BUSINESS PLAN

PRESENTATION
COFFEE JELLY-
CIOUS
 CHAPTER 1
EXECUTIVE SUMMARY
Yummy Coffee Jelly-Cious is a strength coffee
jelly-cious which aims to provide customer quality
at reasonable and just price.Our company the
students,couple,family,teenagers and young
professional as new comer in the coffee jelly-cious
market,yummy coffee seeks to come up with
product that will distinct can competitors a product
that provide satisfactions quality taste and new
 OBJECTIVES
-Provide high quality delicious coffee jelly at a reasonable
price.
-Offer a variety of coffee jelly flavors and toppings to meet the
needs of our customer.
-Create a welcoming and friendly atmostphere where
customers can enjoy their coffee and escape from the
everyday hustle and bustle.
 NATURE OF THE BUSINESS

Coffee Jelly- Cious is a small

business that sells coffee jelly,a
Japanese dessert made with
coffee,sugar,and gelatin.We also offer
a variety of toppings,such as whipped
cream,ice cream,and chocolate sauce.
 SERVICE DESCRIPTION

Coffee Jelly-cious is a self service

business.Customers can order their coffee jelly at
the counter and then choose their
toppings.We also offer a variety of drinks,such as
coffee,tea,and milk.
 SIGNIFICANCE OF THE STUDY

This study is significant because it provides a

comprehrensive overview of the Coffee Jelly-cious business
model.
 Mission/vision statements

MISSION
-To provide our customer with the highest
quality coffee jelly and a unique and enjoyable
experience.
VISION
-To become the leading coffee jelly provider
in the region.
 CHAPTER 2
COMPANY SUMMARY

Company name; Coffee Jelly-cious

Founded;2023
Headquarters;[City,state or province,country]
Number of Retail Locatio;1
Products and Services;Coffee jelly desserts,coffee,tea.
Target Market;Coffee lovers and people who are looking for a unique and delicious dessert experience
Main competitors;Other Coffee shops and dessert shops that offer coffee Jelly
 COMPANY SUMMARY
Vision; To be leading coffee jelly company
in the world
Mission; To provide its customers with the
best possible coffee jelly experience
Values; Quality,customer
satisfaction,innovation.
 COMPANY HISTORY

• Coffee Jelly-cious is a new Coffee jelly

business that was founded in 1914 by
[yomuiri shimbuni’s].The company was
inspired by the founder’s love of coffee
jelly,which is popular dessert in Japan and
other parts of asia.
 COMPANY LOGO

In the name of coffee jelly,it represent coffee and there’s a jelly this drink brings
you a good mood.
 COMPANY LOCATION

Our location is located in zone 4 ,sampaguita solana Cagayan front

by the solana west central school
 P R O DC
UHCA
T P
ATNE
DRS 3
E R V IC E S

• The brand name Coffee Jelly-Cious is a combination of the words Coffee and
jelly-cious.

QUALITY
Coffee Jelly-cious is commited to providing customers with the highest quality coffee jelly
possible.

PRODUCT LINE
Coffee Jelly-cious is a product line that feature a variety of delicious and unique
coffee flavored jelly product.
THE PRODUCT DESCRIPTION
Coffee jelly is a delicious and refreshing treat that is a perfect for any time of
day.it is made with freshly brewed coffee and high-quality gelatin,and it has a
smooth and creamy texture.This coffee jelly is also very refreshing,and it is a
great way to cool down a hot day.
 • PACKAGING
Coffee Jelly is packaged in individual serving cups.the cups are made
of clear plastic,so customers can see the coffee jelly before they
purchase it.the cups are also sealed to preserve the freshness.
 PRICE LIST
SMALL MEDIUM LARGE
ORIGINAL COFFEE JELLY: 30 45
50
MOCHA COFFEE JELLY: 40 50 60
LATTE COFFEE JELLY: 40 50 60
STRAWBERRY JELLY: 50 45
60

• Coffee jelly-cious also offers a variety of discounts and promotions,so

customers can save money on their purchase.
 CHAPTER 4
A. MARKET SEGMENTATION

• TARGET MARKET
• Coffee Jelly-cious is also targeting people who are looking
for a place to socialize and relax.This includes people of all
ages and genders,but the primary target market is young
adults and millennials.
• Here are some specific examples of ‘’Coffee jelly-
cious target market;
• Students
• Young Professionals
• Tourists
• People who live or work in the area where the
coffee is locate
 MARKETING MIX FOR COFFEE
JELLY-CIOUS

