Business Communication BBA-3 M. Farooq

NATIONAL TEXTILE UNIVERSITY
FACULTY OF MANAGEMENT SCIENCES
Course Specifications
BUS-3085
Managerial Communication
http://www.ntu.edu.pk/
COURSE SPECIFICATIONS
Basic Information
Course Title: Business Communication
Course Code: BUS-3085
Course credits/week: Theory: 03 Lab: Nil Total: 03
Pre-requisite(s): Business Communication
Co-requisite(s): Nil
Program(s) on which the course is given: MBA and BBA
Is the course major or minor element of the program: Major: Minor:
Department offering the program: Business Administration / Textile
Management
Department offering the course: Business Administration
Academic year/level: 2nd
Revision #:
Last revised on (date):
Overall Aims of the Course

This course is designed to give students a comprehensive view of communication, its scope and
importance in business, and the role of communication in establishing a favorable outside the
firm environment, as well as an effective internal communications program. The various types of
business communication media are covered. This course also develops an awareness of the
importance of succinct written expression to modern business communication. Many of the
assignments are to be keyboarded.
Course Schedule
Reading
Week Intended Learning Outcomes
Material
Components of communication ch 1,ch2 text
Week 01- Internal and external communication
book p# 3-21,
Nonverbal communication
02 31-57
Verbal communication
The seven c’s
QAD - Course Specification Form - Revision 0 - Last Revised: 10-11-2010 Page 2 of 5

The process of preparing effective business messages Textbook
Planning, writing, completing Ch6,ch8 p#140-
Week 03-
Five planning steps 152, 181-197
04
Basic organizational plans
Direct, indirect approach
Good news and neutral messages
Favorable replies
Neutral messages Ch 9 p#211-232
Week 05-06 Bad news messages from textbook
Plans for bad news messages
Negative replies to requests
Unfavorable unsolicited messages
The appearance and design of business messages Ch7 p#156-168

Business letters
Week 07-08 Ch 10 #248-256
Memorandums
Persuasive written messages from textbook
Organization of persuasive messages
Persuasive requests
Mid Semester Examination
Short reports
Informational memorandums reports Ch 11, p# 281-
Wee 09 and Analytical memorandum reports 305 ch 13 p#
10 Proposal 354-375 from
Kinds of proposals textbook
Parts of proposals
Short proposal, long proposals
Strategies for improving oral presentations

Strategies for an effective nonverbal delivery
Strategies for reducing stage fright Ch 14 p#384-
Week 11 Improve listening skills 399 from
and 12 Improve reading skills textbook
Presentations on the topic of Social responsibility in our country
perspective.

Strategies for informative and persuasive speaking Ch 12 p#317-
Purpose
333 Ch 15
Kinds
Week 13 p#409-436
Audience analysis for persuasive speaking
and 14 Report writing from textbook
Long formal reports
Meetings
Interviews
Strategies for successful business and group meetings Ch 17 p#470-
background information on groups 490 ch 18
Week 15
purpose and kinds of meetings p#504-515
and 16
solving problems in meetings
The job application process From textbook
End Semester Examination
Teaching and Learning Methods

-Lecture
-Discussion
-Presentations
-Handouts
- The instructor may use case studies, lectures, guest speakers, questions and exercises from
the textbook, videos, recent technological changes in the communication process, current
events, transparencies, Power Point presentations, and student experiences and responses.
PLEASE NOTE; Students are advised to keep an open mind during all class sessions since some
of the material presented in this course is not necessarily "black and white." Events, people,
locations, and circumstances vary throughout the communication world and, frequently,
techniques and solutions to challenges are not unique and similar.
Required Learning Resources

Text Book(s): Effective Business Communication, Herta A Murphy, 7th
(Title, Author, Edition, Publisher) edition, McGraw-Hill
Reference Book(s): Business communication today by courtland L. bovee,
(Title, Author, Edition, Publisher) edition 9, prentice Hall
Journals/Periodicals:
(Title, Publisher)
Websites:
Facilities Required for Teaching and Learning

-White Board
-Multimedia
Assignments Schedule Quiz Schedule
No. Week Assigned Week Due No. Week
1 2 3 1 4
2 9 10 2 11
Weighting of Assessments
Quizzes 15 %
Assignments 15 %
Mid-semester examination 30 %
End-semester examination 40 %
Grading Criteria
Letter Grade Percentage Marks
A+ 90 & above
A 85 - 90
B+ 80-84.9
B 75-75.9
C+ 70-74.9
C 65-69.9
D+ 60-64.9
D 50-59.9
F Below 50
Course Specifications Developed By: Reviewed By (Chairman):

M. Farooq Jamal Liaquat Ali

Business Communication BBA-3 M. Farooq

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NATIONAL TEXTILE UNIVERSITY

FACULTY OF MANAGEMENT SCIENCES

Overall Aims of the Course

QAD - Course Specification Form - Revision 0 - Last Revised: 10-11-2010 Page 2 of 5

The appearance and design of business messages Ch7 p#156-168

Strategies for improving oral presentations

QAD - Course Specification Form - Revision 0 - Last Revised: 10-11-2010 Page 3 of 5

End Semester Examination

Teaching and Learning Methods

Required Learning Resources

Facilities Required for Teaching and Learning

QAD - Course Specification Form - Revision 0 - Last Revised: 10-11-2010 Page 4 of 5

Assignments Schedule Quiz Schedule

No. Week Assigned Week Due No. Week

Course Specifications Developed By: Reviewed By (Chairman):

QAD - Course Specification Form - Revision 0 - Last Revised: 10-11-2010 Page 5 of 5

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