing Management
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Course Code: BBA 1.5 (OEC)
Name of the Course: Business Organization
work etc.,
Course Outcomes: On successful completion of the course, the Students will demonstrate:
a) An understanding of the nature, objectives and social responsibilities of business
b) An ability to describe the different forms of organisations
c) An understanding of the basic concepts of management
d) An understanding of functions of management.
e) An understanding of different types of business combinations
Syllabus: Hours
Module No. 1: INTRODUCTION TO BUSINESS 10
Business: Meaning, Nature, Scope and Social responsibility of Business, Objectives, Essentials
of successful business; Functional areas of business. Concept of Business Organisation.
Module No. 2: FORMS OF BUSINESS ORGANIZATION: 12
Sole proprietorship: Definitions, Features, Merits and Demerits. Partnership: Definitions,
partnership deed, Features, Merits andDemerits.
Joint Stock Company: Definitions, Features, Merits and Demerits.Co-operatives: Definitions,
Features, Merits and Demerits.
Module No. 3: PUBLIC ENTERPRISES 08

Departmental Undertaking: Definitions, Features, Merits and Demerits.
Public Corporations: Definitions, Features, Merits and Demerits.
Government Companies: Definitions, Features, Merits and Demerits
Module No. 4: BUSINESS COMBINATIONS 08

Meaning Definitions, Causes, Types, Forms, merits and demerits of Business Combinations,
Recent Trends in Business Combinations.
Module No 5: MANAGEMENT OF ORGANIZATIONS 07

Management- Meaning, Definitions, Difference between Management
and Administration, Levels of Management, Objectives of Management, Functions of
management- planning, organizing,staffing, directing, coordinating, controlling,
Principles of
Management.
1. Preparation of partnership deed
2. Draw a business tree
3. Make a list of 10 PSUs
4. Prepare a list of different types of business combinations
Text Books:
1. C B. Guptha - Business Organisation and Management, Sultan Chand & Sons.
2. Dr. S. C. Saxena - Business Administration & Management, Sahitya Bhawan.
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3. M. C. Shukla - Business Organisation and Management. S Chand & Company Pvt. Ltd.
4. S.A Sherlekar - Business Organization, Himalaya Publishing House.
5. Y.K. Bhushan. Fundamentals of Business Organisation and Management, Sultan Chand
& Sons.
6. R.K. Sharma, Business Organisation & Management Kalyani Publishers
7. Dr. I.M. Sahai, Dr. Padmakar Asthana,’ Business Organisation & Administration’,
Sahitya Bhawan Publications Agra.
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Name of the Course: Office Organization and Management (
work etc.,
a) An understanding of basic knowledge of office organisation and management
b) Demonstrate skills in effective office organisation
c) Ability to maintain office records
d) Ability to maintain digital record.
e) Understanding of different types of organisation structures and responsibilities as
future office managers.
Syllabus: Hours
Module No. 1: FUNDAMENTALS OF OFFICE MANAGEMENT 08
Introduction: Meaning, importance and functions of modern office
Modern Office Organisation: Meaning; Steps in office organisation; Principles of Office
organisation, Organisation structure types,
Nature of office services: Types of services in a modern office, decentralisation and
centralisation of office services, Departmentation of Office
Office management: Meaning, Elements and major processes of
Office management
Office Manager: Functions and qualifications of Office manager.
Module No. 2: ADMINISTRATIVE ARRANGEMENT AND 07
FACILITIES
Office Accommodation and its Importance: Location of Office, Choice of Location: Urban vs
Suburban, Factors to be Considered in Selecting the Site, Securing Office Space,
Office Lay-out: Objectives of Office Lay-out, Principles of Office Lay-out, Steps in Lay-out
Planning, Advantages of a Good Lay-out.
Types of offices: Open Office and Private Office- advantages and disadvantages.
Module No. 3: OFFICE ENVIRONMENT: 10
Meaning and Components of Office Environment
Interior Decoration: Colour Conditioning, Floor Coverings, Furnishings,
Furniture and Fixtures: Types of Furniture, Choice between Wooden and Steel Furniture,
Principles Governing Selection of Furniture
Lighting and Ventilation,
Noise: Internal Noise, External Noise
Cleanliness, Sanitation and Health
Safety and Security
Module No. 4: RECORDS MANAGEMENT 10
Introduction to records: Importance of Records, types of office records,
Records Management: Meaning, Principles of Record Keeping, Functions of 'Records
Management
Filing: Elements of Filing and Filing Functions, Objectives and Importance of Filing,
Advantages of Filing, Essentials of a Good Filing System, Classification of Files, Filing
Procedure or Routine.
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Filing Methods: Horizontal Filing -meaning, types and advantages, Vertical Filing- meaning,
equipment used, advantage and disadvantages.
Centralisation and Decentralisation of Filing- Centralised filing and Decentralised Filing
Office manual: contents, Importance, types of office manuals.
Indexing: Meaning, importance, advantages and essentials of good indexing, type of index
Retention and disposal of files: Meaning and benefits of record retention, need for disposal
of files, life-cycle stages of files.
Module No. 5: OFFICE MECHANISATION AND DATA 10

PROCESSING
Meaning, Importance and Objectives of Office Mechanisation, Advantages and
disadvantages of Office Mechanisation, Factors Determining Office Mechanisation
Kinds of Office Machines: Duplicating Machines and Photocopying Machines, Accounting,
tabulating and computing machines, communication machines
Introduction to Data and Information: Distinction between Data and Information,
Importance of Data and Information, Classification of Data, Classification of Information,
Data Lifecycle (chart), Data Collection Methods- Primary and secondary data collection
methods
Data presentation Methods of Presentation of Data
Data processing using computers: Components of Computers, Input and Output Devices,
Software used in Computers (names and uses only), Computer Applications in Office'
Management, Advantages and Limitations of Computerisation
1. Visit an office and enlist the different types of machines used in the office
2. Identify the different types of stationery used in offices today
3. Draw a data life cycle chart
4. Draw charts indicating different types of office layouts.
Text Books:
1. S.P Arora, Office Organisation and Management, Vikas Publishing House Pvt Ltd
2. M.E Thakuram Rao, Office organisation and Management, Atlantic
3. Judith Read, Mary Lea Ginn, Record Management, 10th Edition, Cengage Learning.
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Name of the Course: Management Fundamentals
work etc.,
f) An understanding of the management functions
g) An ability to describe the different skills of managers
h) An understanding of the basic functions of management
i) An understanding of planning and goal setting in organization.
Syllabus: Hours
Module No. 1: INTRODUCTION TO MANAGEMENT 10
. Basic Concepts: Manager, Managing, Workplace, Organization, Management Functions,
Mintzberg’s Managerial Roles, The Universality of Management, Approaches to Management - Early
Management, Classical Approach, Behavioral Approach, Quantitative Approach, Contemporary
Approaches.
Module No. 2: MANAGERIAL COMPETENCIES 12

Managerial Competencies: qualities of a manager, Communication, team work, planning and
administrative, strategic and global competencies; Managerial Skills; How Is the Manager’s Job
Changing?, Importance of Customers to the Manager’s Job, Importance of Innovation to the
Manager’s Job, Importance of Sustainability to the Manager’s Job.
Module No. 3: PLANNING AND GOALSETTING 08

Planning and Decision Making - Concept, need, nature, Management By Objectives (MBO) - Process
of MBO - Benefits of MBO, Goals and Plans, Types of Goals, Types of Plans, Setting Goals and
Developing Plans, Approaches to Setting Goals, Decision Making: The Decision-Making Process -
Types of Decisions, Decision-Making approaches - Quantitative approach, Environmental Approach,
System Approach, Ethical Approach, Intuitive Approach, Case Study Approach.
Module No. 4: DIRECTING AND COORDINATION 08

