Feasibility
Feasibility
Feasibility
Because Philippines is a tropical country and mostly in dry season, Filipinos are
fond of eating cold foods and ice cream is one of their favorites. Ice cream will never be
absent in any occasion or celebration such as birthday, anniversary, reunion or even
when theres nothing to celebrate.
Ice cream (derived from earlier iced cream or cream ice) is a frozen food,
typically eaten as a snack or dessert, usually made from dairy products, such as milk
and cream, and often combined with fruits or other ingredients and flavours. It is
typically sweetened with sucrose, corn syrup, cane sugar, beet sugar, and/or other
sweeteners. Typically, flavourings and colourings are added in addition to stabilizers.
The mixture is stirred to incorporate air spaces and cooled below the freezing point of
water to prevent detectable ice crystals from forming. The result is a smooth, semi-solid
foam that is solid at very low temperatures (<35 F / 2 C). It becomes more malleable
as its temperature increases.
The meaning of the phrase "ice cream" varies from one country to another.
Phrases such as "frozen custard", "frozen yogurt", "sorbet", "gelato" and others are
used to distinguish different varieties and styles. In some countries, such as the United
States, the phrase "ice cream" applies only to a specific variety, and most governments
regulate the commercial use of the various terms according to the relative quantities of
the main ingredients. Products that do not meet the criteria to be called ice cream are
labelled "frozen dairy dessert" instead. In other countries, such as Italy and Argentina,
one word is used for all variants. Analogues made from dairy alternatives, such as
goat's or sheep's milk, or milk substitutes, are available for those who are lactose
intolerant, allergic to dairy protein, or vegan.
In addition to milk or cream, ice cream often contains stabilizers, like gluten, to
help keep the mixture a consistent texture. Sugar or sugar substitutes are usually added
to provide the sweet flavor that most people expect. No sugar added varieties of ice
cream have become popular and rely on the addition of fruit and the natural milk sugars
for their subtle sweetness.
The variety of flavors and additives in ice cream has kept its popularity strong
with consumers. From exotic fruits like mango and pomegranate, to unconventional
flavors like coffee or basil, thousands of ice cream flavors, both savory and sweet, have
been created over the years.
Mission Statement
Our mission is to make, distribute, promote and sell healthy, mouth-watering and
all-natural ice cream to our valued customers and satisfy their cold dessert cravings at
the same time. Well also make sure that our product is patronized by all types of
customers since your health is very important to us.
Vision Statement
We strive to be the best ice cream shop in town by serving the tastiest, healthiest
and not-so-common types and flavors of ice cream to our valued customers. This will be
attainable not only by making our products delightful but also by making the customer
service excellent.
To identify the demographic profile of the target market and to determine if the
product and business is feasible and acceptable to future consumers.
2.
To get out of the usual type of ice cream or dessert and give healthier options to
the customers by offering them a healthier menu.
3.
4.
To promote and patronize the country by using products which are harvested
locally and give customers the taste of what the country can offer.
5.
6.
7.
8.
SITUATIONAL ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Chapter 1
MARKET FEASIBILITY
The Marketing Feasibility section identifies the current or projected demand for
the proposed products, finds out the target market for the product and the demographic
characteristics these potential customers have in common. Also, stated here are the
potential competitors and the strategies that the business will do to compete effectively.
Applied here is the lesson the researchers learned with regards to the Marketing Mix or
5 Ps of Marketing: Product, Place, Price, Promotion, and People.
PROJECT DEMAND
The target market of the Healthy Scoop Ice Cream Shop will be individuals within
or near the business vicinity who love eating ice cream and love healthy food at the
same time. So our product is favorable for the children, teenagers, adults, and oldies.
LOCATION
Healthy Scoop Ice Cream Shop will be located at J.P Rizal St. Cor. A. Bonifacio
St., Brgy. Balite, Rodriguez, Rizal. The researchers found many opportunities in this site
since it is located inside the society or community where the Municipal Hall, Schools,
Plaza and Church is located. Aside from the high potential of visibility and accessibility
since the location is just along the highway, the business can easily attract customers
such as
employees from Rodriguez Municipal Hall, people who go to the church (OLMHR),
students and employees from SJCR, ERES and CPF, people who go to Montalban
Plaza, and individuals who are not near the vicinity but are health-conscious and love
the idea of our product.
COMPETITION
We considered the following establishments and products as our main
competitors because our product is somewhat similar to them and the location of these
following establishments is within the nearby town.
1. Ice Cream House- located at Montalban Town Center. Sells ice cream, shake, pizza,
spaghetti, etc.
