Assignment on

Blood donation
camp
Presented To: Prof. O.S Rao
Presented By:
Vijaykumar S.K (M5-45)
Thomas Don Gonsalvez (M5-42)
Santosh Singh (M5-34)
Vedant Yadav (M5-42)
Shobhit Gupta (M5-36)
Mausam Sharma (M5-22)
BLOOD DONATION CAMP
SRUSHTI Blood Donation Camp

The second event in the series of our Golden Jubilee Year celebrations
conducted by our CSR Wing ‘SRUSHTI.’ Srushti organized a Blood Donation
Camp on 23rd August, 2010. The Chief Guest Rtn. Smt. Vadlamani
Rajyalakshmi inaugrated the Blood donation camp. Other distinguishing
members from Rotary and Lions Clubs, NIMS & APSACS were also present.
The president Smt. Aarthy Sampathy, Vice President SriSailesh Sampathy,
and other executives of the group institutions were also present. More than
300 students and faculty members have donated blood.

Why should I donate blood?

Blood is the part of life that is given to those who need it by those who have
the resource to satisfy the need. The love of fellow human and a desire to
share something of oneself is what singles out a blood donor from the
others. Emergencies occur every minute. For each patient requiring blood, it
is an emergency and the patients could have set back if blood is not
available.
 Your blood donation may be even more special than you realize.

A single donation from you can help one or more patients. This is possible
because whole blood is made up of several useful components. These
components perform special functions in your body and in the body of
patients who receive your blood. The various blood components are Red
Blood Cells, White Blood Cells, Platelets, Plasma and selected Plasma
Proteins. Each of these components can be separated from your donated
volume of blood and transfused into a specific patient requiring that
particular component. Thus, many can benefit from one unit of blood.

1. Request for the proposal (RFP)

In Indian context camps can be organized on holidays or in the evening in

residential area or locality based socio-cultural organizations not only in
cities or towns, but also in suburbs and villages. The people of all ages
assemble either on holidays or at the end of day’s or week’s work and the
example of adults donating blood would be a strong teaching and
demonstration effect for the children. Even die hard determined non-donors
may be expected to donate blood someday if the camps become a regular
activity in a particular venue. Camps can be organized in educational
institutions, industrial and commercial houses throughout the week. Only all
these combined efforts would ensure steady flow of blood in the blood
banks. A few blood banks have well equipped mobile blood collection vans
fitted with everything including beds, doctor’s chair, wash basin, storage
refrigerator and even a small refreshment corner with own power generating
unit. These vans are quite costly and cannot negotiate through the roads in
suburban areas and villages and are not suitable for mass blood donation
camps even in camps with 200 donors. Besides, festive mood of the
environment and demonstration effect would not be there. So in Indian
context, best method is outdoor camps by carrying blood bank personnel
and equipment in a vehicle and pitching the camp in a prefixed well
ventilated place.

The outdoor camps in India are and will be organized in places faraway from
blood banks. So a checklist of blood collection equipment and instruments
should be maintained and carefully checked before the departure of the
vehicle from the blood bank. Most of the blood collection items cannot be
organized locally. Any omission to carry even a small item may frustrate the
noble effort of the donor organizers and the donors.

Advantages of collection of blood from camps:

• Intending donors get opportunity to donate according to their

convenience.

• Familiar faces and known atmosphere help in the shedding of

• fear complex by the first time donors.

• Community participation.

• Recruits new donors.

• Health status and habits of intending blood donors are known to

• organizers, quality blood is assured due to self exclusion.

• Demonstration effect.

• Convert non-donor to donor.

• Help in donor retention.

In camp management and organization, local organizers have scope of using

their imagination to convert the area to a festive mood with decoration, light
music rather than the silence inside a hospital blood bank.