Directing and Coordination - Meaning & Definitions of Directing – meaning of leader and leadership,
qualities of a leader, Leadership styles, Co-ordination: Meaning & Definitions – Importance – Techniques of
Co-ordination- Motivation, Theories of Motivation (Maslow & Herzberg theory)
Module No 5: COMMUNIATION AND CONTROL 07

Communication and controlling: meaning and definition of Communication, process of
communication, types of communication, Controlling, Definition, need and Importance, The Control
Process, Managerial Decisions in Controlling, Feed-forward / Concurrent / Feedback Controls.
Financial Controls, Information Controls, Benchmarking of Best Practices.
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1. Preparation of organizational chart
2. list out the qualities and skills of a Manger
5. list lout the skills required for four different jobs
6. Prepare a list of different types plans prepared in an organisations
Text Books:
Fundamentals of Management by Robbins, S.P. and Decenzo, D.A., Pearson Education Asia, New
Delhi.
2. Management, Koontz and Wechrich, TMGH
3. Management, Stoner, et. al., Prentice Hall of India, New Delhi.
25
Name of the Course: E - Commerce
work etc.,
j) An understanding of the E Commerce
k) An ability to describe the importance of internet
l) An understanding of the E payment system
m) An understanding of ethical issues in internet
Syllabus: Hours
Module No. 1:INTRODUCTION TO E-COMMERCE 10
. Introduction E-Commerce, Meaning, Framework, anatomy of E-commerce applications, E-commerce
consumer applications & E-commerce organization applications, Key success factors in ECommerce
Module No. 2: INTERNET AND NETWORK 10

Meaning of internet, basic communication on internet, Chronological history of the internet, Internet
Governance and Email. Network infrastructure for E-Commerce, security on the internet and Web, ethics
and netiquettes, Web site designing, Web background, www as architecture, E – Com & www &
consumer oriented E-Commerce.
Module No. 3: E LECTRONIC PAYMENT AND MARKETING ON 12
INTERNET
Electronic payment systems Types of E-payment systems, Digital token based, smart cards, Credit card
based E- payment, systems, Risk and E – Payments systems, Digital Signatures, types of digital
documents & corporate data ware houses. Demo of E – banking system, payment methods. Advertising
and marketing on the Internet The new age of information based Marketing, Internet communication-
internet telephony, SKYPE, VIBER, peer to peer communication.
Module No. 4: SECURITY IN E COMMERCE 08
Security in E Commerce Threats in Computer Systems: Virus, Cyber Crime Network Security:
Encryption, Protecting Web server with a Firewall, Firewall and the Security Policy, Network Firewalls
and Application Firewalls, Proxy Server.
Module No 5: ISSUES IN E COMMERCE 05
Issues in E Commerce Understanding Ethical, Social and Political issues in E-Commerce: A model for
Organizing the issues, Basic Ethical Concepts, Analyzing Ethical Dilemmas, Candidate Ethical principles
Privacy and Information Rights: Information collected at E-Commerce Websites, The Concept of
Privacy, Legal protections Intellectual Property Rights: Types of Intellectual Property protection,
Governance.
1.list out the merits and demerits of internet
2.Visit computer center and collecting formation on designing a website
3. list out the threats in computer systems
4. list out the computer crimes
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Text Books:
1. Frontiers of E-commerce by Ravi Kalakota and Andrew B.Whinston-Pearson Education
2. E-commerce-The cutting edge of Business by Kamalesh K.Bajaj &Debjani Nag,TataMc Gaw Hill
3. E-commerce concepts, Models & strategies C.S.V.Murthy Himalaya
4. E-Business Organizational &Technical Foundations By Micheal P.Papazaglou &Pieter M.A.Ribbers
Wiley-I 03 E-Commerce Business Technoly Society.-Laudon & TraverPearson Education
5. Elias. M. Awad, " Electronic Commerce", Prentice-Hall of India Pvt Ltd.
6. RaviKalakota, Andrew B. Whinston, "Electronic Commerce-A Manager's guide", Addison-Wesley. 3.
Efraim Turban, Jae Lee, David King, H.Michael Chung, “Electronic Commerce–A Managerial
Perspective", Addison-Wesley.
27
Name of the Course: Business etiquettes
work etc.,
n) An understanding on the importance of professionalism at work.
o) An ability to understand the body language at work
p) An understanding of the basic business etiquette
q) An understanding of significance of attire.
Syllabus Hours
Module No. 1: : PROFESSIONALISM AT WORK: 10
Making a good first impression, understanding the mechanics of human perception, being aware of
elements in image building, developing a culture of excellence, basic understanding of acceptable
attitudes and mannerisms at work, the role of Good Manners in Business? Disability Etiquette - Basic
disability Etiquette practices, Courtesies for wheelchair users, Courtesies for blind or visually impaired,
Courtesies for the deaf, People with speech impairments. Multi-cultural challenges, Multi-cultural
etiquette, Cultural differences and their effect on business etiquette, Select Cultural Highlights
Module No. 2: BODY LANGUAGE AT WORK: 05
Body language its importance, Nonverbal communication, the ‘smile’ factor, building posture, facial
expressions and eye contact, gestures for effective communication.
Module No. 3: BUSINESS ETIQUETTE 12
Business Etiquette Basics: Introduction to business etiquette - The ABCs of etiquette Meeting and
greeting scenarios, Enduring Words, Making introductions and greeting people, Greeting Components,
The protocol of shaking hands, Introductions, Introductory scenarios, Addressing individuals,
Networking for business, Business card protocol, Managing your business voice, Speaking
Diplomatically, Managing Question and Answer Sessions Effectively - Anticipatory Q & A, Dealing with
hostile questions, Reframing principles, Case Studies and Practice, Cell phone Etiquette, Voice Mail
Etiquette, Internet & email etiquette, Internet usage in the workplace, Email, Netiquette, Online chat,
Online chat etiquette, Online chat etiquette guidelines
Module No. 4: DINING ETIQUETTE: 10
Dining Etiquette: Planning a meal, issuing invitations, How to proceed through a receiving line, seating
guidelines, navigating a place setting, appropriate table manners.
Module No 5: BUSINESS ATTIRE & PROFESSIONALISM 08
Business Attire & Professionalism: Dressing sense, selecting the right clothing for a business wardrobe,
Business style and professional image, Dress code, Guidelines for appropriate business attire, Grooming
for success, Guidelines for appropriate business attire, Multicultural dressing, Making-up basics
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1. list out the work place mannerism by visiting any two organizations.
2. observe the body language of any two great personalities and prepare a note on it
3. Prepare a chart on the different types of dress code in different jobs .
4. List lout the etiquettes of cell phone, internet and online chatting.
5. Prepare a list of dinning etiquettes and table manners
Text Books:
1. The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way to Success, Barbara
Pachter
2. Modern Manners: Tools to Take You to the Top, Dorothea Johnson and Liv Tyle
3. Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy, Ann Sabath
4. Indian Business Etiquette, Raghu Palat, Jaico Publishing
5. Business Etiquette: A Guide for the Indian Professional, Shital Kakkar Mehra
29
Name of the Course: Personal Financial Planning
work etc.,
f) An understanding of the need for financial planning
g) An ability to understand the Importance of KYC, PAN ADHAR
h) An understanding of the types of investments
i) Inability to analyses risk before investment..
j) An understanding of tax and retirement planning.
Syllabus: Hours
Module No. 1: INTRODUCTION TO FINANCIAL PLANNING 08
Need for Financial Planning, Assessing personal and financial goals, needs and priorities, attitudes and
expectations and risk tolerance level, Personal Financial Planning Process, Preparation of Personal
Budget, Personal Financial Statements, Responsibilities of a Financial Planner, Time Value of Money,
KYC, PAN & AADHAR
.
Module No. 2: INVESTMENT PLANNING 12
Introduction to Investment Planning, Investment Criteria- liquidity, safety and Profitability, Investment
vehicles (Gold, Bonds, Equity, FD, Insurance, MFs, ETFs, Post Office Savings, Real Estate etc.), Risk
and Return associated with these investments, Return comparison over a period of time from different
asset classes, Investment strategies, Mutual Funds as Investment Vehicle-Special focus on SIP, STP, and
SWP, NFOs, Trading in Commodities, Derivatives and F&Os, Crypto currency, Creating an Investment
Portfolio, Awareness of mis-selling in investment products.
Module No. 3: ANALYSIS OF RISK 08
Risk Analysis, Insurance Planning and Debt: Risk analysis, Concept of long term risk, Insurance
decisions in personal financial planning, Types of insurance cover- mortality, health, disability, property
and liability, ULIPs and Term Plans, Credit Card Financing, Types of Consumer and Home Loans- cost
and risk, Credit Score.
Module No. 4: TAX PLANNING 12
Tax Planning: What is Tax Deduction? Tax Deductions under the Section and respective Subsections of :
80C, 80D, 80E, 80G, 80 I, Sections 80 JJA, 80QQB, 80RRB, 80TTA, 80U and other relevant sections,
Direct Tax Code (DTC), Taxation impact on different investment options, Personal tax planning, Filing
IT Returns. (
Module No 5: RETIREMENT PLANNING 07
Retirement Planning and Estate Planning: Wealth creation, retirement planning for an individual, Pension
Plans, Provident Fund, Gratuity, Life Insurance Plans., General Insurance Plans, Reverse Mortgage Plans,
Senior Citizen Schemes, What is Estate? Who needs Estate Planning? Transferring assets during life
time, Power of Attorney, Transferring assets post death – e.g., Nominations, Will, and Creating Trusts.
30
1. prepare a report on the procedure of obtaining PAN
2. prepare a list on the types of mutual funds and bonds pf public and private sectors
3. make a list of different tax planning schemes and its deduction under IT
4. meet the investors and study the perception towards financial planning
Text Books:
1. Basics of Personal Financial Planning Insurance Education Series by NIA, K C Mishra, Steward
Doss, Cengage Delmar Learning India Pvt. Ltd.
2. Introduction to Financial Planning , Indian Institute of Banking & Finance
3. Personal Financial Planning Theory and Practice, Kaplan Schweser
4. Personal Finance, E. Thomas Gorman and Raymond E. Forgue, Southwest-Western Cengage
Learning.
5. Fundamentals of Financial Planning, Michael Dalton, Joesph Gillice, James Dalton and Thomas
Langdon, Money Education 5. Personal Financial Planning, Benedict Koh Wai Mun Fong,
Pearson
31
Name of the Course: Emotional intelligence
work etc.,
k) An understanding of importance of personality development
l) An ability to describe the different types of personality
m) An understanding of the basic concepts of emotional intelligence
n) An understanding of components and models of emotional intelligence
o) An ability to develop emotional intelligence test.
Syllabus: Hours
Module No. 1: INTRODUCTION TO PERSONALITY 10
personality-meaning and definition, personality types, determinants of personality, personality traits,
SWOT analysis, self-esteem, advantages of high self-esteem, self-awareness, importance of self-
awareness, Johari window
Module No. 2: GOAL SETTING 12
Techniques in Personality development, Self-confidence, Mnemonics Goal setting, setting of SMART
Goals, strategies to achieve goals, Time Management and effective planning, time management skill
Module No. 3: EMOTIONAL INTELLIGENCE 08
Emotional Intelligence: Concept of Emotional Intelligence, Understanding the history and origin of
Emotional Intelligence, Contributors to Emotional Intelligence, Science of Emotional Intelligence, EQ and
IQ, Scope of Emotional Intelligence..
Module No. 4: COMPONENTS OF EMOTIONAL INTELLIGENCE 08