• Coffee Jelly-cious offers a unique and innovative product that issure to appeal to a wide range
of customers.The Coffee Jelly desserts are made with high-quality ingredients and are
available in a variety of flavors.Coffee Jelly-cious also offers a variety of other coffee and tea
drinks,as well as light snacks.The coffee prices are reasonable and competitive with other
coffee shops in the area.Coffee Jelly-cious is located in a convient location in a busy shopping
district.The coffee has a bright and inviting atmostphere,and the staff is friendly and
knowledgeable.
MARKET ANALYSIS
The Coffee will offer a comfortable and inviting atmostphere where people can come to enjoy a delicious
Dessert and catch up with friends.

UNIQUE SELLING PROPOSITION

SLOGAN; ‘’JELLY SO GOOD,YOU’LL WANT TO EAT IT ALL’’
LOCATION OF THE BUSINESS
• Region 2,Zone 4 SAMPAGUITA---SOLANA---CAGAYAN MON-SUN [9;00 AM TO 9;00 PM]
 ACCESIBILITY OF RAW MATERIALS
• Solana ,Cagayan is a major agricultural province in
the Philippines,
• Producing a wide variety of crops, including fruits,
vegetable, and dairy product. this make it easy for
coffee jelly – Cious to access the raw material it needs
to produce its products, such as milk, eggs, and fresh
fruits. Additionally, Solana is located near the
provincial capital of Tuguegarao City, which has a
number of wholesale suppliers of foods and beverage
ingredients.
•
•
DEMOGRAPHIC ANALYSIS FOR COFFEE JELLY-CIOUS
location : Zone 4 Sampaguita Solana, Cagayan, Philippines
Region : 2

• Population :149,347(as of 2023)

• Sex ratio: 4 male to 28 female

• Age distribution:

• 0-years old: 32.3%

• 15-64 years old : 61.7%

• 65 years old and above: 6%

• Median age : 25 years old

• Literacy rate : 96.4%

• household income:

• Below PHP 15,000: 27.3%

• PHP15,000-PHP 30,000: 33.6%

• PHP 30,000 –PHP 50,000 : 17.2%

• PHP 50,000 and above: 21.9%

• EDUCATION ATTAINMENT:

• Elementary: 32.4%

• High school: 35.3%

• College: 19.8%

• Postgraduate: 12.5%
 DEMOGRAPHIC ANALYSIS FOR
COFFEE JELLY-CIOUS
• EMPLOYMENT STATUS
• Employed : 61.7%
• Unemployed: 6.7%
• Not in the labor force: 31.6%
• Age:
• 9 to 18 years old
• 18 to 25 years old
• 25 up years old
 PSYCHROGRAPHIC AND

• BEHAVIORAL
Interests: food,drinks,coffee,tea,dessert,social media,and spending
time with friends and family
• Values: Quality taste convience,and affordability
• Lifes style: active,social,and on –the-go
• Behavioral:
• Purchase habits: frequently purchase coffee,tea,and dessert
• Brand loyalty: moderate brand loyalty
• Information gathering habits: use social media online reviews and
world of mouth to gather information about new businesses
products the target audience for coffee jelly-cious is young,
educated,affluent individuals who are interested in foods,drinks and
spending time with friends and family
 COMPETITION ANALYSIS
• FOCUS:
• Coffee jelly-cious has plans for expansion, new products for partnership that can impact their competitive position in the
market.
by focusing on their competitive areas, you can gai a more comprehensive understanding of how coffee jelly- Cious
complete in the coffee jelly industry and what strategies they use to differentiate themselves from their competitors.
STRENGHTS:
Coffee jelly – cious offers a distinctive coffee jelly product, which sets them apart from traditional coffee shop. This uniqueness
can attracts a niche audience looking for innovation coffee experience. If coffee jelly – Cious emphasizes the use of high
quality coffee and ingregients , this can be a significant strength in appealing to discerning customs. If they allow customers to
customize their coffee jelly with various flavors, topping , and sweetness, levels, it can cater to a broad range of preferences.
Strong online and social media presence can help create brand awareness and engage with customers, especially younger
demographics.
WEAKNESS:
If coffee jelly-cious is a relatively new or small , they may have limited brand recognition themselves as a establish coffee
chain, if they position themselves as a premium coffee jelly brand, this could be a weakness, as it might limited number of
locations, it may face challenge in terms of accessibility and market reach. competing against well- known coffee shop chains
may be a challenge , as these brands have strong customers loyalty and widespread presence
MARKET SHARE:
first list the main competitors in the coffee jelly market ,including both direct and in-direct competitor
DEFINE THE MARKET: clearly define the bounderies of the market you’re analysing. For example, is it a specific geographics
area or a broader region? Collect sales data for coffee jelly-cious, including the number of units sold and revenue generated.
Gather similar data for each of the identified competitors
 PROJECT DEMAND
PROJECTED SUPPLY
PRODUCT COST
GULAMAN P 15.00
SUGAR P 45.00(1 KL)
MILK P 45.00
COFFEE P 32.00
ICED P 5.00
TOTAL P 142.00
PER DAY WEEK MONTH YEAR
TOTAL P 75.00 P 450.00 P 1,800.00 P 21,600.00
 SWOT ANALYSIS

