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    Marketing Project

    Uploaded by

    Huzaifa Ahmed Farooqi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Marketing Project

    Uploaded by

    Huzaifa Ahmed Farooqi
    7 views16 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views16 pages

    Marketing Project

    Uploaded by

    Huzaifa Ahmed Farooqi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Marketing Project

    Product : Perfume
    Done By :
    Huzaifa Ahmed, Ahmed
    Saleh, Mohammed Talha,
    Abdul Samee, Mohammed
    Salim, and Ayan Ahmed
    Baksh
    Title : The Art of
    fragrance
    Subtitle : A journey through
    Scent, Design and branding
    Introduction :
    Perfume creation is a complex and fascinating
    process that combines art, science, and
    business. It involves the careful selection and
    blending of different ingredients to create a
    unique and pleasing scent. This presentation
    will explore the process of perfume creation,
    from the selection of ingredients to the design
    of the logo and the marketing of the final
    product
    History of Perfume :
    Perfume has been used for thousands of years,
    dating back to the ancient civilizations of
    Egypt and Mesopotamia. It was originally used
    for religious ceremonies, but over time it
    became a symbol of status and wealth, Today,
    perfume is a multi-billion dollar industry, with
    thousands of different scents available on the
    market.
    Perfume Ingredients :
    Perfumes are made from a variety of
    ingredients, including essential oils, aroma
    compounds, fixatives, and solvents. The- exact
    composition of a perfume can vary greatly.
    Perfume Manufacturing Process :
    The process of creating a perfume begins with
    the selection of the desired scents. These
    scents are then blended together in a specific
    ratio to create the perfume’s formula. The
    formula is then mixed with alcohol and water
    and aged for several weeks to allow the scents
    to meld together. The perfume is then filtered,
    diluted, and bottled for sale.
    Perfume Logo Design :
    Perfume Name : ESSENCE OF ELEGANCE
    Slogan : “Let your scent speak”
    The logo of a perfume is an important
    part of its branding. It should reflect the
    scent and personality of the perfume, as
    well as the brand’s overall image. The
    logo is often displayed prominently on
    the perfume’s packaging and advertising
    materials.
    Marketing Strategy :
    Launch Campaign : Social media teasers
    Promoting by giving free samples
    Target Audience : Young consumers (20-25)
    Marketing and Distribution :
    The perfume ESSENCE OF ELEGANCE is
    TARGETED to be sold on online platforms.
    Once the perfume has been created, It needs
    to be marketed and distributed to consumers.
    This can involve a variety of strategies,
    including advertising campaigns, and
    distribution through retail stores or online
    platforms.
    Conclusion :
    This creation of a perfume is a complex
    process that involves a combination of art,
    science, and business. From the selection of
    ingredients to the design of the logo and the
    marketing of the final product, each step is
    crucial in creating a perfume that will appeal
    to consumers.

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