2. Dirty Ice Cream- also known as Sorbetes. It is peddled by sorbeteros using
colourfully painted wooden carts which usually can accommodate three flavors, each in
a large metal canister.
PRICING
Healthy Scoop will offer high quality and healthy product in a very reasonable
and affordable price because although our product contains high-end ingredients, we
still want everyone to afford and taste our product. It will be our goal for the customers
to say that the food they just indulged was worth every peso they have paid.
Healthy Scoop will use various types of printed advertisements such as flyers,
posters, tarpaulins and facebook page and ads. A grand opening will be held with free
samples of the products while employees are wearing T-shirt with the business logo and
the tagline, Eat Healthy, Have a Scoop! This strategy will help the company gain
customers by giving them a taste of its product for free. The company will also give
loyalty card for the customers for them to claim their rewards after a certain number of
purchases. This strategy will help gain loyal customers by giving them something in
return. This also serves as a way of thanking them for patronizing the product.
PRODUCT MARK
The color green signifies fresh which shows that our Healthy Scoop Ice Cream is
made of healthy ingredients. The variety of the colors in the ice cream scoops
represents the different colors of fruit and vegetables that is the main ingredient of our
product. The cherry on top represents that our ice cream will also have its toppings
when serve.
FLYER
(FRONT)
The flyer of Healthy Scoop contains the different flavors and the different
toppings of our ice cream that will be offered and sold in our business. It also stated
there when is our grand opening wherein we will have a free taste of our product. At the
back part, it contains the map where our business is located and at the lower part is the
website where our customers can reach us. The flyers will be distributed among the
people within the nearby barangays to make our business and products known to the
public.
POSTER:
LOYALTY CARD:
(FRONT)
(BACK)
PRODUCT FEATURES
Our specialty product will be ice cream made of healthy ingredients and flavored
by natural and authentic fruits and vegetables. Customers can indulge it either in pure
ice cream, in their selected cones or containers with their choice of toppings, or on top
of their favorite healthy smoothie. We can guarantee our customers a guilt-free ice
cream and beverage because we use honey to sweeten it and not sugar. We also make
sure that they can have something to nibble, which are healthy but tasty.
PRODUCT QUALITY
We preserve the quality of our products by using natural and high quality
ingredients and high quality machines and equipments, by always keeping our food
fresh and new, by serving and preparing these food by high quality workers, and by
exceeding our customers expectations.
PACKAGING
ICE CREAM
For Dine-in/Take-outs
Plastic spoons
SMOOTHIES
For Dine-in/Take-outs
Fuzzy straw
Mason Jar
SNACKS
For Dine-in/Take-outs
Nacho plate
Burger plate
Burger packaging
SOMETHING EXTRA
For Dine-in/Take-outs
Pasta/Salad/Lumpia
Cupcake
Pasta/Salad/Lumpia packaging
Cupcake packaging
CHAPTER 2
TECHNICAL FEASIBILITY
A business is considered technically and operationally feasible if it has the
necessary expertise, infrastructure and capital to develop, install, operate and maintain
the proposed system, and that by establishing such a system, the business will be able
to deliver goods or services at a profit.
PRODUCT
The following are the specialty products of Healthy Scoop Ice Cream shop:
PRODUCT
INGREDIENTS
INSTRUCTIONS
2 Haas avocadoes
1 tablespoon
lemon juice
1 teaspoon lemon
zest
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
1 head celery
leaves
1 pinch sea salt
6 egg yolks
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
1 tbsp cinnamon
1 tbsp nutmeg
2 tsps ground
ginger
2 whole cinnamon
sticks
1 tsp kosher salt
10 large egg yolks
24 ozs pumpkin
pure (canned is
fine)
1 tbsp vanilla
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
2 cups peaches,
frozen or canned
1/2 teaspoon
cinnamon
1 teaspoon vanilla
2 Tablespoons of
lemon juice
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
5 egg yolks
1 cup sweet
potato puree
1/4 teaspoon
ground nutmeg
3/4 teaspoon
ground cinnamon
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
3 cups
sweetened
condensed milk
3 cups evaporated
milk
2 cups heavy
cream
6 cucumbers,
ends trimmed
Salt, to taste
(approximately 1
tablespoon)
600g carrots,
peeled and diced
orange juice
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
6 egg yolks
teaspoon salt
2 cups mango
puree
1 teaspoon chili
powder
3 tablespoons
fresh lime juice
+ 1tbsp honey,
divided
2 cups coconut
milk
1/2 cup heavy
cream
3 eggs, lightly
beaten
1 can (8 ounces)
crushed
pineapple,
undrained
2 cups coconut
milk
1/2 cup heavy
cream
cup honey
Healthy Scoop will also serve Healthy Smoothies in which customers have an option to
add a scoop of ice cream on top of it.
