McDonalds

Depuis la fin de la guerre froide, et la consolidation de la mondialisation néolibérale, les syndicats ont été obligés à repenser leur raison d'être et d'agir en dehors du cadre strict des États-nations dans lesquels ils étaient confinés. Des littératu-res récentes montrent qu'en réponse à ce ...

Abstract:

Tema "McDonald's vs. Cartofiserie (Firme mari vs. firme mici și mijlocii)" reprezintă o analiză profundă a diferențelor semnificative dintre două tipuri de afaceri din industria alimentară, cu scopul de a înțelege mai bine modul în care dimensiunea și structura unei întreprinderi pot influența strategiile, impactul și relația cu consumatorii.

Pe de o parte, McDonald's este un gigant global al fast-food-ului, cunoscut pentru prezența sa la nivel mondial și pentru gama sa vastă de produse. Acest brand uriaș și-a câștigat notorietatea și fidelitatea clienților prin standardizarea produselor și serviciilor în toate locațiile sale, adaptându-se în același timp la preferințele locale. McDonald's reprezintă un exemplu de mare corporație care își folosește resursele și prezența la nivel global pentru a-și impune puterea pe piață și a-și stabili propriile norme în industrie.

Pe de altă parte, Cartofiserie, ca afacere locală, ne oferă o privire mai detaliată asupra impactului întreprinderilor mici și mijlocii în cadrul economiei și culturii unei zone specifice. Cartofiserie se concentrează asupra unui produs specific, cartofii, și a dezvoltat o abordare specializată care îi permite să se conecteze mai bine cu gusturile și preferințele locale. Această afacere exemplifică modul în care întreprinderile mici și mijlocii pot să promoveze inovația culinară, să aducă o atingere personală în servicii și să susțină economia locală.

Prin această comparație, se urmărește să se înțeleagă modul în care aceste două tipuri de afaceri funcționează, cum își dezvoltă strategiile, cum își gestionează relația cu consumatorii și cum influențează economia și cultura locală. Analiza McDonald's vs. Cartofiserie aduce în prim-plan diversitatea și complexitatea industriei alimentare și relevanța impactului pe care diferitele dimensiuni și structuri ale întreprinderilor îl au în societate.

Este artigo investiga as estrategias de internacionalizacao de redes de franquias brasileiras com parceiros locais, especificamente via master franqueado, que consiste em um franqueado com direitos de “subfranquear” a marca franqueadora a terceiros. Aplicando uma metodologia qualitativa tipo estudo de caso unico, apresenta-se as estrategias de internacionalizacao adotadas pela iGUi Piscinas e como os parceiros locais e redes de relacionamentos podem acelerar o processo de internacionalizacao. A escolha do acordo de master franchising pela iGUi tanto em suas operacoes iniciadas com investimento direto quanto nas operacoes de Joint Venture de franchising possibilitou uma expansao mais rapida da empresa nos mercados estrangeiros. O estudo contribui ao investigar a adocao de estrategias alternativas para internacionalizacao por empresas brasileiras, com resultados expressivos de expansao internacional em pouco tempo. Particularmente, a principal contribuicao foi a descoberta de que a ju...

Kriz zamanlarında örgütler açısından en önemli öğe insan kaynaklarıdır. Çünkü, krizden en çok etkilenen örgütün çalışanlarıdır. Krizler, genellikle olumsuz gelişmeleri beraberinde getirerek çalışanları strese sokar ve zamanla ruhsal sağlıklarının bozulmasına yol açar. Böylece, çalışanların sorunları sağlıklı olarak değerlendirmelerini ve çözümleyici politikalar geliştirmelerini engeller. Bu durum da, iş süreçlerinde bozulmalara, yönetimdeki etkinliğin ve işlerdeki verimliliğin azalmasına neden olur. Bu dönemlerde, krizden en çok etkilenen örgütün çalışanları olduğu gibi, krizden çıkmada da en etkili faktör yine insan kaynaklarıdır. Etkili bir kriz yönetimi için çalışanların moral düzeylerinin yüksek tutulması ve psikolojik yönlerinin her zaman göz önünde bulundurulması gerekir. Bu çalışmada, örgütler açısından insan kaynaklarının önemi, kriz zamanlarında çalışanların fiziksel ve psikolojik sağlıkları, çalışanların bilgi gereksinimi ve krizin çalışanlar üzerindeki etkileri vurgulanmıştır. Bu nedenle, 152 işletmenin yöneticileri üzerinde bir araştırma yapılmış ve yöneticilerin yaşları ilerledikçe, deneyimleri arttıkça, eğitim düzeyleri ve yönetim kademeleri yükseldikçe, çalışanların ruhsal sağlığını koruma politikalarının kriz çözümüne etkilerine daha fazla inandıkları bulgusuna ulaşılmıştır.