On the day of the camp, the chief motivators and the team of volunteers
and the blood bank team should reach in time. The donors should be warmly
received and guided and escorted through different stages. Presentation of
memento, badge, certificate with courtesy and sincerity and answering all
queries of donor should be considered as part of donor motivation. The
refreshment corner should be well managed and donors should be handled
with personal human touch. This being the last point of the camp, it leaves a
permanent impression in the mind of the donors. Talking with the donor
throughout all the stages is extremely important, as it helps donors to feel
wanted and also helps the first time donors to shed their fear.
2. Proposal solution

Blood Donation Camp Premises

The premises used for outdoor donor sessions may often be the only local
venue available, but they must be of sufficient size, suitable construction
and in an appropriate location to allow proper operation. They must be clean
and maintained in accordance with accepted rules of hygiene.

Space Requirement

The space required will obviously depend on the number of staff and donors
and the rate at which donors arrive. The following activities should be kept
in mind when accepting a venue.

• Registration of donors and all other necessary information processing.

Wherever possible, there should be easy access to a telephone, preferably
within the venue.

• Pre-donation counselling, the medical history and the health check-up

to determine donors’ fitness to donate blood. Facilities should be available
for confidential discussions between donors and social workers or the
medical officer.
• Withdrawal of blood from donors without risk of contamination or
errors. Visitors and onlookers should not be allowed to come too close to the
bleeding area.

• The social and medical care of donors, including those who suffer

• adverse reactions. Sufficient seating arrangements should be provided

for donors and staff, with allowance made for possible queues during busy
periods.

• Storage of equipment, reagents and disposable.

Health and Safety

Health and safety factors should be taken into account when selecting
venues for outdoor camps. In particular, the following points should be kept
in mind:

• The venue should be as close as possible to the centre of population

being served. It should be possible for the vehicle to park close to the access
doors in order to facilitate the unloading of equipment. The ground to be
covered by staff carrying equipment into the building should be even and
well-lit, if possible, the space to be used should not require the carrying of
equipment on stairs. A similar safe approach to the building should be
ensured for donors. Notices should be displayed directing donors to the
appropriate entrance to the building and to the room being used.

• The place should be free from dust as far as practicable. Cement floor
with appropriate matting would be helpful.

• The furniture and equipment should be arranged within the available

space to minimize crowding (for avoiding possibility of mistakes or
accidents), enabling privacy and adequate supervision to be maintained and
ensuring a smooth and logical work-flow.
• There should be adequate lighting for all the required activities.
Wherever possible, there should be provision for the use of emergency
lighting in the event of a power-cut. The blood collection team should always
carry a hunter’s torch.

• It may not be possible for the collection team to control the

temperature, but every effort should be made to ensure that the space does
not become too hot. too cold or stuffy and must be comfortable. There
should be arrangement for fans in summer.

• Facilities for providing refreshments for donors and staff should

• be separate from other activities, wherever possible. Every effort

should be made to ensure that equipment used in this area does

• not pose a safety hazard.

• Toilet facilities for male and female donors and staff should be
available. Separate washing facilities are desirable for staff.

• Adequate facilities should be available for .the safe disposal of waste.

Sharp and solid waste should be collected in suitable containers for return to
the blood transfusion centre or blood bank and for subsequent safe disposal.

• The premises should be free from vermin.

• Proper arrangements should be made for cold chain maintenance.

Mass Blood Donation Camp

In industrial or commercial houses and educational institutions, facilities for

holding blood donation camps may be extended once in a year by
suspending their normal activities. If smaller blood banks opt to collect blood
according to their need or capacity many willing donors have to be refused.
This may send a wrong signal to the community and would certainly make
the task of the donor organizers a difficult one. as they would not be able to
make such make-shift arrangement for camps again at successive intervals.
The organizations may not like to suspend their normal work for the camp in
the same year once again.

Camps at such a place organized by massive awareness campaign,

particularly when the camp is organized at a central place where donors
come individually by availing themselves of public transport, should be
planned in a different way as refusal to accept from such donors on account
of logistics may affect the blood donation movement to a considerable
extent. Besides large scale awareness campaign through electronic or print
media is not possible for smaller camps of 20/50 blood donors. The solution
lies in bringing in a number of blood bank teams to work side by side under
the same roof, each collecting blood according to its respective capacity.
Donor screening, registration and donors refreshment corner may be
arranged for centrally so also the campaign. There have been such
successful mass blood donation camps in the cities like Delhi. Calcutta,
Mumbai. Chennai, Surat, Bangalore, and Pune. Some such camps have
become regular fixed day camps of over twenty years’ standing. Many
donors of these mass donation camps have subsequently become organizers
of smaller camps in their place of work or in their locality.

