Message Framing
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Recent papers in Message Framing
This paper sheds light on the reasons why conventional messages prove largely ineffective at fostering pro-environmental behaviors among individuals with high egoistic values. We conducted three experiments comparing the effectiveness of... more
To examine the effects of local versus global message framing concerning climate change, data were gathered from 114 undergraduate students at a Southern US coastal university. The experiment accounted for participants' perceived... more
Temporal framing has been heralded as a promising strategy to make risks appear more proximal and concrete and thus counter temporal discounting effects that are often limiting the appeal of long-term benefits of health behaviors.... more
The study shows that the perceived healthfulness of processed organic foods, compared to their conventional counterparts, can be altered by slight variations in how promotional messages are framed. A sample of US organic food shoppers (N... more
The public develops interpretations of physical and mental disabilities through a variety of resources, most notably representations presented by the news media. While disability scholars have long lamented negative portrayals of... more
Companies are going green, both to benefit the planet and to make their brands more appealing. But some green initiatives have a twofold nature: they require cooperative behaviors by consumers, but save costs for the company. In such... more
Jesse Fox (M.A., University of Arizona; Ph.D., Stanford University) is an Assistant Professor in the School of Communication at The Ohio State University and founder of the Virtual Environment, Communication Technology, and Online... more
When a lead character in a critically acclaimed and award-winning television programme is depicted as a proficient and meticulous heroine with a mental disorder, it is crucial to examine if this reflects a change in the media depiction... more
There is no satisfactory account of the psychological processes that mediate a news framing effect. Based on an experimental study (N = 1,537), this article presents a mediation analysis of a news framing effect on opinion, testing for... more
There was a consensus among the elite journalists, mainstream politicians and Hillary Clinton supporters around the world: Donald J. Trump is a 'dangerous clown'. Not only is he badly informed; he is a liar, a misogynist, a birther and a... more
One crucial issue in the present Online Social Networks (OSNs) is to enable clients to control the messages that are posted individually private space to evade that undesirable substance is shown. Up to now, OSNs give little help to this... more
This analysis of the Black Lives Matter movement (hereafter: BLM) attempts to illustrate how a hashtag, set up by three women, could mobilize the outrage of an oppressed group of people across the US. Special attention will be paid to how... more
"Abstract: In the lead-up to the first Australian parliamentary debates on an Emissions Trading Scheme in 2009, Ian Plimer - mining geologist, mining company director and climate change contrarian - published a book that argues there is... more
The goal of this paper is to identify the frames employed on the issue of asylum seekers by the government of Australia. It also investigates the dominating themes in the asylum seeker debate used by the Refugee Council of Australia, a... more
Michel Houellebecq est un auteur controversé, non seulement parce que certains critiques s’interrogent sur le statut littéraire de son oeuvre, qui a connu un immense succès commercial, mais aussi parce que ses romans, souvent... more
Abstract: The Institute of Public Affairs (IPA) is an Australian neoliberal think tank and high-profile news source that rejects the evidence of anthropogenic climate change and opposes mitigation strategies such as an Emissions Trading... more
As the United States faces low savings rates and an aging population, examining messages that encourage saving behavior is critical. Adding to this need is growth in ethnic minority groups (e.g., Hispanic Americans) that tend to... more
It is a story about a blind man and his message on his piece of a paper. It is a famous story but this time it worth to me.
This paper investigates how contract structure influences inter-firm dispute resolution processes and outcomes by examining a unique dataset consisting of over 150,000 pages of documents relating to 102 business disputes. We find that the... more
Framing is an important concept in communication, yet many framing studies set out to develop frames relevant to only one issue. We expand framing theory by introducing figurative framing. We posit that figurative language types like... more
The study shows that the perceived healthfulness of processed organic foods, compared to their conventional counterparts, can be altered by slight variations in how promotional messages are framed. A sample of US organic shoppers (N =... more
We use a value orientation framework to analyse how the participation benefits of Australian private land conservation (PLC) schemes are framed.We find that messages are biased towards promoting environmental benefits compared to... more
This study tested the "valence framing effect": an assumption that negatively conceptualized attitudes (as opposing the non-preferred alternative) are more resistant to later persuasion attempts. In the experiment we created choice... more
Studies of how tourists react to unethical incidents in destinations are scarce. Based on an online survey (n =1350) and grounded in cognitive appraisal theory, this study examines people's reactions to a hypothetical breach of ethics at... more
(forthcoming in George Dimitriu, Beatrice de Graaf and Jens Ringsmose - Strategic Narratives, Public Opinion and War: Winning domestic support for the Afghan War, February 2015). In this chapter, we offer a contribution to the growing... more
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous... more
h i g h l i g h t s Examines tourists' reactions to an unethical destination incident. Applies cognitive appraisal theory to a novel tourism context. Highlights opposing effects of negative WOM and avoidance on destination loyalty.... more
Objective: Researchers argue that gain-framed messages should be more effective for prevention behaviors, while loss frames should be more effective for detection behaviors . Evidence for this taxonomy has been mixed. This study examines... more
The terrorist attack on the Word Trade Center on the 11/9 led to the development of the War of Terrorism master frame in the USA. The message of the military operations as well as all the other measures taken by the Bush administration... more
How can the frame of the two-dimensional still image instigate a tension between presence and absence, and a play between limit and transgression? A frame, by conventional definition, is an assertion that the edges of the still image are... more
Studies of green advertising have had mixed findings from using single and hybrid appeals to consumers’ green attitudes and behavioral intentions. However, the effects of ordering or sequencing the appeals or repeating them have scarcely... more
Two experiments examined allocation of responsibility in the context of a fictitious, but realistic, product-use scenario in which a young girl suffers serious brain injury after consuming a product with a non-obvious hazard... more
The present study examined how gain- and loss-framed informational videos about oral health influence self-reported flossing behavior over a 6-month period, as well as the roles of perceived susceptibility to oral health problems and... more
All humor has a common structure. It involves “double framing” in which something is presented that is suddenly revealed to be something else, often by being recontextualized during the course of the humorous presentation. The apparent... more
This article analyzes the use of anti-immigration rhetoric and organizing efforts by extreme rightwing racist groups to present themselves as political actors. The authors analyze this process through a case study of the Keystone State... more
Men who have sex with men (MSM) of color are disproportionately affected by HIV in the United States. Pre-exposure prophylaxis (PrEP) using antiretroviral medications is a newer biomedical prevention modality with established efficacy for... more
The present study examined how gain- and loss-framed informational videos about oral health influence self-reported flossing behavior over a 6-month period, as well as the roles of perceived susceptibility to oral health problems and... more