Ad nan Menderes Üniversitesi Turizm lşletmecili�i ve Otelcilik Yüksekokulu öz Krizler günümüzde bireylerin, işletme yönetimlerinin, hükü metlerin etkilerine sık sık maruz kaldıkları ve pek çok ke simi etki altına alan önemli unsurlar olmuşlardır. Krizler, işletme yönetimlerini de her yönden bir kıskaç içerisine al mıştır. Uzantıları turizm endüstrisine de yansıyan güvenlik, ekonomik, politik ve teknolojik kaynaklı pek çok krizden seyahat acenteleri de, doğrudan veya delaylı şekilde etkilenir hale gelmişlerdir. Bu çalışmada, 1990-2001 yılları ara sında Dünyada ve Türkiye'de meydana gelen, etkileri ve kapsamları bakımından önemli krizler olarak algılanan on farklı kriz karşısında, seyahat acentesi yöneticilerinin ne tür bir yaklaşım içerisinde olduklarını ortaya koymak amaç lanmıştır. Çalışma için gereken veriler birincil ve ikincil kaynaklardan sağlanmıştır. Birincil veriler için seyahat acen teleri üzerinde bir anket çalışması yürütülmüş ve bu çalışmaya TÜRSAB Genel Merkezi destek vermiştir. Basit olası lıki ı örneklem tekniği kullanılarak Marmara, Ege, Akdeniz ve Iç Anadolu bölgelerinde faaliyet gösteren 193 adet A ve A Geçici grubu seyahat acentesi araştırmanın örneklemini oluşturmuş ve 161 seyahat acentesinden geri dönüş sa� lanmıştır. lkincil veriler için ise, kriz yönetimi ve işletme stratejileri konularında yapılan çalışmalara başvurulmuştur. Araştıma sonucunda. seyahat acentesi yöneticilerinin kriz yönetiminin temel ilkelerine yeterince uymayan bir yakla şımla krizleri yönetmeye çalıştıkları ortaya çıkmıştır. Kriziere yönelik en çok uygulanan üç stratejinin sırasıyla; genel giderleri kısma. ürün geliştirme ve krizierin geçmesini bekleme stratejileri olduğu belirlenmiştir.

Food hygiene and safety (Food hygiene and safety) is an important issue for any business industry, especially the food service industry. For Fast food restaurants, food hygiene and safety is a vital factor, directly affecting the health and safety of customers, as well as the reputation and image of the brand. In today's era, when life is bustling and work pressure is increasing, fast food has become a popular choice for many people, helping to save time and quickly satisfy culinary needs. In Vietnam, many fast food brands have risen and become a favorite destination for young people as well as diverse consumers. In recent years, the fast food market has developed, the Big 4 Fast food restaurants in the world are McDonald's, KFC, Burger King and Pizza Hut. These are the world's leading brands with a wide scale of operations, providing a variety of popular food and drink products. To ensure food hygiene and safety for their supply chain, these restaurants have applied strict and strict policies.

A partir do dispositivo teórico da Análise de Discurso, linha francesa, analisa-se os discursos publicitários divulgados na campanha do McLanche Feliz, lanche especial para crianças, da rede de fast-foods Mc’Donald’s. O corpus desse artigo foi coletado no canal McDonald’s Brasil, via plataforma Youtube, trata-se de um vídeo elaborado para a campanha/2019 intitulado Quem sempre espera por você? cujos protagonistas são os personagens do filme Pets2: a vida secreta dos bichos, produzido pela Universal Studios. O enunciador propõe, através da memória discursiva, que os pets estão sempre à espera de seus tutores e os cãezinhos são associados, através dos brindes, ao McLanche Feliz. Isso facilita a adesão da criança ao discurso que está sendo apresentado e um possível consumo e fidelização ao produto.

Pelo fato de mobilizar seus dizeres de forma peculiar e estratégica, os anúncios publicitários frequentemente ocupam espaço nas pesquisas em análise do discurso. De modo a contribuir para as discussões em torno desse campo por uma perspectiva discursiva, nossos objetivos principais, nessa pesquisa, são descrever e analisar um par de propagandas, as quais se complementam, da rede de fastfood Burger King, cuja utilização astuta da língua(gem) apresenta uma relação interdiscursiva com um restaurante concorrente. Para realizar esse trabalho, ancoramo-nos em estudos da Análise de Discurso Francesa, especialmente nas concepções de interdiscurso, cenas de enunciação, ethos e semântica global de Dominique Maingueneau (2008; 2011), propostas como categorias de análise para nosso trabalho. A hipótese que orientou o desenvolvimento desse estudo é de que seu discurso é construído de forma estratégica e é governado por uma semântica global de exaltação do sanduíche Whopper, de maneira que as categorias discursivas elencadas como critérios de análise estariam coerentes com a função do gênero discursivo e, portanto, contribuiriam para a divulgação e repercussão do produto. Como sugerem as análises preliminares, parece haver, de fato, uma repetição quanto à interdiscursividade que compõe os anúncios, favorecendo a realização do gênero.
Palavras-chave: Discurso publicitário. Interdiscurso. Cenas de enunciação. Ethos. Semântica global.

Abstract: Because  they  mobilize  their  sayings  in  a  peculiar  and  strategic  way,  advertisements  often have a place in discourse analysis research. In order to contribute to the discussions around this field from  a  discourse  perspective,  our  main  goals  in  this  research  are  to  describe  and  analyze  a  pair  of advertisements,  which  are  complementary  to  each  other,  of  the  fast-food  chain  Burger  King,  which astute use of language shows an interdiscursive relation with a competing restaurant. To carry out this work,  we  anchor  on  studies  of  French  Discourse  Analysis,  especially  in  the  conceptions  of interdiscourse,  enunciation  scenes,  ethos  and  global  semantics  of  Dominique  Maingueneau  (2008; 2011), proposed as categories of analysis for our work. The hypothesis that guided the development of this  study  is  that  its  discourse  is  strategically  constructed  and  is  governed  by  a  global  semantics  of praising the sandwich Whopper, therefore the discursive categories listed as analysis criteria would be consistent  with  the  function  of  the  discursive  genre  and,  therefore,  would  contribute  to  the dissemination and repercussion of the product. As suggested by the preliminary analyses, there seems to  be,  in  fact,  a  repetition  regarding  the  interdiscursiveness  that composes  the  ads,  favoring  the realization of the genre.