STRENGHTS WEAKNESSES
Unique and delicious product strong High cost
brand identity loyal customer base Limited menu option reliance on a single
experience and knowledgeable staff product lack of brand awareness
Small size of the business

OPPORTUNITY THREATS
Growing popularity of coffee jelly Competitors from other coffee jelly shops
increasing demand for unique and and cafes
innovative into new market (e,g.,online
sale,catering)developing new product
offerings (e.g.,coffee jelly dessert,coffee
jelly drink)
 COMPETITORS ANALYSIS

LOCAL BRAND
COMPANY NAME STRENGHTS WEAKNESSES

 Cheaper than popular  Less popularity and

MILK TEA SHOP brands reputation compared
to other
 CHAPTER 5
STRATEGY AND IMPLEMENTATION SUMMARY

• PRICING STRATEGY
• Coffee jelly-cious will use a value based pricing strategy,which means that prices will be set based on the perceived value of the
product to the customer.this is in contrast to cost-based pricing,which sets prices based on the cost of producing and selling the
product coffee jelly-cious believes that is product offer a unique value proposition to customer.the coffee jelly is made with high
quality ingredients and is available in variety and unique flavors.additionally,the coffee offers a variety of the foods,and drinks,as
well as comfortable and relaxing atmosphere

• To determine the value-based prices for each product,coffee jelly-cious will conduct market research to understand customer
perception of the value of its product.the coffee will always considered the prices of each competitors.
• DISCOUNTS
• Coffee jelly-cious will offer a variety of discount to attract customer and encourage repeat business.these discounts may include:

STUDENT DISCOUNTS: Student will receive 10% discount on all food and drinks.
SENIOR CITIZEN DISCOUNT : Will receive 15% discount on all food and drink.
MILITARY DISCOUNTS: Active and retired military personnel will receive a 20% discount on all food and drinks.
• Military discount: Active and retired military personnel will receive a 20% discont on all food and drinks.
• Loyalty program: Coffee Jelly-Cious will offer a loyalty program to reward customers for their repeat
business. Customers will earn points of every purchase they make, and these points can be redeemd
for free food and drinks.
• BUNDLING
• Cofee jelly-cious will also offer building discount to encourage customers to purchase more than one
item at a time. For example, customers may be able to purchase a coffee jelly and a drink for a
discount price.
• PROMOTION STRATEGY
• Coffee jelly- cious will use a variety of promotional strategy to reach its target market and generate
awareness for its brand. These strategies may include:
• Social media marketing :Coffee jelly-cious will create and maintain a social media presence on
platforms such as Facebook , Instagram, and Twitter. The café will use social media to share photos and
videos of its products, as well as to announce promotion and events.
• EMAIL MARKETING: Coffee jelly-cious will collect email addresses from customers and use them to send
out regular email newsletters. The new letters will include information information about new products,
promotions, and events. Public relations: Coffee Jelly-cious will work with local media outlets to
generate publicity for its brand. The café may also host events or sponsor community organizations to
raise awareness.
 PROJECTED RESULTS OF THE
PROMOTIONAL PROGRAM