There are three main advantages derived from a mass donation camp. First
the resources available with any voluntary agency in India are just not
sufficient to sustain a mass awareness campaign round the year .However, a
specific campaign can start about three weeks before a mass donation camp
and can gradually build up into a crescendo through postering, outdoor
hoardings, radio talks, TV. exposures and through the free coverage in the
newspapers. The publicity generated leads to increased awareness in
general. Secondly, mass camps have a demonstration effect. When one sees
so many fellow human beings donating blood, he feels inadequate unless he
also donates himself. This is the demonstration effect of peer pressure. The
third benefit is that a number of big and’ small blood banks working side by
side act as a technical workshop and activate the less active blood banks.
This, of course, needs a competent technical supervision.

Mass blood donation camps call for very well coordinated organized efforts
between the organizers, the collecting agency and above all, the donors. A
well managed mass blood donation camp can motivate the non-donors and a
reminder to repeat the act may also become instrumental in ensuring better
participation on subsequent occasions. Mass blood donation camps also open
up opportunities to involve more blood bank personnel, social organizations
and volunteers with the blood donation movement. Such camps may be
organised in educational institutions, factories, big offices, banks, social
clubs or at central convenient places where donors being motivated through
campaign may come individually. Precaution should always be taken so that
quality is not sacrificed for the sake of quantity. All technical procedures
should be strictly adhered to.

In mass blood donation camp poor turnout due to natural calamity or

situation beyond the control of the organizers may frustrate the elaborate
arrangement. So the organizers should be pragmatic and not over ambitious
while planning such camps.

3. Work break structure

An Ideal blood bank has the following Work break structure

• Blood donor motivation, recruitment and retention

• Blood collection

• Blood processing and storing

• Blood distribution

• Record keeping

• Human resource development

• Post blood transfusion follow up and research.

The first task of any blood bank is blood donor motivation, recruitment. and
retention. Without blood all other functions of blood bank become non-
existent. Only the blood banks depending on voluntary donors motivated
through education of self-exclusion can ensure safe blood transfusion by
preventing transfusion transmissible infections. There should be steady
supply of blood from voluntary blood donors throughout the year. There
should not be any flush or lean season. Hence blood donor motivation in a
scientific, systematic and sustained way is a demanding task. Some of the
blood banks wrongly depend totally upon the ‘family donor’ or replacement
donor system. There are, however, several reason why such blood banking
system is unsatisfactory and dangerous. It may not be possible for the
patients’ family to find a suitable family donor. Some may feel obliged to
donate even if they know that they have some health condition which
prohibits donation of blood. Moreover, since this blood is meant for a
particular patient, it is not easily made available to other patients, who may
have a greater need. It is not possible, therefore, to utilise family donations
effectively for running a blood bank with adequate stock of blood, ensuring
its availability at right time of right group.

4. Interdependency

The motivator should identify a key person amongst the group. In

consultation with the key person, motivation session and the date and time
of the camp should be fixed up according to the convenience of the donor
group.

The proposed camp site should be inspected well in advance with due
importance to the following points:

• Adequacy of the space for anticipated number of donors and on-

lookers

• Lighting and ventilation

• Electrical outfits
• Availability of water

• Toilet facilities

• Waiting space

• Donors’ screening space

• Furniture (tables and chairs)

• Refreshment space not far away from the donors’ beds

• Cleanliness of the site.

Movement of the donor in the camp should be as far as possible

unidirectional.

5. Network activity

Activities

1. Selection of camp Village and site

2. Fixing of a date, 15 to 20 days in advance

3. Logistics arrangements and Blood Donors Mobilization by Deputy

Director of Health Services and Primary Health Centre team.

4. Technical guidance and support and Collection Blood units by Blood

bank Medical Officers and team.

5. Co-ordination and sponsoring of contingency expenditure to the tune

of Rs. 500/- per camp by the IRCS.

6. Blood collection by Blood Bank team.

7. Certificates issued to the Donors by the blood Bank medical Officer at

the Camp site itself.
8. Local community people observes and learn about Blood Donation and
its significance in saving lives.