McDonalization in the world created a new concept of a new modernization style of Popular Culture. The representation built by McDonald's then changed the capitalization system of the fast-food industry to one that prioritizes time and cost efficiency and offers the prestige of higher consumer class values through a sign system and the formation of a structure in a new service culture at McDonald's. Through a literature review viewed from the perspective of Ritzer's social definition paradigm and Giddens's Modernity, it can be explained that McDonald's makes a mass culture system at the global level for fast food restaurants and a modern system of product services. Meanwhile, McDonald's seems to be simulating a sign and icon that attracts consumers' attention to focus on the goal of forming a higher consumption society with the aim of supporting a smooth capitalization system in the culture industry.

Nonviolence resembles the aporetic structure and ambiguity of many works of art or our conceptualization of them. As a term of engagement in the arts, nonviolence is insightful as an operational and comparative concept: operational insofar as it unfolds performative strategies in the arts and comparative insofar as those strategies often resemble the aesthetics of political gestures, e.g., Mahatma Gandhi’s nonviolent approach to political engagement and change. This essay examines the potential of the term nonviolence in three short case studies—three performances by Akira Takayama (McDonald’s Radio University, 2017), Kandis Williams (Eurydice, Orpheus, and the Maenads, 2019) and Petr Pavlensky (Lightning, 2017).

Purpose of the article: The Price Sensitivity Measurement (PSM) evaluates consumers’ expectations to set the optimal price. Applied to a brand’s different lifecycle stages, it can show different feasibility. The aim of this paper is showing that PSM is more effective for newly introduced brand products compared to established ones. Methodology: The difference in PSM effectiveness is tested for a newly introduced Lithuanian cosmetics brand, Ziede, and a well-known vitamin distributor brand, Jamieson. The authors selected 3 products, based on product category, consumer segment and product lifecycle stage. PSM was applied for different consumer categories by differentiating respondents who were familiar with the brands from those who weren’t. Scientific aim: Empirical results show that optimal prices are higher for brand-familiar consumers, since they incorporate the brand value in their perception of optimal price (Salamandic, Alijosiene, Gudonaviciene, 2014). However, as the brand mo...

A partir do dispositivo teórico da Análise de Discurso, linha francesa, analisa-se os discursos publicitários divulgados na campanha do McLanche Feliz, lanche especial para crianças, da rede de fast-foods Mc’Donald’s. O corpus desse artigo foi coletado no canal McDonald’s Brasil, via plataforma Youtube, trata-se de um vídeo elaborado para a campanha/2019 intitulado Quem sempre espera por você? cujos protagonistas são os personagens do filme Pets2: a vida secreta dos bichos, produzido pela Universal Studios. O enunciador propõe, através da memória discursiva, que os pets estão sempre à espera de seus tutores e os cãezinhos são associados, através dos brindes, ao McLanche Feliz. Isso facilita a adesão da criança ao discurso que está sendo apresentado e um possível consumo e fidelização ao produto.

Kehidupan manusia, tidak terlepas dari kegiatan ekonomi untuk memenuhi kebutuhan hidupnya salah satunya, kegiatan konsumsi. Namun, kegiatan konsumsi yang berlebihan atau sekedar memenuhi hasrat (want/desire) ketimbang memenuhi kebutuhan (needs) memicu perilaku yang sering kita sebut perilaku konsumtif. Penelitian ini menggunakan kualitatif sebagai metode penelitiannya. Sebuah metode yang tidak menggunakan sistem matematik dan tanpa menggunakan prosedur statatistika disebut dengan metode kualitatif. Kualitatif seringnya bersifat naratif dan prosedur dari penelitian ini menghasilkan dalam bentuk kalimat maupun rekaman dari seseorang dan perilaku yang dialami. Penelitian ini bertujuan menganalisa bagaimana keterkaitan konsumerisme Jean Baudrillard dengan fenomena masyarakat Korea Selatan yang gemar membelanjakan barng dari luxury brand atau merk mewah (ekslusif). Hasil penelitian menunjukkan berdasarkan fenomena yang dipaparkan diatas, apa yang di tuangkan oleh Jean Baudrillard mengenai konsumsi di era kapitalisme lanjutan, bahwa kegiatan konsumsi bukan lagi memerhatikan manfaat dan nilai guna tetapi juga nilai dan status sosial seperti halnya pada sebagian besar masyarakat Korea Selatan yang rela membeli barang-barang branded seperti tas mewah untuk menunjukan eksistensinya di masyarakat.

