Garuda Food

PT GarudaFood
By :
Putri Inggit Istiqomah (061330401064)
Siti Haryanti (061330401070)
Corporate Structure Tudung Group

Tudung Group is holding company GarudaFood, it has 4
Line of Business (LOB):
LOB FOOD (GarudaFood) is focus of production and

marketing product snack, biscuit, confectioneries, basic
food and dairy.
LOB BEVERAGE (Suntory Garuda Beverage*) is focus of

production and marketing based on non-alcohol.
LOB DISTRIBUTION (Sinar Niaga Sejahtera) is
distribution to food product and beverage of GarudaFood
in Indonesia.
LOB AGRIBUSINESS, is comprise with some companies
such as: PT Bumi Mekar Tani (Peanut plantation), PT
Garuda Bumi (CPO mill).
Corporate Structure of Tudung Group
Corporate Milestone
1979
To start a business roasted peanuts without brand
1987
To start used to Garuda brand to roasted peanuts
1994
Establish of PT Sinar Niaga Sejahtera as

distribution division for the optimization of products
to over all Indonesia
1995
To start produce coated peanuts
1997
Entered business biscuit is Danza brand as the first

biscuit brand, and followed the next brand is Salma
brand. In 2001, its new brand that is Gery and then
bolted into a market in the category of wafer stick.
1998
When Asian financial crisis, GarudaFood

expanded into business by Kiky Jelly brand and
renamed Okky Jelly.
SNS Established new distribution area in the
Java island.
1999
SNS expanded and developed several new

distribution areas outside java by 11 identities legal.
2002
Entered business Okky jelly Drink and became a

trendsetters.
2004
Entered business basic food by launching a brand

of cereal products is enerfill.
GarudaFood started to business confectionery by
Ting-Ting brand
2005
Entered business beverage based on tea that is

mountea.
Entered business snack that is Leo.
2006
Established PT Tudung Putri Jaya as holding

company.
2007
Launching new logo of GarudaFood.
2008
GaduraFood launching new product by

Chocolatos and Wafelatos brands to category of
wafer cream.
Entered business beverage functional drink that is
SuperO2.
Acquired Fuhua Jinjing Yonghe, confectionery
manufacturing (In China)
2009
Entered business dairy by launching Clevo liquid

milk.
Based on Euro Monitor, GarudaFood maintained the

first position in the category sweet and savory snacks
26% (2009) and 22% (2010) retail value share.
GarudaFood dominated to roasted peanuts by 52%
retail value share
Established Xiamen GarudaFood Co. Ltd to serving
market in China.
2010
The first launched biscuit donut in Indonesia is Gery

ODonut.
2011
Establish join venture company, collaborating by

Suntory, Japan of PT Suntory Garuda beverage.
Launched by coffee beverage with Kopyes brand, JellO Blast and Berrygood.
Launched Nachi as premium rice product
Go live ERP
2012
Established JV Company joint Polyflex India, to

be Garuda Polyflex Foods Private Limited by
launching Gone Mad choco stick to Indian
Market.
Launched fruit-flavored drink in bottles are Okky
Koko, Cool and Go
The first Launched Mirai ocha in bottles in
Indonesia.
Go live ERP
2013
Launched Okky Jell-O Juice, premium jelly juice

drinks in tetra packed.
Launched Mytea, the first Oolong tea in bottles
in Indonesia.
Launched Mountea Sparkling, fruit-flavored
drinks collaborating.
GarudaFood Group Strategic Intent

MISI
We are company that brings change to create added value for the
community based on mutual foster.
VISI
Indonesian food and beverage company leading.
The Spirit of The Founder
Success was born of honesty, tenacity and perseverance
coupled with prayer
The Philosophy Company
Humatarian values, business ethics, the company through
harmony, fast and excel in inovation, work smart in learning
culture.
GarudaFood E-Commerce
Electronic Commerce, known as e-commerce or
e-comm, intended for buyers and sales of products
or services over electronic networks such as the
internet and other computer.
GarudaFood also developed marketing and ecommerce products www.ultahku.com, sell a product
package with an attractive design and promote a
birthday party, and www.berbagibingkisan.com for
other special events.
Beside it developed www.snspoint.com that
allows resellers to receive information new product
and promotion programs.
International Operations
International business division is an integral part
GarudaFood in expanding into the global market, with
International Group GarudaFood as the leader
Garuda.
Currently GarudaFood Group is serious entered the
market in China by GarudaFood Ltd in Xiamen, The
company that focus on marketing in China.
GarudaFood Group has blazed cooperation with
distributors in several countries ASEAN, target focus
on development regional business, namely the
Philippines, Vietnam, and Thailand.
Now, Garudas roastes, Gery biscuits, and Okky Jelly
Drink has done sales in several countries in the world.
GarudaFood product has been exported to over

contries:
Asia
Malaysia, Thailand, Phillippines,
brunei Darussalam, Vietnam, Hong
Kong, Singapore, Taiwan, South
Korea, Timor Leste, China, Pakistan,
and Camboja
Europe
Netherlands
North America
USA
Middle East
Jordan, Saudi Arabia, United Arab,

