Hybrid and Pure Electric Cars

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within two keys concept: concept of ‘needs’ and the idea if limitations imposed by the state of technology and social organization on the environment’s ability to meet present and future needs. Hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle which can be conventional internal combustion engine and also high voltage electric motor. This is known as low carbon vehicles. For the automakers in this industry, there are few causes that push their mind to go further for development: customer demand, new technological possibilities and regulation. However, it also cause problem in order to sustain hybrid car in the market of sustainability when it need to compete with other types of propulsion. Hence, there are few factor that need to be considered to sustain the hybrid car: fuel efficient, green environmental and industrial growth. After the hybrid car enter the market, the company need to arrange for the strategies in order for it to sustain in the business sustainability. The company need to focus on research and development (R&D), strategic market planning in high-tech firms and customer-driven innovation. At last, researcher suggested that the environmental education should passed by all parties and delivered directly to the society. One can somehow gain more knowledge and information about the technology of hybrids and indirectly contribute back to the society, automobile manufacturers and environment through knowledge sharing.

Keywords: Sustainable Development, Hybrid Vehicle, Environmental Education

http://penerbit.uthm.edu.my/ojs/index.php/jtmb/article/view/1140

Info: Yusof, N.I.I., Chew, B. C., Ou Yang, Y. X. 2015. Exploring the Factors and Strategies to Sustain the Development of Civic Hybrid Cars for Low Carbon Automobile: A Case Study at Honda Sdn Bhd. Journal of Technology Management and Business, Vol 2, No 2.

A breakthrough in the process method has been developed by combined considerations in the demands of "Shell Eco Marathon" using finite element modelling (FEM). Ultrafast calculations have revealed novel chassis development. The most critical factors in designing the new chassis are the reduction of the weight, the improvement of strength and stiffness, the reduction of material and the manufacturing cost. The simple structural surfaces (SSS) method was used for an electric car so as the type of loading conditions which are applied to the chassis structure to be predicted. Afterwards, a new design approach for a lightweight carbon-fibre reinforced polymer (CFRP) monocoque chassis is proposed which conforms to structural, ergonomic, safety and aesthetic requirements. The SSS method in conjunction with the creation of the chassis load calculator (CLC) model and both the specialised and integrated methodology of the processing procedure through FEM, have attained the overcoming of the time consuming conceptual design process.

La propuesta persigue diseñar, probar y validar la tecnología de producto que permita innovar –entre julio y diciembre del 2000-  el prototipo actual de carro eléctrico Escorpión, de manera que para enero del 2001 se inicie el estudio de factibilidad de su exitosa producción industrial y  comercialización.