Marketing Plan

Marketing Plan
Natural Tint
‘’ Unleashes
your beauty,
inside and
outside’’
Situation Analysis/ Industry Trends
PEST ANALYSIS
POLITICAL
ECONOMIC
SOCIOCULTURAL
TECHNOLOGICAL
POLITICAL
Lip tint business is the new trend cosmetics in the present times.
Many teenagers especially for the ladies are using it in the daily basis.
Politically, there is no legislation that affects the certain industry. Except
the laws that ensures the safety on the customers who are using it.
ECONOMIC
The economy today is currently in crisis. It is declining due to

the rapid increasing of inflation rate which is on 6.7%. The price
of rice, drinks, oils and almost in all things are increased up to
20%. And the income of the consumers is so low to sustain the
needs for everyday living. So, it could result to a negative impact
on the sales of the product. But even there are many conflicts,
the customers will still choose to buy the product since it is a
personal hygiene.
SOCIOCULTURAL
The customers are the heart of the business. Means, the

consumers or the customers do have a favorable image in
the industry. The customers are the number one basis on the
business decision making.
Customers are also health conscious, they prefer on a
product that is healthier. If the lip tint product has a bad
record that pertains on unhealthiness, the sales of a product
may drop into the lowest rate as it may be.
Culture, lifestyle, religion and population are also factors that a
business can consider. There are some religions and tribes who
are not considering the use of lip tint or any cosmetics. Example
of it are some of Muslims particularly those who are traditionally
living. And most of the nation’s population are Muslims, so it can
be a challenge to the business on how it can adjust and how it
can address the problem.

TECHNOLOGICAL
We are in the technology era. Using of high technologies,

machineries and other equipments to produce a product is so
common. It is big help for a business to be more advance and to
compete globally. Social Media, where almost everything can be
found. Means it is also a big advantage for a business to
advertise to more people to product. Thus, technology is also a
big part on any industry. It may create problem or to solve a
problem.
PORTER’S FIVE FORCES ANALYSIS
RIVALRY AMONG EXISTING COMPETITORS

THREAT OF SUBSTITUTE PRODUCTS
THREATS OF NEW ENTRANTS
BARGAINING POWER OF BUYERS
BARGAINING POWER OF SUPPLIERS
RIVALRY AMONG EXISTING COMPETITORS
There are many competitors that may be

encountered. Particularly, in the Lip Tint business. As of
today there are many Lip tint businesses that were
competing on each other. Examples of this companies
are the K Beauty Lip and Cheek Tint Cosmetics, Swell
Pumping Lip Tint and Skin Potion Smooch Ink. This
companies are only few for many competitors all over
the Philippines. Each Lip Tint product that those
companies produced have its differences. Some are
long-lasting, that’s why each companies makes their
customers became loyal to them.

THREAT OF SUBSTITUTE PRODUCTS
Aside of lip tints, there are so many beauty

products that can be an alternative for the
customers to use. Lipstick, Lip Gloss, Lip balm are
the examples of this substitute product. These
products are also affordable, but compare to lip
tint, those alternatives are much greater in price.
Generally, lip tint, lip gloss, and lip balm costs only
100 pesos while the Lipstick is in 200 pesos. So it
is possible that customers may avail these
substitute products. Also because these substitute
products can be easily brought since it can only be
found at Malls. That is why entering the industry of
cosmetics is so hard.
In cosmetics industry, it could be easy if a
company wants do start-up a new similar
THREATS OF NEW business.
ENTRANTS
Starting up a business, small or big is a hard
one. But starting a new similar business and in the
form of Powder or Face Powder it may be easy.
But there are factors to consider. Time and
financial are involved to build a new business. In
time, it only depends on the owner on how he/she
prioritizes its new business. In terms of financial or
money, it could be easier if the company have a lot
of profit. But, aside of time management and
money, knowledge is also required in starting a
new business. Since a company needs to manage
two or more businesses. So the competitors,
shifting attitude of customers, time, and many can
be also a barrier in entering and starting up a new
business.
BARGAINING POWER Since the customers is the heart of the
OF BUYERS business, the decision in pricing must be
based on the customers. There are a lot of
lip tint users all over the Philippines. In order
to keep the millions of customers, the
company should lessen its price in order to
prevent loss of customers due to higher
price. It is common technique in any
business industry. Lessen the price lesser
than the other competitor to look the
customers.
BARGAINING POWER To produce a product, raw materials is
OF SUPPLIERS needed. It needs supplier to supply those
materials. In cosmetics industry especially in
lip tint business, there is a possibility that
suppliers are only least in numbers. So in
order to take the supplier’s trust, the
company should give the price command to
the supplier. But when the struggle comes,
or it comes that the supplier cannot supply
what the business’ needed due to scarcity,
the company should have an ability to find
substitute material or other supplier that can
sustain what it needed.
K BEAUTY LIP AND CHEEK TINT
COMPETITORS COSMETICS
This lip tint companies are

