Developing Marketing Mix: Product: GRADE 11 School Daily Lesson Log Teacher Teaching Dates and Time

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GRADE 11 School

DAILY LESSON LOG Teacher


Teaching Dates and Time

SESSION 1

I. OBJECTIVES To discuss the concept of product

the the essence of the new product development, pricing, pl


A. Content Standard
design a new product or service, decide types of pricing approach, and cho
B. Performance Standard
trend

C. Learning Competencies /Objectives define a product and differentiates the product, se

II. CONTENT Developing Marketi


III. LEARNING RESOURCES

A. REFERENCES

1. Teacher's Guide pages

2. Learner's Materials pages

3. Textbooks pages pp. 100-108

4. Additional Materials from Learning


Resource (LR) portal

B. Other Learning Resources Principles of Marketing by Dr. Roberto G. Medina


IV. PROCEDURES

A. Reviewing previous lesson or Students will be asked to answer the various products they see. Each of
presenting the new lesson them is going to provide an answer.

B. Establishing a purpose for the lesson Ask students how do products differ in terms of tangibility

C. Presenting examples/ instances of the


new lesson Video presentation

D. Discussing new concepts and Students will be able to discuss the concept of products
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2

Students will be asked to provide examples of product based on its various


classification
F. Developing mastery (Leads to
Formative Assessment 3)
G. Finding practical application of
concepts and skills in daily living Students are going to identify products base on its classification

H. Making generalizations and Let students generalize and concrete the concept of product
abstractions about the lesson
I. Evaluating learning quiz
J. Additional activities for application or
remediation
V. REMARKS

VI. REFLECTION

A. No. of learners who earned 80% on


the formative assessment
B. No. of learners require additional
activities for remediation
C. Did the remedial lessons work? No. of
learners who have caught up with the
lesson
D. No. of learners who continue to
require remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter which
my principal or supervisor can help me
solve?
G. What innovation or localized materials
did I use/discover which I wish to share
with other teachers?

Prepared By:

JERIC J. MEDINA, LPT,MBA,SPBE


Teacher III-ABM
ZAMBOANGA DEL NORTE NATIONAL H.S. Grade Level
JERIC J. MEDINA, LPT,MBA,SPBE Learning Area
Week13 Feb. 12 and 14, 2018 Quarter
7:30-9:30(MW)- ABM GATES, 9:30-11:30(MW) - ABM JOBS
SESSION 1 SESSION 2

cuss the concept of product To discuss and create brand

sence of the new product development, pricing, placing (distribution), and promoting a product or service

service, decide types of pricing approach, and choose distribution methods and promotion tools that respond to market
trend

define a product and differentiates the product, services, and experiences (ABM_PM11-IIa-e-16)

Developing Marketing Mix: Product

pp. 109-116

Marketing by Dr. Roberto G. Medina Principles of Marketing by Dr. Roberto G. Medina

answer the various products they see. Each of Students will be asked to enumerate the various brands they recognized
s going to provide an answer. by playing Logo Quiz

do products differ in terms of tangibility Students will be asked on the importance of identifying brands

Video presentation video presentation

able to discuss the concept of products students will be able to craft their own brand

provide examples of product based on its various Students will be tasked to create their own brand in the
classification various industries given
identify products base on its classification Students will present and able to create the brand concept given to them

lize and concrete the concept of product Let student generalize the importance of brands

quiz quiz

Checked By:

GINA O. REGANION, Ed.D.


School Principal I
XI
Principles of Marketing
2nd Semester (3rd quarter)

SESSION 2

discuss and create brand

promoting a product or service

s and promotion tools that respond to market

BM_PM11-IIa-e-16)

Marketing by Dr. Roberto G. Medina

enumerate the various brands they recognized


by playing Logo Quiz

ed on the importance of identifying brands

video presentation

ll be able to craft their own brand

sked to create their own brand in the


rious industries given
able to create the brand concept given to them

generalize the importance of brands

quiz

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