Coffee Jelly-cious projects that its promotional program will result in a 10% increase in customer
traffic and a 5% increase in sales within six months of implementation.
 DISTRIBUTION CHANNEL

Coffe jelly-cious will use a **selective distribution channel**. This means that the
café will only sell its products through a select group of retailers, such as specialty
food stores and coffee shops. This approach will allow CoffeeJelly-cious to maintain
control over its brand image and ensure that its products are sold in a high-quality
environment.
 MOTIVATING THE CHANNEL

• Coffee Jelly-cious will motivate its channel partners by offering them a variety of incentive such as .
• Trade discounts: Channel partners will receive a discount on the wholesale price of Coffee Jelly-cious
products. Marketing support: Coffee Jelly-cious will provide its channel partners with marketing materials,
such as point-of-sale displays and promotional flyers.
• Training: Coffee Jelly-cious will provide its channel partners with training on how to sell and promote its
products.
• Marketing support: Coffee Jelly-cious will provide its channel partners with marketing materials, such as
point-of-sale displays and promotional flyers.
• Training: Coffee Jelly-cious will provide its channel partners with training on how to sell and promote its
products.
• CRITERIA FOR EVALUATING •
• Financial stability – credit history, timeliness of payments, etc. •
• Sales and marketing capabilities – size of outside and inside sales force, ability to generate leads, selling
skills, technical competence, etc. •
• Sales performance – past sales history for same or similar product
• • Knowledge of the local market – ability to accurately forecast future
sales and identify changes in customer needs and expectations •
• Product mix – types of products carried, including competitive,
supplementary and complimentary items •
• Growth potential – capability of distributor to keep pace with any
anticipated growth in the local market •
• Inventory handling capabilities – warehouse space, ability to track
turnover rates and other important statistics •
• Technology capabilities – possession of and familiarity with the
technology required to do business together most efficiently •
• Management ability – viewpoint of distributor on human resources,
planning, training, financial management, communication, etc. •
• Succession planning – arrangements in place to continue the
distributorship in case of retirement or death of distributor principal •
• Overall fit – how well your goals, operating philosophies and business
practices mesh with those of the distributo
 MARKETING BUDGET

OPERATING Week . Month

SUPPLIES
Supplies P 500.00 P 15,000.00
Rent & Lounge P 1,500.00 P 45,000.00
Electricity P 1,500.00 P45,000.00
Water Bills P 1,200.00 P36,000.00
Advertising P 2,000.00 P60,000.00
Furniture P 1,500.00 P 45,000.00

Fixture

MEDIUM OF PROMOTIONAL CHARACTER

STRATEGY ISTIC TIME COST
P P
https://www.facebook.com/profile.ph DAILY 7,000 5,000
p?id=615523 .00 .00
91554234&mibextid=ZbWKwL
 CHAPTER 6
ORGANIZATIONAL
• FORM OF BUSINESS ORGANIZATION STRUCTURE
• ORGANIZATIONAL STRUCTURE
• PARTNERSHIP FORM
• The business will be managed under partnership consists of three individuals Namely ,Chynna Lie Neftali Lacuesta ,Samantha V.
Arquero ,Xianelle G. Santos.
• As a business enterprise expands beyond the capacity of a single person,a group of persons have to join together and supply the
necessary capital and skills.Partnership grow out of the limitations of one women business.Need to arrange more capital,provide better
skills and avail of specialization led to the growth to partnership form of organization.

ORGANIZATIONAL CHART
 POSITION/QUALIFICATION/DUTIES/ WITH
SALARIES
POSITION QUALIFICATION DUTIES and SALARY
RESPONSIBILITIES
OWNER Since I constructed ➢ Owner assist P 10,000 in above (a
this shop manager with month)
maintaining accuracy
of all banks,manage
and audit all cashier
open and close
procedures,follow all
audit and money-
handling procedure
Cashier High school diploma ➢ interface with P 13,000.00 (Month)
have a customer client representatives
service skills helpful to fulfill catering and
quick to learn cashier engagement
experience basic
math and computer
skills ability to
Cook Experience in ➢ inside kitchen P 15,000.00
related food and area and or dish (Month)
beverage service room
and food
preparation
position had good
working knowledge
to work in a fast
paced environment
culinary school 2-4
years foreign
equivalency
preferred
 LIST OF OWNERS AND
CAPITALIZATION
Note: if the business is composed of partnership

NAME OF OWNER PERCENTAGE SHARE CAPITAL INVESTMENTS

Chynnalie 20% P 20,000.00

Samantha 15% P 15,000.00

Xianelle 10% P 10,000.00

 SHARES AND
PERCENTAGE

• As presented on the table above, the figure…..

