DEFENSE GUIDE

 Introduce yourself – Maria

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 Introduction – Maria

Before we start with our business presentation of course, I will be going to introduce to you our product.
So, our product is cold-brewed coffee and cookies. We are inspired by the emergence of local coffee
shops and we wanted to try selling it but also innovate it and make a difference.

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 Intro to 9 Building Blocks – Maria

To further elaborate our business, here is our Business Model Canvas or the 9 Building Blocks of
Business Model Canvas

 4.8 – Wong
Our key partnerships seem to be our suppliers; therefore, we take great care in selecting them
because they have a significant impact on the final product. While purchasing our ingredients,
we make a point of choosing those that are affordable yet still have a rich and savory taste. For
our coffee, Because of the rich aroma and punchy flavor of local coffee beans from Kalinga and
Batangas, we decided to use them as our main ingredients. And In addition to that, they go so
well with our flavor of choice, which is the Top Creamery. Since many coffee shops in the
industry use this brand, we decided to use it as well to get a taste of the products of the well-
known coffee shops. And for our tasty cookies, Although the ingredients in terms of doing it are
not complicated or held to a greater extent, we consistently select to use excellent ingredients
and put extra work into baking them because that step is the most critical and important.

 4.7 – Wong
So, we’re now going to talk about the key activities. The first one is marketing, as we all know, it
is the most important activity that we must focus on, because it will make our business more
well-known, which will increase sales. To make this possible, we decided to use Facebook and
brochures to promote our product. And this it will be a good approach to reach people without
physically being there, which can lead to large revenues. For the second one, label innovation is
also plays a significant role. In this way you may attract customers by producing designs that are
modern and appealing. Since the label will serve as the representation of our business and this
where people will remember our brand, we think it is important to take it seriously while yet
being creative. Following that, we created two label layouts and gathered client opinions. We
 revised and finalized the layout using the most popular design and customer comments, which
produced a minimalistic design that is trendy and is likely to attract clients. We also put the list
of ingredients and allergen information so people would know since it has food allergen which is
milk. And now, the final important task is production. With this, we are now processing the
resources or ingredients we have into finish products such as the coffee and cookies. By doing
this, we must guarantee that in making it, we must offer better goods. Speaking of the
procedure, the product will be made the evening before it is supplied. In doing so, we can keep
the goods cold and fresh while also preventing spoilage and flavor changes.

 4.6 – Yvo
The business key resources include start-up money, which we raised by investing our own funds
to market our product. And we purchased high-quality and affordable ingredients from the
market, and leveraged the skills of some team members who have expertise in baking and
creating beverages to execute the flavor of the product to perfection. The company also
leverages individual connections to spread the word about the products and build our brand,
which is a valuable asset and part of the marketing strategy.

 4.9 – Masaaki
Our cost structure flows only on ingredients and packaging since we didn’t have any labor costs.
Our initial investment was 4,000 pesos equivalent to 500 pesos investment by each organization
member. Our total expenses for both the ingredients and Packaging is 3,860 pesos. Since our
product is consumable and needed raw products, we are using the Purchase Cost type of Cost
Structure where every production, the costs follows behind.

 4.1 – Masaaki
We innovated our products for it to be convenient for the customers. Existing products in the
market usually comes in a fancy type of packaging wherein it is served in a cup with lid, straws
or just served in a cup. Dozens of issues and accidents is happening like spilling and sometimes
accidentally forgetting about it. We innovated the products packaging and serving, to avoid
these things from happening. and when it comes to convenience, it is our main purpose to give
the customer a hassle-free ordering and just enjoy their drinks. We are offering door to door
selling, pre orders and take orders online. This is to avoid them to go to cafes and line up just to
get coffee and snacks. We made sure to give them a satisfactory service wherein they won’t
worry about spending time on. going out and just sit back relax and enjoy their drinks at home
or anywhere they wanted to consume it.

