Transcript of A FEASIBILITY STUDY GRAHAM FRUIT SHAKE AT

TARGET MARKET

Our main target market are the students who like fruit shake inside the Intramuros, Manila,
specially the students of San Juan De Letran , Lyceum of the Philippines University and Mapua
Institute of Technology of all gender, ages 18 to 25 years old. The target markets spending capacity is
around Php 100 to Php 200 per day. Our goal is to provide satisfaction and good relationship to the
customer. We aim to bring the best services to the customer that will satisfy to their needs and wants.

DEMAND AND SUPPLY ANALYSIS

PROJECTED SALES

Below is the projected sale of the Shake and Mix Corporation for one year from January to
December.

Introduction

The objective of this document is to provide information regarding investment opportunity for
setting-up a mini food stall, with focus on product differentiation i.e., providing a unique product like
our product graham fruit shake which are not offered by other food stall in the area. This is a
beverage type of product which is new and affordable to the customer which consists of healthy
ingredients like fruits that can give satisfaction to the customer. The business can be established in
any of the major cities/municipalities of the country such as in Intramuros, Manila.

Vision

To be the best among all the shake producers or vendors here in Intramuros, Manila. We are aiming
to attract as many customers as we can and gain their trust with our product. That means providing
outstanding quality and service, cleanliness and value so we can reach the satisfaction of our
customers.

PRODUCT DESCRIPTION

Our product can simply be described as graham fruit shake with a bit hint of graham crackers that
can add a new taste to the well known fruit shakes that we grow accustomed to.

SIDE A
SIDE B

MARKETING AND SELLING

EXPENSES

A FEASIBILITY STUDY GRAHAM FRUIT SHAKE AT

INTRAMUROS, MANILA

THANK YOU!

Ansis, Mark Kersey

Alojado, Daryl

Balagulan, Jeffrey

Garcia, John Paul

Landicho, Emmanuel

Malik, Hameeda

Pimentel, James Andrew

Seora, Raymond

MARKETING ASPECT

This section will discuss in details our product offerings as well our commitment to our customers
and how we will be able to achieve them.

Mission

Our mission is to ensure the cleanliness and healthiness of our product, as fruit shake producer.
Moreover, we are committed to provide the most natural and purely fresh ingredients and finally to
sell the product at its very affordable price.

Product Price

Small (6oz) Php 39.00

Medium (9oz) Php 49.00

MARKETING PROGRAMS

AND STRATEGIES

MARKETING OBJECTIVES

We have identified these following objectives

Increase revenues by at least 50 percent each year.

To provide satisfaction to the customers based on their needs and wants

Develop a successful Internet site, while maintaining strong relationships

with customers.

Donate at least Php10, 000 a year to orphanage organizations.

Obtain financing to expand at least two food stall every year, increase production capabilities

and increase distribution

SWOT MATRIX

Practices of Competitors

Nowadays Tea is a big hit to the market so are best competitor is them. They offer different kinds of
shakes and teas. The practices of their company is that the Board of Directors and Management, for
example the officers and staff commit themselves to the principles and best practices contained in
their manual and acknowledge that the same may guide the attainment of their corporate goals and
these are:

1. Objective

2. Compliance System

3. Communication Process

4. Reportorial or Disclosure System of Companys Corporate Governance Policies

5. Shareholders Benefit
6. Monitoring and Assessment

7. Penalties for Non-Compliance with the Manual

INFINITEA

Infiniteas serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you
fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an
overall healthier lifestyle.

Infiniteas milk tea is not one to be messed with. Aside from milk teas, Infinitea now also serves coffee
mixes!. They can also serve to please anyones afternoon on the dock and satiate peoples craving for
desserts after lunch (or dinner, for those who have tutoring sessions at night).

Another plus of Infinitea is that it offers delivery service for free, with a minimum order of four cups

I LOVE MILK TEA SHOP

I Love Milk Tea is a tea shop thatoffers freshly brewed tea mixed into a variety of tasty and
refreshing concoctions that people will surely love at a very competitive price. Their teas are brewed
everyday to give you that fresh, flavorful and healthy tea drink. What makes their milk tea special is
the smoothness that youll feel after sipping on your first cup. And, that is because of the high quality
ingredients selected to produce that unforgettable and satisfying milk tea experience.

I Love Milk tea have a wide selection of flavors that fit everyones taste and lifestyle. Their best
sellers include: Royal Milk Tea, Winter melon, Roasted Milk Tea, Hazelnut, Caramel, Mocha and
Coffee. I Love Milk teas aim is to be recognized as one of the top milk teas in the country. With
dedication and quality always on top of our list, were sure that we can achieve that goal in the
future.

Shake and Mix Marketing Programs and Strategies

Since this concept is an improve product and newly launched to the market, Shake and Mix product
line will focus to the market by:

Product Launching

For the product launching of Shake and Mix since we were starting into business we will create a
small event that will the customers find their satisfaction in our product and our product will be a big
hit to everyone. We will start to the students because students nowadays are more interested in this
kind of product. We will give 100 servings of graham fruit shake for free and observe our customers
if they our satisfied in our product.

Advertising

For the Advertising Strategy, Mass media will be given much importance and will be available in our
product launching. We will promote our product by the help of newspapers, magazines and social
media sites. And we will hire people to give fliers to the cold market and since students our target
market we will promote to the universities and schools.

Demand Analysis

50 persons surveyed as 29 female and 21 male with most of them ages ranging from 18 to 25 and the
others are 25 and above. Most are from the LPU community, others are people who are always go to
Intramuros. Survey show that people tend to go for natural drink than the artificial flavored or
powder flavor drink, because

people benefits on the vitamins they get from the natural drinks. As of the price they usually spent 50
to 100 pesos for their drinks. Survey shows that customer always consider the health benefits, taste,
and comfort on their drinks. As for the competitors Fruitas is most likely the leading seller in
intramuros.

Supply analysis

For the supply we ask Senoras Fruits dealer on how much is the cost for a kilo of the fruits that we
will be using for the business. Examples are mango, strawberry, and banana. Mango is 85Php,
strawberry 60Php, banana 55Php, for the graham crackers it is 31Php per pack. Plastic cups cost
27Php per pack and for the straw 50Php.

Strengths

Healthy and Refreshing

Affordable

Natural ingredients

Weaknesses

Too many competitors

Seasonal products

Low target market

Our product has a unique taste that

and its very affordable for our

target market.

Opportunities

Shift in consumer preference

Dissatisfaction of consumers from

other competitors

High purchasing power of consumers

Threats

New in the market

Inconsistency of consumer taste

Presence of Competitors product

Because of dissatisfaction of the consumer

from the other competitors product, we then

gain new opportunities for new customers.

We discovered something new for the

improvement of our product for our customers

that we can assure to them the uniqueness of

it for their satisfaction in a very affordable price through our very own recipe that other shake
vendors dont have