SMOOTHIES
PRODUCT
INGREDIENTS
Papaya Smoothie
INSTRUCTIONS
Cut the fruit into half and scoop out the
flesh of dragon fruit with a spoon.
Combine all ingredients and crushed
ice.
Blend on high speed until smooth.
Mango-lychee Shake
Watermelon Smoothie
1 ripe mango,
peeled and
chopped
12 cup canned
lychee, drained
2 cups milk
2 tablespoons
condensed milk or
honey
1 cup crushed ice
2 cups chopped
watermelon
cup fat-free milk
2 cups ice
Guyabano Smoothie
1 cup guyabano
pulp, seeded
2 tablespoons
kalamansi juice
1/4 cup honey
crushed ice
Caramel Syrup
Sprinkles
Oreo
Peanuts
M&Ms
Chocolate Chips
Cashew Nuts
Raisins
Pinipig
Gummy Bears
2.
Vegetable Cupcakes
3.
French Fries
4.
Spaghetti
5.
Carbonara
6.
Lasagna
7.
Garden Salad
8.
Fresh Lumpia
9.
Onion Rings
SERVICE
Our product is not only food but also customer service and Healthy Scoop aims
for our customers loyalty to us. So we will make sure that each customer will feel
welcome as soon as they enter our store and will be given the attention that they need.
We can attain good feedback from them by being prompt, being friendly, being
available and being exceptional. And of course, this would only be possible if we will
hire servers who love to serve.
When they enter the store, customers will go directly to the cashier order and pay
and the cashier will greet the customer/s an appropriate greeting. After ordering, they
will be given a queue number, so they can find their desired seat and they dont have to
wait and stand in the order area. The servers then will serve their orders and will ask
politely if everything they ordered is served right. When customers are about to leave, at
least one crew should say Thank you Maam/Sir, come back again!.
PRODUCTION PROCESS
The production process of Healthy Scoop will be done on a daily basis to make
sure that the products to be served to customers are always new and fresh. Same goes
with the purchasing of raw goods from the supplier and its inventory, whereas
monitoring and inventory of materials, tools and equipments in the store will be done on
monthly basis.
Receipt of
Purchased Goods
Purchasing
and
Ordering of
Goods
Inventory of
Ingredients
Storing/
Organizing
Goods
Production of Ice
Cream
Preparation of
Ingredients, Tools
and Equipments
Serving of Orders
to Customers
Cooking of
Food
Opening of
Store
The figure shows the diagram of the Daily Production Process. It shows the stepby-step activities to be done at the beginning until the end of the day. Purchasing and
ordering of raw goods from the supplier will be made at closing time after the inventory
and will receive the delivery of ordered goods the next day in the morning to ensure the
freshness of the goods. Raw goods will be stored in our refrigerator. Next is preparation
of the ingredients, tools, machines and equipments needed in cooking. Cooking of the
foods (pasta, spaghetti sauce, carbonara sauce, etc.) will be done in the morning. Reheat in microwave oven if needed. Beverages will be made on-the-spot while Ice
Creams will be made around 4:00pm-6:00pm to be served the next day. Ingredients
inventory report will be done at closing time around 6:00pm-7:00pm to know the
quantity of orders necessary for the next day of operation, and then back to purchasing.
PROJECT SITE
Location: J.P Rizal St. Cor. A. Bonifacio St., Brgy. Balite, Rodriguez, Rizal
1. Factors considering determining our Project Site:
The location and project site is visible and accessible because its in the corner of
the main road.
Near the schools where students, teachers, professors and school employees
can spend their idle and vacant time in school. It can also be their favorite
tambayan ng barkada.
Near the municipal hall and municipal plaza where a lot of government
employees are working. A good choice where they can spend their lunch and
break-time.
The store doesnt have its own parking lot so the customers have to park their
vehicles alongside the Plaza.
J.P Rizal St. and A. Bonifacio St. are both narrow roads so unloading of delivery
of goods have to be fast so it wouldnt cause road traffic.