Components of Emotional Intelligence: Self-awareness, Self-regulation, Motivation, Empathy, Social
skills. Emotional Intelligence Competencies, Elements of Emotional Intelligence, Models of Emotional
Intelligence: The Ability-based Model, The Trait Model of Emotional Intelligence, Mixed Models of
Emotional Intelligence.
Module No 5: EMOTIONAL INTELLIGENCE AT WORK PLACE: 07
Emotional Intelligence at Work place: Importance of Emotional Intelligence at Work place? Cost–savings of
Emotional Intelligence, Emotionally Intelligent Leaders, Case Studies Measuring Emotional Intelligence:
Emotionally Intelligence Tests, Research on Emotional Intelligence, Developing Emotional Intelligence

1. prepare a Report on personality traits of any two great leaders
2. Conduct Creativity and team building exercises.
3. Conduct group activities and goal setting exercises.
4. list out the components of emotional intelligence
5. conduct an exercise to measure the emotional intelligence of students
Text Books:
1. Personality development and soft skils by Barun Mitra, Oxford university Press.
2. Communication skills and personality development -P.C sharma- Nirali prakashan Pune.
3. . Managing soft skills for personality development by B.N Gosh, tata Mc Grawhill education pvt Ltd.
32
• 4. Daniel Goleman (1996). Emotional Intelligence- Why it can Matter More than IQ. Bantam Doubleday
Dell Publishing Group
• 5. Daniel Goleman (2000). Working with Emotional Intelligence. Bantam Doubleday Dell Publishing
Group
• 6. Liz Wilson, Stephen Neale & Lisa Spencer-Arnell (2012). Emotional Intelligence Coaching. Kogan
Page India Private Limited
.
33
Second Semester Course Contents
2.1 Financial Accounting and Reporting
2.2 Human Resource Management
2.3 Business Environment/ Business
Mathematics
2.4 Health Wellness / Social & Emotional
Learning
2.5 Open Elective: Select any one

o People Management
o Retail Management
o Travel and Tourism Management
o Agri Business Management
o Digital Business
o Corporate Social Responsibility
o Startups. Management
34
Name of the Course: Financial Accounting and Reporting
work etc.,
a) The ability to prepare final accounts of partnership firms
b) The ability to understand the process of public issue of shares and accounting for the
same
c) The ability to prepare final accounts of joint stock companies.
d) The ability to prepare and evaluate vertical and horizontal analysis of financial
statements
e) The ability to understand company’s annual reports.
Syllabus: Hours
Module No. 1: FINAL ACCOUNTS OF PARTNERSHIP FIRM 10
Meaning of Partnership Firm, Partnership deed-clauses in partnership deed, Preparation of
Final accounts of partnership firm-Trading and Profit and Loss Account, Profit and Loss
Appropriation Account, Partners capital account and Balance sheet. Goodwill- Nature, Factors
influencing goodwill and methods of valuation of goodwill (Average and super profit
methods)
Module No. 2: ISSUE OF SHARES 08
Meaning of Share, Types of Shares – Preference shares and Equity shares – Issue of Shares at
par, at Premium, at Discount: Pro-Rata Allotment; Journal Entries relating to issue of shares;
Preparation of respective ledger accounts; Preparation of Balance Sheet in the Vertical form
(Practical Problems).
Module No. 3: FINAL ACCOUNTS OF JOINT STOCK 12
COMPANIES
Statutory Provisions regarding preparation of Company Final Accounts – Treatment of Special Items,
Managerial Remuneration, Tax deducted at source, Advance payment of Tax, Provision for Tax,
Depreciation, Interest on debentures, Dividends, Rules regarding payment of dividends, Transfer to
Reserves, Preparation of Profit and Loss Account and Balance Sheet (Vertical Form Schedule -III)
(Practical Problems).
Module No. 4: FINANCIAL STATEMENTS ANALYSIS 12
Comparative Statements - Comparative Income Statement, Comparative Balance Sheet; Common
size Statements – Common Size Income Statement, Common Size Balance Sheet –Trend
Percentages. (Analysis and Interpretation)
Module No. 5: CORPORATE FINANCIAL REPORTING 10

