MBA
MBA
MBA
Odd Semester
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Course Contents:
Unit-I
Systems Approach and Contingency Approach Managerial Skills and Activities; Functions
of management, Roles of manager, Managerial Competencies.
Unit-II
Planning: Nature and Purpose, Steps involved in Planning, Principles of Planning, Planning
Premises, Strategic, Tactical and Operational planning, Advantages and Limitations of
Planning.
Unit-III
Strategies and Policies: Corporate Strategy and its Formulation, Levels of Strategy, Types of
Strategies, The Strategic Planning Process, TOWS Matrix, Portfolio Matrix (BCG), Three
Gen1eric Competitive Strategies by Michael Porter, SWOT and PEST analysis, Effective
Implementation of Strategies, Types of Policies, Principles of Formulation of Policies.
Decision making : Decision-making and its Process, Decision making under Risk and
Uncertainty, models of decision making.
Unit-IV
Organizing : Nature and Purpose, Formal and Informal Organization, Bureaucratic and
Behavioral, Principles of Organizing, Elements and process of Organizing, Departmentation
by different strategies, Line and Staff authority, line and staff conflict, Benefits and
Limitations, Centralization and Decentralization, Delegation of Authority.
Unit-V
Text Books
1. Prasad L.M., Principles & Practice of Management, Sultan Chand & Sons, New
Delhi.
2. Anil Bhat & Arya Kumar Principles Proccesses and Practices 1 st Edition 2008
Oxford Higher Education.
3. J.S. Chandan, Management Theory and Practice,1st edi,Reprint2007 Vikas
Publishing House.
4. Prasad Manmohan , Management – Concepts and Practice, Himalay Publishing
House , Mumbai.
5. Tipathy PC and Reddy P. N. , Principles of Management , Tata McGraw –Hill.
Reference Books
Odd Semester
MANAGERIAL ECONOMICS
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Course Contents:
Unit-I
Unit-III
Consumer Behavior and Demand Analysis: Cardinal & Ordinal approach, Indifference
curve- concept and analysis, Law of diminishing marginal utility, Concept of Demand and its
determinants, Law of Demand, Concept and measurement of Elasticity of Demand, Types of
elasticity of demand- price, income, cross and Advertising & price expectation.
Unit-IV
Cost Curves Analysis and Production Function: Meaning and types of costs, Costs in Long
Run and Short Run.
Production Function: Law of Variable Proportions, Iso-Quants, Law of Returns to Scale,
Marginal rate of technical Substitution, Law of Supply and Economies & diseconomies of
Scale.
Unit-V
Market Structure and Pricing: Price determination under perfect competition, Monopolistic
competition and monopoly, Non-pricing competition and Advertising, Price Discrimination
under monopoly, Oligopoly market, kinked demand curve, Cartel formation, and Price
leadership. Various pricing strategies and practices. Meaning, types and theories of profit,
profit planning, Break even analysis, Meaning and Phases of Business Cycles, Economic
stabilization & Role of govt. in the economy.
Text Books
1. D.N. Dwivedi – Managerial Economics, Vikas Publishing, New Delhi
2. G.S. Gupta: Managerial Economics, Tata McGraw Hills, New Delhi
3. Mishra & Puri – Micro Economics, Himalaya Publishing House, New Delhi
4. Geetika, PiyaliGhosh and Purba Roy Choudhhury- Managerial Economics, Tata
McGraw-Hill Public Company Limited, Latest edition.
5. P.L. Mehta – Managerial Economics, Sultan Chand, New Delhi.
6. Peterson & Lewis: Managerial Economics, Princeton Hall of India, New Delhi.
7. D Salvatore,Managerial Economics ,MacGraw Hills
Reference Books:
1. Koutsoyiannis – Modern Micro Economics, Macmillan Press, New Delhi
2. Atmanand – Managerial Economics, Excel books, New Delhi
3. Dean Joel, “Managerial Economics”, Prentice Hall Publication, Latest edition
4. Howard Davis – Managerial Economics, Macmillan Press, New Delhi
5. Hal Varian – Intermediate micro economics, Tata McGraw Hills, New Delhi
6. P.Samuelsson, “Foundation of Economics Analysis”, Harvard University Press, IInd
Edition
Odd Semester
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Course Contents:
Unit-I
Classification of Account, Rules of Debit and Credit, journalizing, Sub Division of Journal-
Preparation of Subsidiary Books ,Simple cashbooks, Double columns ,Triple columns & Petty
cash book , Preparation of sales register, purchase register, journal proper , Ledger – Posting
from Journal to respective ledger accounts.
