Nestlé
Nestlé
Nestlé
In this case study, the company chosen is Nestl (Malaysia) Berhad. In this
chapter, writer will cover the brief history of the company, detailed and clear
description of the organization, its industry, ownership, market size and products
were given. Furthermore, writer also will discuss the elements of its macro
environment and how these elements affect towards Nestl growth and success.
Company Overview
Nestl (Malaysia), a part of Nestl Group, is engaged in the manufacturing,
marketing and sale of food, confectionery and dairy products in Malaysia. The
company is headquartered in Petaling Jaya, Malaysia, and employs around 5,000
people.
During the year ended December of 2015, sales at Nestl (Malaysia) Berhad
were 4.84 billion Malaysian Ringgits (US$1.15 billion). This is a very small increase
of 0.6% versus 2014, when the company's sales were 4.81 billion Malaysian
Ringgits. This was the third consecutive year of growth at Nestl (Malaysia) Berhad.
Company
Head Office
Web Address
Business Size (Employees)
Bursa Malaysia Securities
Berhad Ticker
Company History
Nestl's commitment to providing quality products to Malaysians dates back
almost 100 years ago. Having gained the trust of generations of Malaysians, Nestl
is one of the oldest brands in the country. Nestl (Malaysia) was established by
Nestl Group (Nestl) in 1912 as the Anglo-Swiss Condensed Milk Company, based
in Penang. By 1939, they growth and expand their business and made a move to
Mutiara Damansara, Kuala Lumpur. Their company's first factory was built in
Petaling Jaya in 1962 and was listed on Bursa Malaysia in 1989. The Nestl group
consolidated all of its manufacturing activities into Nestl (Malaysia), with the
exception of the confectionery operations, which remain under Nestl Asean
(Malaysia), in 2005. Until now Nestl manufactures its products in 7 factories around
Malaysia.
Today, the Company employs more than 5000 people and manufactures as
well as markets more than 300 Halal products in Malaysia. Its brand name such has
MILO, NESCAFE, MAGGI, NESPRAY, LACTOGEN and KIT KAT have become trusted
household names and enjoyed for generations.
Major Products and Brands
Nestl is engaged in the manufacturing, marketing and sale of food products in
Malaysia. Their key products and brands include the following:
Products
Brands
Coffee and beverages
MILO
Prepared foods
NESCAFE
Milks Liquid drinks
MAGGI
Junior foods
NESPRAY
Breakfast cereals
LACTOGEN
Chilled dairy and Ice Cream
KIT KAT
Chocolate and confectionery
Healthcare nutrition
Performance nutrition
Table 3: Nestl major products and brands