PRACTICES
35
Corporate Financial Reporting - meaning, types, characteristics of Corporate financial report, users
of corporate financial report; Components corporate financial report– general corporate
information, financial highlights, letter to the shareholders from the CEO, management's discussion
and analysis; Financial Statements-balance sheet, income statement, cash flow statement, and notes
to the financial statements; Auditor's report; Significant Accounting Policies; Corporate
Governance Report; Corporate Social Responsibility Report (Discuss only
Role and Significance of above components of corporate financial report).
1. Collect financial statement of a company for five years and analyse the same using
trend analysis.
2. Refer annual reports of two companies and list out the components.
3. Draft a partnership deed as per Partnership Act.
4. List out the accounting policies in annual report of the company
Text Books:
1. Stephen P. Robbins, Management, Pearson
2. Koontz and O‟Donnell, Management, McGraw Hill.
3. L M Prasad, Principles of management, Sultan Chand and Sons
4. V.S.P Rao/Bajaj, Management process and organization, Excel Books.GH25
5. Appanniah and Reddy, Management, HPH.
6. T. Ramaswamy : Principles of Management, HPH.
36
Name of the Course: Human Resource Management
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies & field
work etc.,
Course Outcomes: On successful completion of the course, the students will be able to
demonstrate
a) Ability to describe the role and responsibility of Human resources management

functions on business
b) Ability to describe HRP, Recruitment and Selection process
c) Ability to describe to induction, training, and compensation aspects.
d) Ability to explain performance appraisal and its process.
e) Ability to demonstrate Employee Engagement and Psychological Contract.
Syllabus: Hours
Module No. 1: Introduction to Human Resource Management 10
Meaning and Definition of HRM – Features Objectives, Differences between Human
Resource Management and Personnel Management, Importance, Functions and Process of
HRM, Role of HR Manager, Trends influencing HR practices
Module No. 2: Human Resource Planning, Recruitment & Selection 14
Human Resource Planning: Meaning and Importance of Human Resource Planning,
Process of HRP
HR Demand Forecasting- Meaning and Techniques (Meanings Only) and HR supply
forecasting.
Succession Planning – Meaning and Features
Job Analysis: Meaning and Uses of Job Analysis, Process of Job Analysis – Job Description,
Job Specification, Job Enlargement, Job Rotation, Job Enrichment (Meanings Only)
Recruitment – Meaning, Methods of Recruitment, Factors affecting Recruitment, Sources of
Recruitment
Selection – Meaning, Steps in Selection Process, Psychometric tests for Selection, Barriers to
effective Selection, Making Selection effective; Placement, Gamification – Meaning and
Features
Module No. 3: Induction, Training and Compensation 10
Induction: Meaning, Objectives and Purpose of Induction, Problems faced during Induction,
Induction Program Planning.
Training: Need for training, Benefits of training, Assessment of Training Needs and
Methods of Training and Development; Kirkpatrick Model; Career Development.
Compensation: Direct and Indirect forms of Compensation (Meaning Only), Compensation
Structure.
Module No. 4: Performance Appraisal, Promotion & Transfers 14
Performance appraisal: Meaning and Definition, Objectives and Methods of Performance
Appraisal – Uses and Limitations of Performance Appraisal, Process of Performance
Appraisal
Promotion: Meaning and Definition of Promotion, Purpose of Promotion, Basis of
promotion
37
Transfer: Meaning of Transfer, Reasons for Transfer, Types of Transfer, Right Sizing of
Work Force, Need for Right Sizing
Module No. 5: Employee Engagement and Psychological Contract 08
Employee Engagement (EE): Meaning and Types of EE, Drivers of Engagement -
Measurement of EE, Benefits of EE.
Psychological contract: Meaning and features
1. Preparation of Job Descriptions and Job specifications for a Job profile
2. Choose any MNC and present your observations on training program
3. Develop a format for performance appraisal of an employee.
4. Discussion of any two Employee Engagement models.
5. Analysis of components of pay structure based on the CTC sent by the
Corporate to the institute for the various jobs of different sectors.
Textbooks:
Aswathappa, Human Resource Management, McGraw Hill
Edwin Flippo, Personnel Management, McGraw Hill
C.B.Mamoria, Personnel Management, HPH
Subba Rao, Personnel and Human Resources Management, HPH
Reddy & Appanniah, Human Resource Management, HPH
Madhurimalal, Human Resource Management, HPH
S.Sadri & Others: Geometry of HR, HPH
Rajkumar: Human Resource Management I.K. Intl
Michael Porter, HRM and Human Relations, Juta & Co.Ltd.
K. Venkataramana, Human Resource Management, SHBP
Chartered Accountants of India, New Delhi.

Note: Latest edition of textbooks may be used.
38
Course Coe: BBA 2.3
Name of the Course: Business Environment
Pedagogy: Classrooms lecture, tutorials, Group discussion, Seminar, Case studies.
Course Outcomes: On successful completion Student will demonstrate
a) An Understanding of components of business environment.

b) Ability to analyse the environmental factors influencing business organisation.
c) Ability to demonstrate Competitive structure analysis for select industry.
d) Ability to explain the impact of fiscal policy and monetary policy on business.
e) Ability to analyse the impact of economic environmental factors on business.
Syllabus: Hours
Module No. 1: INTRODUCTION BUSINESS ENVIRONMENT 12
Meaning of business, scope and objectives Business, business environment, Micro and
Macro-environment of business (social, cultural, economic, political, legal technological and
natural) Impact of these factors on decision making in business, Environmental analysis, and
Competitive structure analysis of Business.
Module No. 2: GOVERNMENT AND LEGAL ENVIRONMENT 16
Government Functions of the State, Economic role of government, State intervention in
business- reasons for and types of state intervention in business. Impact of Monetary policy,
Fiscal policy, Exim policy and industrial policy on business.
Legal environment - Various laws affecting Indian businesses
Module No. 3: ECONOMIC ENVIRONMENT AND GLOBAL 13
ENVIRONMENT
An overview of economic environment, nature of the economy, structure of economy,
factors affecting economic environment.
Globalisation of business; meaning and dimensions, stages, essential conditions of
globalisation, foreign market entry strategies, merits and demerits of globalisation of
business, Impact of Globalisation on Indian businesses, Forms of globalisation of businesses
- MNCs, TNCs etc..
Module No. 4: TECHNOLOGICAL ENVIRONMENT 10
Meaning and features; types of innovation, Impact of Technological changes on business,
Technology and Society, Technological Acquisition modes, IT revolution and business,
Management of Technology.
Module No. 5: NATURAL ENVIRONMENT 05
Meaning and nature of physical environment. Impact of Natural environment on business.
1) List out key features of recent Monetary policy published by RBI impacting
businesses.
2) Give your observation as to how technology has helped society.
3) Draft Five Forces Model for Imaginary business.
4) Identify the benefits of Digital transformation in India.
39
Text Books:
1. Dr. K Ashwatappa: Essentials Of Business Environment