Konsumerisme adalah proses dimana konsumen secara sadar atau tidak sadar terus menggunakan barang atau hasil produksi. Ketika orang mengkonsumsi sesuatu secara berlebihan, maka masyarakat tersebut dapat dikatakan mengkonsumsi dan menciptakan cara hidupnya sendiri darinya. Masyarakat modern merupakan suatu bentuk peralihan dari masyarakat tradisional menuju masyarakat yang lebih maju, dengan menitikberatkan pada berbagai bidang seperti perkembangan ilmu pengetahuan, perkembangan teknologi dan cara berpikir, yang secara langsung mengubah cara hidup dan konsumsi. Metode penelitian yang digunakan dalam penulisan ini adalah metode kualitatif dan sumber datanya berasal dari penelitian kepustakaan. Adanya realitas sosial ini terkait dengan salah satu teori sosial postmodern yaitu McDonaldisasi. McDonaldisasi adalah fenomena yang digunakan Ritzer untuk menggambarkan munculnya industri mega yang dikomunikasikan secara global di mana rasionalitas merupakan faktor penentu yang mempengaruhi kehidupan sosial dan budaya. Alasan lain Gen Z lebih menyukai makanan cepat saji adalah lebih ekonomis dan lebih cepat. Hal ini sejalan dengan prinsip teori postmodern yaitu McDonaldisasi yang efektif. Kata Kunci: Konsumerisme; Cepat Saji; Gaya Hidup; Generasi Z. Abstrak Consumerism is a process where consumers consciously or unconsciously continue to use goods or products produced. When people consume something in excess, society is said to consume it and create its way of life. Modern society is a form of transition from a traditional society to a more advanced society, emphasizing various fields such as scientific developments, technological developments, and ways of thinking, which directly change the way of life and consumption. The research method used in this writing is qualitative, and the data source comes from library research. The existence of this social reality is related to one of the postmodern social theories, namely McDonaldization. McDonaldization is the phenomenon Ritzer uses to describe the emergence of globally communicated mega-industries in which rationality is a determining factor influencing social and cultural life. Another reason Gen Z prefers fast food is because it is more economical and faster. This is in line with the principles of postmodern theory, namely effective McDonaldization.

Türkiye Ekonomisi sermaye hareketlerinin serbest bırakılmasından sonra çeşitli krizler yaşamıştır. Ekonomide yaşanan krizler daha çok iş dünyasını etkilemektedir. Bundan da daha çok küçük işletmeler etkilenmektedir. Krizler gerek ulusal gerekse uluslararası nedenlerden kaynaklanabileceği gibi işletmenin bağlı bulunduğu sektör veya işletmenin kendisinde de kaynaklanabilir. Gerek dünyada gerekse ülkemizde zaman zaman ekonomik krizler yaşanmaktadır. Etkileri ne olursa olsun bütün krizler ülke ekonomilerini ve sosyal yapıyı önemli oranda etkilemektedir. Ekonomik Kriz dönemlerinde bir firmanın başarısızlığa uğraması firmanın geçici cari sorumluluklarını yerine getirmemesinden iflas etmesine kadar uzanan durumları içeren bir süreci kapsamaktadır. Ekonomik kriz dönemlerinde işletmelerin Tam Zamanında Üretim Sistemini uygulamaları uygun olacaktır. Bunun için özellikle üretim işletmelerinin çağdaş üretim tekniklerini kullanması hem kendi işletmelerini hem toplumu hem de iş dünyasını etkileye...

INTERNACIONALIZAÇÃO DE SERVIÇOS PELO SISTEMA DE FRANQUIAS: DIRETRIZES PARA UMA EMPRESA DE DESENVOLVIMENTO DE SOFTWARE RESUMO A globalização e a internacionalização dos mercados têm afetado organizações de diferentes setores, incluindo as empresas prestadoras de serviços. Analisando a literatura da área, foi possível constatar que a franquia representa uma das maiores forças propulsoras no processo de globalização das empresas de serviços, surgindo como uma alternativa estratégica para a internacionalização dessas organizações. Nesse sentido, este artigo tem como objetivo apresentar um modelo teórico que contribui com diretrizes para o processo de internacionalização de serviços pelo sistema de franquias. O modelo proposto foi testado por meio de um estudo de caso em uma empresa de desenvolvimento de software, em que foram sugeridas maneiras pelas quais essas diretrizes poderiam ser aplicadas para a internacionalização desta empresa pelo sistema de franquias. As técnicas de coleta de dados adotadas foram a entrevista semiestruturada e a observação passiva. A partir dos dados coletados, pôde-se sugerir para a organização objeto de estudo: (i) o tipo de franquia que melhor atende às suas especificidades; (ii) os parâmetros necessários para o sucesso competitivo por meio da franquia; e, (iii) os aspectos que devem ser considerados na elaboração do contrato da franquia. Palavras-Chave Internacionalização; Franquias; Operações de serviços.

Göstergebilim günümüzde sık sık karşımıza çıkan bir olgudur. Göstergebilim, göstergeler yani
işaretler sayesinde var olmaktadır. Göstergelerin (işaretlerin) her biri birer ayrı anlam kazanarak
anlatılmak istenilenin veya tanımlanmak istenilenin işaretler yolu ile anlatılmasına yardımcı
olmaktadır. Bu yüzden, göstergeler bir şeyi birden fazla veya birden farklı şekilde anlatmakta
yardımcı bir rol üstlenmektedir. Ayrıca, günümüzde göstergebilim gündelik yaşamın bir parçası
haline gelmesi ile birlikte bizim günlük yaşamdaki sürecimizi de kolaylaştırmakta önemli bir görev
almaktadır. Göstergebilim, birçok konuyu ele alırken kültürü de geniş olarak inceleyen bir alandır. Bu
sebep ile birlikte sürekli karşımıza çıkan kültürel emperyalizm kavramı ile bağlantısı bulunmaktadır.
Kültürel emperyalizmi göstergebilim açısından incelemek hem kültür kavramının genel tanımı
açısından önemli olup, hem de aslında günlük hayatta sürekli karşılaştığımız göstergelerin kolayca
anlaşılmasına yardımcı olması beklenmektedir. Bu yüzden göstergebilim tarafından kültürel
emperyalizm çözümlenmeye çalışılırken kültürel kimlik katkı sağlar. Kültürel emperyalizm kavramı
geniş bir kavram olmak ile beraber içerisinde yemek kültürünü de barındırmaktadır. Bu nedenle son
dönemlerde oldukça fazla yaygınlaşan fastfood yemek kültürünün ve restoranlarının yaygınlaşması
göstergebilim için önem taşımaktadır. Fastfood yemek kültürünün en büyük temsilcilerinden biri
olan McDonald’s markasının bu denli güçlü ve dünyanın tüm bölgelerine yayılmasının nasıl olduğu
göstergebilim açısından analiz edilecek ve nasıl göstergeler içerdiği bu araştırmanın içerisinde yer
alacaktır.
Anahtar Kelimeler: Göstergebilim, kültürel emperyalizm, fastfood, McDonald’s