known for their good production.
But aside of being popular the two
companies are also known for its
affordable costing of products.
SWELL PLUMPING LIP TINT
That is why they easily hooked up
the customers to avail their
product mostly for those students
who needs to save money.
As the competitiveness of both companies occur, there are also advantages that will be get. Since
the both companies are battling to hook customers, they are also battling through price lowering. As they
lower their prices, as lower as it could, other companies could also take advantage on maintaining their
price to gain a greater profit. There is also other advantage that will be get from the competitiveness of
the two companies. Because of being popular and known, they may also hook up bashers that can make
negative comment on their product, and can also influence many customers to, not to buy products from
them.
There are many strengths that competitors have. But aside of this, they also have weaknesses.
Weaknesses that could be a factor and could create problems to the company. As not mentioned K
Beauty Lip and Cheek Tint Cosmetics and Swell Pumping Lip Tint can only be found big cities like Manila,
Cebu and Cagayan. So the effect of this is they cannot be able to get the other customers since others
can’t able to buy it. Compare to the Natural Tint – developed product, it is sold all over the Philippines
from Batanes even up to Julu.
TARGET MARKET
Here in Natural Tint, since it is
considered as a personal hygiene, this is
trend for teens. Especially for those who
are saving money because it is
affordable for only 100 pesos. But aside
for teens the product is also fit for any
ladies young or old. It is natural with no
chemicals added, so it is good to anyone
who wants to use it. And beautifully it can
only be found anywhere in any places all
over the Philippines. That is why anyone
who wants to avail it can easily have it.
There so many competitors that can be
encountered in Cosmetics Industry. Specifically
in Lip Tint business, some are endorsing eco-
friendly products and the others are also
producing healthy lip tints. But aside of
endorsing healthy and eco-friendly lip tint,
others are competing through lowering of price.
Many strategies and tactics that companies are
using. But in natural tint, aside of eco-friendly
and healthy since it is natural because it is
made up of pure herbs and organic materials
that makes the lips brighter, it is also budget
friendly. Only costs 100 pesos each tints.
Compare to other brands, their prices are up to
150 pesos or the others which is as low as 50
pesos which is not safety to use. It is also long-
lasting, for it can last up to 24 hours. That’s why
the natural tint is worth to buy than the others.
Because it is sold all over the Philippines. Can
COMPETITIVE ADVANTAGE be found in malls, commercial centers, or any
branches nationwide. Thus, making of natural
tint is not only to gain profit or money, but also
to help many women to boost their confidence
by using it as daily hygiene. Natural tint,
unleashes your beauty inside and outside.
THANK
YOUUUUUU
GROUP 4
 GERMAN, JOSAHBET J.
 MALACAY, EARL O.
 VASQUEZ, VENUS
 AMBA, CHARMING GAYLE
 CELESIOS, ALANAH SHANE
 MOTUHAN, DALE
 GABULE, SHARLYN
 NIRO, KRISTINE CLAIRE
 TAUG, JAFAR
 BANTILAN, OSAMA IBN ALI

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Marketing Plan

The economy today is currently in crisis. It is declining due to

The customers are the heart of the business. Means, the

We are in the technology era. Using of high technologies,

RIVALRY AMONG EXISTING COMPETITORS

There are many competitors that may be

Aside of lip tints, there are so many beauty

This lip tint companies are

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