Unit Cost
(PHP)
Quantit
y
Needed
Total Cost
(PHP)
Modern swivel
stool with Airlift
feature
800.00
4,800.00
Small square
sized Japanese
table
650.00
3,900.00
Throw pillow
Fruit designed
throw pillow
100.00
12
1,200.00
Set of table
and chairs
Table 600mm
Round with
chairs
2,100.00
6,300.00
Steel
Cabinet
4 Layers Steel
Vertical Cabinet
4,800.00
4,800.00
Employees
Locker
15 door locker
cabinet
8,200.00
8,200.00
Chair
Small
coffee table
Description
Picture
Sink
Office Table
and Chair
Set
Double stainless
sink
7,099.75
7,099.75
Tailee No.1304
Office Table
(Grey) With CR101G Office
Chair (Black)
2,822.40
5,644.80
TOTAL:
41,944.55
https://www.olx.ph/
Machineries
Machinerie
s
Freezer
Descriptio
n
Unit Cost
(PHP)
Quantit
y
Needed
Total
Cost
(PHP)
Ice cream
Display
Freezer
190,000.0
0
190,00
0.00
Chest
Freezer
(Storage)
28,000.00
28,00
0.00
Chest
Freezer
Slide
(Display)
25,000.00
25,00
0.00
Picture
Display Stand
Salad and
cupcake
display
Ice Cream
Maker
45,000.00
45,000.
00
Hard Ice
Cream Maker
Machine
98,000.0
0
98,000.
00
Ice Crusher
Electric Ice
Crusher
Machine
1,750.00
1,750.
00
Griddle
2in1 Burger
Griddle with
Deep Fryer
2,500.00
5,000.
00
Stainless
Steel Frame
gas stove
3,800.00
3,800.
00
Microwave
Oven
Whirlpool
3,499.75
6,999.
50
Food
Processor/
Blender
Russell
Hobbs All in 1
Slicer Multi
Food
Processor/
Blender
2,999.00
5,998.
00
Four burner
gas stove
Airconditioner
LG Floor
Standing Airconditioner
56,250.00
56,250.
00
Computer
(For Office
Works)
Computer
Package
15,000.00
30,000.
00
Cash Register
Point Of Sale
System
Electronic
Cash Register
21,792.0
0
21,792.
00
Bundy Clock
YOKATTA
DX-6
6,500.00
6,500.
00
Surveillance
Camera
Digital CCTV
Camera
3,240.0
0
6,480.
00
Electric Fan
Klestar Pinoy
Fan 10" stand
fan KSF-10
999.0
0
1,998.
00
Office Table
and Chair Set
Tailee
No.1304
Office Table
(Grey) With
CR-101G
Office Chair
(Black)
2,822.4
0
5,644.
80
Printer/Scann
er/Fax/Copier
Speakers
Water
Dispenser
Exhaust Fan
Generator
Brother Inkjet
MFC-J200
Multi-Function
Printer and
Inkwise
Premium
Continuous
Ink System
10,799.0
0
10,799.
00
3,580.0
0
3,580.
00
790.0
0
1,580.
00
Standard
SEF6A
Exhaust Fan
795.0
0
795.
00
12,449.0
0
12,449.
00
TOTAL:
567,415.
Creative SBS
A550 5.1
Speakers
(Black)
AS-032 15
Door Locker
Cabinet
30
https://www.olx.ph/
Kitchen Items & Dining Items
Equipment
Description
Ice cream
scooper
Can be easily
grip
Weighing
Scale
Hometown
General
Cookware set
High quality
aluminum base
Unit
Cost
(PHP)
Quantit
y
Needed
Total
Cost
(PHP)
250.00
10
2,500.00
1,199.58
1,199.58
3,525.00
7,050.00
Kitchen Tool
Set
Includes:
slotted turner,
basting spoon,
slotted spoon,
tongs, grater,
peeler, can
opener, whisk,
measuring
cups and
spoons
2,265.88
4,531.76
Strainer
Stainless Steel
250.00
500.00
467.65
935.30
350.00
700.00
Mortar and
pestle
Mixing Bowls
Made of fine
white porcelain
and won't
absorb food
odors or stain
3-piece
Stainless Steel
Set - Rubber
Bottom
Picture
Chopping
Boards
Wooden
cutting boards
3pc set
Knife
Scissors
530.00
530.00
1,548.00
3,096.00
Stainless steel
scissors
80.00
160.00
Utensil
Organizer
Stainless steel
hanging
organizer
1,200.00
2,400.00
Cookware
organizer
Stainless steel
organizer
2,000.00
4,000.00
Trash Can
Stainless Steel
Trash Bin
650.00
1,300.00
Glasses set of
12
600.00
2,400.00
Glass Mason
Jars
100.00
50
5,000.00
Drinking
Glass
Mason jars
Nacho plate
Plate with
saucer in the
middle
88.00
50
4,400.00
French fries
plate
Stainless steel
holder
88.00
50
4,400.00
Burger plate
Stainless steel
strainer
88.00
50
4,400.00
Plates
White
porcelain
square plate
12pcs
1,050.00
4,200.00
Saucer
White
porcelain
saucer 12pcs
369.00
738.00
Spoon, Fork
and Knife
24pcs sets
600.00
1,200.00
TOTAL:
55,640.64
http://www.overstock.com/
http://www.amazon.com/
https://www.olx.ph/
focus on food safety and environment safety of our customers and staffs with regards to
handling food and in the dining area. We ensure excellent quality of vegetables and will
guarantee the manufacturer of vegetables that will be used will be clean,
uncontaminated and with permits from the bureau of food sanitation.