Emirates
Australia and
Pacific Ocean
Australia and Pacific Island
Africa
Nigeria, West Africa, and South Africa
APPRICIATION
: Awarded by SWA Magazine 2011 &
Word of
Mouth
2012 is Mountea
Marketing
Award
Moms choice : Given by Kartini Magazine 2011 & 2012
brand
is Gery Chocolatos
Indonesia
Original
Brands
: Awarded by SWA Magazine 2011 :

Gery, 2012 : Garuda and Gery, and
2013: Gery
SuperBrands
: Hosted by SuperBrands International

2003-2004: Garuda roasted
Top Brand For

Kids
: Hosted by Market Magazine, Cooperating

with Frontier Consulting Group. 2009:
Okky Jelly Drink for jelly drink category.
2013: Okky jelly cup, chocolatos
Indonesia
Enterpreneur of
The Year
Indonesia 2004
: Awarded by Erbst & Young to CEO

GarudaFood, Sudhamek AWS, as
Indonesian representatives event World
Entrepreneur of The Year.
Indonesia Most
Admired
Company (IMAC)
: Hosted by FRONTER GarudaFood ranks

top 3 to the category F & B 2005-2011 in
a row 2012-2013 : 2nd position in Food
Category
Anugerah Produk
Asli Indonesia
(APAI)
: Its an award given by the Indonesian

business daily in cooperation with the
department of industry: 2008: Gery for
snack category. 2009:Garuda roasted for
snack and food category.
Top Brand
: Awarded by Marketing Magazine and

FRONTER. 2007-1012: Garuda roasted
and Okky Jelly Drink. 2009-2011:
Mountea. 2011-2012: Chocolatos. 2012:
Gery Toya-Toya. 2013: Garuda roasted,
Gery Toya-Toya, Chocolatos, Okky jelly
Drink
Indonesia
Customer
Satisfaction
Award (ICSA)
: Awarded by SWA Magazine & Institute

Survey Frontier: 200-2012: roasted
peanut. 2008-2012: Non roasted. 2010:
Okky Jelly, Okky Jelly Drink, roasted
garuda, Pilus Garuda, Mountea, Gery,
Chocolatos.
Indonesia best
Brand Award
(IBBA)
: Awarded by SWA Magazine and

Institute Survey MARS: 2004-2011:
roasted Garuda. 2005-2011: Gery
Wafer Coasting, Gery, Okky Jelly
Drink. 2007-2011: LEO, Pilus,
Mountea, Gery Chocolatos, Okky
Jelly Drink. 2012: Garuda, Okky Jelly,
Gery, Wafer Coasting Chocolatos,
Pilus Garuda, Mountea, Chocolatos,
Okky Jelly Drink.
Thank You

Garuda Food

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PT GarudaFood

Corporate Structure Tudung Group

LOB FOOD (GarudaFood) is focus of production and

LOB BEVERAGE (Suntory Garuda Beverage*) is focus of

Corporate Structure of Tudung Group

To start a business roasted peanuts without brand

To start used to Garuda brand to roasted peanuts

Establish of PT Sinar Niaga Sejahtera as

To start produce coated peanuts

Entered business biscuit is Danza brand as the first

When Asian financial crisis, GarudaFood

SNS expanded and developed several new

Entered business Okky jelly Drink and became a

Entered business basic food by launching a brand

Entered business beverage based on tea that is

Established PT Tudung Putri Jaya as holding

Launching new logo of GarudaFood.

GaduraFood launching new product by

Entered business dairy by launching Clevo liquid

Based on Euro Monitor, GarudaFood maintained the

The first launched biscuit donut in Indonesia is Gery

Establish join venture company, collaborating by

Established JV Company joint Polyflex India, to

Launched Okky Jell-O Juice, premium jelly juice

GarudaFood Group Strategic Intent

GarudaFood product has been exported to over

Jordan, Saudi Arabia, United Arab,

Australia and Pacific Island

Nigeria, West Africa, and South Africa

: Awarded by SWA Magazine 2011 :

: Hosted by SuperBrands International

Top Brand For

: Hosted by Market Magazine, Cooperating

: Awarded by Erbst & Young to CEO

: Hosted by FRONTER GarudaFood ranks

: Its an award given by the Indonesian

: Awarded by Marketing Magazine and

: Awarded by SWA Magazine & Institute

: Awarded by SWA Magazine and

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