 CHAPTER 6
PRODUCTION AND OPERATION
SOURCE OF RAW MATERIAL ASPECT
• Optional milk
• Coffee
• Sugar
• Gelatin
• Fruits
• Flavorings
• Toppings (e.g., whipped cream, nuts, chocolate shavings)
Preparation and Reservation of Raw Materials

Optional milk should be stored in a refrigerator at a temperature of 4°C or below.

Coffee should be stored in an airtight container in a cool, dark place. Sugar, gelatin, fruits, and flavorings can be stored
at room temperature.
Toppings should be stored in a refrigerator or freezer, depending on the type of topping.
 LIST OF MACHINERIES/TOOLS/AND
EQUIPMENT
 Espresso machine
 Blender
 Refrigerator
Freezer
Stove
Mixing bowls
 Measuring cups and spoons
Knives
 Cutting board
 Serving utensils
 Business Structure and Layout with Total Number of Lot Area
 Sole proprietorship
 Partnership
Corporation
 Total Lot Area :50 square meters
 Operation Process Control
 Quality control: All raw materials and finished products must be inspected for
quality.
 Inventory control: Raw materials and finished products must be tracked to ensure
that there is enough stock on hand.
 Production control: The production process must be monitored to ensure that
products are being produced efficiently and safely. Cost control: The cost of raw
materials, labor, and overhead must be monitored to ensure that the business is
profitable
 STEP BY STEP PROCEDURE
Brew espresso.
Steam milk.
Combine espresso, milk, and flavorings in a blender.
Blend until smooth.
Pour into a serving cup.
Top with whipped cream, nuts, or chocolate shavings (optional). Serve immediately.
Operation Management
Hiring and training of staff
Scheduling of staff
Customer service
Marketing and promotion
Financial management
Additional Considerations
Food safety regulations must be followed. Waste management procedures must be in place. Emergency
preparedness plans must be develop.
 PRODUCTION SYSTEM
INVENTROY CONTROL
Establish minimum and maximum inventory levels for all raw materials and finished
products.Regularly track inventory levels and reorder when necessary.Store raw materials
and finished products in a clean and organized manner.Use a first-in, first-out (FIFO) system
to ensure that the oldest products are used first.

LINE CHECKING Conduct regular line checks to ensure that all production procedures are
 LINE CHECKING Conduct regular line checks to ensure that all production procedures are being
followed correctly.Monitor the quality of raw materials and finished products.Identify and address any
potential problems early on.Keep detailed records of all line checks

WASTE CONTROL

Conduct regular line checks to ensure that all production procedures are being followed
correctly.Monitor the quality of raw materials and finished products.Identify and address any potential
problems early on.Keep detailed records of all line checks.

STANDARDIZED PREPARATION

Develop standardized recipes and procedures for all products.Train employees on how to follow the
standardized procedures.Use standardized equipment and tools to ensure consistency.Regularly
review and update standardized recipes and procedures as needed.By implementing these systems,
coffee jelly businesses can improve their efficiency, quality, and profitability.Specific ExamplesHere
are some specific examples of how coffee jelly businesses can implement the above systems:

• Inventory Control
Use a spreadsheet or inventory management software to track inventory levels.Set up automatic
reorder points so that you never run out of essential ingredients.Store coffee jelly in airtight
containers in a cool, dark place.Use labels to date all coffee jelly so that you can easily identify the
oldest batches.
• Line Checking

Create a line checking checklist that includes all of the important quality control
steps.Have employees check off each step as they complete it.Review the line checking
checklists regularly to identify any areas where improvement is needed.For example,
you might want to check that coffee jelly is being made with the correct ratio of ingredients, that it is being cooked for the correct amount of time, and that it
is being stored properly.