We compare activist-based internet data with four other media sources—Lexis Nexis Academic Universe, The Seattle Times, Global Newsbank, and The New York Times—on their coverage of the local, national, and international protests that accompanied the World Trade Organization's (WTO) Third Ministerial Conference in Seattle, Washington in late 1999. Using the Media Sensitivity-Protest Intensity Model of event reporting, we find that activist-based web sites report a greater number of transnational protest events at the local, national, and international level. We also find that activist-based websites are less positively influenced by the intensity properties of protest events. In the age of globalization, research on transnational movements should therefore combine conventional media sources and activist-based web sources.

Toplumun McDonaldlaştırılmasına Karşı Duran Mclibel Belgeseli Hakkında Youtube’da Yürütülen Tartışmaların Kültürel Özellikleri. Sosyal Medya Okuryazarlığı. (Ed. Gül Dilek Türk). Nobel Akademik Yayıncılık

(Özet)
2005 yapımı McLibel (McDonalds Davası) adlı belgeselde yönetmenler Franny Armstrong ve Ken Loach, McDonalds şirketinin, devasa fast food restoran zinciri olarak ürünlerini ve ticari uygulamalarını kınayan bir broşür dağıtan Londra Greenpeace çevreci kolektifinin iki üyesini (David Steel ve David Morris) merkeze alan, İngiltere tarihinin en uzun süren meşhur "McLibel" davasını araştırır. Dava McDonalds'a açılmıştır ve onun toplumdaki zararlı etkilerini durdurmayı amaçlar. Bu makale ise belgesele yönelik YouTube özelindeki sosyal medyada yürütülen kamplaşma, marjinalleşme ve siber linç kavramlarını merkeze alarak belgeselin sosyal medyadaki tartışılma biçimini inceleme konusu yapar.

(Summary)
In the documentary McLibel (The McDonalds Case, 2005), directors Franny Armstrong and Ken Loach feature two members of the Greenpeace environmental collective of London (David Steel and David Morris), who distribute a leaflet denouncing the McDonalds company's products and business practices as a massive chain of fast-food restaurants, England. . The documentary investigates the longest-running infamous "McLibel" case in history. The lawsuit was filed against Mcdonald's and aims to stop its harmful effects on society. This article focuses on the concepts of polarization, marginalization and cyber lynching in the social media-specific to YouTube, and examines the way the documentary is discussed in social media comments.

Kuliner meresepsentasikan pengetahuan, sosial, ekonomi dan budaya masyarakat. Kuliner (makanan) dapay menjadi representasi dari budaya individu dan sosial masyarakat. Tujuan kajian ini untuk mengkaji dan mendeskripsikan gambaran tentang interaksi simbolisme kuliner mpek-mpek dalam sebuah komunitas masyarakat Palembang. Teori yang digunakan dalam penelitian ini adalah teori interaksi simbolik. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Hasil penelitian ini mendeskripsikan kuliner mpek-mpek merupakan bagian yang erat kaitannya dengan kegiatan konsumsi dan interaksi sosial masyarakat Palembang. Mpek-mpek merupakan habitus yang dilakukan secara turun temurun mulai dari cara memilih bahan, mengolah, memasak, menyajikan dan menyantapnya. Melalui kuliner (makanan) mpek-mpek merespentasikan simbol-simbol nilai hidup, nilai karya, nilai ruang atau waktu, nilai relasi dengan alam dan nilai relasi dengan sesama.

Purpose of the article: The purpose of the article is to present partial results of the research project conducted in Poland and Silesia aiming at analyzing changes in the financial condition of non-financial companies in time of financial crisis. This article presents the results of the project's part which was related to the analysis of debt management and capital structure decisions. Methodology/methods: The research findings are based on the authors' research method with the application of financial ratio analysis and financial statements as basic tools. The observations are conducted with regard to Poland and are a subject for the comparative analysis of the pre-and post-crisis state. The analyzed period covers years 2006-2010. Scientific aim: The paper aims at revealing the consequences of debt management and capital structure decisions in time of global financial crisis with regard to companies as the representatives of the real sphere of the economy. Findings: In general, the result of the researches indicate that in 2007 and 2008 as a crisis observation and in 2009-2010 as the post-crisis observation there were no significant changes of the debt management reflected in the capital structure and the level of financial risk. The differences were observed only with regard to the level of long-term debt implementation. Conclusions: The research findings bring a valuable and original perspective for analysing the impact of financial crisis on the debt management decisions reflected in the changes of companies' capital structure. These results might be applied in the crosscountry comparative studies aiming at analysing changes in the financial situation of the companies operating in different countries and regions, finding similarities and explaining differences.