2. Sundaram & Black: The International Business Environment; Prentice Hall
3. Chidambaram: Business Environment; Vikas Publishing
4. Upadhyay, S: Business Environment, Asia Books
5. Chopra, BK: Business Environment in India, Everest Publishing
6. Suresh Bedi: Business Environment,Excel Books
7. Economic Environment of Business by M. Ashikary.
8. Business Environment by Francis Cherrinulam
40
Name of the Course: Business Mathematics
Pedagogy: Classroom’s lecture, tutorials, Problem solving.
Course Outcomes: On successful completion of the course, the students will demonstrate
a) The Understanding of the basic concepts of business maths and apply them to create
solve and interpret application problems in business
b) Ability to solve problems on various types of equation.
c) Ability to solve problems on Matrices and execute the laws of indices, law of
logarithm and evaluate them.
d) Ability to apply the concept of simple interest and compound interest bills
discounted etc. and apply them in day-to-day life.
e) Ability to solve problems on Arithmetic progression, Geometric progression and
construct logical application of these concepts.
Syllabus: Hours
Module No. 1: NUMBER SYSTEM 04
Introduction – Natural Numbers - Even Numbers – Odd Numbers – Integers – Prime
Numbers – Rational and Irrational numbers, Real Numbers, HCF and LCM (Simple
problems).
Module No. 2: THEORY OF EQUATIONS 10
Introduction – Meaning - Types of Equations – Simple/ Linear Equations and Simultaneous
Equations (only two variables), Elimination and Substitution Methods only. Quadratic
Equation - Factorization and Formula Method (ax² + bx + c = 0 form only). Simple problems.
Module No.3: INDICIES, MATRICES AND 16
LOGARITHMS
Meaning – types – operation on matrices – additions – subtractions and multiplication of
two matrices – transpose – determinants – minor of an element – co-factor of an element –
inverse – crammers rule in two variables – problems.
Indices and Logarithms: Meaning- Basic Laws of Indices and their application for
simplification. Laws of Logarithms –Common Logarithm, Application of Log Table for
Simplification.
Module No. 4: COMMERCIAL ARITHMETIC 16
Simple Interest, Compound Interest including yearly and half yearly calculations, Annuities,
Percentages, Bills Discounting, Ratios and proportions, duplicate-triplicate and sub-
duplicate of a ratio. Proportions: third, fourth and inverse proportion - problems.
Module No. 5: PROGRESSIONS 10
PROGRESSIONS: Arithmetic Progression - Finding the ‘n ’ term of AP and Sum to nth term
th
of AP. Insertion of Arithmetic Mean Geometric Progression – Finding the ‘nth’ term of GP
and sum to ‘nth’ term of GP and insertion of Geometric Mean.
1. Develop an Amortization Table for Loan Amount – EMI Calculation.
2. Secondary overhead distribution summary using Simultaneous Equations
Method.
3. Application of Matrix In Business Problems
41
Text Books:
1. Saha: Mathematics for Cost Accountants, Central Publishers
2. R.G. Saha and Others – Methods and Techniques for Business Decisions, VBH
3. Dr. SanchetiandKapoor: Business Mathematics and Statistics, Sultan Chand
4. Zamarudeen: Business Mathematics, Vikas
5. R.S Bhardwaj :Mathematics for Economics and Business
6. Madappa, mahadi Hassan, M. IqbalTaiyab – Business Mathematics, Subhash
7. G.R. Veena and Seema : Business Mathematics and Statistics I.K. Intl Publishers
42
Name of the Program: Bachelor Business Administration (BBA)
Course Code: BBA.2.6 (OEC)
Name of the Course: People Management
Pedagogy: Classroom’s lecture, tutorials, Group discussion, Seminar, Case studies.
Course outcome: On successful completion of the course, student will demonstrate:
a) Ability to examine the difference between People Management with Human resource
Management
b) Ability to explain the need for and importance of People Management.
c) Ability to explain role of manager in different stages of performance management
process
d) Ability to list modern methods of performance and task assessment.
e) Ability to analyse the factors influencing the work life balance of an working
individual.
Syllabus: Hours
Module No. 1: Introduction to People Management 06
Diversity in organisation: age, gender, ethnicity, race, and ability. People Management:
Meaning, Features, Significance of people management, Difference between People
Management and Human Resource Management, impact of individual and organizational
factors on people management.
Module No. 2: Getting Work Done and Assessment and Evaluation 12
Getting work done: Challenges of getting work done, significance of prioritization and
assigning work to team members.
Performance Management: meaning, role of a manager in the different stages of the
performance management process, Types of Performance assessment, Assessment and
Evaluation Process of evaluation of tasks in the organisation. Modern tools of assessment
and evaluation of tasks and performance.
Module No. 3: Building Peer Networks and Essentials of 12
Communication
Building Peer Networks: Understanding the importance of peer networks in an
organization; being able to influence those on whom you have no authority; challenges Peer
networking and different types of people networking in the workplace.
Essentials of Communication: Concept of the communication process with reflection on
various barriers to effective communication and ways to overcome, Types of
Communication and Channels of Communication.
Module No. 4: Motivation 08
Meaning, Importance and need for motivation, team motivation- meaning, importance team
motivation, types of Motivators and Modern methods of motivation
Module No. 5: Managing Self 07
Reflection on what does it mean to be a people manager; building a personal development
plan for oneself, Self-Stress Management: Causes for stress, work life Balance, Importance of
Work life balance, Factors influencing Work life Balance.
43
1. Analyse two cases on any of the above content indicated above.

2. List out the modern tools to performance assessment and evaluation.
3. Conduct a survey of work life balance of working individuals
4. Draft a Career development of working individual in the middle level management.
Text Books:
1. McShane, Steven L. and Mary Ann Von Glinow, Organizational Behavior: Emerging
Knowledge and Practice for the Real World. McGraw-Hill, latest edition, ISBN: 0-07-
115113-3.
2. Bernardin, H. John and Joyce E. A. Russell. Human Resource Management: An
Experiential Approach. McGraw-Hill, 6/e. ISBN: 0078029163
3. Argyris, C. (1974). Personality vs. Organization. Organizational Dynamics. Vol. 3. No.
2, Autumn.
4. Blume, B. Baldwin, T. and Ryan, K. (2013). Communication Apprehension. A barrier
to students leadership, adaptability and multicultural appreciation. Academy of
Management Learning & Education, Jun, Vol. 12 Issue 2, p158-172.
5. Colquitt, J.A., LePine, J.A., & Wesson, M.J. (2009) Organizational Behavior: Improving
Performance and Commitment in the Workplace (International edition). New York:
McGraw-Hill.
6. Goleman, D. (1998). Working with Emotional Intelligence. Bantam Books,
44
Name of the Course: Retail Management
Course Outcomes: On successful completion Student will demonstrate ;

