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    PAPER Mayora

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    Masyitha Memes
    PT Mayora Indah Tbk is an Indonesia-based food manufacturer established in 1977. It has experienced rapid growth due to Indonesia's economic growth and shifting social consumption patterns. The company produces biscuits, candies, wafers, chocolates, health foods, and coffee under brands like Roma, Better, Danisa, and Kopiko. It went public in 1990 and now has factories in Tangerang, Bekasi, and Surabaya employing over 5,300 workers. The company's vision includes continuously improving its competitive position, building strong brands and distribution, providing a rewarding work environment, and bringing value to stakeholders through growth and financial strength.

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    PAPER Mayora

    Uploaded by

    Masyitha Memes
    592 views2 pages
    PT Mayora Indah Tbk is an Indonesia-based food manufacturer established in 1977. It has experienced rapid growth due to Indonesia's economic growth and shifting social consumption patterns. The company produces biscuits, candies, wafers, chocolates, health foods, and coffee under brands like Roma, Better, Danisa, and Kopiko. It went public in 1990 and now has factories in Tangerang, Bekasi, and Surabaya employing over 5,300 workers. The company's vision includes continuously improving its competitive position, building strong brands and distribution, providing a rewarding work environment, and bringing value to stakeholders through growth and financial strength.

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    PT Mayora Indah Tbk is an Indonesia-based food manufacturer established in 1977. It has experienced rapid growth due to Indonesia's economic growth and shifting social consumption patterns. The company produces biscuits, candies, wafers, chocolates, health foods, and coffee under brands like Roma, Better, Danisa, and Kopiko. It went public in 1990 and now has factories in Tangerang, Bekasi, and Surabaya employing over 5,300 workers. The company's vision includes continuously improving its competitive position, building strong brands and distribution, providing a rewarding work environment, and bringing value to stakeholders through growth and financial strength.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    592 views2 pages

    PAPER Mayora

    Uploaded by

    Masyitha Memes
    PT Mayora Indah Tbk is an Indonesia-based food manufacturer established in 1977. It has experienced rapid growth due to Indonesia's economic growth and shifting social consumption patterns. The company produces biscuits, candies, wafers, chocolates, health foods, and coffee under brands like Roma, Better, Danisa, and Kopiko. It went public in 1990 and now has factories in Tangerang, Bekasi, and Surabaya employing over 5,300 workers. The company's vision includes continuously improving its competitive position, building strong brands and distribution, providing a rewarding work environment, and bringing value to stakeholders through growth and financial strength.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    PAPER

    Organizational behavior

    “Organizational analysis of MAYORA Company”

    Arrange by:

    Name: NUR MASYITHA

    Major: Management (International)

    NIM: 108081100008

    FACULTY OF ECONOMIC AND BUSINESS


    SYARIF HIDAYATULLAH
    JAKARTA
    HISTORY

    Since first established in 1977, PT Mayora Indah Tbk has been one of Indonesia’s
    important food industries. As a result of the country’s growth in economy and the shift of social
    consumptive pattern towards more practical products, PT Mayora boasts a rapid growth over the
    years. PT Mayora Indah Tbk is an Indonesia-based food manufacturer. The Company's six
    product categories are biscuit, candy, wafer, chocolate, health food and coffee. Among its brand
    names are Roma, Better, Danisa, Kopiko, Tamarin, Plonk, Astor, Roma, Choki Choki, Energen
    and Torabika. The products are sold to both domestic and international markets. The Company
    has five subsidiaries, which are engaged in food and finance industries, namely PT Sinar Pangan
    Barat, PT Sinar Pangan Timur, PT Torabika Eka Semesta, PT Kakao Mas Gemilang and Mayora
    Nederland B.V. The Company operates production facilities in Tangerang and Bekasi.

    To meet the ever increasing market demands, PT Mayora Indah Tbk went public through
    Initial Public Offering (IPO) in 1990. A successful move that is evident in the materialization of
    factories in Tangerang, Bekasi and Surabaya, which employ 5,300 workers.

    Supported with strong and wide distribution networks, products of PT Mayora Indah Tbk
    are available throughout Indonesia and some overseas countries such as Malaysia, Thailand,
    Philippines, Vietnam, Singapore, Hong Kong, Saudi Arabia, Australia, Africa, America and
    Italy.

    VISSION AND MISSION

    • To continuously improve our competitive position in the category


    • To build strong brands and distribution channels in all fronts
    • To provide a challenging, fun and financially rewarding working environment where fair
    competition and a responsible attitude are encouraged
    • To be socially and environmentally responsible
    • To bring values to our stakeholders by securing growth and strong financial structure in
    the industry

    Atribution

    Progress always starts with a solid commitment. Mayora Indah Tbk. is committed to
    providing qualified Minority Business Enterprises with opportunities to compete for business
    with Mayora Indah Tbk. as a prime supplier or a second-tier supplier. We are steadily pursuing
    business relationships with more minority suppliers.

    Perception

    Mayora Indah Tbk. supplier diversity initiatives are based on finding qualified minority
    who can conduct business with Mayora Indah Tbk. under the same terms, conditions, and quality
    standards as other suppliers or business partners.

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