BBA BRW 2024 Course Handout

IBS
Hyderabad (Academic Year – 2021-22)

Course Handout
Course Title : Business Report Writing Semester: II

Faculty Name : Shivkumar P M Course code: SHGM421
Room No : CRC - 13 Credits: 2
Consultation Hours : 4.30 PM – 5.30 PM Thursday
Mobile No : +91 6300448813 Email: [email protected]
Course Objectives:
This course is designed to provide students an opportunity to understand and enable them to prepare business
documents like reports, letters, proposals and minutes of meetings. This course also provides insight on
employment communication like cover letter, resume, group discussions and interviews.
● Understand the documents/ format/ structure prepared for business communication

● Ability to write effective business documents by preparing coherent and clear written communication
for business
● Learn the methods and process of written communication in business
● Give audience-centric presentations using audio/ visual aids
Expected Learning Outcomes:

Upon completion of this course, students are expected to:
1. Learn the principles of business writing
2. Develop an effective written communication style
3. Prepare any business document professionally
4. Present topics which engages the audience
Recommended Text Book:

Business Communication: Professional communication – Aruna Koneru, Tata Mcgraw-hill
Suggested reference books:

1. Business communication - BCOM- Lehman, Dufrene & Sinha, Cengage Learning
2. Business communication - Business Communication Today – Courtland I Bovee, John V. Thill
& Abha Chatterjee – Pearson
3. Business Communication: Business Communication, Second Edition, Meenakshi Raman & Prakash Singh,
Oxford University Press
Course Outline
Session Case /Reading article/ Lecture /
Topic Learning Outcomes Chapters
No. Activity
Mind mapping, Understand the difference between

1,2 note-taking and note-making, Cornell Method - note making 23
& Note-taking
Summarizing the information
Learn to make clear precise correct
Principles of sentences, Activity and students
3,4,5 Business Writing Understand the need and
demonstration in writing
importance of punctuations in
business communication
IBS Hyderabad (Academic Year – 2021-22)
Create coherent, concise
paragraphs , essays
Letters and
memos – claims Activities and Business
Learn about FLAT, HABITS
and responses, Situations to write positive
6, Understand the importance of the
positive and and negative letters 4,5,6
7,8,9,10 positive and negative in writing
negative
messages
Guidelines, language and Structure

The impact of well written emails
11,12 Email Etiquette Discussion, Activities 7
Time management in emails
Formal vs informal mails
TEST-1 (15%)
13
Written test on business letter writing and principles of business writing
Structure of good cover-letter and

14,15, Cover Letter & resume
Discussion, Exercise 9
16 Resume/CV Components of a good resume
Mid Term examination (20 %)
Types and importance

17, 18, Lay out of reports, Need for
19, 20, Business 13,14,15,1
documentation, Plagiarism, Writing Discussion, Activity, exercise
21, 22 Reports 6,17
technical reports, Abstracts and
Summaries, Preparing visual aids
23, 24, Business Types, Structure, content and

25, 26 Discussion, Activity, exercise
Proposals composition of a business proposal
Brochure, Types, Structures

27,28 instruction Layouts and designs Discussion , Exercise 11, 20
manual
Technology in Blogs, Podcasts, Vodcasts,

29, 30 Discussion
Communication Chatbots, LinkedIn, Twitter
TEST-II (15 %)
31
Written test on business reports/ brochure
32 Revision
End term examination (40%)

IBS Hyderabad (Academic Year – 2021-22)
Expectations from Students
a. Students must report to the respective sessions well before the announced time. Latecomers will not be
permitted to join the class after the scheduled time. If late, the attendance for that session will be marked as
absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter
indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to individual and group learning.
Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the timelines given in the section
below. Absence from these evaluations will mean non awarding of marks in that particular component
e. Each faculty has been given a scheduled consultation hour. Utilize this time to meet the faculty and clarify doubts
if any and get mentored if needed.
Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been drawn. Students are expected
to go through the dates / sessions mentioned and prepare accordingly.
Component Component Expected slot / due Marks declaration Weightage
Number date by
Class Participation I 1 5
Class Participation II 2 5
Test I 4 15
Test II 5 20
Test III 7 15
End Term Evaluation 8 40
Total 100
Electronic and Web resources: Swayam Videos, Other learning resources

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IBS

Hyderabad (Academic Year – 2021-22)

Course Title : Business Report Writing Semester: II

● Understand the documents/ format/ structure prepared for business communication

Expected Learning Outcomes:

Recommended Text Book:

Suggested reference books:

Mind mapping, Understand the difference between

Guidelines, language and Structure

Structure of good cover-letter and

Mid Term examination (20 %)

Types and importance

23, 24, Business Types, Structure, content and

Brochure, Types, Structures

Technology in Blogs, Podcasts, Vodcasts,

End term examination (40%)

Electronic and Web resources: Swayam Videos, Other learning resources

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