a) An understanding of the types and forms of Retail business.
b) Ability to examine Consumer Behaviour in various environment.
c) Ability to analyse various Retail operations and evaluate them.
d) Ability to analyse various marketing mix elements in retail operations.
e) An understanding of Information Technology in retail business.
Syllabus: Hours
Module No. 1: INTRODUCTION TO RETAIL BUSINESS 08
Definition – functions of retailing - types of retailing – forms of retail business ownership.
Retail theories – Wheel of Retailing – Retail life cycle. Retail business in India: Influencing
factors – present Indian retail scenario.
Module No. 2: CONSUMER BEHAVIOUR IN RETAIL BUSINESS 08
Buying decision process and its implication on retailing – Influence of group and individual
factors, Customer shopping behaviour, Customer service and customer satisfaction.
Module No. 3: RETAIL OPERATIONS 08
Factors influencing location of Store - Market area analysis – Trade area analysis – Rating
Plan method - Site evaluation. Retail Operations: Stores Layout and visual merchandising,
Stores designing, Space planning, Inventory management, Merchandise Management,
Category Management.
Module No. 4: RETAIL MARKETING MIX 14
Introduction -Product : Decisions related to selection of goods (Merchandise Management
revisited) – Decisions related to delivery of service. Pricing : Influencing factors –
approaches to pricing – price sensitivity - Value pricing – Markdown pricing. Place : Supply
channel – SCM principles – Retail logistics – computerized replenishment system –
corporate replenishment policies. Promotion : Setting objectives – communication effects -
promotional mix.
Module No. 5: INFORMATION TECHNOLOGY IN RETAILING 07

Non store retailing (e-retailing) - The impact of Information Technology in retailing - Integrated
systems and networking – EDI – Bar coding – Electronic article surveillance – Electronic shelf labels
– customer database management system.
1. Draw a retail life cycle chart and list the stages

2. Draw a chart showing a store operations
3. List out the major functions of a store manager diagrammatically
4. List out the current trends in e-retailing
5. List out the Factors Influencing in the location of a New Retail outlet
45
Text Books:
1. Suja Nair; Retail Management, HPH
2. Karthic – Retail Management, HPH
3. S.K. Poddar& others – Retail Management, VBH.
4. R.S Tiwari ; Retail Management, HPH
46
Name of the Course: Travel and Tourism Management

a) An understanding of the types and nature of tourism.
b) An understanding of the type tourism.
c) Ability to analyze the travel agency Business.
d) An understanding of Modern Tour Industry.
Syllabus: Hours
Module No. 1: INTRODUCTION TO TRAVEL - 08
Meaning & definitions of tourism, traveler, excursionist, tourists - Objectives, nature & Classification
of tourism & tourists. Tourism recreation & leisure inter-relationship. Growth and development of
Tourism through the ages.
Module No. 2: COMPONENTS, TYPES AND FORMS OF TOURISM 08
Components of tourism - Types and Forms of Tourism: Inter-regional and intra–regional tourism,
inbound and outbound tourism, domestic, international tourism. Forms of Tourism: religious, Medical
Tourism, historical, social,
Module No. 3: IMPACTS OF TOURISM 010
Tourism Impacts: Economic Impacts, Social Impacts, Cultural Impacts, and Environmental Impacts -
Strategies to overcome or reduce the negative impacts of tourism. Adventure, health, business,
conferences, conventions, incentives, sports tourism.
Module No. 4: TRAVEL AGENCY BUSINESS 12
Definition, The travel Market: Business Travel - Corporate Travel - Commercial Group Travel -
Institutional Travel, Leisure Travel, Family Travel, Single Resort Travel, Special Interest Travel.
Types of travel agency and tour operation, Inter-relationship between Travel agency and tour
operation.
Module No. 5: MODERN TOUR INDUSTRY 07
. Package tours, Custom Tours, Tour Wholesalers, Types of Package Tours: Independent Package,
hosted tour, escorted tour, sightseeing tours, Group, Incentive and convention tour, Mass Market
Package holidays, Types of Tour Operators: Specialist tour operators, Outbound, Inbound and Domestic
tour operators, Tour operators reliance on other organizations.

1. Prepare a list of tourist place and its popularity.
2. Differentiate the types and forms of tourism.
3. List out the functions of travel agency Business.
4. List out the current trends in tourism industry.
5.List out the Factors attracting tourist to a particular tourist places
Text Books:
1. Bhatia A.K (2003) International Tourism, Sterling Publishers Pvt Ltd, New Delhi.
2. Bhatia AK (2002), Tourism Development: Principles and Practices, Revised edition Sterling
Publishers Private Limited, New Delhi.
47
3. Chris Cooper, Fletcher John, Fyall, Alan, Gilbert David, Wall Stephen (2008),
Tourism Principles and Practices,4th edition, Pearson Education Limited.
4. Dennis L & Foseter – Glencoe (2003), an Introduction to Travel & Tourism, McGrawHill
International.
5. Dr. Revathy Girish (2007), Indian Tourist Panorama, Dominant Publishers and Distributors, New
Delhi.
6. Ghosh Bishwanth (2000), Tourism & Travel Management, Second Revised Edition, Vikas Publishing
House Pvt Ltd, New Delhi.
7. Kaul R.N 91991), Dynamics of Tourism, Sterling Publishers Pvt Ltd, Volume 1,2 & 3 New Delhi,
8. J.M.S. Negi (2009), Travel Agency and Tour Operation, Concepts and Principles, Kanishka
Publishers, New Delhi.
48
Name of the Course: Agri Business Management

a) An understanding of the role of agriculture on Indian economy.
b) To understand the agri products and distribution channel.
c) Ability to examine the problems of farmers and NPA .
d) To understand the financial support for agri business
e) An understanding of impact of Technology in Agri Business.
Syllabus: Hours
Module No. 1: INTRODUCTION TO AGRICULTURE 08
Meaning of agriculture, Role of agriculture in Indian economy; problems and policy changes relating to
farm supplies, farm production, agro processing, agricultural marketing, scope of Agri business
Agricultural business management, functions of Agri Business Entrepreneurs.
Module No. 2: AGRI PRODUCTS 07
Agri products types, Classification of agricultural products Product planning, media planning, planning
of distribution channels and organising personal selling in rural markets. Organisation and functions of
agricultural marketing in India, ,
Module No. 3: FINANCING AGRI BUSINESS 12
Financial institutions: commercial banks, regional rural banks, NABARD, cooperatives’(NCDC and
other institutions)Agro Industries Corporation, IDBI, IFCI, ICICI, SFCs, SIDCs; LIC, Non-banking
financial companies, Role of external finance for agricultural production, problems, prospects and
challenges in financing of agri business in India.
Module No. 4: ROLE OF COOPERATIVES 08
Cooperatives, role of cooperatives in financing agri business, business development planning for
cooperatives, MIS for agribusiness cooperatives, collective action and leadership in cooperatives,
reasons for NPA, problems faced by farmers.
Module No. 5: TECHNOLOGY AND AGRI BUSINESS 10
Agri business policies; Agricultural price and marketing policies; public distribution system and other
policies, impact of technology on Agri Business, current trends in Agri Business.
1. Prepare a list of agri products.
2. Prepare a chart on the various financing institutions in India.
3. List out the problems of farmers in marketing of agri products.
4. list out the impact of technology on promoting agribusiness
Text Books:
1) Acharya SS & Agarwal NL. 2004. Agricultural Marketing in India. 4th Ed.Oxford & IBH.
2) Kohls RL & Uhj JN. 2005. Marketing of Agricultural Products. 9th Ed. Prentice Hall.
3) Kotler P. 2002. Marketing Management – Analysis, Planning, Implementation and Control.
Pearson Edu.
4) Krishnamacharyulu C & Ramakrishan L. 2002. Rural Marketing. Pearson Edu.
5) Ramaswamy VS & Nanakumari S. 2002. Marketing Management. 2nd Ed.Mac Millan India
49
Name of the Course: Corporate Social Responsibility