• Waste Control

Use a scale to measure out ingredients precisely to avoid overproduction.Train

employees on how to properly portion coffee jelly.Recycle or compost any unused coffee
jelly or coffee grounds.For example, you could compost coffee grounds and use them to
fertilize your plants.

• Standardized Preparation

Create a recipe book or standard operating procedures (SOPs) that document all of your
coffee jelly recipes and production procedures.Train employees on how to follow the
recipes and SOPs exactly.Use the same equipment and tools each time you make coffee
jelly to ensure consistency.For example, you could create a SOP for making coffee jelly
that includes steps for preparing the ingredients, cooking the coffee jelly, and storing
 CHAPTER 7
FINANCIAL
PLAN
NAME OF OWNER PERCENTAGE SHARE CAPITAL INVESTMENTS

SOURCE
CHYNNALIEOF CAPITAL
NEFTALIE 20% P 200,000.00

TOTAL P 200,000.00

Capital investment P 1,000,000,000.00

PROJECTED TOTAL COST (BREAKDOWN

SCHEDULE COST
SCHEDULE OR PURCHASES,UTILITIES
RAW INGREDIENT EVERYSATURDAY(PERW P 20,000.00
EEK)
 PROJECTED CASH FLOW
YEAR 2023 OCTOBER NOVEMBER DECEMBER
(Month) (Month) (Month)
CASH ON HAND P 263,980.00 P 338,250.00 P 306,995.00

Depreciation P 885.00 P1,322.00 P 1,822.00

Equipment

Depreciation P 448.00 P 408.00 P 408.00

Furniture

Depreciation Utensils P 262.00 P 262.00 P 262.00

P 262,385.00 P336,258.00 P 304,503.00

TOTAL CASH AVAILABLE
PURCHASES P 10,000.00 P 10,000.00 P 10,000.00
TOTAL CASH PAY OUT P
200,385.00 P 276,258.00
P244,503.00
 REVENUE AND GAINS

INCOME STATEMENT
SALES REVENUE P 30,000.00
INTEREST REVENUES P5,000.00
GAIN AND SALES OF ASSETS P7,000.00
TOTAL REVENUE AND GAIN P42,000.00

EXPENSES AND LOSES

COST OF GOOD SOLD P1,200.00

COMMISSIONS EXPENSES P800.00
OFFICE SUPPLIES EXPENSES P1,000.00
OFFICE EQUIPMENT EXPENSES P1,500.00

ADVERTISING EXPENSES NET INCOME P700.00

P36,300.00

INTEREST EXPENSES P500.00

 SALARIES AND BENEFITS

EMPLOYEES SALARY BENEFITS PER MONTH

EX. ➢ SSS P 200.00

➢ STORE MANAGER ➢ BIR P 300.00

➢ COOK ➢ PAG IBIG P 150.00

P 15,000 PER MONTH ➢ PHIL HEALTH P 150.00

X 2= P 30,000.00 ➢ 13TH MONTH PAY P (DEPENDS ON

THE POSITION
➢ Cashier

13,000 PER MONTH

X 2= P26,000.00
 CHAPTER 8
• SOCIO
CONTRIBUTION TO
ECONOMIC
THE ECONOMY
ASPECTS
• Coffee Jelly-cious is a small business that contributes to the
local economy by employing people, purchasing goods and
services from other local businesses, and paying taxes. The
business also attracts tourists to the area, which can boost the
local economy even further.
• CONTRIBUTION TO THE GOVERNMENT
• Coffee Jelly-cious pays taxes to the government, which helps to
fund important public services such as education, healthcare,
and infrastructure.
• The business also creates jobs, which can help to reduce
unemployment and poverty rates.
•.
CONTRIBUTION TO THE EMPLOYEE

Coffee Jelly-cious provides its employees with jobs, salaries, and benefits.
The business also offers opportunities for employee training and development. By creating jobs and
providing opportunities for employees
,
Coffee Jelly-cious is helping to improve the lives of its employees and their families
.
CONTRIBUTION TO THE COMMUNITY

Coffee Jelly-cious is a supportive member of the local community. The business often sponsors
community events and donates to local charities

. Coffee Jelly-cious is also a popular gathering place for members of the community.

Overall, Coffee Jelly-cious is a positive contributor to the local economy, government, employees,
and community.

CHAPTER 9
APPENDICES
DOCUMENTATION
SURVEY QUESTIONNAIRE