CONTAMINATION OF FRUITS/VEGETABLES
Bacteria, parasites and viruses are not usually found in fruits. Food-borne
illnesses that can be obtained from vegetables if it is not washed properly and have
come in contact with soil, contaminated water, or improperly composted manure.
Personal Hygiene Requirements
High standards of personal hygiene practices in proper fruits/vegetables handling
to prevent food-borne illness.
a. All food handling staff shall be trained in hygienic practices. This will require the
staff to be familiar with standard hygienic practices.
b. All food handling staff should be able to recognize the hygienic routine.
c. Frequent hand washing is a must.
d. Staff shall wash their hands upon starting work, after using the toilet before and
after eating and regularly throughout the day.
e. Washable protective clothing, hats and washable footwear shall be worn at all
times and should be launder regularly.
f. It is very important that the fruits/vegetables will not be contaminated therefore,
must be cleaned before using to make the healthy ice cream.
g. Food handlers must all be aware of the conditions under which they must not
work if they have symptoms of any illness which may compromise food safety
and environment safety if both staff and customers.
WASTE DISPOSAL
Waste products must be properly disposed of in a hygienic responsible manner
so that fruits/vegetables for human consumption are protected from any kind of
contamination.
a. All waste material must be removed frequently from the premise daily.
b. Rejected fruits/vegetables shall be disposed properly.
Designate a specific and permanent area where trash bins can be placed in
Cleaning Procedures
Proper cleaning involves the use of both physical methods such as scrubbing, as
well as chemical methods such as the use of detergents to remove dirt, dust, stain and
residues.
Proper Waste Segregation
To reduce the burden of disease and have good sanitation of the Healthy Scoop Ice
Cream, we will provide proper waste segregation containers. As for the location of the
trash bins will be two in the kitchen area, and two in the dining area.
Sanitation is one of the most important factors in food establishments; improper
sanitation can endanger ones health. Thats why we should be aware of the practices of
proper sanitation.
HAND WASHING
When to wash: Food employees must wash their hands and exposed portion of the
arms after touching bare human body parts, using the toilet room, handling animals,
coughing/sneezing, using a handkerchief, using tobacco, eating/drinking, handling
soiled equipments/utensils, as often as necessary to prevent cross-contamination, when
switching between raw and ready-to-eat food, and after engaging in other activities that
contaminate the hands.
How to wash: Food employees shall clean their hands and exposed portions of the
arms in a properly equipped hand washing facility by vigorously rubbing together the
surfaces of the lathered hands and arms and thoroughly rinsing with clean water.
Employees shall pay particular attention to the areas underneath the fingernails and
between the fingers.
HYGIENE
Food employees shall maintain a high degree of personal cleanliness and shall
conform to good hygienic practices during all work periods. Food employees shall wear
hairnets. Smoking, eating and drinking are not allowed in the food preparation and
service areas. All non-working unauthorized persons must be restricted from the food
preparation and service areas.
CLEANING
Ware washing: Either a commercial dishwasher or a 3 compartment sink set-up must
be utilized to wash, rinse, and sanitize equipment and utensils coming into contact with
foods. The minimum requirements for a utensil washing set-up to wash/rinse/sanitize
should consist of three basins that are large enough for immersion of the utensils, a
potable hot water supply, and an adequate disposal method for the wastewater. In-use
equipment and utensils must be cleaned and sanitized at least every four hours.
Wiping Cloths: Wet wiping cloths that are in use for wiping food spills for food contact
and non-contact surfaces of equipment shall be stored in a clean chlorine sanitizing
solution at a concentration of 100 mg/l. Dry wiping cloths may be used to wipe food
spills from tableware and carryout containers. All wiping cloths shall be free of food
debris and visible soil. And shall be used for no other purpose.
REFERENCES
https://en.wikipedia.org/wiki/Ice_cream
http://foodreference.about.com/od/traditional_foods/a/What-Is-Ice-Cream.htm