a) To examine the scope and complexity of CSR.
b) To demonstrate a multi stakeholder perspective in viewing CSR issues.
c) To explain the vision and mission of corporate to society at large.
d) To evaluate the level of commitment to CSR of different organizations and show its
competitive advantage.
e) To analyses the impact of CSR on corporate culture
Syllabus: Hours
Module No. 1: INTRODUCTION TO CORPORATE SOCIAL 10
RESPONSIBILITY
Meaning & Definition of CSR, History & evolution of CSR. Concept of Charity, Corporate
philanthropy, Corporate Citizenship, CSR-an overlapping concept. Concept of sustainability &
Stakeholder Management. CSR through triple bottom line and Sustainable Business, environmental
aspect of CSR; Chronological evolution of CSR in India; models of CSR in India, Carroll's model;
drivers of CSR; major codes on CSR; CSR nitiatives in India.
Module No. 2: RATIONALE OF CSR. 08
Rationale of CSR Economic goals, profit maximization goals, sales maximization goals, wealth
maximization goals, fallacy of maximization goals, corporate crimes-company and society relations-
corporate social challenges-corporate Accountability-Business and ecology
Module No. 3: ETHICS IN BUSINESS 10
Ethics Meaning, definition of ethics, types Importance and nature of Ethics relation between corporate
responsibility & Business ethics. Ethics and organization: rational organization- employee’s
obligations to the firm, firms duties to the employees, broad ethical issues in society, managing ethics,
Ethical issues in marketing-HRM-production and operations management-finance.
Module No. 4: CORPORATE GOVERNANCE 12
Corporate Governance Corporate Governance- Meaning, Definition, what is good Corporate
Governance? Issues in Corporate Governance, principles and Mechanisms of Corporate Governance,
Corporate Governance ethics, obligations- Society, Employees, Customers, investors, managerial
obligations.
Module No. 5: WHISTLE BLOWING 05
Whistle Blowing- meaning and definition, features of WB, - Types of WB, Motives of WB, Evaluation
of WB, Advantages of WB, creating a WB culture in organization, CSR amendments in Companies
Act 2013.

1. List out the CSR activates of a manufacturing and service sector.
2. List out the CSR activates discharged of any two companies.
3. Draw a chart showing the roleof stake holders in CSR.
4. List out the good corporate governance of a business.
50
Text Books:
1. Business ethics R.V. Badhi, N.V.Badhi
2. Business ethics by L.P. Hartman, Tata Mc Grawhill.
3. Business ethics by W.H.Shaw-(Thomson)
4. Corporate Social Responsibility – C. Gopala Krishna
5. Corporate Social Responsibility – Sanjay.K. Agarwal
51
Name of the Course: Digital Business

a) An understanding of the types of digital business.
b) To understand the E commerce business.
c) Ability to analyze various mobile and social Commerce platforms..
d) an understanding the applications of Digital Business.
Syllabus: Hours
Module No. 1: ELECTRONIC COMMERCE: 08
The Digital Revolution and Society, The Digital and Social Worlds - The Digital Economy, The Digital
Enterprise, Virtual Communities, Online Communities, Defining Electronic Commerce, Emerging E-
Commerce Platforms. E-Business, Electronic Markets and Networks; E-Commerce Business Models,
Integrating the Marketplace with the Market space, Web 2.0. Drivers, Benefits and Limitations of E-
Commerce, Impact of E-Commerce on business, government, customers, citizens and society
Module No. 2: MOBILE AND SOCIAL COMERCE 08
Mobile Commerce, Attributes Applications and Benefits of M Commerce, Mobile Marketing - Shopping
and Advertising. Social Commerce: Social Commerce, Social Business (Enterprise), Social Business
Networks and Social Enterprise, Social Media, Platforms for Social Networking; Social Media
Marketing, The Benefits and Limitations of Social Commerce,
Module No. 3: DIGITAL BUSINESS ECOSYSTEM 08
Electronic Commerce Mechanisms, Online Purchasing Process, E-Market places - Customer Shopping
Mechanisms - Webstores, Malls, and Portals, Webstores, Electronic Malls , Web (Information) Portals.
Intermediaries: Roles of Intermediaries in E-Marketplaces, Merchant Solutions: Electronic Catalogs,
Search Engines, and Shopping Carts, Electronic Catalogs, E-Commerce Search Activities, Digital
Payments: Smart Cards, Stored-Value Cards, EC Micropayments, Payment Gateways, Mobile Payments,
Digital and Virtual Currencies, Security, Ethical, Legal, Privacy, and Technology Issues
Module No. 4: DIGITAL BUSINESS APPLICATIONS - I 14
Electronic Retailing: B2C Electronic Retailing, Characteristics, Advantages, Limitations, E-Tailing
Business Models, Classification of Models by Distribution Channel, Referring Directories, Malls with
Shared Services. Social Shopping , Concept, Benefits and Drivers, Social Shopping Aids, Real-Time
Online Shopping. The Online Versus Off-Line Competition, Click-and-Brick models,. Fintech: E-
Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance
Applications.
Module No. 5: DIGITAL BUSINESS APPLICATIONS - II 07
Digital Business Applications - II: Online Travel and Tourism Services: Characteristics of Online Travel,
Benefits, Limitations, and Competition in Online Travel Services. E-Employment: Online Job Market,
Social Networks Based Job Markets, Social Recruiting, Virtual Job Fairs and Recruiting Events, Benefits
and Limitations of the Electronic Job Market. Entertainment, Media & Gaming: Service Industry
Consumer Applications. Digital Products, Internet TV and Internet Radio, Social Television (TV)
Mobile Entertainment, Mobile Marketing, Mobile Streaming Music and Video Providers, Entertainment
in Cars; Gaming - Mobile Games, Social Games and Gamification, Business of Social Games,
Educational Social Games; Mobile Gambling, Mobility and Sports; Social Entertainment
52
1.List out the various E Commerce Platforms

2. Present diagrammatically the plat forms of social networking.
3. List out the use of Mobile commerce.
4. List Out the application of Digital business in different businesses.
5. List out the various digital products used in entertainment industry.
Text Books:
1. Introduction to E Commerce & Social Commerce, Turban E , Whiteside J , King D, Outland J Springer
2. E-Business and E-Commerce Management- Strategy, Implementation and Practice, Dave Chaffey,
Pearson Education.
3. Electronic Commerce – A Managerial Perspective, Efraim Turban, David King, Dennis Viehland, Jae
Lee, Pearson Education.
53
Name of the Course: startups Management