Resumo: A partir do dispositivo teórico da Análise de Discurso, linha francesa, analisa-se os discursos publicitários divulgados na campanha do McLanche Feliz, lanche especial para crianças, da rede de fast-foods Mc'Donald's. O corpus desse artigo foi coletado no canal McDonald's Brasil, via plataforma Youtube, trata-se de um vídeo elaborado para a campanha/2019 intitulado Quem sempre espera por você? cujos protagonistas são os personagens do filme Pets2: a vida secreta dos bichos, produzido pela Universal Studios. O enunciador propõe, através da memória discursiva, que os pets estão sempre à espera de seus tutores e os cãezinhos são associados, através dos brindes, ao McLanche Feliz. Isso facilita a adesão da criança ao discurso que está sendo apresentado e um possível consumo e fidelização ao produto.

Forces of globalization challenge labor rights in multiple dimensions. These policies are implemented at the expense of increasing inequalities and unemployment, curtailing labor rights, and enhancing the risks of financial crises. Aiming to diminish the impact of neoliberal policies, global unions conduct campaigns endorsed by pro-labor civil society organizations to force transnational corporations (TNCs) to respect core labor rights. Some of these campaigns succeed in strengthening transnational solidarity among local and global unions, and facilitate the persuasion of the TNCs to sign Agreements. Global labor movement also pursues to democratize globalization relatively via lobbying and campaigning at the level of international organizations. All these efforts serve for a renewal of the global labor movement in an environment where it has been weakened by the globalization process. This thesis examines some of the recent processes where local labor movement is empowered, acting ...

Dalam konteks promosi penjualan, penawaran premi seperti merchandise mainan untuk anak, merupakan penawaran item gratis atau dalam harga yang lebih murah yang bertujuan menimbulkan suatu respons. Dalam kelanjutannya, diketahui bahwa visual merchandise ...

Vietnam's economy is currently an open economy. Vietnam is actively joining world economic organizations such as WTO, AFTA, etc. Therefore, every business operating in the economy must comply with market and competition law and regulations. In order to gain a competitive advantage, enterprises must know how to maximize their advantages and consider in every decision to achieve the highest efficiency. The article examines the business operation and strategy of Hung Hau holding using Hofer matrix as an analytical tool.

To become one of the strongly developed corporations in Vietnam, integrate into the region and approach international standards, Hung Hau Group needs to focus on finding strategies and solutions to improve operational efficiency for its business units. For companies, finding a strategy and direction for the entire group and each industry is extremely necessary and important because not only creating a suitable strategy but also finding a way to save costs for the corporation, products and services development. This article comes with a help to its corporate business strategy assessment using McKinsey matrix as an analytical tool.

A new set of questions [is] being created by a changing present. Questions about who constitutes the working class, about how fragmented and divided groups of workers have organised, issues about workplace and community and the democratisation of unions and state policies are assuming centre stage. As the contours of the present shift, it is becoming possible to look back from new perspectives.

This article examines the employment practices of McDonald's and other US-owned multinational corporations (MNCs) in the global fast-food industry from the 1970s to date. It focuses on the impact that different host institutions have had on pay and working conditions in different countries in the industry. The author argues that US fast-food MNCs still adopt the underlying principles of their US practices, even if the practices themselves could not be imposed in their entirety, often keeping unions out of workplaces and preserving their management prerogative, even when sector-level collective agreements have been imposed, and often limiting the impact of such agreements. Whilst some improvements have been achieved in some countries, adequate representation remains a serious problem, with many employees experiencing low pay, inadequate hours, insecure work, unpaid hours and sometimes hazardous and intimidating working conditions. The theoretical effect of host-country influences...

Awalnya kampanye tersebut mendapat apresiasi positif, namun muncul sejumlah apresiasi negatif dari netizen media sosial global yang mengakibatkan McDonald's menarik semua materi kampanye tersebut sambil meminta maaf. Kampanye ini dikaji secara deskriptif eksplanatif sebagai sebuah pembelajaran dalam bidang desain komunikasi visual, khususnya perancangan experiential marketing yang memanfaatkan identitas merek. Didapatkan bahwa strategi kampanye yang disusun melalui sejumlah modul pengalaman relevan dengan alasan rasional yang dibangun, akan tetapi tidak membangun empati atau ada kesenjangan pada aspek emosional. Selain itu terdapat kesenjangan informasi atas layanan dengan ekspektasi serta persepsi masyarakat terhadap merek dan kampanye yang dilaksanakan. Pertimbangan relasi antara pemanfaatan elemen identitas dan merek dengan persepsi dan ekspektasi akan kinerja merek harus disusun dan dipetakan dengan jelas sebelum merancang sebuah kampanye dengan strategi experiential marketing.

This article discusses the challenges regarding the construction and deconstruction of boundaries and organizational identities in the passage of the order society – and its notion of boundaries and identities – to the liquid modernity, based on fluid forms. To illustrate such passage, a case study of McDonald´s Corporation is used, presenting the boundaries and organizational identities that it has established since it started as a small drive-in in the USA, until it became one of the most powerful global brands. It is assumed that McDonald's represents the modern society business format, par excellence, of the order, that lasted along the twentieth century, what was determinant for the corporation expansion in the market. However, starting in the 1990's, the Corporation has been criticized by business analysts and has assumed an "image crisis". This paper suggests that such critic to the "McDonalds System" rigidity can be a sign of a broader transform...

