McDonalds

The purpose of this assignment is to learn about franchising, which the most popular market entry strategy in contemporary business. This report includes the advantages and problems that organisations face while franchising and the report reflects on the pros and cons from the perception of both the franchisor and the franchisee. This report also focuses on the McDonald's franchises in Japan and how they have been successfully dominating the Japanese market and earning more revenues for McDonald's.

The aim of this study is to explore the relationship between McDonald’s and its sponsorship of The Olympics by testing how the consumer has been influenced.

H1 = Attributes associated with sporting events are transferred to sponsoring brands.

H2 = Brand image is transferred from the event to the sponsoring brand, not from the sponsoring brand to the event.

The hypotheses this study aimed to research are drawn from the research done by Gwinner, K. & Eaton, J. (1999); ‘Event sponsorship as a value creating strategy for brands’ and also Donahay, B. & Rosenberger, P, (2007); ‘Effectiveness of Image Transfer in Formula One Racing’. The study explores the image transfer process from The Olympic games to McDonald’s and whether the process can happen to the contrary though the sponsorship relationship.

The concluding findings were in favour of the hypotheses tested. Brand transfer does in fact occur from event to brand through the intervention of sponsorship. Further more the transfer can also be transferred from brand to event, as was found in the case of McDonald’s.  Negativity associated with the McDonald’s brand was found to be associated with The Olympic Games post sponsorship. However, certain restrictions to the parameters of the study have influenced validity greatly, regarding the overall significance of the data analysis.

The conclusions established should be of particular interest to corporations looking to streamline marketing communications strategies in the UK. Being of particular relevance for companies and corporations within the UK during and emerging from an economic downturn, as well as a platform for further study in the future.

McDonalds is the king of fast food world. Things might improve further given it focuses on its target market. This is a PESTEL analysis of McDonalds from Cheshnotes. Since the fast food giant operates in a global environment, its brand is influenced by several factors. These factors have an important bearing on the brand’s sales and image.

McDonalds is one of the international F&B groups to enter the Vietnamese market at the latest while other competitors have been present and successfully doing business in this market. This article re-analyzes a new and cautious market penetration strategy like Vietnam in recent years and tries to answer whether such a slow and reliable strategy will ensure great success for McDonalds in the future.

Pemasaran McDonald's yang menggunakan perayaan ulang tahun anakanak di McDonald's membuat perubahan yang mendasar pada masyarakat berkaitan dengan cara-cara orang mengekspresikan diri dalam gaya hidupnya, seperti halnya orang tua dan anak-anak diterpa dengan model gaya hidup modern yang bercirikan dengan adanya peningkatan gaya hidup dengan perayaan ulang tahun di McDonald's. Upaya untuk "menandai" diri dengan barang-barang produksi dalam hal ini melalui makanan, menjadikan orang terkesan berbeda dari yang lain, lebih bahagia, lebih mewah, lebih segalanya, dan mengekspresikan identitas diri di tengah pergaulan sosial masyarakat. Penelitian ini menggunakan pendekatan deskriptif dan pendekatan eksploratif kepada orang tua yang telah melakukan perayaan ulang tahun di McDonald's. Hasil penelitian menunjukkan bahwa McDonald's menawarkan produk yang mendorong konsumen merasakan keseragaman dalam mengkonsumsi produk McDonald's, keseragaman yang diperoleh berdasarkan layanan, efisiensi waktu, serta kualitas makanan yang ditawarkan oleh McDonald's menjadi dasar orang tua melakukan konsumsinya terhadap produk McDonald's. Seperti yang didapati pada penelitian ini, perubahan nilai pada produk bersamaan dengan perubahan perilaku masyarakat, artinya konsep dimensi yang ditawarkan oleh McDonald's mendorong konsumen untuk melakukan konsumsi produk McDonald's secara terus menerus. Kata Kunci : perayaan ulang tahun McDonald's, perubahan nilai budaya, identitas diri, orang tua, anak.

Bu makale "İletişim Tarihi Doktora Dersi" Final Sınavı yerine geçen McDonaldlaşma üzerine derlenmiş bir makaledir.