a) An understanding of the nature of entrepreneurship
b) An understanding of the personal attributes and use of entrepreneurial opportunities
c) To Analyze the systematic process to select and screen a business idea and write a business plan
d) To explore entrepreneurial leadership and management style & design strategies for successful
implementation of ideas.
Syllabus: Hours
Module No. 1: INTRODUCTION TO ENTREPRENEURSHIP 06
Introduction to Entrepreneurship, Meaning and concept of entrepreneurship, the history of
entrepreneurship development, role of entrepreneurship in economic development, types of
entrepreneurs, Lean Start –up, The entrepreneurial ecosystem, Entrepreneurs and strategic decisions ,
Sustainability of Entrepreneurship: Dilemmas of an entrepreneur for success;
Module No. 2: STARTUP OPPURTUNITIES 08
Meaning of startups, startup opportunities, Search and Identification; of business idea, Market
Intelligence, Market analysis, Market research, Customer validation, developing your business model,
Crafting your value proposition, Product Development , Managing the product development process,
Long Tail markets, Product launch goals, Go-to Market Strategy, The role of selling in a startup, Sales
forecasting for startups, Mapping buyer response modes. Social media Promotion tools
Module No. 3: STARTUP FINANCIAL SUPPORT 14
The Financial Road Map: Planning/Budgeting, Developing a financial roadmap, financial statements: the
four components, How to budget for startup success, Bootstrapping and alternative sources of funding,
Informal capital– Friends & Family, Role of Entrepreneur Development Programs (EDP), Role of DIC,
SISI , EDII , NIESBUD, NEDB, EDP Role of Government in ED, various schemes - PMEGP,
CGTMSE, MPDA, SFURTI. Role of MSDE; Schemes by MSDE: PMKVY, SANKALP, STAR. Crowd
funding, Venture capital, Private Equity, Financing Mix and the Financing continuum shareholding-
Cliff -Vesting schedule-Relative importance of Operational Involvement,
Module No. 4: STARTUP LEADRSHIP 10
Startup Leadership: Building and managing the founder team, Attracting and retaining the right people,
The Team - Board/Governance, The role of a successful board, Different board models for different
ventures, How to assemble a board of advisors, separating leadership from management, Legal Matters-
Tax, Legal expenses, hiring the service providers. Employee management and leadership in the
workforce, Recruiting, selection and hiring.
Module No. 5: BUSINESS PLAN AND FEASIBILITY STUDY 07
Business Plan: Building the Business Plan, need & objectives, SWOT analysis, Internal and External
Environment Analysis, Industry Analysis, marketing and financial considerations: Building a powerful
marketing plan. E-commerce and Entrepreneur. Development of product / idea, Pricing strategies. Creating
successful financial plan. Choosing the right location and layout.
54
1. List out the types of entrepreneurs.
2. Prepare a chart on the qualities of any two successful entrpreneurs.
3. Prepare a report on the two successful startups.
4. List out the financial support provided by SIDBI and DIC.
5. List out the various government schemes provided for startups in India.
6. list out the factors to be considered for starting a business
Text Books:
1. New Venture Management: The Entrepreneur's Roadmap (Entrepreneurship Series), Donald F. Kuratko
and Jeffrey S. Hornsby, Pearson
2. The Manual for Indian Start-ups: Tools to Start and Scale-up Your New Venture, Vijaya Kumar Ivaturi,
Meena Ganesh, Penguin Random House India.
3. Managing New Ventures, Anjan Raichoudhuri, Prentice-Hall of India Pvt.Ltd
4. Develop Your Idea!: Get Off to a Flying Start With Your Startup. Guided Exercises, Templates &
Resources for Exploring New Business Ventures, K. N. Kukoyi
5. Managing Small Business by Longenecker, Moore, Petty and Palich, Cengage Learning, India Edition.
6. Entrepreneurship: New Venture Creation by David H. Holt
7. The Dynamics of Entrepreneurial Development & Management by Desai, Vasant , Himalaya
Publishing House, Delhi
8. Entrepreneurship and Small Business Management by Siropolis
9. Lead like an Entrepreneur by Neal Thornberry
55
II. Skill Enhancement Courses
Sl.No. Name of the Courses
1. Community Project Reports & Viva Voce
2. Company Financial Statements Analysis and Reports
3. Internship in Audit firms
4. Industry Analysis and Reports
5. E-Bachelor of Business Administration
6. Collective Bargaining & Negotiation Skills in Business
7. Training & Development
8. Stock Market Operations
9. Communication & Documentation
10. New Venture Planning and Development
11. Personal Tax Planning and Tax Management
12. Cyber Security
13. Leadership & Team Development
14. Event Management
15. Basics of Spreadsheets modelling
16. Advanced Spreadsheets modelling
17. Advertisement & Personal Selling
18. Managing Digital Platforms
19. ERP Applications
Others (if any)
56
III. Ability Enhancement Compulsory Courses IV. Generic Elective Courses
Sl.No. Name of the Courses Sl.No. Name of the Courses
Languages – 1: Kannada/Hindi/Urdu/
1. 1. Personal Financial Planning
Sanskrit/Others
2. Languages – 2: English/Others 2. Accounting for Everyone

3. Environmental Science 3. Financial Literacy
4. Indian Constitution 4. Financial Environment
5. Business Communication 5. Public Policy
6. Foreign Languages 6. People Management
7. Life Skills 7. Rural Development
8. Managerial Skills 8. Basics of Management
Others (if any) 9. Investment in Stock Markets
10. Good Governance
11. Sustainable Development Goals
12. Risk Management
13. Digital Marketing
14. Creativity and Innovation
Public Administration and
15.
Business
Others (if any)
57

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TUMKUR UNIVERSITY

National Education Policy 2020

CURRICULUM FRAMEWORK FOR FOUR-YEAR UNDER GRADUATE

With Effect from

1.1 Management Principles & Practice

1.5 Open Elective: Select any one

• Office Organization and Management

Module No. 3: PUBLIC ENTERPRISES 08

Module No. 4: BUSINESS COMBINATIONS 08

Module No 5: MANAGEMENT OF ORGANIZATIONS 07

Note: Latest edition of text books may be used.

Module No. 5: OFFICE MECHANISATION AND DATA 10

Module No. 2: MANAGERIAL COMPETENCIES 12

Module No. 3: PLANNING AND GOALSETTING 08

Module No. 4: DIRECTING AND COORDINATION 08

Module No 5: COMMUNIATION AND CONTROL 07

Module No. 2: INTERNET AND NETWORK 10

Note: Latest edition of text books may be used.

Module No. 4: COMPONENTS OF EMOTIONAL INTELLIGENCE 08

Skill Developments Activities:

2.2 Human Resource Management

2.3 Business Environment/ Business

2.4 Health Wellness / Social & Emotional

2.5 Open Elective: Select any one

o Agri Business Management

o Corporate Social Responsibility

Module No. 5: CORPORATE FINANCIAL REPORTING 10

a) Ability to describe the role and responsibility of Human resources management

Edwin Flippo, Personnel Management, McGraw Hill

C.B.Mamoria, Personnel Management, HPH

Subba Rao, Personnel and Human Resources Management, HPH

Reddy & Appanniah, Human Resource Management, HPH

Madhurimalal, Human Resource Management, HPH

S.Sadri & Others: Geometry of HR, HPH

Rajkumar: Human Resource Management I.K. Intl

Michael Porter, HRM and Human Relations, Juta & Co.Ltd.

K. Venkataramana, Human Resource Management, SHBP

Chartered Accountants of India, New Delhi.

Course Outcomes: On successful completion Student will demonstrate

a) An Understanding of components of business environment.

1. Dr. K Ashwatappa: Essentials Of Business Environment

Course outcome: On successful completion of the course, student will demonstrate:

1. Analyse two cases on any of the above content indicated above.

Course Outcomes: On successful completion Student will demonstrate ;

Module No. 5: INFORMATION TECHNOLOGY IN RETAILING 07

Skill Developments Activities:

1. Draw a retail life cycle chart and list the stages

Course Outcomes: On successful completion Student will demonstrate ;

Skill Developments Activities:

Course Outcomes: On successful completion Student will demonstrate ;

Course Outcomes: On successful completion Student will demonstrate ;

Skill Developments Activities:

Course Outcomes: On successful completion Student will demonstrate ;

1.List out the various E Commerce Platforms

Course Outcomes: On successful completion Student will demonstrate ;

2. Languages – 2: English/Others 2. Accounting for Everyone

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