Chapter 1 2

Chapter I
BUSINESS CONCEPT
INTRODUCTION
Inspired by the success of the perfume shop from the past years ‘till now, the
Xosyal perfume will offer perfume with unique features and its affordable.
This product is an oil-based perfume that has a long- lasting, sweet and strong
scent. This perfume is unique other than any brand.
This is a customized perfume which is they can make their own scent based on
their personality and they are able to create their own scent.
Xosyal perfume aims to sell a wide range of perfumes for men and women
inspired for teenagers and adults.
BUSINESS PROPONENTS
The owner of Xosyal Perfume is John Paul Montefalcon. While, Joey Buesa,
Monique Sambitan and Trisha Ann Fajardo, Edelyn Tanodra, Steffie Belga, Joshua
Ramirez are the employees. On the other hand, Adrian Rofel Antalan is for partnership
and Rainniel Cruz, Bianca Santos, Caine Escanilla Mira, and Rolando Jesalva Jr. are the
investors.
Everyone can now have a scent thanks to the success of the products throughout
the year. The goal of this company, according to its promoters, is to produce a perfume
of similar quality to more expensive brands but at a lower price. And will make sure to
continue to conduct research and create more amazing perfumes that will stimulate the
senses of the clients.
MISSION
Xosyal Perfume works hard to deliver the greatest customer service and the
highest-quality fragrances. To work harder on developing new, distinctive scents and
becoming one of the highest-quality perfumes.
VISION
Our vision is to be recognized in city of Marikina City as the company that offers
scents that can flavor their features and express the unique character of every
individual.
BUSINESS NAME
XOSYAL PERFUME is the business name. This name results in a combination of

two words which is XOXO means “Hug and Kisses” while the other one is SOSYAL in
English term means “Social”. This aims to feel the clients the scents of love, warm and
pleasant experience while socialize to others.
BUSINESS LOGO
TAGLINE
CREATE IT, SMELL IT, LOVE IT.
Customer can now create their own scent based on their wants and
personalities. They offer DIY or Do it yourself project at home. In this way, the customer
will love the perfume.
Chapter II
MARKETING PLAN
TARGET MARKET
This perfume intends to give a pleasant and desirable scent to a person's body,
typically with the aim of increasing self-appeal and self-confidence. Please see the
following target market below:
 Socializer
This is one of the main target markets since they are the ones who often go out
and from the word socializer they often socialize with other people especially at night
that's why it is undeniable since the fragrance has to power significantly affect your
mood that they can used of perfume as they often go out at night that should smell
good at night.
 Reseller
Resellers already have a name and a market presence, so you may benefit from
selling under their brand name and reaching out to a larger market share that they have
previously achieved. Furthermore, their extensive network of local partners may assist
you in quickly establishing a presence in new regions or markets. Reseller purchases
things with the intention of reselling them at a greater price later. Because resellers
acquire goods and services in quantity from producers, they generally obtain discounts.
The process of resale then connects makers and customers, delivering goods and
services to end users.
 Sporting Personalities
Sporting personalities also includes in target market. Since they are usually
moving constantly, they can avoid profusely sweating and smelling like sweat. They may
keep their freshness, increase their confidence, smell wonderful, and it will also make
them more attractive by using the perfume.
 Students
These pupils are now having difficulty participating in online learning, and those
without reliable internet connection and other resources run the risk of falling behind.
By enhancing mood, lowering anxiety, and reducing stress, our products are designed to
improve health and well-being. Students and teenagers often use various perfume
scents to represent their individuality. Some students are sociable in different people so
in the use of perfumes they can look presentable if they communicate in one another.
MARKET MIX
1.1 PRODUCT
Perfume, variety of different fragrances. Xosyal Perfume intends to deal in

different sorts of fragrances for both sexes. Owners will ensure that they constantly
carry out researches so as to make new rare fragrances that will stimulate the senses of
various clients. This product has two scents that is specific for men and women,
Deborah for women , Griffin for men . But also this is a business that costumers can
customize their own scent of perfume.
Disclaimer: If you use this product and if you feel irritation on your skin, consult to the
nearest center. This product didn’t consult to the professionals.
1.2 PRICE
The product value for women with a scent of Vanilla "Deborah" is 150 pesos for
30ml.
number
total cost of units
of raw to be cost per pc
Notes
materials produce
raw 66.948608
mats 66.94860814 per pc. note 1 31,265 467 14
op.
exp. 26.77944325 40% note 2
Total 93.72805139
mark 56.2368 149.9648

up 60% 3084 822
total
cost 149.9648822
1.3 PLACE
Based on the Target markets owner decided to sell perfume products in these
places which can attract customers easily. The product will be sold in commercial
locations, malls, sporting venues, parks, and close by schools. Additionally, the product's
selling location is close to Marikina High School and Concepcion Elementary School.
The chosen location was picked since it is close to the target market of students,
athletes, and office workers. Given that students, athletes, and others employed in
related fields are close by the location where intend to offer perfume.
ADDRESS: 171 J. Molina St. Concepcion Uno, Marikina City
1.4 PROMOTIONS
The owner will collaborate with other local entrepreneurs, hotels, bars, and to
schools to facilitate the spread of the product. They will also collaborate with retailers to
conduct unique sales promotions and provide flyers to facilitate the distribution of the
products in different places. Therefore, will still consider to use social media platform to
easily reach out the potential customers by creating own business page and share some
ads about the product.

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Chapter I

XOSYAL PERFUME is the business name. This name results in a combination of

CREATE IT, SMELL IT, LOVE IT.

Perfume, variety of different fragrances. Xosyal Perfume intends to deal in

mark 56.2368 149.9648

ADDRESS: 171 J. Molina St. Concepcion Uno, Marikina City

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