9. Collected blood is subjected for the mandatory tests and made

available to patients admitted in Govt. Hospitals and on payment of the
prescribed fee to private Hospitals also in case of GENUINE EMERGENCIES.

6. Slack/Float

The donors should be advised to remain in refreshment room for at least 15

minutes and should be advised to increase their water consumption I during
the day and refrain from smoking for half an hour. A hearty good-bye with a
request to donate again after three months is destined to inspire a donor to
become a regular repeat donor. Signs of minor reaction like the following
should be handled with tender loving care and compassion:

• Restlessness

• Perspiration on forehead

• Pale colour

• Lack of willingness to communicate

• Nervous glances

• Tendency to faint.

When reaction occurs to a donor, motivator or medico-social work should

remain calm and try not to get other donors upset and call in the medical
officer-in-charge of the blood collection team, but ensuring the prevention of
the donor from falling down. Placing the donor in the bed or floor with a
pillow under the feet, helps in subsiding minor reactions. But doctors should
check up the donor in all such cases. In case of bleeding from the seal of
venipuncture, finger pressure with cotton wool, folding the arm with a cotton
wool pad in between and raising the folded hand a little upward helps in
stopping such bleeding. Once the bleeding stops, the venipuncture site may
be sealed again.

The best motivational efforts may go in vain, in spite of best possible donor
recruitment and retention strategies, if the camps are not organised in an
efficient manner with active involvement of blood bank team, local organiser
and motivators. At every stage, care should be taken so that the donor can
leave the area with a good impression with a resolution to come back again.

Donors’ blood cards should be made available to the donors in time directly
or through their local organizers. Refreshment should be offered neatly with
a friendly gesture and hospitality. The motivators should understand the
significance of serving refreshment to keep the donor engaged under the
watchful eyes of socio-medical volunteers or the medical officer. The donor
should be made to understand that refreshment has nothing to do with
immediate recuperation of blood loss due to donation. A piping hot or cold
drink and light refreshment are offered to compel the donor to spend some
time in a relaxed mood. Whatever be the items of refreshment, they should
be served neatly and nicely with a smile.

A well organised camp inspires many onlookers around to become blood

donors.

7. Project crashing

Project crashes when blood donars prent at the time of donating blood at
blood donation camp. Doctors should be present nurses along with all
resources or instruments required at blood donation camp. Along with using
new type of technology as checking of blood pressure devises advanced
needles etc.
8. Resource leveling

Resource leveling is a project management technique used to examine

unbalanced use of resources (usually people or equipment) over time, and
for resolving over-allocations or conflicts.

When performing project planning activities, the manager will attempt to

schedule certain tasks simultaneously.

Example

Training to volunteers for resolving over-allocations or conflicts.

Training to nurses for resolving over-allocations or conflicts.

9. Resource constraints

The most important resources that project managers have to plan and
manage on day-to-day basis are people, machines, materials, and working
capital. Obviously, if these resources are available in abundance then the
project could be accelerated to achieve shorter project duration. On the
other hand, if these resources are severely limited, then the result more
likely will be a delay in the project completion time. Depending on the type
of resources, the costs of providing an abundance of such resources to
accelerate project completion time can be very high.

For examples

According to the no. of blood donors a project manager should allocate work.
According to that he should place no. of doctors, nurses and volunteers.

10. Project Communication

Constant, effective communication among all project stakeholders ranks high
among the factors leading to the success of a project. It is a key prerequisite
of getting the right things done in the right way. As knowledge is power,
sharing knowledge empowering every project stakeholder.

Communication Plan

A project communication plan is the written strategy for getting the right
information to the right project stakeholders at the right time.

Communicating within the Team

Internal communication within the project teams is to meet their four major
communication needs:

1. Responsibility of each team member for different parts of the project

2. Coordination information that enables team members to work together

efficiently

3. Status information tracking the progress, identifying problems and

enabling team members to take corrective action

4. Authorization information - decisions made by customers, sponsors,

and upper management - that relates to the project and its business
environment, and enables the team members to keep all project decisions
synchronized.