And of course, we will be talking about the storage conditions and how long the coffee will last.
Our product is consumable and in best flavor until 2-3 days as long as it is refrigerated and you
can consume it whenever you like. That's one of the best features of our cold-brewed coffee,
compared to iced coffee, it needs to be consumed immediately because it has ice, and the taste
will change when the ice melts. Milk tea also needs to be consumed immediately because it has
boba pearls.
 And lastly, after consuming the drinks and snacks, they will now think on how to dispose the
bottles and packaging. The bottles can be used again for recycling. reusage and other purposes.
We highly encourage them to join us into promoting a green environment and start recycling
and reusing instead of just putting it into the trash bins.

 4.4 – Maria
For further assistance, answering inquiries and providing service. We chose to personally
interact with the customers through selling on-site and providing personal assistance. By the
term "Personal Assistance" when we're selling, we first introduce the team, brand and then we
will offer our products. The questions regarding the flavors, price, ingredients, and the best
seller items will be entertained and answered by the team before or as soon as they asked it. It
is to ensure the customers that we've known our products very well and we can assist them.
Through personal assistance we're able to hear their opinions and suggestions that contributed
a lot in innovating and improving our products. Building relationship with the customers
personally have a much more positive outcome in terms of profitability and widely influence of
the product and brand.

 4.3 – Yvo
Our business has two distribution channels for selling coffee and cookies and this are personal
selling/interaction and social media. Personal selling involves directly interacting with customers
and to create connections with customers and to get their feedback on the products, this selling
strategy is seen as effective and a good way to convince people to try the product. As for social
media, it involves promoting the products on platforms like Facebook to reach a wider audience
and make it easier for customers to order and ask questions. Both strategies have their benefits
and can be effective in their own ways.

 4.2 - Christian

We identified the potential in targeting three distinct customer segments - students, professors,
and individuals seeking coffee - and devised strategies to effectively meet their specific needs
and preferences.

Firstly, many students live far from their schools or universities, which may make it inconvenient
for them to go home during breaks or lunchtime to have a meal. Additionally, some schools may
not allow students to bring food from outside, further limiting their options for meals during
long school hours. Moreover, with a schedule that may involve extended periods of focused
learning, students may experience a depletion of energy and may require a convenient source of
nourishment. Lastly, if there are no canteens or beverage stalls available inside the school
premises, students may have limited access to food and beverages during their breaks. We
recognized these factors and saw an opportunity to provide students with convenient and
affordable food and beverages to meet their needs during their school day.

We also identified professors as a potential customer segment. Professors, like students, may
face challenges with time constraints in the morning, such as rushing to get to school or dealing
 with morning exhaustion or rush hour traffic. As a result, they may not have time to prepare
breakfast or grab a cup of coffee before heading to work. Recognizing this, we saw this as an
opportunity to offer professors a convenient and affordable alternative meal option within the
school premises. This will help the busy professors who requires a quick and energizing start to
their day. But out product doesn't only apply for mornings. Professors could also bring it to their
classes, or consume it in between their break times, or share it with colleagues.

We identified another potential customer segment as individuals who have free time and go
outside their buildings or houses to relax, or individuals who just wants to stay at home and rest.
These individuals may be looking for something to enjoy during their breaks or leisure time. To
effectively target and sell to this customer segment, the business owners adopted a strategy of
promoting and selling their products outside the building and accepting orders via social media
pages. By offering a convenient and accessible option for individuals who want coffee outside of
their usual locations, we will be able to attract and serve this customer segment.

 4.5 – Jeanne
We offer our products to students, professors, and workers. We also bring a cooler to maintain
the coldness of our products so that we can offer them to passersby around the campus,
especially nowadays when many people are interested in "ready to drink coffee," and we also
offer to deliver to customers who are in their homes as long as they are in the area, so even if
they don't come out, they can try our products. We also use our own social media account to
sell to our acquaintances, friends, and families. We create a Facebook page to reach everyone so
they can message us so we can take their orders, and we also put here the feedback of our
customers so they can review if there are things we need to improve on our product. And we
also give a task to each member of the group so that we can get the quotas on the day of our
sale, and we also inventory each income so that we can find out if it is profitable and the group
recovers our invested money.

 Outro - Masaaki