R-logistics's role in retail improving customer satisfaction in Vietnam has a strong influence on corporate governance, internally, party relationships and supply chain. service. R- Logistics, as a business philosophy, guides companies in finding customer satisfaction with consistent profitability. The trend of international integration, the region
that is changing and becoming more urgent than ever is the 4th Industrial Revolution. To keep up with the technology trend, countries are racing to move towards an Industry 4.0, the opportunity for regional and international integration is still in human resources. The pace of technological change is increasing, requiring more emphasis on the ability of workers to continually adapt, learn new skills and access new things in a variety of contexts, especially in improving retail customer satisfaction in Vietnam.

Bu çalışma Socrates dergi incelemesi üzerinden spor medyasınında meydana gelen Mcdonaldlaşmayı ele almaktadır. Mcdonaldlaşma kavramı özellikle fastfood restoranlarının çalışma stratejilerinin dört temel unsur uygulanarak daha olumlu sonuçlara ulaşılacağını öne sürmektedir: verimlilik, hesaplanabilirlik, öngörülebilirlik ve denetim. Ancak bu dört unsurun yanında bir de eleştiri niteliği taşıyan akıldışı unsurları bulunmaktadır. Spor medyası da popüler kültür bakımından son dönemlerde ilgi gören bir medya türü olduğundan akılcılaştırma sürecinin bir parçası haline gelmiştir. Bu çalışmada da spor medyasının bir parçası olan Socrates dergi ve Socrates dergi youtube kanalının Mcdonaldlaşma prensipleri ile uyuştuğu iddia edilmekte ve örneklerle açıklanmaktadır. Çalışma sürecinde içerik analizi yapılmış, Socrates dergi yazarlarından Erman Yaşar ile görüşme sağlanmıştır.

Este artigo analisa os métodos de entrada das franquias brasileiras quando optam por se instalar fora do Brasil. Tendo como base um estudo multicasos, foram realizadas entrevistas presenciais em 2012 com 21 redes de franquias internacionalizadas. Entre os resultados, observou-se uma mudança de postura das redes de franquias brasileiras ao longo do tempo, com alteração no método de entrada em mercados internacionais. Destaca-se a intensificação da procura por parte de agentes externos dispostos a levar a marca para o exterior, fato que possibilitou que a estratégia predominante a partir de 2008 fosse franquear suas atividades diretamente a partir do Brasil.

This article aims to analyze public consumption actions as a practice model that will create a new model in understanding consumption patterns to become consumptive. The pattern of public consumption in its development has shifted due to the availability of modern technology and facilities. The approach used in this paper is library research, with data analysis techniques in the form of content analysis with the aim of obtaining valid inferences and can be re-examined based on the context. the presence of technology as a representation of facilities in meeting needs is able to encourage the creation of social change, such as the spread of consumerism culture, changes in dress and lifestyle modes where these conditions are institutionalized in the cultural structure of society so that consumption of goods is not based solely on the logic of needs, but will include substantial someone's emotions. The situation systematically shifts traditional values and leads to global behavior. ...

Ideally, a media system suitable for a democracy ought to provide its readers with some coherent sense of the broader social forces that affect the conditions of their everyday lives. It is difficult to find anyone who would claim that media discourse in the United States even remotely approaches this ideal. The overwhelming conclusion is that the media generally operate in ways that promote apathy, cynicism, and quiescence, rather than active citizenship and participation. Furthermore, all the trends seem to be in the wrong directiontoward more and more messages, from fewer and bigger producers, saying less and less. That's the bad news. The good news is that the messages provide a many-voiced, open text that can and often is read oppositionally, at least in part. Television imagery is a site of struggle where the powers that be are often forced to compete and defend what they would prefer to have taken for granted. The underdetermined nature of media discourse allows plenty of room for challengers such as social movements to offer competing constructions of reality and to find support for them from readers whose daily lives may lead them to construct meaning in ways that go beyond media imagery.

From this perspective, the author developed this report for the London Organizing Committee for the Olympic Games (LOCOG). The report's main aim rested on helping raise LOCOG's international profile and boosting its future targeted share of the market. The 2012 Paralympic and Olympics in London are the basis of the study. It covers the London Olympic and Paralympic Organizing Committee (LOCOG) in ensuring a successful event. The LOCOG has used several marketing strategies to achieve its final objectives. In the context of the Olympics 2012, this study examines the efficacy of the chosen marketing tactics. The marketing tactics chosen were market penetration Strategy it was successful and provided the business with added benefits based on the study results (LOCOG). For example, not just in the UK but worldwide, they have gained a greater awareness of the games. The use of contemporary technologies will help the company to offer the games in grand style. It will also guarantee that commercialization is done and that communications are well articulated and cost-effective. System hacking, bogus websites and tickets, and the ICT system's installation expenses were the challenges presented by the technology. LOCOG had to work with the police to guarantee fraudulent transactions were minimized. The websites should likewise be filtered, and the public globally informed of this. Following this, the author identified 4 technology-oriented opportunities that the marketing team can also maximize. This was followed by a discussion of recommendations that LOCOG's marketing can implement to achieve success.