Makalede Sosyolog George Ritzer’ın “McDonaldlaşma” tezi üzerinden McDonaldlaşma’nın ne olduğu, geçmişi ve temel unsurları incelenerek, McDonaldlaşma’yla toplumsal ve bireysel olarak nasıl başa çıkılabileceği ile ilgili cevaplar araştırılacaktır.

The report has been generated after the consultation from the managers of ABC Company who is the franchisees of McDonald's in London. The ABC Company employs a large number of ground level staff from the immigrant community mainly from the Asian and African countries. But most of the supervisors and higher-level managers of the McDonald's franchisee are from the United Kingdom and there have been difficulties in managing, motivating and developing the employee satisfaction at their stores. The analysis is conducted based on the cultural differences between the individuals of the United Kingdom and the individuals from the Asian and African countries (taking India as a reference). It has been analysed that due to the differences in the cultural dimensions developed by Hofstede such as the power distance index, individualism and long-term orientation between the supervisors and the employees (who are from the United Kingdom and Asian and African countries respectively) contribute to the difficulties in the management. The solution to the problem is an increased awareness about the expectations and the perceptions of the two groups of employees. The recommendation is that cross-cultural training be provided initially to the supervisors in a broad-based manner so that they are able to manage their employees from the different social and cultural backgrounds. Further training can be provided to the employees from the Asian and African cultures so that they are aware of the expectations from the supervisors and management. This can contribute to better service quality at the stores and increased customer satisfaction.

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La eficacia de la escena enunciativa de las leyendas urbanas, englobadas en lo que se llama “folklore post-industrial” y “folklore digital”, a pesar de sus diferencias, está supeditada a un juego de significados y contra-significados en constante movimiento. No es el recurso elíptico quien hace a esta clase de narraciones, sino el socavamiento de los significados aceptados de las marcas de productos de consumo masivo. Los productos de estas corporaciones poseen un sentido social definido aunque en constante transformación; el sentido es móvil, variable, está sometido a la interacción (como podría entenderlo Eliseo Verón) y a un juego de posiciones objetivas (como podría entenderlo Pierre Bourdieu), pero de todos modos tiene un campo de desempeño y significación acotado en determinado tiempo y espacio (como podría entenderlo Charles Peirce: una convención o acuerdo, el momento que detiene, transitoriamente, el proceso infinito de significación social). La tensión se produce entre el significado aceptado y el contra-significado, pues, en última instancia, lo que prevalece es la negociación permanente y no el desplazamiento de uno por el otro.

Las leyendas urbanas en torno a Coca Cola o McDonald’s recomponen un sistema de significados específico, cierran el círculo (lo expanden, lo perfeccionan), y le otorgan a las marcas elementos de apropiación y no de imposición. Si es verdad que estas mercancías irrumpen, como si fuesen una versión de los proyectos de Robert Moses en el plano del consumo cultural, como si en lugar de enderezar calles pretendieran enderezar el modo de alimentarse, el único rechazo posible sería a través de la negociación, o bien “silvestre” (discurso), o bien a través del mito académico tan caro a De Certeau (metadiscurso): sabemos que las cosas no son como parecen, sabemos que este producto no es tan noble como se nos dice, conocemos todos los secretos que encierra, pero así y todo decidimos no prescindir de él. Reconvertido el consumo de estas mercancías/ marcas en necesidad de época, las leyendas urbanas humanizan este consumo, “barrializan” su imposición y mantienen la ilusión democrática del libre albedrío. Por último, aunque no menos importante, recomponen los secretos de medianoche en nuestras almas sedientas de admiración, magia y heroísmo.

Every organization operating in competitive environment face several challenges. This makes it necessary for them to take strategic measures and actions to overcome those challenges. One such challenge is maximization of shareholder value which means that an organization needs to strategically assess its external and internal environment to adapt better strategies, practices and procedures than its competitor to outperform in market. Thus, this consultancy report analyzes internal and external environment of McDonalds and propose some recommendations to increase shareholder value.