Unit-II
Trial balance & Final Account: Trial Balance: meaning, objectives, methods of Preparation of
Trial Balance. Final Accounts: Meaning, features, uses and preparation of Manufacturing,
Trading Account, Profit & Loss Account and Balance Sheet With Basic adjustment related to,
depreciation, closing stock, prepaid & outstanding expenses, Accrued income, bad debts,
Reserve, provision for bad debts etc.
Unit-III
Orientation to Cost Accounting: Objectives and importance of Cost Accounting Cost Concepts
Cost Centre Cost Unit, Classification of Costs, A brief Introduction of Methods of Costing
(Theory Only), Marginal Costing, Cost-Volume-Profit analysis. Cost control & Cost reduction.
Unit-V
Text Books
6. Accounting for Managers , Dr Kapil Jain and Rashmi Somani , Dreamtech Publications
Reference Books
Odd Semester
ORGANIZATIONAL BEHAVIOR
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Course Contents:
Unit- I
Fundamentals of OB: Definition, scope and importance of OB, Historical evaluation of OB,
Theories of Management leading to Organisational Behaviour, Challenges and opportunities
for OB- OB Models and approaches.
Unit- II
Motivation: Definition & Concept of Motive & Motivation, The Content Theories of
Motivation (Maslow’s Need Hierarchy & Herzberg’s Two Factor model Theory), The Process
Theories (Vroom’s expectancy Theory & Porter Lawler model), Contemporary Theories-
Equity Theory of Work Motivation
Unit-III
Interpersonal Processes and Behavior: Team and Leadership Development ,Group Behavior:
The Meaning of Group & Group behavior, Group Dynamics, Cohesiveness and Productivity,
Types of Groups, Group Decision making The Five -Stage Model of Group Development,
Organizational Politics.
Managing Teams: Why Work Teams, Work Teams in Organization, Developing Work
Teams, Team Effectiveness & Team Building.
Unit-IV
Stress Management: Work stress, Meaning of stress, Stressors, Sources of Stress, Types of
stress, Burnout.
Unit-V
Text Books
Reference Books
Odd Semester
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Course Contents:
Unit –I
Functions, Limit and Continuity: Functions, Concept, Definition and Types of Function,
Applications of function in business, Break-even analysis.
Unit -II
Unit –III
Introduction to Statistics: Definition of Statistics, Business Statistics and scope, Application of
Statistics in Managerial decisions Making, Descriptive Statistics, Concept of Population and
Sample with illustration.
Unit –IV
Unit-V
Time Series: Time Series and its Components, Analysis, Models of Time Series, Methods of
Studying Components of Time Series, Measurement of trend (Moving average and Least
Squares Method), Measurement of seasonal variations (Moving average method) Measurement
of cyclic variations (Residual method).
Text books
1. J.K. Das and N.G. Das, Business Mathematics and Statistics, McGraw Hill
Education.
2. A.P. Verma, Business Mathematics and Statistics, Asian Books Private Limited.
Reference books
Odd Semester
BUSINESS ENVIRONMENT
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Course Contents:
Unit-I
Business Environment: Concept of business environment, Components of Business
Environment, Economic Environment and its elements, Cultural Environment and its elements,
Social Environment and its elements, political Environment and its elements, Technological
Environment and its elements, Legal Environment and its elements, Impact of Components of
Business Environment on Business, Indian Economic Environment, Social Responsibility of
Business, Changing role of government-Indian Experience.
Unit-II
Economic Planning & Development: Types of Economic System: Capitalism, Socialism, Mixed
economy and their features.
Indian economic system: Economic planning in India, Plan wise analysis of objectives, Last five
plans, Industrial development in India, Industrial policy, Problems of industrial development,
Phases of Industrial Growth in India, Banks Reforms in India, New Economic policy of 1991
and its impact on business growth, Challenges of Indian Economy, India as one of the most
prominently emerging economy of world.