Across the globe labour formations have generally been experiencing insurmountable challenges related to globalisation these challenges, though differs in the levels of impact, the issues raised are universally applicable. Studies show that trade unions are trying to combat these challenges by adopting organising model elements which involves social unionism movement. Unfortunately, this has not been adopted by all unions. This paper has as its main objective of situating the trade unions within the context of globalisation era with a view to assessing the effects of globalisation on the roles of labour movement. It is believed more than ever before, that the challenges facing the labour unions are daunting and this has changed the traditional roles of the trade union to be more dynamic and versatile. Attempts are made to define trade union and globalisation in its multi-faceted dimension. It looks at these challenges faced by trade unions due to globalisation and how they have resp...

Fear of libel actions and of losing advertising revenue has persuaded most media organisations to leave well alone when it comes to exposing some of the more unsavoury aspects of the burger giant McDonald's D o you know that Helen Steel and Dave Morris, the McLibel Two, are scheduled to start their appeal on 12 January 1999? Did you realise that the trial judge ruled in the defendants' favour in the case of two-and-a-half of their seven groups of allegations against McDonald's, and that these concerned cruelty to certain animals, exploitation of children via advertising and low pay? Were you actually aware of the trial throughout its record-breaking 314-day run? And, finally, have you heard that both the BBC and Channel 4 refuse to show the independently-produced documentary McLibel: Two Worlds Collide? If your answer is 'no', it's not surprising. Although at the climax of this legal blockbuster the media were temporarily awash with 'David and Goliath' stories, all too often laced with unnecessary and patronising 'human interest' angles, the vast majority of this crucial libel trial received remarkably little coverage. As the McLibel Support Campaign state on their McSpotlight website: 'You would've expected the entire media to line up behind the defence, if only out of pure self-interest. But the media seem to treat McDonald's either with awe and sycophancy, or else as daft and jokey, a well-loved service organisation.' It was, to quote Michael Mansfield QC, as if a 'cordon sanitaire' had been placed around the whole subject. It is still in existence. Admittedly, McDonald's is a potentially tricky media subject. Firstly, as the McLibel case itself proves, the company is notoriously litigious, or

Maraknya perkembangan bisnis coffee shop di Indonesia membuat baik merek global maupun lokal turut bersaing untuk meraih posisi di benak konsumen. Fenomena yang menarik adalah bahwa ternyata banyak kalangan mahasiswa yang ikut andil di dalamnya. Padahal seporsi kopi dijual dengan harga yang tidak murah, mengingat bahwa tidak semua mahasiswa berstatus sudah memiliki kerja sampingan. Satu merek coffee shop yang paling banyak disebut ketika dilakukan pre-test yaitu Starbucks Coffee. Menggunakan metode penelitian kualitatif dengan desain studi kasus, penelitian ini mewawancarai 20 informan yang semuanya merupakan mahasiswa aktif dari beberapa universitas di Jakarta.Hasil menyatakan berperilaku konsumtif secara tidak langsung diperdaya dan terjebak pada fetisisme komoditas. Dalam kerangka teori fetisisme komoditas, keseluruhan informan melakukan pemujaan terhadap nama besar suatu merekdan menggunakan pasar sebagai tempat mencurahkan hasrat. Dampak dari pola kehidupan berdasarkan fetisisme komoditas, konsumerisme yang diakumulasikan dalam gaya hidup dapat menimbulkan keranjingan atau dalam bahasa formal hedon untuk terus berhasrat memenuhi kedahagaan pada materi. Munculnya hal tersebut atas dasar adanya motivasi, yang mana disebut sebagai motivasi hedonis. Untuk itulah penelitian ini ingin mengetahui bagaimana konsumerisme mahasiswa terhadap Starbucks Coffee dalam kerangka teori fetisisme komoditas dan motivasi hedonisagar dapat turut memajukan produk lokal yang bergerak di bidang kuliner, khususnya minuman kopi.

Globalization is the spread of knowledge and culture throughout the world. The development of globalization brings a new culture which is known as consumptive culture. Consumptive culture is a term used to describe the acute condition of society and cannot be separated from consumptive behavior. One of them is the dependence of the community on an object purchased. Such as dependence on a cultural product and food such as fast food. Abstrak Globalisasi merupakan penyebar luasan ilmu pengetahuan dan kebudayaan yang ada di seluruh penjuru dunia. Berkembanya globalisasi membawa suatu budaya baru yang disebut

This article aims to show that social media has greatly influenced the consumptive culture that occurs in contemporary Indonesian society. This article finds that social media plays an important role in the development of the consumptive nature of contemporary Indonesian society. With the amount of income that always increases the number every year, the community is led towards a consumptive nature, and social media is a supporter of this. Because social media is used as a means of showing off which is full of prestige, it makes people want to look luxurious by following this trend. Even though this is not necessarily in line with the real conditions of society itself. on the basis of this article it suggests to be wise in social media, wise in managing finances and avoiding consumptive traits for a better quality of life.

Mega Market is a Thai corporation that penetrated the Vietnamese market in the field of fast-moving consumer goods. Mega Market has successfully and quickly opened its business branches mainly in two major cities of Vietnam, Hanoi and Ho Chi Minh City. With the business strategy on commercial premises with a large area and wholesale based business strategy, with the size of investment capital and advantages of management capacity, few domestic enterprises can match and compete with MegaMarket in the same way. This article will provide useful assessment results for large foreign corporations to consider whether to penetrate the Vietnamese market in this way and it entails potential opportunities and risks.