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    Marketing Management: Arellano University Jose Abad Santos Campus 3058 Taft Avenue Pasay City

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    EdwardJames Flores Tablazon
    The group proposes starting a business called CRAVEBIT that offers unique coffee and dessert products. Their first product is Coffee Jelly Graham, which combines coffee, creamer, sugar and jelly in an affordable and tasty snack. Their target market is millennials aged 13-27 who want to try new combinations. Their second product is Chocomistrawberry Truffles, a chocolate and strawberry dessert enhanced with fresh strawberries, cocoa, milo and condensed milk. This product targets people aged 15-40 who enjoy sweet treats. They plan to sell online and through delivery to reach students studying at home during the pandemic.

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    Marketing Management: Arellano University Jose Abad Santos Campus 3058 Taft Avenue Pasay City

    Uploaded by

    EdwardJames Flores Tablazon
    131 views4 pages
    The group proposes starting a business called CRAVEBIT that offers unique coffee and dessert products. Their first product is Coffee Jelly Graham, which combines coffee, creamer, sugar and jelly in an affordable and tasty snack. Their target market is millennials aged 13-27 who want to try new combinations. Their second product is Chocomistrawberry Truffles, a chocolate and strawberry dessert enhanced with fresh strawberries, cocoa, milo and condensed milk. This product targets people aged 15-40 who enjoy sweet treats. They plan to sell online and through delivery to reach students studying at home during the pandemic.

    Original Description:

    MARKETING PLAN

    Original Title

    MARKETING-PLAN-

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    The group proposes starting a business called CRAVEBIT that offers unique coffee and dessert products. Their first product is Coffee Jelly Graham, which combines coffee, creamer, sugar and jelly in an affordable and tasty snack. Their target market is millennials aged 13-27 who want to try new combinations. Their second product is Chocomistrawberry Truffles, a chocolate and strawberry dessert enhanced with fresh strawberries, cocoa, milo and condensed milk. This product targets people aged 15-40 who enjoy sweet treats. They plan to sell online and through delivery to reach students studying at home during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    131 views4 pages

    Marketing Management: Arellano University Jose Abad Santos Campus 3058 Taft Avenue Pasay City

    Uploaded by

    EdwardJames Flores Tablazon
    The group proposes starting a business called CRAVEBIT that offers unique coffee and dessert products. Their first product is Coffee Jelly Graham, which combines coffee, creamer, sugar and jelly in an affordable and tasty snack. Their target market is millennials aged 13-27 who want to try new combinations. Their second product is Chocomistrawberry Truffles, a chocolate and strawberry dessert enhanced with fresh strawberries, cocoa, milo and condensed milk. This product targets people aged 15-40 who enjoy sweet treats. They plan to sell online and through delivery to reach students studying at home during the pandemic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    ARELLANO UNIVERSITY

    JOSE ABAD SANTOS CAMPUS

    3058 TAFT AVENUE PASAY CITY

    MARKETING
    MANAGEMENT
    SUBMITTED BY:

    VICENTE, NINA F.

    MERCADER, KIANNA M

    TABLAZON, EDWARD JAMES F.

    BSBA-HRDM

    SUBMITTED TO:

    PROF. TONNE AGULTO


    Group activity:

    1) Company name:

    2) Choose 3 unique products you want to offer to the market.

    • Describe it and tell why it is considered unique.

    3) Who is your target customers and why did you choose them?

     Our company name is CRAVEBIT

    Coffee Jelly Graham

     Millennial’s are always curious about new things. They want to


    experience different things that are opposed to what they already
    knew, that’s why to come up to the idea to serve them Coffee
    Jelly graham. The product is made of coffee, creamer, sugar and
    jelly. The product which is Coffee Jelly graham is very affordable
    and it is tasty that it will be worth the customer’s money. Coffee
    jelly is a unique and popular dessert based on a gelatin base, what
    is infused with coffee and sugar. Coffee jelly can be made from an
    instant mix, but also completely from scratch if you enjoy that
    more. For me it is unique because I cannot see this kind of menu
    in different restaurant. I think it is good combination of brewed
    coffee and graham we know that coffee is very strong brewed
    coffee and the graham is sweet I think it can click to our
    customers.
     Coffee jelly primary targets are the young adult that ranges from
    13-27 years old. Since our products are soft and sweet, we know
    that these are mostly patronized by the kids because of its quality
    and taste. Because we know that the teenager is most likely the
    sweets and I think they can liked the coffee jelly graham. Cravebit
    will focus its marketing activities on reaching the students and
    faculty. People working in offices located close to our store that
    needs coffee as their stress reliever and sophisticated teenager.
    Our market research shows that these group of customers that
    are most likely to buy jelly products. Cravebit will cater people
    who want to get their satisfaction of great tasting jelly. Although
    are location close to the university campus, it means that most of
    our customers will be kinder to college students. Furthermore, a
    lot of students consider coffee jelly to be a convenient food for
    studying as their stress reliever. For us this will provide a unique
    possibility for being a loyal client base. And because of the
    pandemic we gonna sell it online and we cater the students and
    we have deliveries. Our products are not applicable to those
    people who has health problems such as diabetes, coffee allergies
    and to those people who are conservative and conscious to their
    physical fitness.

     CHOCOMISTRAWBERRY TRUFFLES

    Chocomistrawberry truffles is a chocolate and strawberry truffles


    dessert. it is unique because it is not just a basic chocolate and
    strawberry truffles. This dessert will make your mouth watery
    because we decided to put fresh strawberries for those who are
    strawberry lover. The ingredients of this are cocoa, milo,
    condensed milk and strawberries. And there’s more, they can add
    cheese or coconut on the top of it.

     Our product will target the 15-40 years old because nowadays
    filipinos likely sweet products other than any food. Since our
    products is sweet we can offer it near on the school, in our street
    and maybe in we sell it online because of the pandemic. I think it
    can be clicked to our target because they study in home and
    because of the chocolates they cant sleep on the class and it can
    add more to the energy of the students and to the employees.
    And our product is composed of 2 flavors the strawberry and
    chocolate if our customers doesn’t like chocolate we can offer a
    strawberry flavor.

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