This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.
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This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.
This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
This document outlines the curriculum and evaluation methods for a 5-week business communication course. The course is divided into 5 units covering topics such as effective communication skills, correspondence, written reports, oral communication, and employment communication. Students will be evaluated based on individual assignments, quizzes, an internal viva, minor assignments, and class participation. Individual assignments include creating a PowerPoint presentation and analyzing case studies. Quizzes will cover key chapters. Students will develop a resume, business letters, and a memo for the minor assignments. Class discussion and participation will also be evaluated.
Copyright:
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Methods Days TEST
Units Marketing Batch 5th Business Communication Content
Unit 1 Introduction to Business Communication for Managers 1-4classes Present Indian Business Scenario and business Lecture and Discussion, Guest Lecture Communication ComFailur Business Communication Foundation Chapter 1 Use of Visuals in Communication 2 ,3 Multicultural Global Communication Chapter 2 ( Madhavi + Pankaj ) Unit 2 Effective Communication Development. Action Groups on Different selected 4-7 Class Communication skills Principles of Business Communication Chapter 4 Visuals, Verbal’s, NVerbal’s, Listening skills 5Activities Print and Electronic Messages Chapter 5 PPT on Visuals Unit 3 Correspondence and Written Report Application 8-16 Class Correspondence Application Chapter 6, 7, 8 9. Case on writing Well Web CASE Message Formats, Use of Positive and Neutral messages. Negative Messages and Persuasive Messages. Business letters and Memo Develop Letter and Memo Business Research and Report Writing Referring SIP Reports Library ( M + Pan) Business Proposals What proposal Looks like?? Google Visual Support for Presentation Unit 4 Oral and Nonverbal communication. Guest Lecture 17 - 22 Class
Interpersonal Communication and Team Work Chapter13 Case on Communication Failure
Listening and Nonverbal Messages. Chapter 14 Oral and Visual Communication Essentials. Chapter 15 Unit 5 Part V: Employment Communication. Develop Resume 22-24 Class Emp Case Job Search and Resume Job Search on Net FORMAT Employment Communication and Interviewing. Interview Sessions (BUS LT) Business letters and Memo Develop Letter and Memo MEMO Evaluation Format for Business Communication Marketing 5th Batch
A) Individual Assignments – 10 Marks
1. Use of visuals in presentations(Develop a PPT, 15-20 Slides) (any topic )
2. Analysis of three cases to be filed (Hand written) ½ page different cases
B) Contemporary Knowledge Quizzes- 10 Marks
1. Chapter 1(Business Communication Foundation – Dr. Madhavi Pandya) 2. Chapter 2 (Multicultural & Global Communication-Pankaj)
C) Internal Viva - 10 Marks (Dr. Madhavi + Pankaj)
3. Chapter 13,14 & 15
D) Minor Assignment to be filed - 10 Marks- (Dr. Madhavi + Pankaj )
E) Class Discussion/ Class Participation/ Case Discussion – 10 Marks
1. Case Lets Developed -1 (Communication Failure) 2. Case Lets Developed -2 (Contract Acceptance by Company) 3. Case Lets Developed -3 (Employment Interview of RP Sinha)