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Business Communication

LECTURE PLAN
SESSIONS TOPIC READING
ASSIGNMENT/CASE
1-2 Achieving Success Through EffectiveThe Wiring Game – Case study on
Business Communication the Barriers Of Communication
Communication in the Workplace Profile of an Effective
Management Communication inCommunicator – The Devox Case
Transition Study
Achieving Success through Business
Communication

3-4 Writing for Effect Practice Exercise


Positive messages
Neutral Messages
Negative Messages
Persuasive Messages

5-6 Managerial Written Communication: Practice Exercise


Memo, Business Letter, E-Mail
Administrative Communication:
Proposals, Agendas, News Releases

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Singh Interpersonal Communication Slide 2
Problems of Communication
9-10 Oral Communication Skills Video recording of the
- Public Speaking presentations
11-12 Giving and ReceivingFeed back on video
Feedback recorded presentations

13-14 Group Discussions andRole Plays


Team Presentations
15 Non-Verbal Communication Exercises on Hand to
Chin, Back to Back
Communication

16-17 How to Overcome StageVideo case study


Fright/ Importance of Voice,
Tone and Language

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18-19 Making Meetings Work andThe Meeting Case Study
Writing Minutes
20 Multicultural and GlobalDiscussion
Communication
21 Communicating throughPractice Exercise
visuals - Enhancing your oral
presentations with Electronic
Slide Shows
22 Communication and Ethics Case Study Discussion

23-24 Recruitment Correspondence Practice Exercise


Resume Writing
Preparing for Job Interviews

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Evaluation Scheme
• Attendance 10%
• Quizzes 20%
• Assignment 10%
• Presentation 20%
• End term Exam 40%

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Three FASTEST means of
Communication:

Tele-Phone
Tele-Vision
Tell to Woman

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“How well we communicate is determined not
by how well we say things, but how well we
are understood.”

-Andrew S. Grove, former CEO


Intel Corporation

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Getting Started
1. Who have you met in recent years who seemed to
have a problem with communications in some
way? What was it?

2. Now what about some good communicators you


have met personally? Who are they? Can you
sum up what impressed you?

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Management Functions
• Planning
• Organizing
• Staffing
• Leading
• Controlling

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What Employers Expect from
You
• Organising ideas and information coherently
and completely
• Expressing and presenting ideas and
information coherently and persuasively
• Listening to others effectively
• Communicating effectively with people from
diverse backgrounds and experiences

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What Employers Expect from
You
• Using communication technologies
effectively and efficiently
• Communicating in a civilised manner
that reflects contemporary expectations
of business etiquette
• Communicating ethically, even when
choices aren’t crystal clear

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Why Study Communication?
• Business depends on communication - Positively
affect an organization’s success
• Making a connection with others
• Become an effective employee - You will use it in
every relationship – customers, employees,
shareholders, creditors and the community
• Essential element of leadership
• Enhance your self-esteem
• Advance in your career

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Why Study Communication?
• To succeed in business today, you need
the ability to communicate with people
both inside and outside your
organisation. Whether it is the job you
want or win the customers your
company needs, your success or failure
depends to a large degree on your
ability to communicate.
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13.2

The Communication Process


Noise

Communication
Encoding Decoding
Media

Noise

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Adapted from Exhibit
13.1
Conclusions (Contd.)
• Senders must put themselves in the
shoes of the receivers and anticipate
the possibilities for
misunderstanding.
• Senders can know the degree to
which their communication efforts
have succeeded or failed only
through feedback.
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External Communication
Conversation
Conference/ Telephone
seminar

Meeting Oral Presentation

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External Communication
Leaflet/
Brochure Letter
Written
Invitation Fax
Forms/ Email
questionnaire

Report
Press
Graph/
release Customer
Newsletter Notice Chart

Advertisement

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Formal Communication Channels
13.4

Downward
Horizontal

Upward
al
g on
a
Di

Informal Communication Channels

“Grapevine” - Rumors,
chance encounters
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