Unit-III
Public and Private sector in India: Evolution of public sector, Public sector in India and its
rational, Nature and Scope of the Private Sector in India, growth and structure of the private
sector in India, problems and prospects of the Private Sector in India, Joint sector, cooperative
sector, Privatization, Disinvestment, SEZ, Rationale of Privatization, MNC and its impact on
Indian Economy.
Small Scale Industry: Industrial Policy, Problems and Prospects.
Unit-IV
Indian Financial System and legal environment: Monetary and Fiscal Policy, Price Policy.
Role of regulatory institutions in Indian financial system: RBI and SEBI, Role of IRDA, MRTP
act, FEMA.
Unit-V
World trade of India: Foreign Trade Policy of India.
India’s Foreign Trade: Trends, Composition and Direction.
Text Books:
Reference Books:
1. Sundaram & Black: International Business Environment Text and Cases, PHI
2. Fernando-Business Environment,Prentice hall
3. Avid W. Conklin, Cases in Environment of Business, Sage Response Books
4. Czinkota, Ronkainen, Moffett, International Business, Cengage
5. Govt. of India, Latest Economic Survey.
6. Uma Kapila, Indian Economy Performance & Policies, (9th, e) Academic Foundation,
New Delhi.
7. Paleri- Business Environment, Cengage Learning.
8. C.A.Rangarajan-“Perspective in Economics”-S.Chand & Sons.
9. Francis Cherunilam – Business Environment, Text and Cases (Himalaya Publishing
House
Medi-Caps University
Master of Business Administration
Odd Semester
CORPORATE COMMUNICATION
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Course Contents:
Unit-I
Unit II
Listening Skills Listening: Meaning, Process, Difference between hearing and listening, Types,
barriers, Importance, Developing Listening Skills.
Unit III
Developing Speaking Skills: Oral Presentation, Delivery using Audio, Visual Aids with stress on
body language and voice modulations. (Topics to be selected by the Instructor for presentations),
speeches, extempore, JAM, Interview skills, Group discussion skills.
Unit IV
Developing Writing Skills and Business Correspondence: Business Letters, Parts & Layouts of
Business Letters, Writing job application and Resume, Calling/ Sending Quotations/ Orders/
Complaints and E-mails.
Unit V
2. Korlahalli J.S., Rajendra Pal. Essentials of Business Communication All Courses. Sultan
Chand & Sons
3. Krishna Mohan, Sharma R C. Business Correspondence and Report Writing. Mc Graw Hill
Education, New Delhi. Fourth Edition.
Reference Books:
1. Thompson A.J, A. V. Martinet. A Practical English Grammar. Oxford UP. New Delhi.
2. Kumar Sanjay, Pushpa Lata. English for Effective Communication. Oxford UP. New Delhi.
3. Kumar Sanjay, Pushpa Lata Communication Skills. Oxford UP. New Delhi. II Edition
Medi-Caps University
Master of Business Administration
Odd Semester
______________________________________________________________________________
Course Contents:
Unit-I
Unit-II
Software Concepts: Types of software, Its nature and qualities, Windows Operating System
Functions.
Unit-III
Data base Management: Tables and Queries, File management and organization, Types of files,
Basic file management operations.
Introduction to Database Management: Concept, Models and Characteristics, Schema and Sub-
schema.
Unit-IV
Unit-V
Introduction to Data Communication and Computer Networks: Fundamentals of Data
Communication.
Data Signals: Analog and Digital, Bandwidth, Types of Transmission, Computer Networks,
Evolution, Advantages, Types of computer networks, Basic components of computer networks.
Text Books:
1. Sanjay Saxena and Prathpreet Chopra, Computer Applications in Management, Vikas,
New Delhi
2. Aksoy, Introduction to Information Technology, Cengage, ND
3. Sudalaimuthu & Anthony Raj, Computer Applications in Business, Himalaya, Mumbai
Reference Books:
1. Parameswaran: Computer Application in Business – S Chand, New Delhi.
2. Management Information Systems by Mahadeo Jaiswal, Monika Mittal, Oxford
University Press.
3. PS Gill, Database Management Stystems, IK Int Pub House, New Delhi
4. Management Information Systems by D.P. Goyal, MacMillan Publishers.
5. The Compact guide to Microsoft office, Mansfield Rom, BPB Publications, Delhi.
Medi-Caps University
Master of Business Administration
Odd Semester
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