Purpose of the article: The analysis of the attitudes of Polish customers towards McDonald's based on the identification of opposite social attitudes towards globalisation processes and perception of cultural brands.
Methodology/methods: The qualitative analysis of the record of Internet users' discussion has been conducted. The record of the discussion shall be regarded as an expression of opinion by an incidental group of respondents. For the purposes of the conducted research programmes weftQDA 1.0.1 and QSR NVIVO 10 have been used.
Scientific aim: Utilization of postmodern interpretation of the socio-cultural context of running business for purposes of strategic management. 
Findings: The main differences between the supporters of the attitudes towards McDonald's were related to two problems. Firstly, the discussion concerns what McDonald’s really is (how its service should be classified). Secondly, the thread of the discourse concerns the quality of McDonald's offer. Further discussion involved the issues of impact of McDonald's on the domestic business, and lifestyle of contemporary Poles and their dining habits.
Conclusions: The landscape of attitudes of Polish customers towards McDonald's is the issue of uncertainty in the strategic management within this company. It seems there is a need for paying attention to national cultural features of Poles and different attitudes of contemporary society expressed as a postmodern response to globalisation. Each group of problems mentioned may become an opportunity or a threat for McDonald's business activity in Poland.

(2005). 3(2) 97-116. This article examines Associated Press and Agence France-Presse wire service coverage of Frenchman Jose Bove's 1999 ransacking of a Millau, France, McDonald's, as well as his subsequent trial. News media coverage of this incident represents an opportunity to examine deeper issues surrounding globalization, nationalism, and the media's-in this case, international news agencies'-role in constructing and maintaining both. Analysis suggests that both services covered the Bove incidents similarly, downplaying the broader context of corporate capitalism and the global movement to resist it, while elevating Bove to be a key representative of the movement. At the same time that they anointed Bove as a French icon (contributing to "Bovemania"), the wire services constructed a comical caricature of him, which ultimately discredits the activists and the movement he represents.

Toplumun McDonaldlaştırılmasına Karşı Duran Mclibel Belgeseli Hakkında Youtube’da Yürütülen Tartışmaların Kültürel Özellikleri. Sosyal Medya Okuryazarlığı. (Ed. Gül Dilek Türk). Nobel Akademik Yayıncılık

(Özet)
2005 yapımı McLibel (McDonalds Davası) adlı belgeselde yönetmenler Franny Armstrong ve Ken Loach, McDonalds şirketinin, devasa fast food restoran zinciri olarak ürünlerini ve ticari uygulamalarını kınayan bir broşür dağıtan Londra Greenpeace çevreci kolektifinin iki üyesini (David Steel ve David Morris) merkeze alan, İngiltere tarihinin en uzun süren meşhur "McLibel" davasını araştırır. Dava McDonalds'a açılmıştır ve onun toplumdaki zararlı etkilerini durdurmayı amaçlar. Bu makale ise belgesele yönelik YouTube özelindeki sosyal medyada yürütülen kamplaşma, marjinalleşme ve siber linç kavramlarını merkeze alarak belgeselin sosyal medyadaki tartışılma biçimini inceleme konusu yapar.

(Summary)
In the documentary McLibel (The McDonalds Case, 2005), directors Franny Armstrong and Ken Loach feature two members of the Greenpeace environmental collective of London (David Steel and David Morris), who distribute a leaflet denouncing the McDonalds company's products and business practices as a massive chain of fast-food restaurants, England. . The documentary investigates the longest-running infamous "McLibel" case in history. The lawsuit was filed against Mcdonald's and aims to stop its harmful effects on society. This article focuses on the concepts of polarization, marginalization and cyber lynching in the social media-specific to YouTube, and examines the way the documentary is discussed in social media comments.

In recent years, scholars and activists have identified the development of an emerging new labour internationalism (NLI), and pointed to its impact upon the structures and practices of international trade unionism (ITU). This article addresses this issue through a case study of an international action opposing the labour practices of McDonald's, the world's largest fast-food retailer. The evidence reveals a complex picture. Even though many of the features of the allegedly new labour internationalism are present, they seem to be more a matter of form than substance.

A different approach of music and culture can be found in the work of Weber. His sociology based on a typology of different types of social action, such as rational action towards a goal, rational action towards value, affective action and traditional action. In Western societies, rational action become more central. One of this form of action and social organization is a bureaucracy. Weber's type of organizations draws a clear line of elements such as clear hierarchy of positions, a division of labor etc. Another argument which against Weber's arguments come from American Sociologist, George Ritzer. He mentioned that dominant form of organization of social life is not bureaucracy as identified by Weber, but similar type of rationalization exemplified by the McDonald's, fast food restaurant (p.15). George Ritzer's aspects of McDonalization are efficiency, predictability, calculability and control. This ideas of rationalization emphasized that the production process of making music is standardized. But, not only the production process which is standardized, the way we consume the music also become rationalized. These process of rationalization are applicable to pop music (p.16). 1. The first element of McDonalization is efficiency. In my opinion, the efficiency of Ritzer's idea on McDonalization also applicable to pop music. If we look at the music production, they applied efficiency on the way they produce the music by getting help from editing software. The development of new forms of technology and their application to music involves the rationalization of the nature and production of musical texts along Weberian lines (p.16). Goodwin added that there are 3 evidence dimensions to this, such as harmonic rationalization, temporal rationalization and timbral conformity. With the helping of 'editing software music', the part of music is interchangeable. We can produce precise number of beats per seconds, produce any kind of sounds which cannot be found on conventional instruments also mix and match them become whole music. So the editing software save the production cost of music. This also related

A different approach of music and culture can be found in the work of Weber. His sociology based on a typology of different types of social action, such as rational action towards a goal, rational action towards value, affective action and traditional action. In Western societies, rational action become more central. One of this form of action and social organization is a bureaucracy. Weber's type of organizations draws a clear line of elements such as clear hierarchy of positions, a division of labor etc. Another argument which against Weber's arguments come from American Sociologist, George Ritzer. He mentioned that dominant form of organization of social life is not bureaucracy as identified by Weber, but similar type of rationalization exemplified by the McDonald's, fast food restaurant (p.15). George Ritzer's aspects of McDonalization are efficiency, predictability, calculability and control. This ideas of rationalization emphasized that the production process of making music is standardized. But, not only the production process which is standardized, the way we consume the music also become rationalized. These process of rationalization are applicable to pop music (p.16). 1. The first element of McDonalization is efficiency. In my opinion, the efficiency of Ritzer's idea on McDonalization also applicable to pop music. If we look at the music production, they applied efficiency on the way they produce the music by getting help from editing software. The development of new forms of technology and their application to music involves the rationalization of the nature and production of musical texts along Weberian lines (p.16). Goodwin added that there are 3 evidence dimensions to this, such as harmonic rationalization, temporal rationalization and timbral conformity. With the helping of 'editing software music', the part of music is interchangeable. We can produce precise number of beats per seconds, produce any kind of sounds which cannot be found on conventional instruments also mix and match them become whole music. So the editing software save the production cost of music. This also related

An extended version of my conference paper, Capital's Means of Subsistence, in which I argue that Marx's theory of subsumption applies to the matter processed under capital, as well as labour. This paper considers relationships of food and power using food regime theory and the Frankfurt school (Marcuse, Adorno, Horkheimer), tied together by themes of domination, distance, and durability.

In December 2018, WISERD researchers Dr Wil Chivers and Dr Helen Blakely were invited to speak at the Bevan Foundation's conference 'Fair Work: A Route Out of Poverty?' to discuss on-going research into the actvities of trade unions around fair work and fair pay. Drawing on research into strike action against McDonald's and TGI Fridays, the presentation positioned these campaigns in the context of current employment trends and suggested that trade unions have a key role to play, particularly where they can collaborate and sustain collective action within and across different employment sectors.

ABSTRACT Joint commissioning has been extensively alluded to in English health and social care policy as a way of improving services and outcomes. Yet there is a lack of specificity pertaining to what joint commissioning actually is and what success would look like. In this paper we adopt a Q methodology approach to understand the different meanings of joint commissioning that those involved in these arrangements hold. In doing so we get beyond the more orthodox interpretations of joint commissioning found in the literature although the appeal of joint commissioning as a ‘good thing’ is still prominent across these accounts.

McDonald’s and Starbucks are both two of the most recognized franchises in not only America but around the world. McDonald’s has always been the biggest fast food company in America as well as around the world and everyone is familiar with their golden arches and many children grew up knowing Ronald McDonald. Starbucks is the go to place for people to get their gourmet coffee. Both of these franchises are engrained in the minds of many American’s whose daily diets and appetites require a quick fix as many people in this fast paced society have neither the time nor money to cook or to sit down and eat a healthy and nutritious meal.